In a recent episode of the Raising Private Money podcast, with Jay Conner and featuring guest Adam Torres, the discussion centers around the profound impact of podcasting on professional development, networking, and entrepreneurship. Adam Torres, co-founder of Mission Matters, a media and branding company, delves into the nuances of podcasting that make it an essential platform for professionals today.
Establishing Credibility through Consistency
Adam Torres emphasizes the importance of consistency in podcasting. By maintaining a regular schedule and providing quality content, podcasters can build a solid catalog that not only attracts listeners but also enhances their credibility. Sharing personal experiences, Adam notes how his involvement in podcasting has led him to prestigious events and opportunities, underlining the power of media presence in establishing one’s credibility in any industry.
The Power of Legacy and Brand Building
One of the key points discussed is the value of leaving a legacy and building a personal brand. Podcasting offers a unique platform to share stories that resonate and stick with audiences, thereby helping to create a lasting imprint. Jay Conner shares a touching example by turning an interview with his father into a book, showcasing how podcasting can also serve as a means to preserve valuable personal and family histories, enhancing one’s brand along the way.
Strategic Networking and Relationship Building
Jay highlights the unexpected benefits of podcasting such as fostering relationships that have concrete professional advantages. Adam corroborates this by explaining how strategic guest selection and targeted content distribution can serve as a form of networking, which potentially opens up avenues for collaborations, investments, and even fundraising.
Using Podcasting to Raise Private Money
A significant portion of the discussion is dedicated to how podcasting can be a strategic tool for raising private capital. Adam proposes starting a niche-specific show to attract targeted listeners and using the platform to casually discuss possible investment opportunities with guests. This method, Adam suggests, presents a less aggressive yet highly effective approach to capital raising, where the conversation can naturally lead to investment without the initial hard sell.
Leveraging Media for Greater Business Opportunities
Adam’s transition from finance to media was punctuated by his realization of the untapped potential in podcasting. With over 6,000 podcast episodes to his credit, he shares how this medium has helped him start a fund and engage in other business ventures inadvertently. The passive yet powerful influence of regular podcasting meant that opportunities came to him, showcasing how media involvement can catalyze professional growth and business opportunities in unexpected ways.
Conclusion: Integrating Podcasting into Your Business Strategy
As Adam Torres and Jay Conner concluded their engaging discussion, it was evident that podcasting is more than just a broadcasting tool—it is a strategic asset that can enhance personal branding, establish credibility, foster impactful relationships, and even facilitate fundraising efforts. For entrepreneurs and business professionals looking to amplify their influence and opportunities, podcasting presents a viable, flexible, and impactful avenue to explore.
“As We Get Older, Nobody Looks At How Much Money Is In The Bank, The Focus Shifts To Things That Matter” – Adam Torres
10 Lessons Covered in this Episode:
- Media Impact:
Podcasting enhances credibility by opening networking opportunities and accessing elite venues.
- Family Values:
Podcasting connects personal experiences to broader audiences, enriching lifestyle and family relations.
- Financial Savvy:
Podcasting assists in raising private funds by targeting niche markets and valuable guests.
- Credibility Building:
Consistent podcasting over time establishes a robust catalog, creating authenticity and reliability.
- Enjoyable Revenues:
Adam Torres emphasizes aligning podcast content with personal passions and revenue-generating activities.
- Publishing Power:
Author publishing under media brands extends influence and captures diverse audience interests.
- Business Strategy:
Running a podcast like a financial advisory ensures effective time and resource management.
- Legacy Creation:
Podcasting records vital family narratives and personal stories, preserving impactful legacies.
- Professional Reach:
Engaging diverse professionals through podcasting widens networking circles and enhances professional credibility.
- Investment Insight:
Adam shares structured methods for utilizing podcasts to attract business opportunities and investments.
Fun facts that were revealed in the episode:
- Adam Torres has an impressive track record with over 6,000 podcast episodes recorded, showcasing his extensive experience and dedication in the field of media and podcasting.
- Adam’s company has successfully published over 400 authors, highlighting his significant impact on helping individuals tell their stories through books.
- Adam humorously mentions the potential involvement of his energetic and humorous mother in his business, adding a personal and relatable touch to his professional narrative.
Timestamps
00:01 – Raising Private Money Without Asking For It
06:54 – Entrepreneur found success by learning a new business.
10:38 – Overcame fear, worked hard, found success.
13:47 – Podcasting will endure, spanning generations of creators.
19:28 – 30-year proponent of legacy, meaningful family connection.
21:25 – Personal branding key to business success online.
24:13 – Life’s quality, experiences, and family are important.
30:00 – Consider guests, distribution, platform, and monetization strategy.
32:02 – Real estate deals, process success, getting opt-ins.
34:26 – Working with remarkable 15-year-old podcaster Zohar.
36:17 – Connect With Adam Torres – https://www.Instagram.com/AskAdamTorres/
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Optimizing Your Professional Reach Through Podcasting with Adam Torres
Jay Conner [00:00:01]:
Welcome to another amazing episode of Raising Private Money. I’m Jay Conner, your host, also known as the Private Money Authority. And you know, if you’ve been tuning into the show, that I have amazing guests who join me, and today is no exception. My special guest today, first of all, is the host of the Mission Matters series of shows, and its shows are ranked in the top 5 percent out of 3,289,799 podcasts globally. And by the way, that’s not a self-proclaimed statistic. That actually is an independent third-party ranking index by Listen Notes. So his podcast, knock it out of the park. I’ve been a guest on his podcast.
Jay Conner [00:00:45]:
He is an amazing interviewer, and you’re gonna find out in a second how he’s an amazing guest. Well, he is the co-founder of Mission Matters. That’s a media, public relations, branding, and book publishing agency. And quite frankly, he’s dedicated to amplifying the voices of entrepreneurs, entertainers, executives, and all the different kinds of, experts. Well, in addition to that, he is an international speaker. He’s an author of all kinds of books on business and investing. And he’s been featured in just about every magazine that you can imagine. Now, prior to his career in establishing Mission Matters, he had 14 years, more than 14 years of experience in financial services.
Jay Conner [00:01:29]:
And he actually, had a roster of clientele that, included over 1000 business owners, and 3,000 high net-worth families. And right before kicking off Mission Matters, he was actually overseeing, had relationship management over 400 families that had a cumulative net worth, can you believe, of over $500,000,000 In just a moment, you’re gonna meet my very, very special guest, mister Adam Torres, right after this.
Narrator [00:02:03]:
If you’re a real estate investor and are wondering how to raise and leverage Private Money to make more profit on every deal, then you’re in the right place. On raising Private Money, we’ll speak with new and seasoned investors to dissect their deals and extract the best tips and strategies to help you get the money because the money comes first. Now here’s your host, Jay Conner.
Jay Conner [00:02:30]:
Well, Adam, welcome to the show.
Adam Torres [00:02:33]:
Man, Jay, I am so excited to be here. I’m like, with that intro, I feel like I’m walking into the boxing ring or something. Madison Square Garden. Come on. This is the main event. Thank you main event because it is.
Jay Conner [00:02:48]:
You, my friend, I was on your show. It was an amazing experience. And you, for goodness sake, you have recorded over 6,000 podcast episodes. You’ve built just this amazing, you know, network, the businesses you’ve got going on. I mean, why? Why? Why? Why? Why’d you get started in podcasting and why are you still doing it?
Adam Torres [00:03:15]:
You know, I’d like to say it’s because I’m a bit of a pleaser. So I think initially, it was I didn’t wanna tell people no. I mean, it’s kinda none of this was planned. I was I was managing money as you said in the intro. I was a financial adviser. I was, I was, I mean, I pretty, pretty comfortable. I wasn’t a $1,000,000,000 guy, but you know, I’ve worked, I worked pretty hard over the 14 years that I was in that game. And, and I started this podcast.
Adam Torres [00:03:42]:
I launched a book and the request to be on the show started, you know, rising. They just started rising. So at one point, I think we had, I mean, it just really started. I didn’t wanna I didn’t wanna tell people, no. I think at one point we had something like 50 episodes that we are backlogged. And I would I told my team, I’m like, hey, we can’t, like, invite somebody on the show and then tell them, hey, your episodes gotta be released in a year. So so so so quite frankly, one day I didn’t have an answer. I was just praying on it, praying on it, praying on it.
Adam Torres [00:04:13]:
I’m like, God, I don’t know what to do. Like, you’re, you know, giving, you know, this type of, platform and things. I didn’t really know what to do. That wasn’t my background. And I told my team, I said, you know what? Release them all. And I was like I’m like, release the hounds. Kinda like that feeling, like, just release them all. And they’re like, what do you mean? And I’m like, just release all 50 episodes this week.
Adam Torres [00:04:33]:
I don’t like, we have to start from scratch and figure this out. And this amazing thing happened, Jay. In other forms of content, I can’t claim this. This isn’t a strategy I’m telling other people to do. I don’t know that it’s I’ve never seen anybody else do it but our our downloads not only went up, but our per-episode downloads went up. And I was like, wow, there might be a market for this. And then I just it just kept it just kept on snowballing. So I just kept not telling people no.
Adam Torres [00:05:02]:
And last year, we had over 30,000 applications to come on the show. And this year, I’ll do another 1500 to 2000 interviews. That’s the synopsis.
Jay Conner [00:05:12]:
That is how you schedule to do and by the way, to my audience, I know we talk about raising Private Money. This is the show where we talk about raising Private Money without ever asking for money. And, of course, Adam, you started your own fund or raising money. But for the sake of our listeners, I just want you to know on today’s show, I want you to stick around for this show because we’re going to dive deep into whether you are an entrepreneur or you’re a business owner or you’re interested in, you know, being a business professional, We’re going to talk here within this show with Adam about why you need your own podcast, even if you never thought about having your own podcast. And I will go ahead and give a spoiler alert. Adam’s got a way for you to get it done very, very easily. So I’ll just leave that little tickler out there. But, and so so anyway, Adam
Adam Torres [00:06:08]:
I wanna Jay, really quick, just to add to that, just so they know the hook. There is a reason for you to raise money to have a podcast. So when I didn’t say no, that continued. All of these business lines, including the fund, came from people asking us, not from me asking them. So that it all relates to what you’re talking about. Go ahead, please. I just wanted to throw that in there that this isn’t a marketing episode. We’re gonna talk about raising money.
Jay Conner [00:06:38]:
I love it. I love it. And how you can use a podcast to raise Private Money.
Adam Torres [00:06:42]:
Absolutely.
Jay Conner [00:06:43]:
Awesome. So how did you do that many we’ll dig into that here in just a second. Yeah. Yeah. So how in the world did you do that many episodes? And yeah. How do you do that?
Adam Torres [00:06:54]:
So I was, I think one of the big successes, I don’t know if you remember that old book, The E Myth. So sometimes when you enter a business that you don’t know anything about, it’s probably the best thing for you as an entrepreneur. So I knew nothing about media. So when I was initially creating the media side of this company and brand and I decided to go full time in the media, I designed it like a financial advisory practice from the back end to the front end and everything else. So even the company structure. So 50% of my time is in front of the camera. The other 50% of the time the running the company as CEO and doing and holding that hat. And then, I have each profit center has its own executive who has been CEO of their own company, many of them funded companies, so that they can handle their segments of the business, whether it be PR, marketing, publishing, or film, like, all these other profit centers.
Adam Torres [00:07:52]:
We have established, executives in those fields that run those profit centers. So it’s by structure and, really, it’s because I created it like a financial advisory practice. It runs like a finance company on the back end, not a media company.
Jay Conner [00:08:06]:
Adam, you remind me of my dad, Wallace Conner, who, by the way, is 91a and a half years old. You don’t remind me you don’t remind me of him for that reason. But he was known and still is known as the 3D guy. And, what is the word for the 3D guy? Dictate, delegate, and disappear.
Adam Torres [00:08:29]:
I’m in. I’m in.
Jay Conner [00:08:31]:
Well, that’s wonderful. That one. Yes. Yeah. You are now officially the, the 3 d guy. And, so as you were sharing, just what you just said, as you were sharing, it reminded me of what I practice and what I preach. And that is, do what you are the best at, do what you really enjoy doing, do what you’re the best at that’s going to bring the most revenue to your company that you enjoy doing, and let everybody, and let everybody get out of the way, and let everybody else do everything else. Do you subscribe to that principle?
Adam Torres [00:09:13]:
I would say yes. But with a little caveat, definitely definitely monitor. And not saying you didn’t say to monitor, but definitely make sure that I feel that my job as CEO is to make sure that all of the departments are aligned. So this question, I got this from Walt Disney. So I’m not I didn’t make up this question, but he made a lot of his decisions by saying, and based on things I’ve read, I obviously, you know, is this something Disney would do? Like, would Disney do this? Like, does this make sense for Disney? He didn’t use the word brand in any of his writings, but I use the word brand. So I constantly am looking through the lens of Would Mission Matters do this? Does this make sense for Mission Matters? So with that caveat, I definitely stay I definitely stay out of the way.
Jay Conner [00:10:00]:
Yeah. So, a little bit different question. Do you agree with the principle that you, as the person that’s, you know, running the show, should spend most of your time doing what’s going what you enjoy doing the most and what is going to bring the most revenue to like, you’re spending half of your time, you know, recording? Yeah. Do you agree that you are doing that because, number 1, you enjoy doing it and it’s come it’s the activity you do that’s gonna bring the most revenue?
Adam Torres [00:10:38]:
You know, I guess now we could look back in hindsight and say that, but that wasn’t by definite that wasn’t by plan. If we’re going to the beginning, it was I was terrified to be in front of a camera, behind a microphone, behind anything. In fact, some of our earlier shows like, I didn’t even use my name I was so scared. So I definitely grew into the role, grew into the position but was I predisposed for media or books or any of that? I’d like to say that more so you’re you I chose what I felt that I could excel at the most and then I worked just as hard at that part of the profession as I did when I was finance studying, analysis, studying, spreadsheets, and studying company financials. Like, I take podcasting as seriously as I took getting my CFP, my aims, my series 7, my series 6. So I take it with that same tenacity. So I’m gonna say that, in retrospect, yes, I agree. Was that the original plan? I wish I had that type of hindsight.
Jay Conner [00:11:48]:
I gotcha. So, 2 part question. Mhmm. Do you really feel it’s important for a professional business owner, professional, whatever how you wanted to find out, to start and have their own podcast, and if so, why?
Adam Torres [00:12:06]:
So I found that it is the most, user-friendly, easy way for a professional, especially in finance, to be able to communicate one to many. And for that one too many to feel like a 1 on 1 conversation. So I’ll explain briefly. If you think about all of your communication channels, whether it’s creating a blog, great. Some people like to write, but how hard is it to write a blog every week or to get that message out and to do all of these things? And when you get busy, very hard. I don’t care what I don’t care how talented of a writer you are, it’s very hard to stay consistent with that messaging. Same thing with, you know, traditional social media, doing posts, all these other things.
Adam Torres [00:12:52]:
Even just the approval side of things of doing the distribution, very difficult to be consistent over time, which is what you really need to be successful in whatever you’re doing, whether it’s raising money, whether it’s your your company, or something other than raising money or real estate and or business. If you don’t have consistency in the marketplace, then people aren’t gonna take you necessarily quite as seriously. So what happens with the podcast is this is the way I like to look at it. If I look at the old greats, so like the ones that I study, if you think about like the Bob Hopes, the like I just pull a lot from entertainment, but you don’t have to be in entertainment. But the point is is the Bob Hopes, you know the Johnny Carson’s, all these other people that have been in entertainment throughout the years. At some point, they retired or they stopped or whatever because there was all this time commitment. Like the, the technology didn’t exist. The platforms didn’t exist.
Adam Torres [00:13:47]:
Right? Like you had all this work that you had to do. Now the way I look at it is I’m pretty confident that if I, if I’m fortunate enough to live to, you know, your father’s age, we’re at 91, I’m gonna still be podcasting because what are the odds that I’m not gonna wanna do one call with one of my buddies or colleagues or somebody, my grandkids. I don’t know if I have them one day if I’m fortunate enough and blessed enough to have grandkids. What are the odds that I’m not gonna wanna have a call and how hard is it to record and distribute it? Easy. So you’re gonna have in this next generation, podcasters in their seventies, eighties, nineties, centenarian podcasters. Why? Because this is just another form of communication. So if you think of it from that lens, I say, and this is rhetorical, I’m not asking you Jay, but like why wouldn’t you have a podcast if you already know that? And if you’re especially if you’re gonna be in your business for any amount of time. If you’re raising money, if you’re in real estate, if you’re raising money for other ventures, other things like that, for you not to have a podcast that can attract, what you want to you, understanding that you’re probably gonna be in that business the next 40 or 50 years, why wouldn’t you? Your catalog becomes enormous.
Adam Torres [00:15:00]:
Like, why wouldn’t you? That’s what I say.
Jay Conner [00:15:03]:
Great question. Do you agree that having your own podcast lends itself to building the host’s credibility in general? Like, does having your own podcast help give the show host authority?
Adam Torres [00:15:27]:
Let me give you an example. When I was in finance, so, arguably, I was, I mean, I managed a lot of money, had a lot of clients. Right? So I used to pay to get into the Milken conference, which for those that don’t understand what the Milken conference is, it’s probably one of the top 3 conferences in the world, under Davos and some other things, like, give or take. At least in the United States, for sure, it’s one of the top conferences up there with salt. Like, these are, like, neck and neck. So, just to give you an example, I just came from the Milken conference. It might have been a week or 2 ago. Early May is when they do it, so depending on when you’re listening to this.
Adam Torres [00:16:05]:
Let me just give you an idea of some of the people who attended this and who were keynotes at this event. President Bill Clinton, Elon Musk, and Beckham were there, Will I Am. I mean, the list goes on and on and on. So when you talk about credibility, just what was I doing there? I was recording my podcast. Right? So like, it went from me being, you know, behind, you know, a regular attendee to now I’m behind the scenes. Now I have unusual access.
Adam Torres [00:16:36]:
So it’s not just credibility, it’s if you take your craft, you know, serious and if you build a catalog over time, what happens is you become you add another piece, another tool to your quiver that you didn’t necessarily have. So not only do you get credibility, but you become the real deal because this is a service. Like, what you’re doing today, Jay, by, you know, by I have the privilege of you inviting me onto the show is you’re lending me your spotlight. You’re lending me your platform. You are allowing me to come and share, hopefully, great content that can inspire your audience as well. So we’re creating something here together. So there’s yes. On the basic level, yes.
Adam Torres [00:17:17]:
It builds credibility, but there are so many more layers and just so much more and so many more reasons that build on to that point, but that are not fake. They’re not contrived. They’re not fake. They’re not like fake media, or this or that. It’s more so like you’re having an authentic conversation, and you’re letting others benefit from it. Like, what can be more real than that?
Jay Conner [00:17:38]:
So before we dive into how can you use a podcast to raise Private Money? And, no more there’s no one no more qualified to talk about that topic because you’re Raising Private Money and you’re the podcaster of podcasters. But before we dive in on that, what are the benefits of having your own podcast? So we just touched on 1, authority, credibility, and what that entails. What are the other benefits of having, having your own podcast?
Adam Torres [00:18:11]:
So I’ll give you some of the top ones and top reasons. So just for context, our company, I mean, I host over 8 shows. We also have a podcast network with over 31 shows we’ve launched. And as a company, now it’s hard to believe, but we’re going on launching 200 shows plus that we produced and launched, whether it was for companies, whether it shows that we own and produce and cultivate the host. So every different kinda dynamic you think there. And some of the top reasons, I’ll kinda start from one of my favorites because I’m just kind of getting into this part of it and this level of understanding. So the first one I’ll say is legacy. We have a show right now.
Adam Torres [00:18:52]:
It’s called the I am adopted podcast and it’s it’s hosted actually by a father and daughter team. And, in one of their latest episodes, they were and by the way, the gentleman, his name is Gene, is the father. Just so you have an idea, he’s been in real estate raising capital. I mean, he’s a lawyer. He’s been doing this stuff since far before I was born. Put it that way. Like and he’s done a lot of big things and, what what what’s big, Jay, it slipped in my mind. The big designation for real estate, whether it’s CMT, I can’t remember, but he’s one of the original teachers.
Adam Torres [00:19:28]:
So literally for, like, 30 years or however long that designation has been around, he’s been teaching and a proponent of that. So he told me, recently and I brought them on my show and, he was talking about, like and his daughter brings this up and he’s like, you know, dad, you’re not gonna be here forever. And when you’re not here, these episodes that we’re recording together are super meaningful. Like, I’m gonna be able to, like, listen to these later and still feel like you’re here. And so that hit me. Like so legacy, the concept of, like, I wish I could, you know, my grandfather’s on or my grandparents are unfortunately no longer with us. I don’t, you know, I don’t get to hear their voice anymore. I don’t get to hear their stories, whether it was in business or otherwise.
Adam Torres [00:20:10]:
Like, I don’t get to do those things. So legacy. Like, what are you leaving behind for your family? What are you leaving behind for your work? Like, for your kids, for your grandkids, otherwise. Like, I’d say one of the big ones that’s been on my heart lately is legacy. Business is the obvious one. When you have a platform, the more reach, the more distribution you have. That’s gonna it just especially if you’re creating any type of content that you that’s in in the same realm as your business. So real estate, real estate podcast, raising money if that’s your focus, raising money podcast, and one quick myth I’d like to dispel real quick because I know some people are thinking this right now.
Adam Torres [00:20:49]:
The podcast market is saturated, there are so many podcasts. There are no podcasts. There are, just for perspective, over 100 and 50,000,000 YouTube channels. Right? There’s only like 3,000,000 podcasts. So if you think about it that way, we’re in, like, year 1 of of podcasting. I tell this to people all the time. We’re, like, literally in year 1 of podcasting, even though it’s been around for a long time. So just understand that at some point, whether it’s in 10 years, 20 years, 30 years, whatever the amount, there’s gonna be 100,000,000 podcasts.
Adam Torres [00:21:25]:
So if you understand that and you follow that trend, then think about it like this. Right now is only 3,000,000. So now is the time, like, start your show, get your catalog. So legacy, business, business is a given. Personal brand, we already talked about that, but that would be my trifecta. Personal brand, there’s a lot of people, I’ll just cap this pretty quickly, but there’s a lot of people out there that are the real deal in their professions, Jay. They’ve got 10, 20, 30 years of experience, and yet, you know who’s eating their lunch? People who don’t have maybe their qualifications, their experience, but have bigger brands online. So, you know, how are why? Because they’re getting found.
Adam Torres [00:22:10]:
People go on LinkedIn, they search x y z and they find them because they have a platform and a big podcast and all these other things. Guess who they call? That person. And that’s the same way we all make shopping decisions kind of like what’s in front of us, what looks the best, and then you do your vetting. But that’s gonna continue to happen. So for those who, feel that they don’t need a personal brand or don’t work on a personal brand in whatever way they do it, by the way, You don’t have to, but not having a personal brand is a personal brand, just so you’re aware.
Jay Conner [00:22:41]:
I love what you just shared about legacy, and I can’t believe I haven’t thought to do this until right now. From you sharing legacy, I’m gonna have my dad, Wallace
Adam Torres [00:22:53]:
I can’t believe you have not had him on yet. I wanna have your dad on. I wanna talk about the 3 d’s.
Jay Conner [00:23:00]:
I know. Exactly. Well, I’ve had him at my live events. He’s been at my live events, and I’ve interviewed him on stage. And speaking of legacy, I have got this now DVD. I still have a DVD player. But, I’ve got this DVD of me interviewing my dad at the live event. And, you know what we did, Adam? We took that interview, that 45-minute interview of him being on stage with me, and got it transcribed.
Jay Conner [00:23:28]:
I hired an editor and he is now a published author on Amazon, last year for Father’s Day, we gave him his book that he had written that he did not know he had written. Stop.
Adam Torres [00:23:45]:
Oh my gosh. See, that’s, I wish I had the foresight to do that. That is that’s amazing, and that’s, like, that’s life. That’s what it’s about. Like, at the end of all of this, we’re thinking about and I have, I have these conversations with my peers often. I have a unique perspective from the standpoint that I spent I started when I was 16 in the money management field. So I, literally went to high school, like, 2 hours a day, then I went to the brokerage firm. So I started pretty young. Obviously, I wasn’t licensed at 16, but I was working in the IRA department.
Adam Torres [00:24:13]:
So I spent a good portion of my life with people that are, you know, between the ages of 70 and 90. Like, a good portion because I worked so hard in what I was doing when I was managing money. So I’ll tell you as we get to our older ages of those ages, nobody’s looking at just how much money they got in the bank. They’re looking at their experiences. They’re looking at their quality of life. They’re looking at their family. Like the things that matter. So how does podcasting all this work into it? Like, that’s what matters when we get up there.
Adam Torres [00:24:43]:
And money is just, you know, a thing. Like, another 0, another whatever. Great. But that’s what’s important, and that’s what’s interesting. Thank you for sharing that with me, Jay. It’s amazing.
Jay Conner [00:24:53]:
Yeah. So the question to you, Adam, is who do you want to interview, transcribe, edit it, and make them a published author?
Adam Torres [00:25:02]:
I find I think you are interested. Yeah. Well we we’ve, I mean we’ve published over 400 authors now, and we’ve been working on that, and we started in book publishing even before the podcast, But, I think I have to get my mom some more stuff now. Now that, I mean that, when you said that story, I’m like I gotta get my mom more into it. She’s a ham too. Oh my gosh. I can’t I can’t deal with this. She’s got 10 times my energy.
Adam Torres [00:25:31]:
Oh, I’m a tenth of the of what she has. She’s a whole she’s a whole another level, Jay. If she was on your show right now, she would have already cracked, like, 20 jokes on you, and you’d still be catching up.
Jay Conner [00:25:43]:
Hey. I tell you what. You tell your mom I wanna have her on my show. Now I’ll tell you I tell you another big benefit that I have, that I didn’t even anticipate. I did not even anticipate it. And then I’m going to ask you the crafter. I share this. I’m going to ask you to answer the question with steps 1, 2, 3, 4, 5. How do you raise Private Money by having your own podcast? But I want, I want to share this. One big benefit of having your own podcast.
Jay Conner [00:26:10]:
Here’s what I did not anticipate. The relationships that I have been able to build and nurture and grow, I met them either when I was a guest on their podcast or when they were a guest on my podcast. For example, I had Tim Hubbard on my show, this very show. By the way, he would be a great person for you to interview. Anyway, so Tim Hubbard, and the long and short of it is, he is a virtual short-term rental manager. He’s got properties and he’s got 70 different properties in, I don’t know, multiple countries. He lives in Spain or somewhere. So he virtually manages. So people started saying, hey, can you manage my Airbnb? Can you manage me you know? So And so, he doesn’t charge 15, 20, 25%.
Jay Conner [00:27:02]:
He charges 10%. He does it all virtually. He does it, does all the marketing. He’s got the software for the pricing. And you, if you’ve got a short-term rental, all you got to do is have the local person that turns it over, and he tells you how to find that person. So, guess who is managing my short-term rentals now?
Adam Torres [00:27:18]:
Right? It’s amazing.
Jay Conner [00:27:20]:
You know, just from the relationships. All right. Let’s dive in and the amount of time we have left, which is a lot. How do you raise Private Money by having your own podcast?
Adam Torres [00:27:30]:
So, a couple of things. First off, if you have a show I host 8 different shows, so I just wanna be clear for everybody that is, is considering it and maybe they wanna start, a podcast specifically to raise money. The first thing is you wanna start a show that’s in your niche. So whether it’s real estate or otherwise. So that’s the that’s the first thing. Whatever the whatever the kinda like the niches that you wanna go after. The second thing is when you’re creating the actual show, you kinda wanna think about the types of guests that you wanna bring on. So you wanna have your avatar, so to speak.
Adam Torres [00:28:09]:
Like, are you going to be targeting, just to give you a couple of examples, are you gonna be targeting and what I mean is is as a guess. Are you gonna be targeting let’s just say, I know one individual who they have a he’s a doctor and he had to give you some specific examples. He’s a doctor and all and he raises money specifically from other doctors. So his entire podcast, he’s interviewing other doctors and and talking to them about real estate and real estate deals. So now if you think about the guests that he’s bringing on, he’s got people that are very like him, their doctors, so there’s a certain level of trust there already. People that are interested in real estate, people that are so he’s talking about their deals so he’s talking about his deals. And what’s happening is he’s building a community around this. And so him raising money becomes pretty natural because they’re already having the conversation.
Adam Torres [00:29:02]:
Because when it comes down to and for those that have been in in the game for a while, you realize there’s always more deals, there’s always more money, there’s always more opportunity. But you gotta think about it like how many people are you talking to, but not just how many people, but how many people that are targeted that actually match your avatar. So imagine using that same example, and let’s just say that the doctor now is inviting, I don’t know, the AC repair company entrepreneur. For him, that’s a little bit broader. I’m not saying that that wouldn’t be a great guest or a great story, and it’s not saying, but it’s not necessarily in his niche. Where is he gonna have a higher percentage chance to grow his tribe or his community that is then going to lead, to being able to raise capital? So you gotta think about your guests. So just to kinda circle back, start a show in your niche that you actually care about, number 1.
Adam Torres [00:30:00]:
Number 2, think about your guests and think about who you’re gonna bring on. Number 3, after you have those 2, number 3, think about your distribution and, like, and get ahead of that. And I don’t mean just like is it gonna be on Apple? Is it gonna be on Spotify? Is it gonna be on all those? I mean, think about your overall platform. So are you gonna create a website around it that has maybe some ebooks or some other things that are gonna give tools on raising money? Are you gonna are you gonna create are you gonna have a URL that matches your podcast? Are you gonna be building a business out of that? Or are you just gonna be kind of more of a and this is okay, by the way, a novice or part-timer or just kinda dabble? Like, you gotta really assess how far into this you are. Are you gonna go because if you wanna go far, I mean, some of these steps, this isn’t rocket science. Right? Get your branding down, get your show right, and get your guests right. And then the final piece I would say to this is, get your process down for how you’re going to ask for money.
Adam Torres [00:31:06]:
So this, I think in most sales, most sales don’t happen because nobody ever asks for the money. Right? You gotta figure out how you’re comfortable and what makes you comfortable in asking for the money. So for me, I mean, I was a financial adviser so I have no problem just asking. Like hey Jay, I got a deal man. I need some money. I got a deal I’m working on. I’m short 2,000,000. Do you have money? Does somebody else have money? Like, help me put this together.
Adam Torres [00:31:30]:
I’m okay doing that. Not everybody’s okay doing that but it’s okay. You could follow up with your guests and you could have them on a newsletter. That’s very passive. You could have a newsletter that just provides information and education and maybe some deals that you’re raising for. That’s one way to do it and I would recommend doing that as well in addition to what I said in the first place, which is just simply ask. Another thing you can do is when you’re actually booking the guest, you can ask them a question in advance and you can have a question planted. Like, hey.
Adam Torres [00:32:02]:
We have some real estate deals coming up or we have some deals. Would you like me to provide you with more information? Or would you like me to, like, get their opt-in to even being asked before you even do the interview? But you but the main thing here is the last piece of it and this is where I feel so many individuals, don’t necessarily succeed, with this strategy, is they don’t get a process down. So that process can be and I’ll give you our process by the way just so you know. They’re not holding anything back here. We do a a combination of all of them depending on the show, depending depending on the product. So number 1, when somebody is taken, onto the show, there’s a question. Whatever that particular question is, it’s kind of like an opt-in. Do they want more information on something? In this case, let’s say raising money.
Adam Torres [00:32:50]:
If they say yes, guess what? That’s our permission. After the interview, if I’m if there’s a deal that I’m really hot on or if there’s something else, like, I’m just gonna ask them like, hey. Are you I noticed you said this. Like, hey. Do you want more information? I’d love to set up another call. All they could say is yes or no. If they say no, great. I don’t I’m not gonna bother them.
Adam Torres [00:33:06]:
It’s okay. Like, you can get plenty of no’s. No big deal there. You’re already you’re already getting no’s without a podcast if you’re in this business. So I’m not worried about that and you shouldn’t be either. But now after that, we also have a newsletter that’s pretty active. We’re sending between 1 to 2 every single week, and I just looked, at our stats the other, literally this morning, and we’re about to hit our 300th edition of our newsletter. So when we’re doing that, we’re not just asking people for things.
Adam Torres [00:33:36]:
We’re providing value. We’re providing the episodes that we create. We’re providing, all of the content that we do. All of that’s free. And then in that, there’s gonna be in spurs different things like events. There might be a deal. There might be a webinar. There might be a lot of different things just depending on what we’re what the strategies at that moment.
Adam Torres [00:33:55]:
But if you just do those things and then if you’re consistent over time, like, that’s the key. Like, if you just start, you just start and you think all of a sudden, oh, I start a show or I start this if you just start anything. Like, anybody that started a new business out there that’s like, hey, I got a new business. Everybody line up and give me your money. That I mean, some people maybe that worked for. That didn’t work for me, Jay. I don’t know. But just think about it like just a serious thing and make your 5-year plan, make your 10-year plan, set your goals.
Adam Torres [00:34:26]:
I’m working with a new podcaster and this would be my last point, Jay. I’m working with a new podcaster and this guy is a rock star. His name is Z, Zohar. He’s 15 years old and his, and his, his dad, his dad’s been my friend for many many years, doctor Ben Chamoyo. And, and he saw what I was doing in podcasting, all these other things, and I’m like, and I call he calls me once in a while, his dad would be on the phone and we’re all talking. I’m like, alright, Zee, give me your numbers. Not kidding you, Jay. This kid, oh my gosh.
Adam Torres [00:35:00]:
He’s like, alright, Adam. I’m at 33 podcasts for the year or what might have been 40 3. I forget. 33 for the year. I have 4 more scheduled, and I’m on pace to hit 100 this year. Like you said, we need to do I need to do at least a 100 this year, and I’m gonna do it.
Adam Torres [00:35:17]:
That’s how you do it. I’m like I was like, man, I hope he never asked that question back to me, to his father, doctor Ben. Doctor Ben, man, I hope he never asked me that back because I’m gonna be like, Zee, I’m sorry. I don’t have my numbers right. Let me I don’t have my dashboard in front of me.
Jay Conner [00:35:35]:
Oh, mercy. Now one thing you did mention in passing a few minutes ago, I wanna make sure, our audience understands and hears this. In addition to podcasting and etcetera, you also have a publishing and book marketing company. You mentioned you’ve published, you know, 100 and 100, books
Adam Torres [00:35:55]:
You’re 400. It’s crazy. 400 books
Jay Conner [00:35:58]:
You know, and you probably have a done-for-you method in doing that for them and helping them. So if you’re listening to this show and you want another layer of authority and credibility, Adam and his team can actually help you publish your own book and get it done pretty quickly. So with that, Adam, thank you so much for joining me. How can the audience continue this conversation with you?
Adam Torres [00:36:21]:
Yeah. The simplest way, it’s ask Adam Torres on all social media ins there you go. It’s ask Adam Torres. If you go on Instagram, if you go on anywhere and you just put in ask Adam Torres x, Instagram, TikTok, doesn’t matter. There’ll be a link in the bio, that has direct contact with me. It’s our link tree and you’ll see everything including we have free ebooks. You wanna know how to how to start your own podcast? We have a free ebook on there. When you wanna know how to write your best-selling book, we got a free ebook on there.
Adam Torres [00:36:51]:
You wanna connect directly with us? There are contact forms in there. So lots of free stuff, and lots of information there for you. So just check us out at ask Adam Torres on any social media.
Jay Conner [00:37:02]:
And that’s Ask Adam Torres. T O R R E S is the spelling. And, of course, all this is gonna be in the show notes. Adam, thank you so much for joining me, and God bless you.
Adam Torres [00:37:13]:
Thank you. Appreciate it, Jay.
Jay Conner [00:37:15]:
You got it. There you have it, my friend. Another amazing episode with another amazing guest of Raising Private Money. I’m Jay Conner, your host, and I’m looking forward to seeing you right here on the next episode of Raising Private Money.
Narrator [00:37:32]:
Are you feeling inspired by the knowledge you gained in this episode? Then head over to www.JayConner.com/MoneyGuide. That’s www.JayConner.com/MoneyGuide, and download your free guide that shares seven reasons why Private Money will skyrocket your real estate investing business right now. Again, that’s www.JayConner.com/MoneyGuide to get your free guide. We’ll see you next time on Raising Private Money with Jay Conner.