Episode 283: Building Reliable Systems for Sustainable Real Estate Growth with Private Capital

by

***Guest Appearance

Credits to:

https://www.youtube.com/@howtoscalecommercialreales334 

“How to Get Money for Real Estate Deals Without Relying on Traditional Money Lenders”

https://www.youtube.com/watch?v=H_uMlzuazUA

If you’re a real estate investor, few things matter more than having access to funding on your terms. While hard money loans or bank financing can work, they’re often inflexible or disappear just when you need them most. This is the exact challenge that propelled Jay Conner into becoming a passionate advocate for private money lending. His insights not only reveal how to raise and leverage private capital but also why building the right team and systems is essential for growing your investment business.

The Turning Point: From Institutional Reliance to Private Money

Jay’s journey started in the family mobile home business, but took off when he transitioned to single-family and commercial real estate. Like many investors, Jay initially relied on banks and institutional lenders to fund his deals. That changed dramatically in 2009, when his bank suddenly revoked his line of credit, with no warning. Deals in the pipeline were now at risk, and Jay needed a solution. Enter private money.

Within 90 days, Jay raised over $2.1 million from private individuals. The key was leveraging his contacts and offering them a safe, high-return investment opportunity secured by real estate. Importantly, private lenders hold a promissory note and are named on the deed of trust or mortgage, granting them protection typically enjoyed by banks.

This isn’t joint venturing or selling equity. Instead, it’s about structuring deals so that the private lender acts exactly like the bank, and the investor, like Jay’s company, owns the property.

Demystifying Private Money: Education Over Persuasion

One of Jay’s most powerful points is the difference in mindset when raising private money. Too often, new investors feel like they’re begging or imposing when asking for funds. Jay flips this script entirely.

“I’ve never asked anyone for money,” he says. “Instead, I simply teach people about the opportunity.”

He holds private lender luncheons, presents the investment structure, explains the safety and returns, and lets the program speak for itself. By operating as an educator—rather than a salesperson—Jay not only makes the process more comfortable, but also attracts motivated, informed lenders. This partnership mentality means that when it’s time to fund a deal, Jay simply calls to let the ready lender know their money can be put to work. There’s no awkward “pitch”—just the progress of a win-win relationship.

Systems and Team: The Engine Behind the Deals

Raising capital is only one part of the scaling equation. Jay emphasizes the importance of great team members: a trusted real estate attorney, reliable realtors, acquisitionists, project managers, and a personal assistant. These specialists ensure that transactions run smoothly, repairs are managed efficiently, and leads are always coming in. Jay’s commitment to delegating and systemizing allowed him to scale back his workload to under 10 hours a week, focusing solely on high-value decisions and strategy.

This didn’t happen overnight. Jay learned—often the hard way—that doing everything himself was not sustainable. By joining mastermind groups with other active investors, he gained critical advice and support. These peer groups, he asserts, have been instrumental in propelling his business forward.

Mindset: The Most Profitable Asset

Ultimately, Jay’s success comes down to mindset. Private money is about offering, not asking. It’s about educating your network, structuring attractive, secure deals, and having confidence in the value you bring. Many of Jay’s private lenders had never heard of private lending or self-directed IRAs before he taught them. The result? Dozens of everyday people now earn attractive returns investing in his real estate deals, and Jay never misses out on an opportunity because of funding.

Take Action: Learn from Jay

Whether you invest in single-family homes or commercial assets, the principles Jay shares are universal. Prioritize education, treat your lenders like valued partners, and build a team and systems to support your growth. For those wanting to dive deeper, Jay offers a free copy of his book, “Where to Get the Money Now,” filled with step-by-step strategies to raise private capital and scale your investing—and, as he reminds us, the money truly does come first.

10 Discussion Questions from this Episode:

  1. Jay talks about how joining mastermind groups helped his business “skyrocket overnight.” What do you think are the advantages of mastermind groups for real estate investors, and have you ever participated in one?
  2. Jay switched from institutional funding to private money after his bank unexpectedly closed his line of credit. How prepared do you feel to pivot funding sources if your primary source dried up?
  3. Jay explains the difference between private money lenders and institutional lenders, especially regarding how deals are protected. In your opinion, what are the main benefits and potential risks of working with private lenders?
  4. Sam notes that the private lending model used for single-family homes can apply to commercial real estate as well. Can you think of creative ways this model could be implemented outside of residential deals?
  5. Jay says his “most important team member” is his real estate attorney. Who is the most valuable member of your team (or who would you prioritize hiring first if you were starting)?
  6. Jay emphasizes the importance of automating and delegating tasks to scale his business. What are some tasks in your business or life that you feel could be delegated or automated more effectively?
  7. Both Jay and Sam discuss the importance of building a strong team and robust systems. At what point in your investing journey do you think it’s vital to start focusing on building systems?
  8. Jay describes himself as a “private money educator” rather than a salesperson. How do you think reframing your approach to raising capital as education rather than selling might affect your success rate?
  9. The episode explores using self-directed IRAs for private lending. What are your thoughts on tapping into retirement funds for real estate investments, either as an investor or as a lender?
  10. Jay shares his mindset shift from “begging” for money to “offering” an opportunity. How powerful do you think mindset is in the fundraising process, and can you share an example where your mindset made a difference in your success?

Fun facts that were revealed in the episode: 

  1. Jay Conner raised over $2.15 million in private money in less than 90 days after his line of credit was suddenly closed, simply by educating individuals about private lending and not by asking for money directly.
  2. Despite operating in a relatively small town of just 40,000 people, Jay’s real estate business averages $78,000 profit per deal and has rehabbed over 475 houses with over $118 million in transactions.
  3. Many of Jay’s private lenders had never even heard of private lending or self-directed IRAs before he taught them, and more than half now use their retirement funds to invest in his deals, earning safe and significant returns.

Timestamps:

00:01 Real Estate Journey and Transition

06:15 Private Lending Principles in Real Estate

09:18 Real Estate Seller Financing Trends

10:57 Streamlined Lead Generation Management

14:39 Strategic Shift to Private Lending

17:36 Private Lender Deal Process

20:57 Mindset Shift for Real Estate Success

 

Connect With Jay Conner: 

Private Money Academy Conference: 

https://www.JaysLiveEvent.com

Free Report:

https://www.jayconner.com/MoneyReport

Join the Private Money Academy: 

https://www.JayConner.com/trial/

Have you read Jay’s new book, Where to Get the Money Now?

It is available FREE (all you pay is the shipping and handling) at https://www.JayConner.com/Book 

What is Private Money? Real Estate Investing with Jay Conner

http://www.JayConner.com/MoneyPodcast 

Jay Conner is a proven real estate investment leader. Without using his own money or credit, Jay maximizes creative methods to buy and sell properties with profits averaging $67,000 per deal.

#RealEstate #RealEstateInvesting #RealEstateInvestingForBeginners #Foreclosures #FlippingHouses #PrivateMoney #RaisingPrivateMoney #JayConner

YouTube Channel

https://www.youtube.com/c/RealEstateInvestingWithJayConner 

Apple Podcast:

https://podcasts.apple.com/us/podcast/private-money-academy-real-estate-investing-with-jay/id1377723034 

Facebook:

https://www.facebook.com/jay.conner.marketing  

Twitter:

https://twitter.com/JayConner01

Pinterest:

https://www.pinterest.com/JConner_PrivateMoneyAuthority

 

 

Building Reliable Systems for Sustainable Real Estate Growth with Private Capital

 

 

 

Narrator [00:00:01]:

If you’re a real estate investor and are wondering how to raise and leverage private money to make more profit on every deal, then you’re in the right place for raising private money. We’ll speak with new and seasoned investors to dissect their deals and extract the best tips and strategies to help you get the money. Because the money comes first. Now here’s your host, Jay Conner.

 

Jay Conner [00:00:29]:

My business started to skyrocket overnight when I started joining really good mastermind groups. Mastermind groups where fellow like-minded individuals are in real estate investing and have been doing it for a while. I’m not listening to advice from somebody who hasn’t even done their first deal yet. Right. I’m listening to advice from fellow mastermind members who are doing 50-plus deals a year.

 

Sam Wilson [00:01:01]:

Welcome to the How to Scale Commercial Real Estate show.

 

Narrator [00:01:05]:

Whether you are an active or passive investor.

 

Sam Wilson [00:01:07]:

Investor, we’ll teach you how to scale your real estate investing business into something big. Jay Conner has been buying and selling houses since 2003 in a town of only 40,000 people. With profits now averaging 78,000 dollars per deal. He has rehabbed over 475 houses and been involved in over $118 million in transactions. Jay, you’ve been on the show before. It’s great to have you back for round two. Thanks for coming on today.

 

Jay Conner [00:01:36]:

Sam, thanks so much for having me back talking about my favorite subject and topic, and that’s private money and private lending, because quite frankly, that in and of itself has had more of an impact on our real estate investing business ever since 2003.

 

Sam Wilson [00:01:54]:

Jay. I asked this question to every guest that comes on the show, and so I have to ask it for the listeners, maybe twhodidn’t hear your first episode in 90 seconds or less. Where did you start? Where are you now? How did you get there?

 

Jay Conner [00:02:09]:

So, where did I start? I grew up in the housing business with my dad, Wallace Conner, and at one time, he was the largest retailer of mobile homes and manufactured housing in the nation. So I grew up, you know, being around a family that was, that helps people own a home. So in the early 2000s, the Consumer Financing for that product went away across the nation. And I knew if I ever wanted to, if I ever got out of mobile homes, I wanted to get into single-family houses. Now I’ve done a commercial as well. I’ve done condominium developments and shopping centers, but my focus has been single-family houses. So, how did I get to where I am today? Well, I’ll tell you in short, from 2003 to 2009, I relied on institutional money and local banks to fund our real estate deals. And in 2009 January 2009, I had a rude awakening.

 

Jay Conner [00:03:06]:

I was on the phone with my banker, and I learned that my line of credit had been closed with no notice. In January 2009, I’d done a ton of deals with my banker, and of course, during that time, they were not loaning out money to real estate investors anymore. So I knew I had to find a better and quicker way to fund my real estate deals. So right after that, I was introduced to this concept of private money, private lending, self directed IRAs. I’d never heard of any of that stuff. And so in less than 90 days, I raised $2,150,000 in private money and lending from individuals through connections that I have and had. And since that time, I’ve not missed out on a deal for not having the money.

 

Sam Wilson [00:03:55]:

That is fantastic. It $2.15 million in less than 90 days. Yes, you had the context or contacts to do that, but what did you have them invest in? I mean, it’s one thing to go out and say, hey, you know, this is the thing we’re doing, but where did that money get deployed so rapidly?

 

Jay Conner [00:04:18]:

In single-family houses. So I had houses under contract to buy and close on before I knew that, you know, that my line of credit had been shut down. And so, I only needed $500,000 or so to take those houses down. So the other one and a half million dollars we started putting to use on other deals that we were negotiating on, you know, over those 90 days.

 

Sam Wilson [00:04:49]:

Got it. One of the things I think that you’ve always stressed to your lenders is that they are direct investors. Their name is on the, you know, they’re not just a promissory note, but they hold the deed of trust, or I guess, you know, depends on what state you’re in. I’m not sure how North Carolina does i,t or the mortgage. Is that still the case today?

 

Jay Conner [00:05:06]:

That is the case. Everything that we do with single-family houses is what we call one-offs. So, what do we mean by a one-off? Well, a one-off is that you’ve got a private lender, which by the way, again, we’re not talking institutional money. These are individuals, these are human beings just like you and me, using their investment capital and/or their retirement funds to invest in our deals. And so you have a private lender or maybe a couple of private lenders that are funding a single-family house. And as you said, they get the promise, they get the same protection as a bank.

 

Sam Wilson [00:05:40]:

Right.

 

Jay Conner [00:05:40]:

They get a promissory note, they get the mortgage or the deed of trust here in North Carolina that collateralizes that note. So we’re not borrowing unsecured funds. They are named as the mortgagee on the insurance policy. That’s another layer of protection. We also name them as additional insureds on the title policy. So we give them the same protection as the bank. So the private lenders do not have any kind of equity position. It’s not joint venturing.

 

Jay Conner [00:06:06]:

The private lender acts in the same capacity as the bank, and it is our entity, our company, that owns the properties.

 

Sam Wilson [00:06:15]:

Right, right. And that makes perfect sense. And for those of you who are listening to this, wait, Sam, why are we talking about private lending on single-family homes on the How to Scale Commercial Real Estate podcast? It’s because the principles are the same. Not only do I think the principles are the same in the way that you can utilize this strategy in commercial real estate, because I think, as you mentioned, you may have done that with shopping centers and with other things, but it also could give you something else in your tool belt, another way to think about how to take down a deal. Because there’s not a one-size-fits-all approach to how we finance and take down assets, even on the commercial, and I think even, especially on the commercial real estate side, where you get into some very, very creative financial structures. So this, this may be just one more thing, in your toolbox that you can go, oh, here’s, here’s a way I can plug somebody, and I know that has a lot of capital that maybe could help us get this deal done. So very cool. It sounds to me when you mention all of this, like you have to have a great team behind you that is able to get all these eyes dotted and T’s crossed.

 

Sam Wilson [00:07:20]:

Otherwise, this becomes an administrative nightmare.

 

Jay Conner [00:07:24]:

Absolutely. The team is so important. So, who are the team members? Well, first of all, it’s my opinion you’re not really in business as a real estate entrepreneur or investor until you have a relationship with an excellent real estate attorney. Our real estate attorney is right next door, down the sidewalk about 10ft. So that’s pretty convenient. I’ve been with the, I’ve been using the same firm, the same group of people, ever since 2003 when we started. So we’ve got a long history of relationship to say. So the real estate attorney is important.

 

Jay Conner [00:07:59]:

I am not a realtor. I don’t want to be a realtor, I want to, but my relationship with my realtor is very, very important. My primary realtor, whom I’ve been doing business with, helps me find deals, pulls all my CMAs. For me, comparative market analysis gives me an opinion on value. His name’s Chris. We’ve been together doing this thing ever since 2000, the second year that I started. And so the realtor relationship is so important. And then, of course, my team members, I’ve got a full-time acquisitionist that’s been with us for 18 years.

 

Jay Conner [00:08:33]:

But what in the world is an acquisitionist? Acquisitionist negotiates the deals. I make the decisions, you know, based on what I want to offer on properties and etc. And then I’ve got my project manager. So, I have to have two project managers who oversee the houses that we’re doing on rehabs. So they go out and they estimate the repairs and budgets when we’re rehabbing a house. And by the way, as a side note, private money is not just for the rehab business. Private money is when the seller of any kind of property requires all the cash. Of course, we’re familiar with all kinds of creative ways to buy houses, commercial properties, and et on.

 

Jay Conner [00:09:18]:

You know, when you’re in the commercial space, of course, self-storage and all that kind of stuff. Very popular to have seller financing. Take a note. With single-family houses, we will, you know, buy houses sometimes subject to the existing note, where the owner agrees to sell us their property, and we agree to make the payments on their current mortgage and leave that in place. But at the end of the day, and Sam, I think you will agree at the end of the day, particularly in the world of single-family houses, most of the time, as in 87% of the time, to be exact, the seller requires all the cash. So having the cash ready to be ready to go is going to allow you to make more offers and not miss out on any more deals. But back to the team. Acquisitionist is very, very important.

 

Jay Conner [00:10:06]:

And I have a, I have full-time personal assistant that, you know, runs my calendar, schedules my appointments and etc. But let me go back to day one. It didn’t start this way. Day one, I mean, Jay Conner was running around with his hair on fire, you know, 60 plus hours a week, trying to do everything myself. And I learned a very, very important lesson. You cannot scale, you cannot grow if you try to do all this stuff on your own. So I set out on a quest after I’d been in this business for about three or four years to start automating, delegating everything that I can, and to only be involved in the activities in the business that I really enjoy.

 

Sam Wilson [00:10:57]:

Right.

 

Jay Conner [00:10:57]:

So, today, what do I do? Well, I make decisions. It’s my job to make sure the marketing machine with motivated seller leads is coming into the funnel every day, every week. Because I say if you don’t have consistent leads coming in all the time, you’re not in business, you’ve got a hobby. Right. So I make sure the marketing leads are turned on. And another important part about communicating with my team is the proprietary software that I use, communicating with the entire team as to where we are with any given deal. That’s why with the team in place and our software for communicating with each other, regardless of where that deal is in the pipeline, that’s how I’m able to run this business in less than 10 hours a week.

 

Sam Wilson [00:11:45]:

Right. And that, yeah, you, you’ve hit on, hit on the, the, the team systems. I mean, that stuff takes time to build. And it goes back to the 7 Habits of Highly Effective People. I think I’m thinking of, I think I’m, the third. What is the third chapter? Where they talk about efficient, not efficiency, but it’s something along those lines where they have the, the, you know, the, the matrix where it’s urgent, not urgent, important, not important.

 

Jay Conner [00:12:15]:

Oh, right, right, right.

 

Sam Wilson [00:12:17]:

You know what I’m talking about. Where it’s like most people spend like 80% of their time in the urgent, important category, which is crisis mode. That’s right, where we need to be spending flip, you know, the inverse 80% of our time in the not urgent, important category.

 

Jay Conner [00:12:32]:

And those, well, you know, if you’re, if you’re in the, if you’re in the reactionary mode.

 

Sam Wilson [00:12:37]:

Right.

 

Jay Conner [00:12:39]:

Versus focusing on growing your company and making it better and putting systems in place, then your company’s never going to grow. If you’re in the reactionary, you know, box.

 

Sam Wilson [00:12:51]:

Does building a team and system, is come naturally for you, or is that something you’ve honed over time?

 

Jay Conner [00:12:59]:

I’m sure I honed that over time. I didn’t get a college degree on how to build a team and grow a system. Put systems in place, that’d be a great degree. I’ll tell you how all that came about very early on. And this right here is, is very, very important advice that I would give to any real estate entrepreneur, whether you’re brand new or you’ve been in it for a while. My business started to skyrocket overnight when I started joining really good mastermind groups. Mastermind groups where fellow like-minded individuals are in real estate investing and have been doing it for a while. I’m not listening to advice from somebody who hasn’t even done their first deal yet.

 

Jay Conner [00:13:49]:

Right. I’m listening to advice from fellow mastermind members who are doing 50-plus deals a year. So I can’t recommend that strongly enough to get involved in a group where you can learn from and contribute to your fellow mastermind members.

 

Sam Wilson [00:14:08]:

Right? No. That’s powerful. I like that. So we’ve talked a bit about the team. You know, I like the idea; we talked about this a little bit off air. I like the idea of debt and this is just again, you know, full disclosure here on my show, which is that I don’t love, I don’t love raising capital. It’s not something that comes to me, and I’m like, man, like you said, you know, find team members that love doing. This is not, that’s not what I love doing, just because of the amount of work that goes along with it.

 

Sam Wilson [00:14:39]:

One, you’re now married to that investor for five to eight years, potentially answering questions, fielding emails, and responding. I’m not an amazing communicator, Jay. It’s not something again, like, you know, outside of the podcast, you know, my wife handles all outbound family communications. Like I don’t know if you want to hear, if you want to know something from our family, got to talk to my wife because I’m just going to do like. That’s what I specialize in doing. And I found that one of the shifts that we’ve made strategically is that we take on a lot more debt. It’s short-term debt now, similar to a private lender. And in fact, it is private lending, on a lot of deals, where it’s debt as opposed to raising equity. And I found that to be a powerful one because it ticks all the boxes for me personally, where I now no longer am, and beholden is too strong of a word.

 

Sam Wilson [00:15:29]:

But I’m no longer responsible. I will say to those people who gave me the money, because there’s a great responsibility when you have equity investors. And as long as I’m making those payments back to those lenders on time, they don’t give a rip what I do in my day in and day out. And so it alleviates that communication, you know, kind of, kind of hang up that I have. So I don’t know, what are your thoughts on that, when you hear that? I mean, for me, it’s just a strategy we were employing more and more, and I’m enjoying it.

 

Jay Conner [00:15:55]:

Yeah. Well, let me comment on what’s, what are the activities that we do to raise private money. So, so I’ve got two comments or two thoughts. Number one, as far as an activity goes or a way to raise private money, as far as having an event, the only events I’ve done are what I call private lender luncheons or private lender events to where I will invite a group of people, you know, to a luncheon and I’ll teach the private lending program that I’ve put together that gives our investors high rates of return safely and securely. And so I’ll just teach the. I’ll take the opportunity. You know, since I started doing this, I’ve never asked anybody for money. And they say, Jay, how do you have, you know, right at $10 million now that you’ve raised private money without asking anybody for money? It’s really simple. I put on this hat that’s called my teacher hat.

 

Jay Conner [00:16:56]:

So this is my private money teacher hat. And I just teach people how. So you see, the traditional way of borrowing money is you go to the bank or the institutional lender and you get on your hands and knees and you say, please fund my deal, right? It’s. You’re begging, right? In this world, I’m not asking for a mortgage. Excuse me, I’m getting interrupted here on my screen. I’m not asking for a mortgage. I’m offering a mortgage, right? So, so as far as activities, I mean, I’ve raised $969,000 at just one private lender luncheon. And I wasn’t pitching any deals.

 

Jay Conner [00:17:36]:

There’s no, there were no deals at that luncheon. It was the program. So they tell me what they want to do and how much they have to work with, and then I call them up with the good news phone call. What in the world’s the good news phone call? Well, Sam, let’s say you’re one of my private lenders and you’ve told me you got $150,000 to invest. And let’s say I got a house with an after-repaired value of 200,000 over in Newport. So I pick up the phone, believe it or not, we still have handsets here in North Carolina with cords attached to them. But anyway, I pick up the phone and I call up Sam, and you and I have a little chat. And then here is the script.

 

Jay Conner [00:18:15]:

Here’s the script. Let’s hear it on the good News phone call. I say, Sam, I got great news. I can now put your money to work. You see, side note, you’ve been waiting for the phone call. You’ve been waiting for me to put your money to work because you told me you’ve got this. And by the way, Sam, if you had retirement funds and I’ve introduced you to the company that I recommend, where you can move retirement funds tax-free, no tax effect over, and then you can loan that money out and earn tax-deferred or tax-free income. You’re waiting for the phone call because you’ve moved the money over at my recommendation, and you’re not making any money until I put it to work.

 

Jay Conner [00:18:57]:

So, back to the script. I call you up, I say, Samm, I got great news. I can now put your money to work. I’ve got a house in Newport with an after-repaired value of $200,000. Now, the funding required for this house, this property, is $150,000. Closing is going to be next Wednesday. So you’ll need to have your funds wired to my real estate attorney’s trust account by next Tuesday. And I’m going to have my real estate attorney email you the wiring instructions.

 

Jay Conner [00:19:28]:

That’s the end of the conversation. Notice I did not ask Sam, Do you want to fund the deal? That’s the most stupid question in the world. I could ask Sam. Of course, he wants to fund the deal. He’s been, he told me he’s got 150,000 to put to work. He’s waiting for me to put it to work, and I don’t have to pitch the deal because I’m not going to bring a deal for Sam to fund that doesn’t fit the criteria of the program that I already taught him how it works. For example, part of the program is that I’m not going to borrow more than 75%. I’m not going to allow my private lenders to loan me more than 75% of the after-repaired value of the property.

 

Jay Conner [00:20:07]:

I didn’t say of the purchase price. I said of the after-repaired value. So did you, did you hear those numbers? The after-repaired value, which I told Sam was 200,000. The funding required is 150,000. That’s 75% of the after-repaired value. And so you know, one question I got on another show yesterday, Sam, was when you’re looking to, when you’re looking, I could, what I’m getting ready to say is probably the most important thing I will say on this show. One question I got yesterday was, Jay, when somebody’s looking to start raising private money and they’ve never raised it before, what’s the first thing they should do? I said that the question is easy. The first thing they should do is get their mindset right.

 

Jay Conner [00:20:57]:

It’s hard to own real estate until you own the real estate in between your ears. So what do I mean by that? How do you get your mindset right? It’s this whole idea of you’re not asking, you’re not begging, you’re not chasing, you’re not selling, you’re not persuading, you are educating. Educating. You’re an educator. You know, of my 47 private lenders that we’ve got right now, not one of them had ever heard of private money or private lending until I educated them on what it is. All my private lenders, none of them sophisticated. They’re normal people, just like you and me. By the way, where’s a great place to start making your list of potential private lenders in your world? Retired people.

 

Jay Conner [00:21:43]:

There’s a good chance that retired people have retirement funds, and now you can educate them on what self-directed IRAs are. You know, not one of my 47 private lenders had ever heard of what a self-directed IRA is. And so over half of our private lenders are using their retirement funds to invest in our deals, and are our private lenders. So that’s the first thing. You’re an educator, right? You know, sometimes people say, Jay, they may not say it directly, but if they’ve never raised private money, they have a fear of rejection. Here’s my question. How can you be rejected if you’re not asking anybody for anything?

 

Sam Wilson [00:22:28]:

That is, that’s a very, very good point. It goes, I mean, the other way to look at that. Is the answer always no? It’s never been before you ever made the call. So if it doesn’t work out afterward, where did? Where are you? The same place you started.

 

Jay Conner [00:22:43]:

It’s like, by the way, there’s a really good book I recommend, and the title of it is Go for No. Have you ever heard of that book, saying you haven’t heard of Go for No? Man, I was going to look over there on my shelf and just see if I had it handy. It’s a thin book. You can get it on Amazon, but. But quick read. But the premise of the book is, don’t go for yes, go for no.

 

Sam Wilson [00:23:10]:

Right?

 

Jay Conner [00:23:10]:

And it’s just a whole reframing of how you get a bunch more yeses when you’re going for it.

 

Sam Wilson [00:23:15]:

No, I love it. I love it. Jay, you had one other thing that you wanted to give away here to our listeners today, which I think will be of value. How do they get that?

 

Jay Conner [00:23:24]:

Absolutely, yeah. So the first time I was on your show, I gave away my ebook, but now we’re taking it to the next level. So here is my recent book, where to get the Money now, and the subtitle is how and where to get money for your real estate deals without relying on traditional or hard money lenders. You can’t even get this as an ebook to download. I’ll mail this to you. Priority Mail three-day Priority Mail. I’ll autograph it and just cover shipping. And so here’s the URL to get this book shipped out to you right away.

 

Jay Conner [00:23:55]:

Www.jconner j a y c o n n e r.com forward slash book. That’s Jay Conner.com’s book. I’ll rush it right out to you. It walks you through, Easy read, step by step, how to get all the money and funding for your real estate deals you would want. And by the way, as Sam said at the beginning of the show, the principles are the same whether you’re raising money for commercial or you’re raising money for single-family.

 

Sam Wilson [00:24:24]:

Thank you, Jay, for coming on the show today. I certainly appreciate it. It was great to have you back on. And thank you also for that giveaway there to our listeners. I will end this call and probably send the book to my house because you never know what you’re gonna learn. So the book, if you’re listening to this show, I’m sure it’s packed full of great stuff. And Jay, thank you again for your time.

 

Jay Conner [00:24:45]:

Thank you, Sam. God bless you.

 

Sam Wilson [00:24:47]:

Hey, thanks for listening to the How to Scale Commercial Real Estate podcast. If you can, do me a favor and subscribe and leave us a review on Apple Podcasts, Spotify, Google Podcast, Podcast whatever platform it is you use to listen. If you can do that for us, that would be a fantastic help to the show. It helps us both attract new listeners as well as rank higher on those directories. So appreciate you listening. Thanks so much, and I hope to catch you on the next episode.

 

Narrator [00:25:14]:

Are you feeling inspired by the knowledge you gained in this episode? Then head over to www.JayConnner.com/MoneyGuide, that’s www.JayConnner.com/MoneyGuide, and download your free guide that shares seven reasons why private money will skyrocket your real estate investing business right now. Again, that’s www.JayConnner.com/MoneyGuide to get your free guide. We’ll see you next time on raising private money with Jay Conner.