Episode 312: How Jason Lassiter Raised $1.5 Million in Private Money for Real Estate Deals

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In the real estate investing world, few strategies are as empowering—and potentially lucrative—as flipping with private money. In a recent episode of “Flip This Town,” veteran investor Jay Conner sat down with Jason Lassiter, a successful real estate entrepreneur, to share actionable tips for building your business using private funding. Here’s a summary of their conversation and why private money might be the creative spark your local real estate market needs.

What is Private Money—and Why Does It Matter?

Jason Lassiter began by defining private money simply: it’s funding that comes from individuals, not banks or hard money lenders. Private investors—often friends, family, or local connections—lend their money for your real estate deals, earning a return secured by real estate collateral.

“The agility that private money gives you in this market is powerful,” Jason noted. Unlike traditional lenders with stringent requirements and long paperwork trails, private lenders can provide speed and flexibility. This allows investors to swoop in on deals that others might not be able to close.

In Your Backyard—Opportunities are Everywhere

Jason emphasized that you don’t have to move to a big city or a hot market to take advantage of private money lending. In fact, there are undervalued properties to flip in every town, big or small. The crucial first step is identifying what Jason describes as the “hidden gems”—properties often overlooked due to cosmetic issues or outdated marketing.

“When you’re using private money, you can move fast,” Jason said, “and sellers appreciate that, especially in smaller markets where good buyers are hard to find.” Swift, cash-based closings put you ahead of the pack, especially in competitive neighborhoods.

Building Your Private Money Network

Jay Conner and Jason discussed that often, potential private lenders are in your everyday circles—they just don’t know how they can help (and benefit!).

“The number one thing is just letting people know what you do,” Jay advised. Start having conversations: Share at local meet-ups, church groups, or even on social media that you help people earn great returns, secured by real estate.

Jason added, “You’d be surprised—neighbors, dentists, business owners—they all might have retirement accounts or savings that aren’t earning much. Once they trust you, these can become great sources of private loans.”

A key point is to keep things professional. Outline a simple deal structure, provide transparency, and ensure their investment is secured and insured. Over time, as you develop a track record, referrals will flow your way. As Jason put it, “Integrity and communication are the secret sauce. You have to deliver every time.”

How to Structure the Deals

Every private money arrangement needs clear boundaries. Jason likes to keep it simple: agreements are usually secured by the property (via a note and mortgage or deed of trust), and the lender earns a fixed interest rate, often paid when the property flips. Terms vary, but the focus is always on win-win scenarios—reasonable rates for the lender, with enough margin left for a profitable flip.

Jay and Jason explained that clarity is crucial. Lay out timelines, exit strategies, and backup options—with private money, reputation is everything. As your investors succeed, they’ll want to invest again (and will bring friends along).

Flipping With Confidence

Jason’s parting encouragement? Don’t let a lack of bank financing stop you. In any town, there’s “hidden money” waiting to work for you, if you leverage relationships and communicate well. Confidence, transparency, and consistency are your best tools for building a private money network and growing your flipping business.

Flipping houses with private money isn’t just about real estate—it’s about community building, providing value, and creating local wealth. Start conversations, build trust, and watch as you flip not just houses—but the trajectory of your town.

10 Discussion Questions from this Episode:

  1. Jason Lassiter emphasized the importance of good communication skills when approaching potential private lenders. Why do you think communication is so critical in raising private money, and what methods have you found most effective?
  2. Jason shared his story of finding his first private lender on Craigslist. How do you feel about finding lenders through unconventional means, and what other “outside the box” avenues could investors explore?
  3. Both Jason and Jay discussed the importance of building credibility and relationships over relying solely on book sales or impressive numbers. How do you personally establish trust with investors or partners?
  4. The episode mentioned structuring deals to protect both the investor and the lender, like using promissory notes and deeds of trust. What are some other ways to ensure both parties are protected in a private lending arrangement?
  5. Jason talked about his mindset shift from thinking he was “asking for money” to realizing he was “offering an opportunity.” How can changing your mindset influence your results in raising capital?
  6. Mistakes were discussed, such as pursuing deals with insufficient equity. What are the top red flags to watch out for when evaluating a potential real estate investment to be funded by private money?
  7. Jason’s work in the nonprofit sector was highlighted as part of his credibility and mission. How important do you think it is for investors to give back to the community, and can this help in building relationships with lenders?
  8. Both guests agreed that there’s currently more private money available than good deals to put it in. Why do you think this is, and what implications does it have for new investors entering the market?
  9. What advice from Jason or Jay resonated most with you about overcoming the fear that “no one will trust me with their money,” and how can new investors address this common self-doubt?
  10. Finally, networking was mentioned frequently—including at yacht clubs, networking events, and even just in everyday life. What are your best strategies for networking, and have you ever unexpectedly met a valuable connection in an unusual place?

Fun facts that were revealed in the episode: 

  1. Creative Financing Journey: Jason Lassiter got started in real estate investing without using any of his own money—he learned the ropes of “flipping” properties by leveraging private money, which allowed him to scale his business quickly.
  2. Community Impact: One of Jason’s passions is revitalizing neighborhoods. He believes that flipping houses with private money isn’t just about profit—it’s also about breathing new life into communities and improving the local landscape.
  3. Networking Matters: Jason credits much of his success to building strong relationships. He emphasizes that the private money world is built on trust and networking, showing that having a solid reputation can attract investors eager to fund your deals.

Timestamps:

00:01 Jason Lassiter’s Private Money Secrets

04:17 Flipping Houses & Networking Success

07:42 Unexpected Funding Hiccup at Closing

12:45 Success with Hard Money Lending

15:04 Avoid Costly First Real Estate Mistakes

16:46 Ensuring Successful Property Investment

22:46 Liquor License Boost and Sale Potential

24:19 Smart Housing for Elderly Safety

27:02 Connect with Coach Jason:

https://www.CoachJasonL.com   

27:37 Real Estate Coaching and Problem-Solving

 

Connect With Jay Conner: 

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Join the Private Money Academy: 

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Have you read Jay’s new book, Where to Get the Money Now?

It is available FREE (all you pay is the shipping and handling) at https://www.JayConner.com/Book 

What is Private Money? Real Estate Investing with Jay Conner

http://www.JayConner.com/MoneyPodcast 

Jay Conner is a proven real estate investment leader. Without using his own money or credit, Jay maximizes creative methods to buy and sell properties with profits averaging $67,000 per deal.

#RealEstate #RealEstateInvesting #RealEstateInvestingForBeginners #Foreclosures #FlippingHouses #PrivateMoney #RaisingPrivateMoney #JayConner

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How Jason Lassiter Raised $1.5 Million in Private Money for Real Estate Deals

 

 

Jay Conner [00:00:02]:

What if you could raise over a million dollars in private money without begging banks, without relying on your credit score, and without putting your own cash on the line? How do you actually find the people willing to write those six-figure checks for your deals? Well, that’s exactly what today’s guest has done. My guest, Jason Lassiter, has been in real estate for over 15 years. He’s flipped more than 100 properties, everything from entry-level homes to luxury flips, commercial buildings, and even apartments. He’s done wholesale deals, built a powerhouse real estate team to serve his community, and he even wrote the best-selling book, Work 9 to 5 and Flip on the Side. Now, if that wasn’t enough, Jason also runs a nonprofit called Safety52 that uses smart housing and wearable tech to help protect children and the elderly from abuse and neglect. But today, we’re not talking theory. We’re talking about the one and a half million dollars that Jason has raised in private money. I want to break down exactly how he does it, how he finds private lenders, and how you can do the same thing in your market.

 

Jay Conner [00:01:14]:

Well, welcome to the Raising Private Money show, the only podcast for real estate investors who want to fund their deals without relying on banks or credit or using their own cash. I’m Jay Connor, the private money authority, and I’ll show you how to get private lenders begging to fund your next deal. Because every good deal starts with the money. And we’ll get started in and meet Jason Lassiter right after this.

 

Narrator [00:01:42]:

If you’re a real estate investor and are wondering how to raise and leverage private money to make more profit on every deal, then you’re in the right place to raise private money. We’ll speak with new and seasoned investors to dissect their deals and extract the best tips and strategies to help you get the money. Because the money comes first. Now, here’s your host, Jay Connor.

 

Jay Conner [00:02:10]:

Well, hey there, Jason. Welcome to the show.

 

Jason Lassiter [00:02:13]:

Yeah, thank you, Jay. Nice to see you again.

 

Jay Conner [00:02:16]:

Great to see you. I enjoyed being a guest on your podcast. And when I learned on your show that you had raised all this private money, I said, well, it only makes sense to have Jason come on the show because after all, the name of this show is Raising Private Money. So I’m so glad you’re here, Jason. Now, you’ve raised one and a half million dollars in private money. So my first question is, what’s the. From your own experience, what’s the very first thing someone needs to know before they even approach a potential private lender?

 

Jason Lassiter [00:02:52]:

What they need to know is they need to have good communication skills and good networking skills, and they need to know what they’re doing in terms of rehabbing, in terms of finding good deals, finding good properties out here. They need to be able to network with a lot of investors, investors who want returns, investors who want to work with individuals involved in real estate. And that’s what I’ve been able to do. I started in real estate in 2005. I did my first condo out in Waterbury, Connecticut. And basically, it was my first rehab. It was a condo in Waterbury, Connecticut. And what I did is I bought this condo and I put new fixtures in there, stainless steel appliances.

 

Jason Lassiter [00:03:40]:

I did interior painting, did the flooring, and then I ended up selling it. I made my first profit, which was about 32,000, on that condominium. And that was 2005. And then my background isn’t security. So I had moved from New York, and I moved to Kansas City, Missouri, to pick up a consultant job with Cerner Corporation. It was just gonna be for six months. But when I came out here to Kansas City, I couldn’t believe how cheap the houses were. And I couldn’t believe you could go to.

 

Jason Lassiter [00:04:17]:

You would have a wall. You would have a Home Depot, a Lowe’s, and a Menards all within five miles. And you would also have a title company within five miles. So when I got out here, when I saw how cheap it was with houses, I started just doing rehabs on the side. And I ended up flipping over 100 houses. And then when I wrote my first book, Work Nine to Five, I would bring that book to my networking groups, to my networking events, and I would just hand it out for free. And that helped me really start raising bigger money than ever, which I had done. Because I was using a lot of hard money, too, when I first started the rehabs out here.

 

Jason Lassiter [00:05:01]:

So since then, I’ve been able to buy a strip mall with hardly anything down. When I bought the strip mall, I put a. It was 1.5 million for the strip mall. I put down. I put the property under contract with $1,000 earnest deposit and closed in three months. Wow. And I didn’t even know how I was going to find the money, Jay, for the. For the.

 

Jason Lassiter [00:05:28]:

For buying the strip mall. But I went on Craigslist and I found a private lender. Actually, he was the first one. And I still have a great relationship with him. This was back in 2021. He basically put down over a million $900,000 down on the. On this property for me. So I could.

 

Jason Lassiter [00:05:52]:

I put about 35k. And then I did a second with the. With the seller for the rest to carry it. So pretty much nothing, holding Nothing down, about $35,000, $36,000 with a thousand deposit. And it tied it up, you know, for three months and closed. And that was my first private lender that he put down. He put. He carried.

 

Jason Lassiter [00:06:19]:

Pretty much carried almost the whole amount. And then I did a second with the seller. So that was my biggest deal on the commercial property. And I’ll tell you. I’ll tell you what happened two months ago. I’m gonna tell you really quick what happened, all right? So I saw. On my way to the strip mall, I saw this. This is a mini mart, a grocery store.

 

Jason Lassiter [00:06:42]:

And I went in there, I bought a couple of things, and I asked the lady, Would you be interested in selling this. This mini mart? And she said yes. And then we decided on a price. Again, I put down $1,000 earnest deposit. I put in the contract that I would like to close in two months, and I would like to be shadowed. I want to shadow her. I want to learn how to register. I want to learn how to do the inventory.

 

Jason Lassiter [00:07:12]:

I want to check to see how I can add gas pumps, because there are no gas pumps at this Mini Martin. So I was able to go to the U.S., I think it was the USDA. And they went out there and they checked to see if the place would be eligible to have gas pumps. They inspected it. They said, Yes, Jason, you could put four gas pumps at this location. And I’m waiting on the quote right now. So here’s what happened.

 

Jason Lassiter [00:07:42]:

My lender, the same lender that helped me with the strip mall, he said, Jason, yeah, I’ll fund the deal, but I want you to put down 30%, which was about 50 grand, because the property was going for 174 once. 170, actually, 172. And we got down to closing because I had another guy, a friend of mine, who said, Jason, who’ll fund you the 30% so you don’t have to put anything down. So when we got to closing that day, the person who was going to give me the. The down payment, he had an emergency. He couldn’t do it. So I called my Bain lender. I said.

 

Jason Lassiter [00:08:21]:

I said, Jef, this guy, I can’t close. I don’t have the down payment. So he says, call, okay, call my lawyer and talk to him about the situation. Als,o call the seller. I called his lawyer, said, I’m sorry, I don’t have the down payment. And then I called the seller. I said, I’m sorry, I don’t think I’ll be able to close. I don’t have the down payment, unfortunately.

 

Jason Lassiter [00:08:42]:

I don’t want to hold you up. I said, I don’t want to hold you up. I get a call about an hour later from the husband. He says to me, Jason, we’ll do a second for the down payment. We’ll do a second, five-year loan for the down payment. I said, Okay, that’s wonderful. That’s great. I said, we can close.

 

Jason Lassiter [00:08:59]:

So a week later, we closed. We did all the paperwork. I put zero money down. I’ve been going to that grocery store for the last five days. When I closed on it, all the employees quit, I guess because, I don’t know, for some reason they quit. But the next day, two of the employees called me. They said, Jason, we want to work. We were just nervous because you’re a new owner and we were just nervous.

 

Jason Lassiter [00:09:27]:

So I’m fully staffed. I’m learning how the inventory is done. I applied for the liquor license, and the store is now making money. But it’ll make a lot more money once we get the liquor license. I never owned a mini grocery store before, so that’s my first one. Wow.

 

Jay Conner [00:09:50]:

Well, yeah, and you make a good point there. I mean, private money is there for you to use for any class of real estate. Single-family houses, apartments, self-storage, and now mini marts.

 

Jason Lassiter [00:10:04]:

Yeah.

 

Jay Conner [00:10:06]:

That’s amazing. Well, one thing that you said a few minutes ago that I really want to highlight is so important, and I have observed the same thing over all these years of raising private money. And it’s the people that have the. Those who have at least average to good communication skills.

 

Jason Lassiter [00:10:25]:

Yeah.

 

Jay Conner [00:10:26]:

Because, without you know, average to good communication skills, it’s hard for that private lender to sense that level of confidence that the operator or the borrower is going to have. And if they don’t feel confident, if they don’t feel like you sound like you know what you’re doing, they’re not going to loan money to you.

 

Jason Lassiter [00:10:48]:

That’s right. That’s so true, Jay, because when I first met that private led, as I mentioned, I met him on Craigslist, a nd I gave him a copy of my book, and he really liked the book. And I wrote my second book, which was this past December. It’s called the Passion of Real Estate. It’s on Amazon. It’s a great book. I’ve gotten great reviews on it. But yeah, it’s called the Passion of Real Estate, and I sent him a copy of that book, and I had his name in that book, too, so he kind of liked it.

 

Jason Lassiter [00:11:20]:

But it’s a great book. It’s better than my first book. And it’s really, as you know, Jay, it’s not about the book sales. It’s about building credibility. Right. It’s building the relationships. So, you know, with your private lenders, you want to build those relationships, and it’s. You can meet private lenders, as you always mentioned, anywhere.

 

Jason Lassiter [00:11:44]:

It could be in your backyard, it could be at your job, it could be anywhere. It could be at the store or the gas station you go to. It could be your chiropractor, it could be your doctor, it could be your lawyer, or your accountant. So there are many, many, you know, locations to meet private lenders. They’re all over the place.

 

Jay Conner [00:12:06]:

Yes, well, the abundance mindset says there’s money all around you.

 

Jason Lassiter [00:12:14]:

We have 8 billion people on earth, right? So, I mean, it’s. They’re all over the place.

 

Jay Conner [00:12:20]:

That’s. Right now, a lot of new real estate investors who haven’t raised capital ask themselves this question. They’ll say, Well, why would anyone trust me? And here we are, back to this confidence thing. But why would anyone trust me with their money? Did you have any of those feelings or thoughts in your mind when you were starting out raising private money?

 

Jason Lassiter [00:12:45]:

I did. I did. Because when I first started, I started with a lot of hard money, you know, when I did my rehab. Hard money lenders, these are people that charge very high interest, you know, 15% or more interest, and, you know, even some private lenders will charge that. But still, I think after you do your first deal with that private lender and they see the great job you’ve done, and you may even have some obstacles you may have had. You know, you. Maybe you’re not. Maybe we weren’t able to pay on the exact date, but they see the effort, they see the return that they got, and they see the success.

 

Jason Lassiter [00:13:23]:

So they’re going to want to do another deal, another deal, because, you know, a lot of people are putting their money in the banks, and they’ll get, what, up to maybe 6% on a CD, a CD at a bank. I mean, that’s. That’s hardly anything in a year. So when you talk to them about the money that can be made doing a private deal with a property or any real estate, you’re gonna get better returns versus having your money and buying a cd, you know, at a bank with it, you know, so they can see the big difference on those returns and they get pretty excited about it.

 

Jay Conner [00:14:03]:

Well, it’s interesting that you brought up the rates and CDs. I actually just checked a couple of weeks ago. The national average right now for a CD certificate deposit is only paying 3% and that’s a CD. I mean, a money market or savings account is less than half a percent. And so, like I’ve been paying all my private lenders the same thing since 2009, and that’s 8%. And so when you come along and pay 8%, that’s no points, no origination fees. So there’s no broker to pay, there’s no middle person. So you pay them 8%.

 

Jay Conner [00:14:41]:

I mean, compared to what they can get in the local bank, that’s a huge difference right there. So let me ask you this, Jason. From your own experience and observations, what would you say are some of the biggest mistakes that you see real estate investors making when they’re starting to raise private money?

 

Jason Lassiter [00:15:04]:

I think some of the mistakes are basically when they may have a deal going on, but the deal, they may be new at this, and it could be that the deal there’s just not enough liquid, I mean, not liquid, but not enough equity in the deal they’re doing. It could be doing a single-family property, and the numbers are just not right. And it’s too, it’s not enough money to really do well on the deal. So they sometimes can’t get so attached to that property, and they might be anxious to do their first deal. But if the numbers are not right, I wouldn’t recommend they do the deal because they’re going to make it, it’s going to turn out to be a situation where that private lender, that new relationship that you’re starting with, that private lender is probably not going to go well. After all, once you sell that property, or let’s say you do an appraisal and you want to refinance, you can pay that private lender as well. But if the numbers are just not there, you don’t want to; you want to make sure that the first deal you do with him is going to be a success. So that’s the main thing, you know. And in real estate, as you know, we don’t always close on the date we say we are going to because it depends on the environment, depends on the interest rates, depends on several different things, location, where the property is, a lot of different factors.

 

Jason Lassiter [00:16:46]:

So you just want to make sure that you have a good location that’s selling. You want to look to see if it’s selling well. You want to look at the appraisal, the after-repair value of the appraisal. You want to make sure you have a very good rehab team. If you’re buying, if you’re doing your rehabs, if you’re doing commercial, you might have better success, because on a commercial deal, you’ve got rents coming in. You’ve got, you know, you’ve got. You’ve got better chances, better opportunity to be successful on the commercial side, versus I’ve done over 100 rehabs. So I.

 

Jason Lassiter [00:17:22]:

I know this for sure. So.

 

Jay Conner [00:17:25]:

That’s right. That’s right. Well, as you were talking about mistakes that new capital raisers make, one of the. Probably the biggest mistake that I see real estate investors making, and I’m not talking about borrowing hard money here, I’m talking about building relationships and. And getting individual, ordinary people to fund your deals is that they’ve got the wrong mindset. And here’s what I mean by that. They. They think that whoever’s got the money makes the rules.

 

Jay Conner [00:17:58]:

And that’s not the case here. Instead of applying for a mortgage, we’re offering an opportunity. We set the interest rate as far as what we’re offering. And so they’ve got in their mind that there may be a fear of rejection. They feel like they’re asking for money. And, you know, this is not about asking for money or applying for a mortgage. It’s about offering an opportunity. And, you know, if someone’s not interested in your program, as you just said, there are 8 billion people on the planet.

 

Jay Conner [00:18:26]:

There are a lot of people out there. And what I’m seeing right now, Jason, and tell me if you agree with me, there’s more money available than there are deals.

 

Jason Lassiter [00:18:36]:

Yeah, there definitely is. There’s plenty of money out here. I mean, there are so many. There’s. So many investors want to do deals. They were the people who wanted to make money. So, I mean, you can go to yacht clubs. You can go.

 

Jason Lassiter [00:18:54]:

I mean, there are so many different clubs you can go to. You have family offices. You have all different types of investors, you know, that. What do you want to do? Do deals that want to make money. So you have to attend those and networking events, and you have to get involved. You have to, you know, if you. If you just sit back, you’re not gonna.

 

Jason Lassiter [00:19:16]:

Nothing’s gonna get done. You’ve got to take action, right, Jay? You gotta take action. So that’s the main thing, I’ve never.

 

Jay Conner [00:19:22]:

Seen anybody come knock on my door saying, Hey, I want to loan you some money. Well, that’s not true. That’s not true. When you start raising private money, your private lenders are going to refer those true people to you, a nd they do come knocking on your door.

 

Jason Lassiter [00:19:38]:

And that’s happened to me too. Yeah, that’s definitely happened to me.

 

Jay Conner [00:19:41]:

The words start getting out. So, you know, something that’s very important is making sure everybody’s protected. So once you’ve got the money raised, you’re going to be able to put that money to work and invest it for your private lender. What are some examples, or how do you structure your deals so it’s a win-win for both you and the private lender? And you know, everybody’s going to win and everybody’s protected.

 

Jason Lassiter [00:20:09]:

Yeah. What you can do is a promissory note with a deed of trust, and you go down to the city and you record that deed, and that way the private lender is protected. You’re protected because once you sell the property, then they can get PA, ID, and then everything can get released. From the paperwork standpoint, all my deals have been through a private promissory note and a deed of trust. Some of my private lenders don’t care about signing a deed of trust. We just signed a promissory note. But to really be protected, it all depends on your relationship with that individual. Right? Because if you know that person for a long time and he trusts you and everything, he may just want a promise.

 

Jason Lassiter [00:20:56]:

No, some people may want a deed of trust as well. Sign. So it all depends on your relationship with that individual.

 

Jay Conner [00:21:03]:

Right.

 

Jason Lassiter [00:21:04]:

You know, so you and that individual. But, to be protected on both sides, the deed of trust should be signed.

 

Jay Conner [00:21:11]:

Yeah. What’s the, how do you structure your deal to where you have like a maximum loan to value or whatever, to where you’re protecting your private lenders, to where you keep it? Conservative derivative. Now, of course, on that mini mart example, you had that 100 percent leverage of the purchase price, but my guess is the actual mini mart was worth more.

 

Jason Lassiter [00:21:34]:

Oh yeah.

 

Jay Conner [00:21:35]:

Thank you for buying it for me.

 

Jason Lassiter [00:21:36]:

Yeah, yeah. I think from what I’ve learned so far, that Mini Mark would probably appraise for about 400,000. Because here’s the thing, a, it’s in a rural area. It’s the only store within 10 miles. You know, there’s only. Because there’s a lot of harvesting going on. Farmers that. So at this mini mart, we also cook.

 

Jason Lassiter [00:22:00]:

We do, you know, hamburgers, cheeseburgers, salt burritos, chips, and tacos. Special days that we cook certain things, pork ribs, and all that stuff. So, like today they told me, oh, Jason, we got over $400 in sales from 4 am to 8 am today. And I’m like, wow, that’s pretty good with just the food. So it’s a good deal. And a lot of these farmers are coming in and buying breakfast and, you know, eating. So it’s a good deal. So the numbers, I think, would be very good on the return of that, especially once I add the.

 

Jason Lassiter [00:22:46]:

Once I get the liquor license, then that’ll even be because they were getting $1600 a day just from the liquor license, and I don’t have the liquor license yet. So once that happens, that’ll be more income coming in. But from what I’ve heard, Dollar General once wanted to come then, and the city, it wasn’t the city, but there was a person who owned the land. They didn’t want to sell it to them for some reason, I don’t know. But then I also heard that Dollar General wanted to buy the mini mart where I’m at for 400k, but the seller didn’t want to sell it to them. So I do know I have a good location and a good profit. So, you know, I know I can sell it right now and make a profit because I know a lot of friends from Pakistan and India who own a lot of gas stations, a nd they would love to buy mine right now.

 

Jay Conner [00:23:47]:

Well, that’s great, you know, you could liquidate at any time that you wanted to. Now, Jason, one thing that you’re interested in that I’m also interested in is giving back and making an impact. So you’ve got this nonprofit, Safety52, that’s focused on protecting kids and seniors. So my question is, how does your mission and community work tie back into building trust with investors or private lenders, or does it?

 

Jason Lassiter [00:24:19]:

Yeah, I think the. The nonprofit definitely helps because I’m reaching out to a lot of people who have housing, but they don’t have smart housing. And that’s what I do with the safety 52. We provide smart housing, which, you know, is for the elderly, whether it be helping them with having more accessibility within the house, where in the bathroom, they have something that they can hold on to. Also, with the security alarms, we have certain security alarms that can help them out. So I’ve given away over 100 carbon monoxide detectors. And it was so good for the community. I really think people really enjoyed it, because carbon monoxide is what you call a silent killer.

 

Jason Lassiter [00:25:01]:

A lot of people, even when you look at Airbnb properties, there have been people that have died. They don’t, you know, because of carbon monoxide. So it’s good to have carbon monoxide detectors that can detect carbon monoxide in houses. So I feel really blessed to be able to help somebody with what we do, with what we give. And it’s a great feeling to be able to give to others and to help other people, you know, whether it be with food or whatever we’re doing, to give back, to help the community.

 

Jay Conner [00:25:36]:

Excellent. So for the person that’s listening to this show and they haven’t raised private money before, what advice would you give them on how’s the best way to start?

 

Jason Lassiter [00:25:49]:

I would say start building relationships. Build relationships. Let them know what you do. Let them know what you’re trying to do. Let them know, you know, what type of investor you are, you are in commercial, residential, and get engaged. Go to a lot of networking events, a lot of network parties, or, you know, in your local area, join your real estate clubs, and just get engaged and let them know what you’re trying to do. Again, it may not be residential or commercial. Maybe you’re trying to start a business and you need money for that.

 

Jason Lassiter [00:26:24]:

So there are so many different strategies to raise capital, and you’re an expert yourself in it, too, Jay. So, you know, you raised a lot more than I have.

 

Jay Conner [00:26:35]:

Well, it’s all the same principles, for sure. And we can learn from each other, for sure.

 

Jason Lassiter [00:26:40]:

That’s right. That’s right.

 

Jay Conner [00:26:42]:

So, Jason, someone listening? They want to continue the conversation with you. What’s the best way for them to contact you? No question, you’ve got integrity. May have some listeners here that have got some liquid money or retirement funds they would like to invest and get a high rate of return. How can people reach out to you?

 

Jason Lassiter [00:27:01]:

Yeah, they can contact me at www.CoachJasonL.com,  that’s my website, www.CoachJasonL.com. They can also contact me at my number, 816-908-5355, directly. They can also email me at securityawake2@gmail.com

 

Jay Conner [00:27:17]:

I want to give out your URL again, which is www.CoachJasonL.com, and the initial www.CoachJasonL.com, for folks to go ahead and know. What type of coaching do you provide?

 

Jason Lassiter [00:27:37]:

Yeah, basically, I provide coaching in terms of helping people who have never done real estate before, and they want to get involved in rehabbing, doing rehabbing, and also commercial. I also help people solve problems. And you know, there are many times you’re going to get yourself, you might get, you know, when you’re just starting or you can be an experienced investor, you just don’t know what to do, and you’re struggling with a situation on closing a property, you can call me and I can help you. I can share my experience of what I’ve been through. I’ve been through many, many, many obstacles, and I can probably help you. I’m sure I can help you through some of your problems that you may be going through as well.

 

Jay Conner [00:28:18]:

That’s wonderful. Jason, thank you so much for joining me here on the show.

 

Jason Lassiter [00:28:23]:

Thank you so much, Jay. I really appreciate it. I’m so glad to see you again, you know.

 

Jay Conner [00:28:27]:

Yes, same.

 

Jason Lassiter [00:28:28]:

We have to meet up again. When’s your next event?

 

Jay Conner [00:28:32]:

The next event actually is right around the corner, only two weeks away from tomorrow. And that is the private money conference.com right here in Atlantic Beach, North Carolina. And the one after that is in February 2026.

 

Jason Lassiter [00:28:49]:

Oh, wow. Okay. Okay. And how many days is your conference for?

 

Jay Conner [00:28:55]:

It’s three days. It’s Wednesday, Thursday, and Friday.

 

Jason Lassiter [00:28:58]:

Okay. Okay, perfect.

 

Jay Conner [00:29:00]:

Excellent. Thank you again, Jason. We’ll be in touch.

 

Jason Lassiter [00:29:03]:

Thank you, Jay. I appreciate it.

 

Jay Conner [00:29:05]:

You got it. And there you have it, another amazing episode of Raising Private Money. I need your help for those of you who are listening in here for me to have more amazing guests, just like we had here with Jason. I need you to like, review, share, subscribe, and if you happen to be watching on YouTube, be sure and click that bell so you don’t miss out on any more upcoming episodes. I’m Jay Conner, the private money authority, and I look forward to seeing you right here on the next episode of Raising Private Money.

 

Narrator [00:29:40]:

Are you feeling inspired by the knowledge you gained in this episode? Then head over to www.JayConner.com/MoneyGuide,  that’s www.JayConner.com/MoneyGuide, and download your free guide that shares seven reasons why private money will skyrocket your real estate investing business right now. Again, that’s www.JayConner.com/MoneyGuide to get your free guide. We’ll see you next time on Raising Private Money with Jay Conner.