Why Your Personal Network is Your Biggest Asset in Real Estate Investing
Navigating the world of real estate investing can be daunting, especially when it comes to financing your ventures. Often, it’s not about what you know but who you know. In a recent episode of the “Raising Private Money” podcast, hosts Jay Conner along with Cara Broyles, Erica Camardelle, Chaffee Thanh-Nguyen, and Banjo Camardelle, delved into the five essential steps to successfully raise private money. This blog post expands on their discussion, offering practical advice to help real estate investors unlock the potential of their networks.
- Make Your List
The first step in raising private money is to identify potential lenders within your existing network. This might seem straightforward, yet it’s often overlooked. Jay Conner emphasized the importance of listing people you already know, particularly those you see regularly and individuals who are retired.
Jay pointed out two key categories:
- People you see frequently:
This includes friends, family, co-workers, and members of any social or community organizations you belong to. - Retirees:
They often have investment capital or retirement funds that could be put to work in your real estate projects.
By focusing on these groups, you tap into established relationships where trust is already present—a critical component for successful private lending.
- Start the Conversation
Once your list is ready, it’s time to engage with potential lenders. There are two primary methods for initiating these conversations: the direct and the indirect approaches.
Direct Method
The direct method involves asking a straightforward question, known as the “magic question.” Banjo Camardelle shared his experience with this approach: “Do you have investment capital or retirement funds not giving you a high rate of return safely and securely?”
This question is designed to pique interest without coming off as desperate. It’s a powerful way to shift the focus from your need for funding to the opportunity you are offering.
Indirect Method
If the direct approach feels too confrontational, the indirect method allows for a more subtle introduction. Crystal elaborated on this technique, which includes asking if the person knows anyone dissatisfied with their current investment returns. Often, this leads to the person considering the offer for themselves.
- Leverage Enthusiasm
Both Crystal and Kara highlighted the importance of enthusiasm. Sharing your excitement and genuine belief in your investment opportunities can be contagious. Crystal likened it to the enthusiasm parents show when talking about their newborns—it’s palpable and hard to ignore.
When you’re passionate about your investment program, it organically draws people in, making them more inclined to learn about and participate in your offerings.
- The 16-Minute Introduction: Stress-Free Investing
One of the standout strategies Jay Conner discussed is the use of a 16-minute audio recording called “Stress-Free Investing.” This pre-recorded message serves as an automated way to introduce potential lenders to your investment program, answering common questions and alleviating concerns.
The recording allows you to present a polished, consistent message to all potential lenders, saving you time and ensuring that all key points are covered. It’s an efficient way to get the word out and generate interest without continuous one-on-one meetings.
- Focus on Serving, Not Selling
A recurring theme throughout the discussion was the mindset shift from needing money to offering an opportunity. Chaffee Thanh-Nguyen emphasized leading with a servant’s heart. When you truly believe that you are helping others by offering them a secure investment with higher returns, your approach changes from selling to serving.
This mindset helps in overcoming the hesitation and fear often associated with asking for money. When you position yourself as someone providing value, the reluctance to initiate conversations diminishes significantly.
Raising private money doesn’t have to be a complex or intimidating process. By leveraging your existing networks and shifting your mindset from selling to offering a valuable opportunity, you can unlock immense potential. Follow these five steps—make your list, start the conversation, leverage your enthusiasm, utilize automated messaging, and focus on serving—to pave your way to real estate success. Whether you’re new to real estate investing or looking to scale your business, these strategies provide a solid foundation for attracting the private money you need.
For more in-depth insights, don’t miss Jay Conner’s live event, where he dives deeper into these topics and offers hands-on training sessions. Your journey to mastering private money begins with understanding that money comes first, and with these strategies, you’ll be well on your way to achieving your investment goals.
10 Discussion Questions from this Episode:
- Jay Conner emphasizes the importance of raising private money before finding a deal. Why does he stress this order, and how does it mitigate risk in real estate investing?
- Banjo and Erica Camardelle mentioned going through their cell phone and Facebook contacts to identify potential private lenders. How effective do you think this method is, and what are its pros and cons?
- Crystal shared her approach to using enthusiasm and personal contacts when discussing private lending. How can enthusiasm impact your success in raising private money, and can you share a personal experience where enthusiasm helped you achieve a goal?
- Cara Broyles talked about the mindset shift required to view private lending as a way to bless others. How does this perspective change the dynamics of conversations with potential lenders?
- Chaffee Thanh-Nguyen spoke about the importance of having a servant’s heart and a genuine desire to help others. Can you think of any other industries or professions where this mindset could be equally beneficial?
- The episode discussed two main categories for creating a list of potential private lenders: people you see regularly and those who are retired. Why are these two categories particularly effective, and what other categories would you consider?
- Jay Conner mentioned the concept of “giving birth” to private money through enthusiasm. How can you cultivate and maintain genuine enthusiasm when discussing investment opportunities with potential lenders?
- During the discussion, multiple speakers highlighted the importance of trust and established relationships. How do existing relationships influence the success rate of raising private money, and what strategies can you use to build trust with new contacts?
- Banjo shared his experience with using the direct method and the scripted question for initiating conversations about private lending. In what situations might the indirect method be more appropriate, and how can it be effectively utilized?
- Jay Conner brought up the use of a 16-minute audio called “Stress-Free Investing” as an automated way to get the word out. How can leveraging such tools streamline the process of raising private money, and what other tools might be effective for similar purposes?
Fun facts that were revealed in the episode:
- Banjo and Erica Camardelle have successfully raised over a million dollars in private money, which demonstrates their effectiveness and commitment in this niche.
- Crystal leverages her natural enthusiasm and excitement to share her private money lending program, likening it to sharing baby photos due to her genuine passion and eagerness, making her conversations more engaging and authentic.
- Chaffee Thanh-Nguyen, an expert in networking, emphasizes the importance of leading with a servant’s heart. He passionately believes that when you genuinely aim to help others, it significantly enhances your ability to connect and succeed in raising private money.
Timestamps:
00:01 Engage connections to raise private money effectively.
03:18 Connected with a vast network throughout my career.
08:51 Embrace helping others; overcome feelings of need.
09:44 Share your story passionately; connect and serve.
13:20 Focus on familiar people; trust is crucial.
18:00 Real estate investing offers lenders significant opportunities.
20:42 Choose personal contact over indirect communication methods.
24:06 Promote business using a private money lending strategy.
28:20 Download the free real estate private money guide.
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The Direct and Indirect Methods for Raising Private Money with Jay Conner
Narrator [00:00:01]:
If you’re a real estate investor and are wondering how to raise and leverage private money to make more profit on every deal, then you’re in the right place. On raising private money, we’ll speak with new and seasoned investors to dissect their deals and extract the best tips and strategies to help you get the money because the money comes first. Now here’s your host, Jay Conner.
Jay Conner [00:00:26]:
Because of you. You’re the reason we’re here. Your success, every one of you, your success is very, very important to us, and, that’s just what gives me my purpose to get out of bed in the morning anymore these days. Thank goodness my real estate investing business is more or less, on automatic. I have a great team in place of buying and selling houses. So now myself and others, such as Crystal and Chaffee, we get to focus on you, and we get to focus on your business. So let’s go ahead and get down to the topic for today, and that is 5 easy steps to raising all the private money you’ll ever want. And I’m gonna give you these 5 steps.
Jay Conner [00:01:08]:
And as I’m giving you these 5 steps, I’m gonna ask Banjo, Erica, Cara Broyles, Crystal, Chaffee, I mentioned these other, guys and gals that are in our, have graduated platinums, mastermind members, to just engage with me in the conversation. So if you’re taking notes, here’s step number 1 of 5 of raising all the private money you’d ever want through your connections. So that’s the caveat. These 5 steps that I’m gonna give you are exactly how I put the system together to attract private money without asking for money and how to do it with my connections. You can duplicate the same process. So step number 1, if you’re taking notes, is to make your list. Make your list of potential, private lenders. Again, we’re talking people in your market, people that you’ve got in your contacts.
Jay Conner [00:02:08]:
So, Crystal, I’ll start with you. When were, when you making, or when you started out when you started out raising private money, what were some of the categories of people or types of people in your contacts that you put on your list to contact about being a potential private lender, and why?
Crystal Baker [00:02:29]:
Sure. So, you know, kinda starting was, you know, friends, family, and even breaking down the family to be, you know, okay. Obviously, mom, and dad, but aunts, uncles, cousins, extended family, things like that, people that I know in the community. So church was a big one for me. Connections from the volunteer work that we do. How do we know there? Who do we know that they know? So making connections in those places. Who am I connected with through networking? Who are my coworkers? So, I had a job that I went to every single day when I started. And so who are all my coworkers? Who are the people that I’ve met through like, I worked in a hospital system.
Crystal Baker [00:03:18]:
So there were people that maybe I didn’t work with on a day-to-day basis, but my goodness, I connected with them on and off throughout my career. So there was a huge network of people there. So it’s just looking for anybody that came to mind. And then once a category comes to mind, you also provide for those who attend the live event categories for them to consider. But, you know, once a category came to mind for me, if it was an addition to that list, then I sat and exhausted that list. And then obviously jumped into my cell phone, went to my email, contacts, things like that. This was a little pre the whole Facebook thing. But wherever you have contacts and connections sorry.
Crystal Baker [00:03:57]:
That was my dog. Sounded like something purr purr. But, anyway, anywhere you have contacts and connections. So anybody that I thought I could think of that I knew that, you know, I said hi to. So even community things where if I went to you know, there’s certain stores that I went to regularly, I would write down who were the owners and people that I saw because you talk to those people. You walk in, hello, etcetera, etcetera. So
Jay Conner [00:04:21]:
Excellent. Thanks for sharing, Crystal. Angel and Erica, when you started out, of course, you’ve raised y’all have raised 1,000,000 in private money now. But when you all started out, how did you approach the exercise of making your list? What categories of people, why did you choose those people to go on your list?
Erica Camardelle [00:04:41]:
When we first started, obviously, friends and family, we talked about different professionals, like the dentist, people like that that we would go see, and old neighbors.
Banjo Camardelle [00:04:53]:
A person who sold your last car to you, the realtor who might have helped you out with the house. Just the the the categories are endless. But our main focus when we first started, I went through my cell phone and my Facebook list and called everybody. And then Erica went through her same same two, lists and and Facebook messaged everybody.
Jay Conner [00:05:17]:
Excellent. Cara, when you started making, yours and Jonathan’s first list, what categories of people did you put on the list? I think Cara might have frozen up on us. Did she freeze up on this?
Cara Broyles [00:05:30]:
As what Crystal said and do you hear me okay now?
Jay Conner [00:05:38]:
You’re still freezing up on the other day. Not as bad as you were.
Erica Camardelle [00:05:45]:
How about now?
Jay Conner [00:05:46]:
That’s much better. Yes.
Cara Broyles [00:05:50]:
Okay. Really the same as Crystal, Eric, and Erica. And, honestly, I’m still working on my list, you know, because there are people who I’m like, oh, I forgot about, you know, them. And because I believe in our program so much, and I know it’s such a blessing for people, I’m excited to share it with all sorts of people. So I just always keep my ears open and if I feel like, you know, it’s something that maybe could bless someone, I’m excited to share it. So, but, yeah, definitely the same church friends, family, and, yeah, just people we know and care about. So and care about us.
Jay Conner [00:06:35]:
Carrie, you just said something, that I want to drill down on for a moment. The phrase you just said was thinking about somebody that you could bless.
Cara Broyles [00:06:48]:
Right.
Jay Conner [00:06:49]:
So talk about that for a moment. Because, typically, you know, traditionally, when you’re borrowing money, whether it’s real estate or anything else, you don’t so much think about blessing the bank. That’s right. So necessarily think about blessing the lender. Share with everybody here this mindset that you have of being able to bless a lender. How in the world does that work?
Cara Broyles [00:07:18]:
Well, we’re using, you know, people everyday people who, you know, aren’t our we have 7 private lenders, and our private lenders are normal people. They are not millionaires. They are, they work a steady job. They put money into retirement. You know, they put money into savings. They try to be good stewards. And so, if it can be, it’s it’s a win-win. And so when we can give high returns safely and securely as you teach us, it’s a blessing.
Cara Broyles [00:07:53]:
And, you know, I can give you the example of my mom who was basically without an income pretty instantly when my dad passed away and had some money tied up in a money market who was she was making, like, $700 a year from that return. And so when we started doing this, we told her about our program, and she couldn’t sign up quickly enough. And now she’s making $12,000 a year. So, to see her have that now, of course, brings us great joy. But it is a blessing. And, yeah, with that mindset shift, you’re ready to share it with all the people you meet because so
Jay Conner [00:08:36]:
Love it. Thanks for sharing, Kara. Chaffee, you know, you’re you’re a king of networking. You teach people how to network, how to grow their network, etcetera. What advice would you share with everyone on step number 1, making the list?
Chaffee Thanh-Nguyen [00:08:51]:
But, you know, it’s it’s hard for me to top what Cara just shared. Only let me, I guess, put a different flavor on it, is that when you embrace the belief that you’re going out there and you’re helping people, then you’re gonna want to talk to everybody and anybody. It doesn’t matter who you’re talking to. And, you know, what the biggest challenge that I’ve run into when I work with people that wanna go out and talk with people is they think that they’re asking for something. They think that they want something. They need something, and so they get this feeling of need and want versus going out there and having a feeling of leading with a servant’s heart and helping people. And that’s the big difference that prevents people from talking to buddies to somebody. And I’ll tell you, I’ve been a part of several businesses, several multimillion-dollar businesses.
Chaffee Thanh-Nguyen [00:09:44]:
And one of my mentors, one of my, trainers in networking, she could go up to anybody as she’s standing in line at the grocery store with a, you know, a gallon of milk for her kids and strike up a conversation with the person behind her because she believed in what she was doing so much that she just shared her story. And that’s the key is that when you’re building your list, a lot of people are like, you know, I don’t have any friends or I don’t have any family. And as Banjo said, the first place to look is your phone. How many people do you have on your phone? I promise you, you probably have at least 50 to 100 people on your phone. Right? How many people are you connected to on Facebook? How many of these people can you go out and help and lead with a servant’s heart and bless as as, Jay and Cara are saying? And when you firmly believe that you have something that’s gonna go help people, you’re gonna wanna share with everybody. And that’s the biggest challenge is overcoming the belief of, well, you know, they’re giving me money. So, you know, I need money for this deal, and I need this, and I need that when in reality it’s as Gary said, it’s a win-win. Everybody wins.
Chaffee Thanh-Nguyen [00:10:47]:
Like, you’re getting money to do this great deal that’s gonna help the community, and it’s gonna help a buyer, and it’s gonna help a bunch of people. And at the same time, they’re getting a greater return. Let’s let’s do this. Let’s make this happen. And so the best networkers that I know are the individuals that believe in what they’re doing, and they’re going out there and they’re doing it because they wanna help as many people as they can. And so get that in your mindset and embrace that with your business, and you’re unstoppable. You’ll, like, you’ll raise 1,000,000 dollars without even knowing what you just did. So
Jay Conner [00:11:18]:
Well, Chappy, you just said a phrase that I want to highlight. In the sentence, you said you’ve got this deal that you need to be funded or you need money for, which triggers me to ask you the question. When should you be raising private money or attracting private money, and when’s the worst time in the world to be raising private money?
Chaffee Thanh-Nguyen [00:11:41]:
Well, I think everybody here should know the answer, which is which is before you find a deal, you should get the money first.
Jay Conner [00:11:52]:
Absolutely. Absolutely.
Chaffee Thanh-Nguyen [00:11:54]:
Hey. I just had, a strategy session with somebody earlier this week, and, they got some they got your book, and they got your, course, and they got some of your materials. And they’re like, what’s the first thing that I need to do to get, into the Jay world and to do things that Jay does? And, flat out, I was just like, get the money first. Right? Like, the first thing you need to do when you do this real estate business is go out and raise private money and raise it the Jay way. Right? Because, you know, a lot of people and I know you’ll dive into this. They look for a deal first. Right? So, and, you know, what what’s the what’s the use of looking for a deal that you can’t, buy, that you don’t have the money for? So get the money first, always before before you need it.
Jay Conner [00:12:41]:
Right. I mean, you know, something just drives me crazy. Makes me want to run into a brick wall as you’ll have other educators in the real estate space. Has anybody ever heard, an educator or a teacher say, oh, just get the deal on the contract, the money will show up? Has anybody ever heard that? Yeah. So I don’t wanna be stressed out and wanna know where the money’s gonna come from. When I’m putting a deal on a contract, I wanna have the I wanna have the funding ready to go. So, let me share with everyone, 2 it’s like you got all these contacts. I mean, you got all these contacts in your cell phone and everywhere.
Jay Conner [00:13:20]:
Right? I wanna give you 2 specific categories. If you haven’t made your list yet if you’re just starting to raise, raise private money for real estate, if you’re just starting, I wanna give you 2 categories that I want you to 0 in, drill down on first, and then you can move to all those other contacts. And I’m gonna tell you why I want you to drill down on these 2 category 2 categories. The first category is I want you to make a list of the people that you regularly see every week. If you go to church, who do you see every week and shake hands with every week? If you go to the same grocery store, you know, who do you see every week? If you’re in the if you’re if you are the, in a civic organization, who do you see every week? The reason that category who do I see every week? I mean, we’re all creatures of habit. We go to the same places all the time. What restaurant do you go to all the time for goodness’ sake? Right? So where are you going consistently regularly, and who are the people that you see and know at those places? The reason that category is a great category to start with is because you’ve already got the trust built in a great way. Right? Trust is foundational in your war market and credibility in your war market when you’re looking to raise private money.
Jay Conner [00:14:50]:
So who do you regularly see all the time? Make that list. The other category of people are people in your cell phone that are retired. Who have you got in your cell phone that’s retired? Now the reason that’s such a great category is because if they’re retired, then there’s a pretty good chance they’ve got retirement funds, particularly if they were in the corporate world or you know? I’ve got a friend who is retiring from the police force in our local area this coming December. And he contacted me this past weekend, and he said, Jay, I’ve got almost $750,000 in retirement funds that I don’t wanna leave where they are in that 401k, and I wanna move them with you. And so retirement people that are retired, that opens up just a great easy way to talk about self-directed IRAs. Well, if you don’t know what a self-directed IRA is or you’re not comfortable talking about those, then you for sure need to get registered for the live event, on October 23, 24, and 25, because we talk a lot about how you can use people’s retirement funds, and have them in a self-directed IRA account where they can fund their deals. So those are the 2 categories, if you’re just starting, that I want you to start with. So that’s step number 1 of 5.
Jay Conner [00:16:17]:
Let’s move on to step number 2. Now you have your list. You got your initial list. In fact, in my new private money success system training and at the live event, I’ve got this exercise called the top 44, your top 44 potential private lenders. So you got those identified. So step number 2 is now it’s time to talk. It’s called TTP. It stands for talk to people.
Jay Conner [00:16:46]:
You’ve got your list, so we’re gonna have a casual conversation, or I call step number 2, the opening conversation. Now from my experience, there are 2 kinds of conversations. There is what I call the direct method, and I bet you can guess what the other method is called, which, of course, is called the indirect method. Right? So that’s 2 different ways that we can start conversations. Now Banjo and Erica, particularly Banjo, have got a pretty creative way of starting conversations with people even if they’re throwing trash in a dumpster behind the store or whatever. But, anyway, Manjo, I’ll start with you, and then, Crystal, I’m gonna come up to you. And then, Kara, I’m gonna come down to you. So, man, Joe, how did you get your list?
Jay Conner [00:17:34]:
You got your list. I heard you say a few minutes ago, you got your list. You started calling people. Yes, sir. When you call them up, what in the world do you say to them to where you’re not coming across like you’re chasing, begging, selling, persuading, and desperate? Because you all know desperation’s got a smell to it. Right? So we don’t want you to be stinky around your potential private lenders. What do you call them and say to them?
Banjo Camardelle [00:18:00]:
Well, it’s funny you asked that question because I was just thinking to myself as you were talking when I was very in the very, very, very beginning of real estate and raising private money. And it’s very, very hard to wrap your head around the thing that Carol was talking about you offering people an opportunity because it’s such a great blessing for us real estate investors as well that we kinda only look at that side of it. So what I did was I did what you taught us to do. I had to go, you know, buy the script. The opening call script for private lenders is what you know, because until you get familiar with everything and start being able to wrap your head around the fact that you’re offering people an opportunity. That helps you stay on track. It helps you stay off of your knees, begging for money, and and all that stuff. You call them up.
Banjo Camardelle [00:18:53]:
You chat it up with them.
Jay Conner [00:18:54]:
A little bit. Hey.
Banjo Camardelle [00:18:55]:
It’s a long time since I talked to you. How’s the dog? How’s the family? This and that. Look, man. I don’t know if you know this or not, but Erica and I have been investing in real estate, and we’re opening up our business to people that we know and trust. You’re probably gonna be interested in it, but only if you ask a yes to the following question. That question is, do you have any liquid capital or retirement funds that are not giving you high rates of return safely and securely? That was my spiel. Now I will tell you from experience. After you call about 50 to 75 or 100 people or whatever, be ready for the one who says yes because I was not.
Banjo Camardelle [00:19:31]:
The first person that finally said yes, I was so taken aback and just I was yes. You do have money that, is not making and, anyway, I didn’t get him as a private lender, but I learned from that experience.
Jay Conner [00:19:50]:
So what you just shared, Banjo, is what we call the direct method. I also call it the magic question. And, so for those of you who are taking notes, that direct question is, do you have investment capital or retirement funds not giving you a high rate of return safely and securely? And you shut up. Let me answer the question. I can tell you, if they do have investment capital or they do have retirement funds, there’s a good chance in today’s market, they’re not so happy with the rate of returns that they can get, particularly as it compares to what we can offer. So, Crystal, you made your list. You’re calling people. Maybe you wanna talk about the indirect method.
Jay Conner [00:20:34]:
Maybe you don’t. What do you say to people? You got your list. What in the world are you gonna say when you call them up to where you don’t sound like you’re begging?
Banjo Camardelle [00:20:42]:
This is so so I’m just gonna be straight up. I didn’t call people. I didn’t go that route. I actually made a point to have a plan of what I was gonna say when I was seeing people in person. So I was making more personal contacts. And if it was someone that was in my warm market, but that I was gonna ask to get on the phone with because they weren’t local to me, then I was just telling them how excited I was about what was happening in my life now, and that I had made this big change, and this is what I was doing. And so I went with what I do best, enthusiasm. So I didn’t necessarily utilize, like, the exact, like, this is the direct or the indirect method.
Banjo Camardelle [00:21:30]:
I approached it with all of my enthusiasm. And when you start talking about I’m one of those people, by the way, Jay. If I go to a restaurant and I come back from it, you’re gonna wanna go. That’s all there is to it, and I can’t shut my mouth. If I have if I found something great, I’m telling people. So this is just that. I just started talking. I was like, oh my gosh.
Banjo Camardelle [00:21:47]:
You would not believe this. And I started telling them about it, and they’re like, how do you do that? Well, let me tell you. So that was really how I approached it. That was what made sense for me. And then, so I never really know how to do the direct and indirect methods. So if you’d like me to share what the indirect method is, then, you know, we can go there. And that would simply be if I were to approach them and I would not directly ask them if they had retirement capital, or, liquid funds that they weren’t happy with the rates of return that they were getting. I would say, so I’ve now opened my business to people that I know and trust.
Banjo Camardelle [00:22:26]:
And I wondered if you might know someone, anybody that that’s connected with you who’s not happy with the rates of return that they’re getting with their retirement capital or their liquid capital. And now that opens the door for the opportunity for that individual to share. And a lot of times, what they’re gonna say is, well, wait a minute. What about me? Like, you’re asking about, you know, this person over here. What about me? I have some. So it’s just a nice way to open that door without being very, very direct in asking them specifically.
Jay Conner [00:22:56]:
Let’s drill down on a word you just said. You said you you, shared your enthusiasm. You shared your enthusiasm. So in other words, you gave, quote, unquote, birth to private money.
Crystal Baker [00:23:08]:
I did.
Jay Conner [00:23:10]:
Right. Well, share with everybody what we mean when we say you gave birth to private money.
Crystal Baker [00:23:14]:
So when people have babies, what do they talk about? You cannot get away from them telling you or, you know, they don’t they don’t go into any conversation and not share photos and stories, and it’s it’s endless. Right? Oh my gosh. Had a baby. Let me tell you all about it. Let me show you pictures of my baby. Let me tell you what my baby’s doing today. They giggled. They laughed.
Crystal Baker [00:23:33]:
They sat up. They crawled. Blah blah blah. So it’s the same thing with private money, that level of enthusiasm. And when you’re enthusiastic about something and you truly love it, you do wanna share it with people. So it’s incredibly authentic. It’s a very genuine way to connect and share what’s going on, and that’s what you should be doing. You should be that excited about your private lending program.
Cara Broyles [00:23:55]:
You can’t wait to tell everyone you know.
Jay Conner [00:23:58]:
Love it. Cara, you got your list put together back when you started. How did you contact people, and what did you say?
Erica Camardelle [00:24:06]:
I don’t like being 3rd because I feel like I’m just, you know, saying everything that they’ve said. But, so I took more of the approach like Crystal. So when we, you know, started our new business, we are, of course, excited to tell people that we’ve started this business. And then the conversation organically pretty much turns to funding without much work, I think. That’s people are just curious like, oh, how are you able to buy, you know, your homes, and, what do you what do you do? And so then it’s a great way to just say, well, it’s it’s pretty amazing. We have been taught this new strategy called private money lending, and it’s where, you know, we use everyday people’s, you know, either liquid capital or retirement funds and give them a high rate of return and, you
Cara Broyles [00:25:03]:
know, blah blah blah.
Erica Camardelle [00:25:04]:
So I go to that spiel. So that’s really how I’ve done a lot of our conversation. I also didn’t call up anyone directly. We also used an opportunity to show one of the houses that we had renovated and invited friends and family to come and see, hey. Look at this house that we’ve renovated. We wanna share. We love you. We wanna share what we’re up to, and we’ve shared it that way, how we’ve purchased the home and now selling it, and how everyone is getting this massive check as well as us.
Erica Camardelle [00:25:40]:
And then, you know what is the absolute buzz is that now we get referrals from our private money lenders. So our private money lenders are talking to their friends and family because they want them to get a high rate rate of return as well. And they’re like, go check out what Jonathan and Kara are up to. And so we’re dealing with phone calls and, conversations with people who, you know, we might know a little bit or maybe not at all, and we’re sharing the program now with them because they are hearing great things from their friend that they trust. So, yeah, hopefully, I answered your question.
Jay Conner [00:26:18]:
Yeah. So what we’ve learned here is you can start it over the telephone. You can start it in person, the conversations in person. You can use my scripts, or you can, you know, be so enthused about what you got going on. You just can’t help yourself from talking about it. Step 1, make your list. Step 2 and by the way, I’m giving you all a 30,000-foot view of these 5 steps right now At the live event, October 23, 24, and 25, we drill way down way down on these steps at the live event. So step 1, make your list.
Jay Conner [00:26:55]:
Number 2, talk to people from that list. Step number 3 is another way to start conversations. Step number 3 is another way to what I call to get the word out as to what you have to offer on automatic. So step number 3 is using the 16-minute audio that we call stress-free investing. I have, recorded this audio for 100 and 100 and 100 of the members, of our private money community. And in fact, I think I just saw some
Narrator [00:28:20]:
Are you feeling inspired by the knowledge you gained in this episode? Then head over to www.JayConner.com/MoneyGuide. That’s www.JayConner.com/MoneyGuide, and download your free guide that shares seven reasons why private money will skyrocket your real estate investing business right now. Again, that’s www.JayConner.com/MoneyGuide to get your free guide. We’ll see you next time on Raising Private Money with Jay Conner.
