If you’ve ever wondered what really propels industry leaders like Tony Robbins, Robert Kiyosaki, or T. Harv Eker into global recognition, you’ll be fascinated by the insights of George Wright III. Featured recently on the “Raising Private Money” podcast with Jay Conner, George pulls back the curtain on prosperity principles and the actionable blueprint behind lifetime success—not just for world-renowned names, but for everyday entrepreneurs looking to unlock their own authority.
Authority Is More Than Attention
One of the first and most eye-opening points George shares is that too many entrepreneurs chase attention, mistaking visibility for authority. In today’s digital world, where anyone can promote themselves online, true authority—being a recognized, trusted expert within your niche—demands strategy.
“People don’t remember what you did on social media last week,” George notes. Authority, he stresses, is a blueprint—a proven, strategic approach that positions you not only as a thought leader but often a celebrity in your field. Unlike fleeting attention, genuine authority grants you trust, credibility, and a continuous stream of new opportunities.
Why Authority Matters—Especially in Crowded Markets
The online marketplace is saturated. With AI and self-made influencers on every platform, it’s harder than ever to stand out. George argues that the answer isn’t more content, but smarter content—anchored in a clear strategy. When you’re seen as the “go-to” person, you naturally attract business, funding, partnerships, and speaking invitations. Authority gives you what George calls “the speed of trust,” making every business interaction—and transaction—more seamless.
Authority isn’t just for raising your profile; it has tangible value. For real estate investors and those seeking private lenders, perceived authority breeds trust. As Jay Conner highlights during their conversation, the single biggest reason people invest (or don’t) is trust. Authority is the mechanism that builds it swiftly.
The Proven Blueprint For Building Authority
George distills years of personal experience and high-level brand-building into a four-step authority formula:
- Strategy First: Don’t launch blindly. Know your market, craft a compelling message, and identify your ideal audience.
- Create Authority Media: Get featured on podcasts, in magazines, through interviews. Prioritize “legacy content” like podcasts and blog posts, which remain searchable and relevant for years.
- Apply Technology and Innovation: Leverage tools for capturing leads, automating outreach, and scaling your brand’s visibility.
- Promote Relentlessly: Strategic distribution—syndicate your content across platforms, carve out snippets for social media, and continuously expand your reach.
George emphasizes that you don’t need a massive budget or years of content creation. Strategic use of podcasts, online media, and networking can amplify your authority efficiently. One guest podcast spot or article can be repurposed into blogs, videos, reels, and more—turning a single hour’s work into hundreds of pieces of content.
Practical Steps Anyone Can Take Right Now
George’s advice for those just starting: don’t wait for perfection. “Step into the spotlight,” he encourages. Launch a podcast, guest on others, share your expertise via social or traditional media. The consistency of action counts far more than production polish. Today’s reality TV culture rewards authenticity.
He also reveals the “mirror effect”: people trust names they keep encountering, even if only in passing. Visibility breeds familiarity, and familiarity builds trust. That’s why saturation—within your target niche, not the whole world—is critical.
Measuring Your Authority
Ultimately, authority must translate to results: more leads, deals, and conversions. George’s team conducts “authority audits,” evaluating both visibility and credibility to track progression. But beyond numbers, the ultimate outcome is the ease and frequency with which new opportunities land in your inbox.
Conclusion
Whether you’re raising private capital, building a portfolio, or looking to break through industry noise, George Wright III’s prosperity principles center on strategic authority. Don’t settle for surface-level attention—build enduring credibility, connect with your audience authentically, and watch as lifetime success follows. When authority is your foundation, prosperity becomes a predictable result.
Ready to dive deeper? Connect with George at Authority Media Network or tune into The Daily Mastermind for ongoing inspiration and tactical insights.
10 Discussion Questions from this Episode:
- George Wright III emphasizes the distinction between “attention” and “authority” in marketing. How do you interpret the difference, and why does George believe confusing the two is such a common mistake among entrepreneurs?
- Authority marketing is framed as a strategic blueprint in the episode. What steps or mindset shifts do you think are necessary to move from simple visibility to genuine authority in your industry?
- Jay and George talk about trust being a key factor in the decision-making process for private lenders. How does building authority directly impact trust with potential partners or clients, according to their conversation?
- With so many tools available today (social media, podcasts, blogs, magazines), what are some practical ways both new and established entrepreneurs can leverage these platforms to quickly build their authority—without a massive budget?
- The “mirror effect” is mentioned as a psychological principle that increases trust through repeated exposure. Can you think of examples in your own life or business where this has played out, either positively or negatively?
- George shares that creating strategic, intentional content is more effective than random posting. What might a content strategy look like for someone new to this concept, and how could they implement it efficiently?
- Competition comes up frequently in the episode. What do you see as the competitive advantages of authority marketing compared to more traditional forms of self-promotion?
- Measuring the effectiveness of authority marketing is discussed about scorecards and key metrics. What might be some useful ways for entrepreneurs to assess their own authority growth, beyond just follower counts or views?
- Jay and George agree that taking the first step—even if imperfect—is the most important move in building authority. What are some actionable first steps listeners could take after this episode to start raising their profile?
- Reflecting on the journeys of big names like Tony Robbins and Robert Kiyosaki (whom George has worked with), what lessons about branding, consistent messaging, and playing to one’s strengths resonated most with you from George’s experience?
Fun facts that were revealed in the episode:
- The Mastermind Behind the Masters: George Wright III isn’t just a successful entrepreneur—he’s been the marketing genius working behind the scenes to help huge names like Tony Robbins and Robert Kiyosaki build and explode their personal brands.
- Authority Over Attention: George believes one of the biggest mistakes entrepreneurs make is confusing attention for authority. He stresses that building real authority is about crafting trust and credibility, not just racking up views or likes.
- Content Engine Superpower: According to George, leveraging your time wisely is key. He says that just one hour a week spent on a podcast or interview can be transformed into hundreds of pieces of content—everything from blogs to podcasts to social media reels—making you visible to potentially millions!
Timestamps:
00:01 Mistaking Attention for Authority
04:05 Authority Marketing: Building Trust & Recognition
08:17 Building Authority Attracts Opportunities
10:47 Building Authority with Media Influence
16:20 Building Authority in Real Estate
17:58 Power of Podcasting Formula
20:25 Podcast Strategy for Business Growth
23:46 Authority Breaks Through Noise
27:43 Building Authority in Competitive Markets
30:19 Measuring Brand Authority Metrics
33:04 Connect with George Wright III
https://www.AuthorityMediaNetwork.com
https://www.DailyMastermind.com
33:38 Inspire, Motivate, Educate: Start Now
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How George Wright III Built Hundred-Million Dollar Brands With Authority Marketing
Jay Conner [00:00:01]:
Have you ever wondered how the biggest names in business blow up their brands? I’m talking like Tony Robbins and Robert Kiyosaki, or T. Harv Eker. They don’t just get lucky. You see, somebody is behind the scenes pulling the levers. And today, guess what? We’re talking to that guy. His name is George Wright III, and he’s built multiple multimillion-dollar businesses and he’s launched hundred-million-dollar brands, and worked with some of the biggest names in personal development and business on the planet. Now we’re talking about a guy who turned marketing into an art, networking into an asset, and now spends his time showing entrepreneurs how to do the same thing. And here’s the kicker.
Jay Conner [00:00:50]:
He’s not going to give you fluff in this episode. You’re going to hear real principles, real strategy, and exactly how he built massive results from scratch again and again and again. Now, if you’re an entrepreneur, a marketer, or someone who just wants to stop playing small, this conversation is going to change how you think about success. Welcome to the Raising Private Money show, the only podcast for real estate investors who want to fund their deals without relying on banks or credit or using their cash. I’m Jay Connor, the private money authority, and I’ll show you how to get private lenders begging to fund your next deal. Because every good deal starts with the money. In just a moment, you’re going to meet my friend George Wright right after this.
Narrator [00:01:43]:
If you’re a real estate investor and are wondering how to raise and leverage private money to make more profit on every deal, then you’re in the right place. On Raising Private Money, we’ll speak with new and seasoned investors to dissect their deals and extract the best tips and strategies to help you get the money. Because the money comes first. Now here’s your host, Jay Conner.
Jay Conner [00:02:10]:
Oh, my lands. George, welcome to the show.
George Wright III [00:02:14]:
It’s good to see you, Jay. I was looking forward to this, man. How are you?
Jay Conner [00:02:18]:
I’m doing fantastic. I loved being on your show and inviting me to come along and talk about private money and all that kind of good stuff on your show. And now I get the blessing of having you here to talk about authority marketing and brand awareness, and blowing up your brand. I mean, George, you have helped blow up some of the biggest brands in the world. And so my first question is, what is the biggest mistake or one of the biggest mistakes most entrepreneurs make when they’re trying to build authority and they’ve really never done it before?
George Wright III [00:02:58]:
Well, you know, I think one of the biggest mistakes that people make is that they mistake attention for authority. They’re out there trying to make content, they’re all trying to just get featured in different places, and they don’t stop to think about the fact that authority is, is something that’s a strategy, it’s a blueprint. And so you can go out and you can get attention, but nobody remembers what you did on social media last week. And so when you create a blueprint, you find what you want to do that’s going to build your authority. It makes a huge difference. And most people don’t figure that out until they’ve spent a lot of time and a lot of money, and they’re starting over and over. And so I think one of the biggest mistakes is that they don’t realize the power of authority, and they mistake that for just simple attention and visibility.
Jay Conner [00:03:44]:
Well, you know, you talk a lot about authority marketing, and as you just said, authority is a whole lot different from just getting attention. So let’s go ahead and dive into that. Can you break down exactly what that means, authority marketing, and why it is such a total game-changer?
George Wright III [00:04:05]:
Yeah, you know, authority marketing in, in, you know, if you look at it deep, it’s increasing your level of trust and credibility with, with the people that you’re doing business with, your sphere of influence, people that like you say, Jay, that you’re either raising money from or you’re doing business with or things like that. And so the reason it’s become such a big deal, and we may be, in the past, we called it personal branding or things like that, the reason it’s become such a big deal is that the marketplace is crowded. It’s extremely difficult to get attention nowadays. And it’s even more difficult to show your expertise because with the onset of AI and influencers on social media, everyone looks like a rock star. And so the only way you can truly separate yourself is to create authority, which is more than just you talking about yourself. And so authority is in my mind, and back to the days of Dan Kennedy, as well as a few others. It’s a strategic blueprint to position yourself as an expert in your field and ideally a celebrity in your niche. Now people hate it when I say celebrity, but at the end of the day, you do want to be the most well-known person in your area to your target audience in your niche, and that’s being a celebrity.
George Wright III [00:05:23]:
And when you have authority, it helps you to get the speed of trust. To do more business, more business long term. And you don’t have to spend your time building creative credibility if you have authority in the marketplace.
Jay Conner [00:05:37]:
So let’s say that we have a listener that, you know, really wants to build their brand, get authority, etc, but they don’t have millions of dollars to spend on ads, you know, they don’t want to wait, you know, years on building content. What are some of the fastest ways, or the fastest way from your experience, what’s the fastest way that a personal brand can build authority in today’s market without spending millions?
George Wright III [00:06:08]:
Well, you know, social media is a quick, simple way to do it. And so, as far as most of the clients that we have and individuals that we featured, we own about 15 magazines, and we own a network of podcasts. And what we found is that creating content doesn’t always have to be polished. It doesn’t have to be professional, doesn’t have to be in a studio. It’s just simply talking about the areas of expertise that you’re passionate about and you’re excellent at. And you can do that as simply as in social media, but when you apply authority, formulas, and authority patterns and blueprints, you get more out of that content that you’re creating. And so it’s like anything else. When you do things with specific intent and a blueprint or a strategy, you’re going to get more results than if you just do it.
George Wright III [00:06:57]:
But social media is a great way to do that. Networking is a great way to do that. Masterminds are a great way to do that. So there are a lot of ways for you to connect and build your authority. But, you know, because a lot of people have been featured in magazines or articles or podcasts, it’s really what you do with it that will be the game-changer and separator for you.
Jay Conner [00:07:19]:
So this show is called Raising Private Money. We have two segments of our audience. A large segment of our audience is real estate investors who are either new or seasoned real estate investors who are looking to raise private money. Of course, you’ve raised millions, you have equity partners that, you know, invest in your businesses, etc. But back to the context of this show, we have two segments of the audience. Some people are real estate investors wanting to raise private money. Others are individuals who, you know, are sort of interested in being a private lender, being a passive investor. With these two audiences here in the show tie, tie the bow together for us.
Jay Conner [00:08:07]:
How could authority marketing tie in with this topic and this subject matter?
George Wright III [00:08:17]:
Yeah, you know, one of the things, and I’ve kind of followed your company for a while, Jay, because you’re an authority, right? So it’s a great example of that. You, you know, if you truly build authority like you’ve done with your company, you not only grow your business, you not only raise more funds, but you start to attract opportunities because people know you’re the go-to in the space. Like you’re the go-to in the space. And I’ve been around a lot of speakers and companies and educators, and investors. But that’s because of the authority that you’ve built. And so what happens is you not only can grow your business and your opportunities, but you start to attract opportunities. And the third thing is that you start to separate yourself from the competition. So if you’re out there trying to raise money or you’re doing investing or you’re looking for projects, or you’re trying to position yourself in the market, building authority has, helps you to do that.
George Wright III [00:09:09]:
It helps you to raise money. You know, as you know, for over 30 years now, I’ve been not, not just in marketing, but in financial education and the spaces, building brands, but also very specifically for real estate investors, asset protection, tax strategies, things like that. And what I found over the years when I’ve been around those organizations like yours is that people can raise money in a much more sophisticated, higher level, simpler way, especially when you’re looking at private money, when people know who you are. And so building authority. And so we, you know, look, we’ve developed a strategy over the last 30 years. You know, I’ve looked at, we’ve done everything from millions of pieces of direct mail to digital marketing to radio to infomercials to TV. All of these things are media. But when you wrap it into a strategy, there are just 15 steps that it boils down to.
George Wright III [00:10:03]:
Most people skip the first step, which is strategy. And just like you teach in your courses and, in your masterminds and all the, you know, personal clients you have, you’ve got to have a strategy that works. And the strategy is to con in with authority is to control the narrative. You’ve got to have a message, you’ve got to know the market you’re going to, and you’ve got to know where to contact the people that you are trying to get in touch with. When you develop that strategy, that’s step one. Then you can go out and create authority. And that second step of authority is when you can do podcasts and get featured in magazines or get interviewed, and those legacy-type, legacy pieces of content. That’s why YouTube videos and podcasts continue to get views over time.
George Wright III [00:10:47]:
That’s something that helps you to do that. And then when you apply, and we could talk about that later if you’d like, technology and innovation, and then distribute it through marketing, you can drive your authority into the marketplace. So if you’re a real estate investor or you’re a lender, and we have a lot of people right now that have gone from decks of info or contact approaches to taking their media that they’ve been featured in as the point and tip of the spear so that when they contact people just like you, just like me, we have podcasts, they know your credibility and when you establish that credibility, doors open up for you. They just open up, and you start to separate yourself because everyone can look like a rock star with AI and automation and things like this, but when you have authority media out there, you’re going to find that you are the go-to for people out there. And that’s like one of the reasons I had reached out to you to get you on my podcast is because I knew in that market that’s what you were, was an authority on the topic. And people don’t want to just hear about information anymore, Jay. They want to hear about people who are applying the information and who have the history and that have the knowledge. And that’s why they go to individuals like yourself who are mentors or individuals who are authorities in the place in the market.
Jay Conner [00:12:06]:
George, you said something a minute ago that I really want to dive deep into for a moment. And that is, you said the word authority several times, and you also said the word trust when you were talking. And that reminded me of the number one reason that private lenders become private lenders for real estate investors is that they trust that individual. The reason they don’t become a private lender is that they don’t trust the real estate investor. And so there’s a direct connection here with the level of authority that is perceived by the viewer or the listener. And, and, and that direct connection is to what? And they, and they’re not even thinking, they’re not even thinking, they’re not even thinking that word authority in their head. But what they’re, what they’re thinking and more importantly what they’re feeling, what they’re feeling is a level of trust. And so it would seem to me there’s a direct correlation in how much authority you have connected to the level.
George Wright III [00:13:21]:
Of trust that people have, yeah, there’s no question. You know, part of the core definition of authority is that you’re building not just your brand and not just your marketing, but you’re building your trust and credibility in the market. And the interesting thing about that, Jay, is it’s interesting to me over the years because I’ve seen this happen. Everyone knows, for example, the local real estate commercial guy in their area, or they know that local real estate agent or lending rep. And if it is, it’s because you’ve seen their signs and you’ve seen their billboards. And so to make them more applicable for your audience, there’s this scientific principle called the mirror effect. The mirror effect, and it’s big in politics, is that he more often and frequently you see someone or their name or their thing, whether you know them or not, the more you trust them. That’s why politicians have signs everywhere, because the more they go into that voting booth, and they’re like, oh, yeah, that guy.
George Wright III [00:14:21]:
Now they’ve measured this. And even if they don’t know you, now imagine if they do see you on social media, they see you at events, they see you doing deals, and. But just the simple frequency of being visible can help to increase trust. And you know what that means when, when I get in the room with someone now and they know I have podcasts and own magazines that have raised money and have done events and know these guys and those guys, it’s not about me telling them my background at all. They just want to know how we can do business together. And so when you go into a situation where you’re raising money or you’re trying to expand your business, and you have authority, you have this speed to trust, you know, like the Covey principle we used to talk about, right? Like, you have this, the one big obstacle you usually can’t get over by yourself without having experience with them, you can overcome when you have authority.
Jay Conner [00:15:13]:
That makes sense. Now let’s, let’s bring some practicality to this. So you have been blessed, George, to work with some of the biggest names out there as far as brand awareness. I mean, you’ve worked with names like Tony Robbins, you’ve worked with Robert Kiyosaki. Here’s the question. What did you learn from watching how they built and marketed their brands?
George Wright III [00:15:41]:
Well, I learned a lot because I was the one marketing most of them, so that was good. But you know what I learned is that, look, it starts with having an intention to build a brand. And you do need to have a brand, and you need to look and feel credible. You can’t just be, you know, somebody that’s like haphazardly going out there in the marketplace. You need to build a brand. But then most of these people had an objective they were trying to accomplish, and they determined what their message, what their objective, and what their course was going to be. And then we use that in the marketing and to promote. And what they did is they leaned into their strengths.
George Wright III [00:16:20]:
I mean, you know, this is in the real estate space, you know, there are so many areas you can go into. But what I’ve learned being around these people, in fact, I, I, I, I’ve been at events with tens of thousands of people and, and I could never figure out why some people were successful and others weren’t and how this, this person, this guru or mentor or mastermind or leader, thought leader could have such influence. And it’s, it’s because they, they played to their strengths. They had a brand, and they had a clear message that they consistently went after. And over time, their authority built. The irony now, Jay, is we can create authority so much faster because of the power of the Internet, because of media, and because of technology, that the principles that are time-tested principles back to Napoleon Hill, and think you grow rich. The power of the mastermind and these things, you can do them in a much shorter period if you do it strategically and you do it as a strategy.
Jay Conner [00:17:19]:
Well, let’s dive into that. So you and your companies, you own multiple and produce multiple podcasts, you own and produce many, many magazines. You know, your companies are heavily involved in online media. So let’s talk about the media. How can entrepreneurs, or more specifically, how have you and your companies helped entrepreneurs use podcasts, use magazines, use online media to grow their brand and attract, you know, there are real opportunities?
George Wright III [00:17:58]:
Well, you know we always start with educating individuals on the formula, which we already talked about. It’s that four-step formula. If you get a strategy, you build authority through media, which I’ll mention here in a minute, you apply technology because remember, you can go out there and talk all you want, but if you’re not contact, capturing and converting leads, you’re not making any revenue, you’re not doing any sales, and then you got to go out and just promote and you just got to get out there and you got to do the work. Well, once you know that formula, I always tell my clients, I say, give me an hour a week, I’ll put you in front of a million people. And they’re like, what are you talking about? Because most entrepreneurs are busy. They don’t have time. But do you have an hour? Do you have an hour to talk about what you love or interview people that you know are in the topic you love? And so that’s the power of podcasting. Power.
George Wright III [00:18:42]:
Podcasting is one of the fastest-growing trends, right up there with AI, that people can use. Because when you do a show like this, you know this, when we do a show like this, we can take that content. Now, if you’re smart, you’re doing it very strategically. And I think people who are your listeners know that you’re very strategic about the format of your show and things like this. But if we got together and we riffed on a topic that we love or that we, we want to be well known in for an hour, we could, we could walk away and my company would come in and say, all right, we’re going to take that podcast video and we’re going to make a podcast. And if you don’t have a podcast, you could speak or guest on podcasts. And we’re going to syndicate it to 20 different channels like iHeart and Spotify, and Google Play, that’s a podcast. Then we’re going to turn the video into a YouTube video, which is owned by Google.
George Wright III [00:19:29]:
So it’s SEO optimized, it’s long form, you know, for years and years, it’ll get views, and then we’ll turn that into a long form blog on our website, which is SEO optimized and keyword optimized. And blogs get searched forever. And then maybe we’ll turn that into an article in a magazine. So we like to say take a core piece of content like a podcast, whether you’re speaking on one or you’re launching one, and turn it into this legacy content stuff that keeps growing, which is the podcast, blog, magazine, and YouTube videos. Then you can take that and you can carve it up into snippets, reels, images, posts. One podcast video could turn into hundreds of pieces of content. So we call that our content engine. So if you get the formula down and you put this cadence of content out, your one hour can multiply and leverage into hundreds and hundreds of pieces of content that then can be distributed, marketed, turned into ads, and everything else.
George Wright III [00:20:25]:
And once you have that down, that strategy of your content engine, which podcasts are great for, magazines are great for, then you can go to another level, if you decide you want to get into it with me today, where you can create a full media company. And when I say that, what I mean is podcasts become one of those things that not only give you content, that multiply your efforts. But those podcasts can become a prospecting tool. So this is straight to your audience’s need. Have you ever thought about, I want to raise money, I want to do deals, I want to do real estate. There’s nothing better than a podcast to interview the top 10 business investors in the market or to interview. I’ve talked to people that I didn’t even know, and I told them I wanted to interview them on my podcast, and they’re like, sure, because everybody wants to get interviewed, right? Well, not only do you get in front of your ideal potential prospects, lenders, and investors, but you also have credibility because you have a podcast. You have authority if you have one.
George Wright III [00:21:28]:
And so what you can do is use that for prospecting. And the beautiful intangible of that one hour you spend is that you’re also in front of their audience. They get shared, the reels go viral, and social media is a whole new animal right now, which we could get into as well. But when you start to build a strategy, that’s what it’s about. So right now, I’ve got about 1200 episodes on my podcast. I do it because I don’t sell anything on it, but I just love daily rituals. But at the end of the day, that content. Over the last seven years, 1200 episodes are like 8 million words.
George Wright III [00:22:04]:
Now feeds all kinds of content and curriculum to the point that I get hundreds of. Of requests per month to get interviewed on my podcast. I don’t even have to go looking. And I know you get the same because so many people know who you are now, and that kind of thing. So that’s just a very specific way to say when you have a blueprint for authority and you put this, like, content engine in place, and you don’t have to have all that. There are so many AI tools and automations that will help you do it that it does not take the time that you would think. But imagine the millions of people that you’ll be in front of, sharing your message. And that’s the real point that I wanted to hammer down, Jay, is if people are out there talking, just have media.
George Wright III [00:22:47]:
They’re not creating a hook; they’re not creating a value proposition. They’re not creating the need and interest, and desire for people to contact you. So it’s very important that you do it strategically. I mean, you’re a great example of that, because that’s one of the reasons I called you to get on my show, so.
Jay Conner [00:23:04]:
Well, I appreciate the compliment. You know, I remember the day that I was on your show when we recorded the episode, and when we finished up the episode, I remember you telling me, speaking about creating. Creating a show or creating an environment where people are just chasing you, wanting to be on your podcast. I remember you telling me at the end of the show, after we were off the air, and you said, Jay, I got right now in my inbox over 300 emails of people wanting to get on my show. So I remember the compliment that you gave me for my staff for breaking through the noise to let George Wright know who in the world Jay Conrad is? This guy sounds pretty interesting.
George Wright III [00:23:46]:
Well, and let’s be specific. You broke through the noise because you’re an authority. You didn’t break through the noise just because you kind of like, just kept pounding on the door because a lot of people do. It’s when you knocked on the door and all I did was. So what I do is I have people fill out a form now where they get to tell me the size of their business and what they do, and their influence, and does it make sense for my audience and all that. But the first thing I did was click on a couple of your links, and what did I find? Thousands and likes, time, you know, YouTube, podcasts, videos, clips, social media. You’re an authority, so I didn’t have to even know you personally at a personal level to say, This is a guy I need to. I need to have on my show.
Jay Conner [00:24:27]:
Yeah, that’s a big takeaway right there, folks. I hope you were listening. And another thing that you and I talked about after we were off the air, I remember you talking about back in the day, that you are not back in the day, even now. You’ve just blown up some financial experts, brands. And I remember you asking me, well, Jade, who do you use for asset protection? And I mentioned the name Bob Bloom.
George Wright III [00:24:53]:
And.
Jay Conner [00:24:54]:
And then you started laughing. Say, Bob Bloom, my lands. When we were on the. When he was on the speaking tour network, that was, you know, you and Bob worked together. So I reached out to Bob after I was on your show, and I said, Bob, guess whose show I was just on? You know, George Wright. And. And Bob texted me back. He said, Oh, wow.
Jay Conner [00:25:15]:
When George and I were working together, he was blowing up my brand. He says, Hey, he was speaking all the time in front of audiences that had more than 10,000 butts and seats.
George Wright III [00:25:25]:
Yeah, we did some events with 60, 70, 80,000, Trump, Robbins, Kiyosaki, but Bob. Bob’s a stud, and he is an authority. But I’ve traveled to many events, many road trips with Bob Bloom. He’s an expert there. In another example of in a niche in his field with his topic, he’s kind of the go-to, which is obviously why you guys are working together.
Jay Conner [00:25:47]:
On my lands, I, I promote and endorse Bob Balloon to all my Mastermind members and my Platinum plus clients that are in our coaching program because he is. There’s the word again. Authority. He is the authority. From my own experience as to asset protection, I mean, he’s, he’s got, he’s got it dialed in now. I’m thinking of the word. I’m thinking of the word. In fact.
Jay Conner [00:26:13]:
Let’s play a game, George. Let’s play a game. I’m thinking of one word, and I’m going to say this one word. And I want you to speak to whatever comes to mind. This is going to be fun. Here it comes.
George Wright III [00:26:28]:
All right.
Jay Conner [00:26:28]:
Coming from your space of expertise and building authority, here’s the one word. Competition. What does authority, what does authority marketing do for someone who wants to build their brand? What does it do about their competition? Does it affect their competition or loss, or losing out on business to competition?
George Wright III [00:26:58]:
Yeah, it has a major effect. That’s those three core things I think authority does, besides growing your business and attracting opportunities. It separates you from your competition because, let’s be honest, it’s far more competitive right now, because people can learn overnight certain things. And that’s why, that’s why the power is no longer just in the knowledge. It’s the knowledge and the connection and association with people who have done it and mentored and things like this. But if you want to separate yourself from your competition, it can’t just be in your strategy. It’s got to be in your authority. Because when people nowadays can research anyone they come in contact with, the first thing they’re going to do is look for your credibility.
George Wright III [00:27:43]:
And so having authority helps to separate you from your competition. And then the other thing is you have the ability to add that personal brand through authority because it is a highly, highly competitive marketplace right now. And, and, and yet, and yet the people that have authority, the brands, the brands that are growing, it’s not slowing down for them at all. Authority multiplies. And so when it comes to competition, and because of the power of the Internet and a lot of the things that you have at your disposal, the tools you have at your disposal, now there’s just so much more opportunity out there that the competition will be irrelevant. When you build strategy and authority, or you associate yourself with strategy and authority. That’s why a lot of people in magazines, you don’t have to be Grant Cardone during COVID. You don’t have to be Kathy Ireland or Marcus Lemonis for the profit. But if you’re on page two, page three, if you’re being, if you’re being interviewed on a podcast with someone who is an authority, you can associate alongside authorities and build your.
George Wright III [00:28:49]:
And separate yourself from the competition pretty quickly.
Jay Conner [00:28:53]:
Is there a way? So, so I, I have a principle in all of my marketing that I do in my real estate investing, in my education, business, no matter what it is. And, and here’s here, here’s what I say and here’s what I do my best to practice, and that is, quote, unquote, if I can’t measure it, I can’t improve it. If I can’t measure it, I can’t improve it. So, is there a way to measure the effectiveness of your authority marketing?
George Wright III [00:29:29]:
Yeah, I think there is. We do a scorecard with our clients when we do an authority audit. And what we’re doing is we’re measuring your visibility with your level of credibility. So it’s, it’s a, it’s a quadrant we put you in because there are a lot of people that have a lot of visibility and no credibility, and their authority is low. They’re just noisemakers. And there are people who have a lot of authority but no visibility, and they’re unknown. So part of it, and it depends on your brand, and it depends on what you’re trying to do, but part of it are the leading indicators, like your social media and your engagement and things like that. But there are so many ways right now for you to manufacture and promote, and scale authority that it doesn’t just boil down to what connections you have on social media or whatnot.
George Wright III [00:30:19]:
And so at the end of the day, it’s a combination. And the thing about authority is there are some intangibles, right? Building your brand. So when we do an audit, do you have a voice guide? Do you have a style guide? Do you know what your brand message is? And then we move you into what you are doing to create consistent content, and then what you are doing to get that content out? And so we have, there’s not necessarily like a specific score, but we have a scorecard we keep on clients in these core areas. And I think at the end of the day, so many people are caught up in just social media or just following that, they don’t stop to make sure that, you know, you could have a million followers, and if they’re not your target market, it doesn’t matter to you. So it’s all about measuring the engagement that you have. And then, Jay, as you know, for me, it always boils back down to results, right? Leads conversions and sales, or leads conversions and dollars raised, or rate of return. Cat, you know, that’s what it’s going to be, your main measurement. And with authority, you should be measuring the overall top line, bottom line.
Jay Conner [00:31:21]:
I’m so glad I asked you that question. Final question, George, for the driven entrepreneur listening to this show, who’s ready to level up right now, what is the one practical step that they can take right now to start building real authority? I hope you answer. I hope you do.
George Wright III [00:31:41]:
I do, I do. I mean, I honestly, I think you’ve just got to be able to get out there and start engaging with the marketplace. That could be guesting on podcasts, it could be launching your podcast, but it’s very, very important that you just take a step-by-step approach into the spotlight. Don’t be worried about. The most popular thing out there now is reality TV. Nobody cares if you’re polished. You just have to get out and take action. Because without the action, you’re never going to get anywhere.
George Wright III [00:32:09]:
And I’ve had so many times I’ve told people the perfect thing is to launch a podcast, or the perfect thing is getting this magazine or this event. But I’ve realized over the years that it’s not any specific one thing stronger than taking the first step. And so that might be getting out on your social media page, it might be getting an interview, but it’s. It’s getting out in the spotlight because you need to build authority if you want to increase your business and not let the market affect you.
Jay Conner [00:32:39]:
George, you’ve helped so many people, big names and people starting with really no authority and wanting to build their brand. And you and your team are experts at doing that. What’s the best place to go for the listener of this show that’s wanting to find out how you and your team could start helping them build their authority and market the best place?.
George Wright III [00:33:06]:
The company that I own for authority is Authority Media Network dot com. So it’s Authority Media Network dot com. And, you know, if you want to touch base with me and connect, always Happy to help people. My primary podcast website is dailymastermind.com, and so you’re welcome to hit me up there, but Authority, Authority Media Network is our. Is our authority company. Daily Masterminds, the podcast. And you can hit me up on any social media channel at the Daily Mastermind, Facebook, Instagram, or YouTube. So, yeah, happy to help.
George Wright III [00:33:38]:
Love to be able to help at every level, whether you’re starting, you’re a big brand, or you’re even a legacy in your scaling. You know, we work with everybody, and at the end of the day, I think it ultimately helps you create a better life. You know, I’ve, I always say, even on my podcast, I always say, listen, it’s never too late to start living the life you’re meant to live or taking the steps you need to make it happen. It’s never too late. You just have to start. And so whatever I can do to inspire, motivate, and educate, that’s. That’s what I’m here for.
Jay Conner [00:34:07]:
These two websites are going to be in the show notes, or I should say, are in the show notes. That’s www.awiance media network.com, authority media network.com, and the other URL we gave out is www.daily mastermind.com daily mastermind.com George, thank you so much for joining me on Raising Private Money.
George Wright III [00:34:33]:
All right, brother. I appreciate you, man. Thanks for the opportunity.
Jay Conner [00:34:36]:
Yes, I appreciate you. And God bless you. And there you have it. Another amazing episode of Raising Private Money. If you found George inspiring, then I need your help to keep having more amazing guests like we had George today. And how is that? Well, you’re one conversation away from making a difference. I would love for you to share this episode if it resonated with you. If you found value in this episode, share this episode with just one person.
Jay Conner [00:35:08]:
Just one person that you think this would make an impact on. We also appreciate the likes and the reviews. And if you happen to be watching on YouTube, be sure and ring that bell so you don’t miss out on any other future upcoming episodes. I’m Jay Connor, the Private Money Authority. I look forward to seeing you right here on the next episode of Raising Private Money.
Narrator [00:35:33]:
Are you feeling inspired by the knowledge you gained in this episode? Then head over to www.JayConner.com/Moneyguide, that’s www.JayConner.com/Moneyguide, and download your free guide that shares seven reasons why private money will skyrocket your real estate investing business right now. Again, that’s www.JayConner.com/Moneyguide to get your free guide. We’ll see you next time on Raising Private Money with Jay Conner.