Tag: Cashflow

  • How Private Money 5x’s A 28-Year-Old’s Real Estate Business | Raising Private Money with Jay Conner

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    Key Takeaways:

    • Will’s introduction to Private Money.
    • Will’s investment business before Private Money.
    • The difference between Hard Money Lenders and Private Money Lenders for Will.
    • Will’s rule of thumb when using Private Money.
    • Private Money in the days of COVID-19.
    • Will’s method of analyzing deals and how it stands out from others.
    • What’s changing in the market

    Having access to private money always doubles, triples, or even quadruples your real estate investing business.

    Today in Raising Private money, not only that my guest, William Denis double, triple, or quadruple his business, but Will 5xed his real estate business in less than a year by using private money!

    Here at Raising Private Money, we speak with new and seasoned investors to dissect their deals and extract the best tips and strategies to help you get the money!

    Why Learn From Will?

    The Numbers:

    Will’s background in finance has been a huge asset in his real estate investing career and earned him the nickname “Willy Numbers.” Students of Will learn how to analyze deals to maximize their potential gains.

    The Process:

    Knowing what to do, when, and why are all essential parts of what you’ll learn from Will. Businesses that hit scale are built upon a foundation of processes that give back time that goes back into revenue-generating activities.

    The Mindset:

    Real estate investing looks sexy from a distance, but there’s a lot of hard work involved — especially at the start. Getting your mindset right is critical to success, and Will teaches mindset to his students and followers.

    Timestamps:

    0:01 – Raising Private Money with Jay Conner

    0:57 – Today’s guest: William Denis

    3:47 – Why Use Private Money In Your Real Estate Investing Business

    6:07 – Private Money vs. Hard Money

    8:48 – Closing Real Estate Deals Within 24 hrs When Using Private Money?

    10:50 – How To Verify The Value Of A Property

    12:31 – How To Get Big Checks? – Borrow More

    17:28 – Hard Money Might Tighten Up But Not Private Money

    19:30 – Bigger Is Better ( And Easier When Using Private Money)

    22:13 – How to Double, Triple, or Quadruple Your RE Business

    23:31 – Jay’s Free Money Guide: https://www.JayConner.com/MoneyGuide

    24:28 – Analyze Deals, Maximize Profits!

    30:38 – Connect & Learn With William Denis: https://www.WillyNumbers.com

    31:41 – William Denis, What Is Your Super Power?

    33:15 – William’s Parting Comment: “ Find The Right People, It Will Accelerate Your Learning Curve”

     

    Private Money Academy Conference:

    https://www.JaysLiveEvent.com

    Free Report:

    https://www.jayconner.com/MoneyReport

    Join the Private Money Academy: 

    https://www.JayConner.com/trial/

    Have you read Jay’s new book: Where to Get The Money Now?

    It is available FREE (all you pay is the shipping and handling) at

    https://www.JayConner.com/Book 

    What is Private Money? Real Estate Investing with Jay Conner

    https://www.JayConner.com/MoneyPodcast

    Jay Conner is a proven real estate investment leader. He maximizes creative methods to buy and sell properties with profits averaging $67,000 per deal without using his own money or credit.

    What is Real Estate Investing? Live Private Money Academy Conference

    https://youtu.be/QyeBbDOF4wo

    YouTube Channel

    https://www.youtube.com/c/RealEstateInvestingWithJayConner

    Apple Podcasts:

    https://podcasts.apple.com/us/podcast/private-money-academy-real-estate-investing-with-jay/id1377723034

    Facebook:

    https://www.facebook.com/jay.conner.marketing

    Listen to our Podcast:

    https://www.buzzsprout.com/2025961/episodes/11642702

    How Private Money 5x’s A 28-Year-Old’s Real Estate Business | Raising Private Money with Jay Conner

    Jay Conner

    00:00:32

    Welcome to Raising Private Money with Jay Conner. I’m Jay Conner, your host of the show, also known as the Private Money Authority. And today I am so excited on this show to have a good friend of mine, fellow mastermind member Will Dennis is his name, he’s got a huge background in finance. That’s been a huge asset actually in his real estate investing career. And it’s earned him the nickname. And I love his nickname, Willy Numbers. I gotta ask him when he gets on here. I don’t the word he got that nickname. But anyway, students of Will, actually learn how to analyze deals to maximize their potential gains. In addition to that, Will has raised private money. So we’re going to dig into his brain as well about his experience with private money. And with that, let’s welcome to the show. My good friend Will, Dennis will welcome you to the show.

    William Denis

    00:01:31

    Thanks, Jay. Appreciate it.

    Jay Conner

    00:01:33

    Will, first of all, tell everybody where are you located and where are you investing these days?

    William Denis

    00:01:39

    Yeah, so we’re based out of South Florida, Fort Lauderdale primarily. And we’re doing the tri-county area, which is Palm Beach, Miami, dad, and Broward. And then we also do Pinellas Hillsborough, which is the Tampa area, and some other parts of Central Florida.

    Jay Conner

    00:01:55

    All right, well I tell you what, for the sake of the podcast, which will be released in just a few weeks, let me go ahead and start out the podcast right now with this question.

    William Denis

    00:02:09

    Go ahead. Will

    Jay Conner

    00:02:10

    Tell me what did your real estate investing career look like prior to using private money? And then what did it look like after you started using private money?

    William Denis

    00:02:22

    Well, it’s pretty simple. When you start off and, you know, I started off in wholesaling as many of us do. You know, as you grow up and as you move on, you start to take down deals yourself, right? And rehab them and fix and flip them more traditionally. And you start to use hard money with some money that you’ve saved up, right? So what happened was, I got to the point where we had done so many deals and built up a track record where our attorney actually reached out to us first, who was also our title attorney. And he said, Hey, if you guys ever, you know, he saw a loan come in one time and he said, you know, I, I, I’d, I’d love to fund this, you guys ever, you know, needed it. And I hadn’t really thought about it. So, you know, that kind of kicked it off for me, my background is in finance.

    William Denis

    00:03:07

    And then I started to approach other people that started to see I was having success in real estate. Some of them approached me, and sometimes I approached them and it really got easy because I was able to leverage those relationships and take on a hundred percent financing, in most cases the rehab costs as well on that project. So I didn’t have to have my capital tied up to be able to, you know, put down 20% or 10% with a hard money lender. Right? So it allowed us to do a lot more deal flow and especially the quick ones, like the wholesales and stuff. So yeah, it, it definitely, it probably three, four acts my business from, from the numbers perspective,

    Jay Conner

    00:03:44

    Yes, I’m the same way. I’ve, I’ve got a long list of reasons why I absolutely love private money. I tell you, I remember it like it was yesterday, what my business was like before private money. And that was, I was controlled by the banks. I was borrowing money from my local bank and then all of a sudden in January 2009, I learned on a phone call that I didn’t have any more funding at my bank. So I had to find a better and quicker way which is private money. And since that time I’ve not missed out on a deal for not having the funding. Now you said you started out in wholesaling, then you started staying in some deals, taking down some deals. So you mentioned private money and you also mentioned hard money. Now what is your difference You know, there’s, I was at an expo a couple of weeks ago on stage. And it’s funny, I was on, I was on stage with some hard money lenders. I don’t borrow hard money. I borrow from individuals’ private money. And different people even in the industry have their own definitions of what hard money is and what private money is. What’s your definition of a hard money lender and what’s your definition of a private money lender?

    William Denis

    00:05:03

    I boil it down to speed and time. For me, a private money lender is someone that I can close tomorrow if I need it to. And I, and will fund me a hundred percent. It’s not worried about appraisals, not worried about any issues, and doesn’t really care about title issues. It’s more relationship driven. If, if I’m telling him or her, Hey, this is the deal I have, I need 300 grand tomorrow cuz it’s going to auction, the money will be there. No question. On the hard money side, it’s more of a process. Most of the time hard money lenders, there’s no right or wrong here, but most of the time they raise it from Peter to pay Paul, you know, that kind of structure. So there’s a little bit more red tape. They’re gonna want an appraisal, they might want a bpo, et cetera. So it definitely slows down what you can do. And also hard money typically is gonna require, you know, a 15 to 20% down payment if you have a good relationship, maybe a 10% down payment. Right? They’re also typically the first people to go in a down economy, like what we’re seeing right now. And they tighten up. My private lenders have not. So, it would be access to capital that, that would be my biggest differentiator.

    Jay Conner

    00:06:09

    Will, your definition of hard money and private money is the same definition as mine. And the reasons that you started listing as to why you like private money, I say versus borrowing institutional money. So yes, my definition’s the same. A private money lender is an individual. It’s a human being just like you and me that we do business with and there’s no middle person involved. And like you said, in my experience, most hard money lenders, and by the way, I got a lot of friends that are hard money lenders, they raise money from private lenders, right? They raise money. You said to raise it from Peter, who’s the private lender to pay Paul, who is the hard money lender’s customer, right? The borrow and so hard money lenders a broker, middle person. And so in this world of private money, we’re just circumventing the brokerage and we’re just going directly to the individuals.

    Jay Conner

    00:07:11

    I call these types of deals one-offs. And the reason I call ’em one-offs is I’m not having my private lenders invest in a fund, not even my own fund. It’s like they’re borrowing money and they’re loaning that money on a particular property and then their loan, their principal loan amount. That promiser note is being collateralized by that property. I wanna go back to what you were saying a moment ago. You started listing some reasons why you like private money quicker, I mean quicker. Why do you like it better? One of your first reason was quicker. Why do you like it better than you do hard money? The first thing you said is you can close the loan tomorrow. Yeah. When you’re using private money. So I wanna hang out on that again. Tell us again, why you can close with a private lender in 24 hours, but with a hard money broker, it might take best case, you know, two or three weeks.

    William Denis

    00:08:14

    Yeah. So I’ve found in my experience is the short answer, the private money guy or girl already has the money. It’s already in their account. So whether it’s in a brokerage account or an IRA or a CiDRA or their own cash or a business account or a line of credit that they could tap into, it’s is usually one of those buckets and they’re ready to go. So they don’t have to think about it. It’s definitely relationship based. So with your track record, it’s gonna reflect the fact that I need to close tomorrow. So, that’s really the main reason they do have the capital. They don’t have to go borrow it.

    Jay Conner

    00:08:50

    Exactly. And another reason you mentioned was appraisals. Very seldom do I even get appraisals done on the deals that I’m buying. When I’m using private money. I use my realtors, you know, comparative market analysis. So I actually know what the after-repaired value is of the property, but I don’t use appraisals either. How do you verify the value of a property before you make an offer?

    William Denis

    00:09:18

    You’re saying when I’m making an offer with a seller or, or when I’m pitching?

    Jay Conner

    00:09:23

    No, I’m sorry. With a seller, we were just talking about verifying and improving value. Yeah. But I sort of digressed off a product.

    William Denis

    00:09:29

    Sure.

    Jay Conner

    00:09:32

    Money or you’re buying it creatively or, your intention is to wholesale it. How do you get you, how, how do you come up with the after-repaired value? I use my realtor and he gives me all the info in less than 24 business hours.

    William Denis

    00:09:47

    Yeah. So I have, this is the way that I’ve structured it. I have a team, believe it or not, I have, I think we have like 13 VAs now and our team. So there are two VAs, sometimes three that have been taught how to run comps by myself or by my business partner. So I have a lot of videos and I don’t know how much detail you want me to go into, but I have a lot of videos that I’ve recorded screen share of me actually running comps verbatim, whether it’s on multifamily or single family. And that is copied by our VAs and they use the MLS or prop stream if it’s outside of our, of our primary markets. But I would say 90% of the time they’re using the MLS to do it. Those are the best comps. With that being said, I’ll just chime in and say, you know, it’s October 4th, so the economy’s kind of scaling here and it’s changing. We used to use with confidence six months in arrears for comps. We do not use that anymore. I’m only taking things about 45 to 60 days in arrears. So I’m tightening up those, those that comp timeframe.

    Jay Conner

    01:10:52

    Yes, that makes sense. Another reason that you said you just really love private money is not only is it quick, not only do you not have to get an appraisal, but in addition to that, you mentioned that you’re able to get all the funding. It sounds like you do the same thing as I do, when you’re using private money, you don’t even have to come up with any money of your own to take to the closing table. In fact, will, if you’re like me, you always pick up a big check when you buy a property with private money. Is that the same for you?

    William Denis

    01:11:26

    Yeah, so I, you know, check the wire, the same thing. But yes, we get cash to close for sure. If I, I, I just closed on one a little bit less than a month ago in Hollywood, the acquisition price was five 70. We figured we were gonna put five 50, or excuse me, 50 into it. So we got six 20 at closing. That was, that was the whole loan amount. So it’s easy.

    Jay Conner

    01:11:49

    Yeah. That’s awesome. You know, my favorite phrase on my real estate attorney’s checks now they don’t wire out due to the fraud. I mean, you actually have to get a check from them. Sure. And so every time when I buy a property, there’s a phrase on the check stub of the, of the check, the funding check that we get. And it’s called excess cash to close. And I tell you what will, if you’re like me, you like yourself some excess cash when you’re buying. And you know, people say to me, they say, Jay, how in the world can, can you be getting a big check when you buy a property? It’s like, how does that work? And well, the answer is simple. You get a big check because you always borrow more than you need to buy the property. And they’ll go, Well, how can you do that?

    Jay Conner

    01:12:45

    Well, the only way this works is if you’re buying these properties at a substantial discount. I’m interested in knowing what your criteria are. Well, my rule of thumb is I don’t want to borrow more than 75% when rehab is involved. I don’t want to borrow more than 75% of the after-repaired value. I didn’t say 75% of the purchase price. 75% of the after, for example, and I’m leading up to asking you what your bullet thumb is here in a second. So for example, let’s say that I’ve got a house here in Eastern North Carolina with an after-repaired value of $200,000. Well, I know in California you can’t even buy an outhouse for $200,000. But here in eastern North Carolina, you still can. So let’s say I got an after-repaired value of 200,000. Well, I buy houses that need rehab all the time at 50 cents, 50% of the after-repaired value.

    Jay Conner

    01:13:47

    So I might buy that house for a hundred, a hundred thousand dollars and maybe it needs 30,000 or 35,000 in rehab. Well, I can borrow, if I’m borrowing 75% of the after-repaired value, I can borrow $150,000. In this example when the after-repaired value is 200,000, well, I’m gonna bring home a $50,000 check, let’s closing cost and I may use 30 or 35,000 of that for rehab. But I can use the rest of it anyway. I want to carry costs, maybe I’m paying my private lenders’ payments, maybe I’m not. What is your rule of thumb as to the maximum to borrow when using private money?

    William Denis

    01:14:28

    I’m usually right around there. I’m in South Florida, so property values are a little bit higher than yours. When I get into northern Florida, it, it, it’s typically more like that scenario, the 200,000, 200,000 in South Florida really doesn’t get you much. But we do go off the market 95% of the time. So, it’s not uncommon for me to pick something up that the ARV is 400 and I’m picking it up for 200, believe it or not, tho those are bigger spreads that I’m definitely applying for hard money on unless I get offered some ridiculous assignment fee, which is fine. But yeah, it’s, it’s probably 75 to 80%. I, I, I don’t feel more, I don’t feel comfortable, especially now in this sliding economy. I’m, I’m being even more conservative. I, I, you know, we can get into that, but I, I’ve really gone back and made sure anything we’re closing on. So our rule of thumb used to be if we’re gonna close on it, we’d like a hundred k gross spread when we were closing on it, to fix and flip it. Now my new rule of thumb is I want 150 grand of growth spread. I’m just building in, you know, an extra 50% cushion just in case, you know, you never know. So some parts of Florida have already kind of taking a 20 to 25% hit right now. So, you

    Jay Conner

    01:15:44

    Know, it’s, Yeah, well that’s, that’s a wise way to look at it. You said something a moment ago that I can for sure relate to and you said, you know, when the economy starts to tighten up then hard money does, but not private money. So I wanna ask about your experience, and I’ll share mine first. When Covid came along in March 2020 is sort of mine, my mark on the calendar. And as I say, I’ve got a lot of friends that are hard money lenders. I got a lot of friends that borrow hard money that, you know, don’t do private money the way that I do. And I tell you, what I heard is like shortly after Covid started hard money lenders, I mean, not only did they tighten up, they shut down. Like they weren’t loaning any money cause everybody was scared to death.

    Jay Conner

    01:16:41

    And you know what’s interesting, Will I have more private money chase me in 2020? More individuals wanted to loan me money in 2020 and 2021 than I had ever had before. Now I think part of the reason for that is prior to Covid there was $18 trillion in cash sitting on the sidelines that could be used for private investment or private lending or whatever. But now on this side of covid, there’s 31 trillion that’s just in the marketplace in cash. I think part of that is because there’s, regardless of anyone’s political affiliation, there’s been more money printed in the basement of the White House since the current administration took office. But I mean, that’s just the fact there’s so much cash on the street. So, So what year did you start investing in real estate? Will?

    William Denis

    01:17:41

    I started in 2017.

    Jay Conner

    01:17:43

    1. So you had been in it for three years when Covid came along in 2020, had you started using private money by 2020?

    William Denis

    01:17:52

    Yeah. Yeah. So I, I actually ha I, I stumbled, I don’t know if we can curse on this show, but I stumbled ass-backward into, you know, private money. I figured it out by accident very early on. It was actually late 2017. I figured it out by structuring owner finance with a private note. Some people would call that syndication. I didn’t know what the hell it was called at the time, but I figured out how to buy 16 units using private money and owner finance. So that’s how I figured it out, you know, again, by mistake. And then I said to myself with them, this is pretty cool. And then, you know, it kind of as, as it grew and you know, more deals and stuff like that. And it really just opened my eyes. Cause I was like, man, if I can do this on 16 doors, which by the way was 10 times easier than doing it on one single family. So let’s just make that a point on the show. Bigger is better and it’s easier. That’s just my opinion and my experience.

    Jay Conner

    01:18:45

    I love it. I love it. So, so you started using private money, and you started using it by accident. You backed into it. I did too. I mean, mine was outta necessity. I lost my line of credit at the bank and I had to find, a better and quicker way. Did you experience the same thing when covid come along? Did you have more private money chasing you as well?

    William Denis

    01:19:06

    Yeah, I had more people contact me and, and reach out to me. I firmly believe that, yes, there was a lot of cash sitting on the sideline, but also they had nowhere else to put it in. And, my common conversation with people is that with real estate, it’s such an easy transition and excel if you will, or to frame the conversation because you’re securitized by a real asset first position. So it’s a no-brainer, you know, worst case scenario, you know, you could take it back and you can cash flow, god forbid. Right? But you know, and, and, and you have that, that margin built into it. So I mean, yeah, I definitely noticed there were a lot more people willing to loan. Not on the hard money side, those guys. No,

    Jay Conner

    01:19:53

    No. Ran for the hills. And so you’re making a big point here. You’re making a big point here, particularly coming into a market as we are now where things are tightening up, you know, well when you’re, when you’re funding your deals with private money, you don’t have to worry about it tightening up. People are still wanting to make a high rate of returns safely and securely on either investment capital or their self-directed IRA funds. I’ve got 44 private lenders right now. Well, and over half of them are using their retirement funds in order to, you know, fund our deals. You know, you said something a few minutes ago as well, and that is, you talked about how private money three Xed and four Xed your business, whereas you were able to do so many more deals by just having the cash and the funding available. Did I hear that right?

    William Denis

    02:20:50

    Yes, sir. Yeah. And, and I also, speaking on the covid transition I saw at the time there were so many people that had exited the space, the business guys that I was, you know, my quote-unquote competitors at the time. So we throttled down when it was around June, July of 2020, there was like a two-three-month span there where nobody knew where the heck the world was going and all that. We decided to double and triple down on marketing. But I also, when I started seeing the market pick up, particularly in south Florida, so many people were flowing in from other states. It helped our business tremendously. So I started taking on a lot more private money at the time because I knew, hey, if I could make a 30 k assignment fee, I could probably rip a 60 70 K exit, especially using a hundred percent financing, with private money. So that, that was my, you know, strategy during covid. So it, it allowed us to do a lot more deal and doing, you know, our operation does about 120 deals a year, so we have a lot to choose from, you know.

    Jay Conner

    02:21:53

    That’s awesome. Will, that’s awesome. Will I want to go ahead and give a free gift to my listener here on the show, and then I want to dive deep with you into the other expertise that you have in addition to private money? So first of all, if you are wanting private money and you want to get deals funded and put yourself in the driver’s seat, I’m so excited about this brand new private money guide that I just finished writing. It’s called Seven Reasons Why Private Money will Skyrocket your Real Estate Business and Help you build incredible Wealth. This will put you on the FastTrack to private money. It’s absolutely free. You can download it at www.JayConner.com/MoneyGuide. That’s www.JayConner.com/MoneyGuide. This guide will get you on the fast track to private money. Well, in addition to private money you have other expertises, one of which is how you analyze deals you work with, you have students that you teach how to analyze the deals. So what is it about how you analyze deals that is, say different and maybe better than the way other people do it? And what is it that makes you, you know, stand out in you’re set apart from how you analyze deals?

    William Denis

    02:23:24

    Yeah, so it’s a combination of things. Again, I always try to get my team the best tools for the job. You know, the MLS in my opinion is probably the most accurate and, and the most effective way, to, to run comps. But I understand that not everybody’s gonna have access. I do like prop stream over the years, you know, there are a lot of differences of opinions. I also taught my VAs how to run comps doing value add. So in South Florida, what I mean by that is if you’re analyzing a three-one, and I’ve given them parameters that I’ve learned over the years, but if you’re analyzing a three bed, one bath, right, for example, and it has 1200 square feet, well, in my eyes as an investor, I know that that’s a three bed, two bath. I know I can add a bathroom there no problem.

    William Denis

    02:24:13

    And I can increase the value by 40, 50, or 60 grand. Right? So that’s gonna take a huge swing on how I can offer and how competitive I can be, right? So that’s one of the main points of how I teach my VAs how to do it and how we’ve taught ’em over the years and how I’ve made a lot of money. And, that’s what I mean by maximizing the value of a deal. Because if you’re running that comp, for example, and your arb as a three, one is two 50, but as a three two it’s, it’s three 10, that’s a significantly different offer. And, that becomes very true when I walk the property. So little things like that, if, if, if I see from an aerial view, right? Or on the property appraiser that, you know, there, there’s a, an addition in the back or some sort of utility closet, I check the sketches on the county level. You know, these are just little tricks and tips, that I use to know how I can maximize that house and make sure that I’m, I’m squeezing every dollar out of it.

    Jay Conner

    02:25:08

    Well that’s, that’s a, a brilliant way to go about it. In other words, you’re not calculating value necessarily on just how that house is currently configured, but how much more profit could be, how much is it gonna cost and how much more profit, how much more valuable could it be once it’s rehabbed at a bath or whatever. I’ve got some friends that one thing they do as far as a value add, as far as a value add goes, one thing they almost always do, and I’m wondering if you have, one thing they almost always do is they will convert a garage into a heated and cooled square footage, depending on how big the garage, if it’s one car, it might be a bedroom. If it’s a two-car, it might be another living area. And I’m really curious as to your, and of course that gives us much more value to the house. Yeah. Cause it’s heated, heated, and cooled. But you know, some people don’t want a house unless it’s got a garage. So your answer may be, well it depends, but what is your answer to that on converting garages to heated and cooled square footage?

    William Denis

    02:26:23

    Well, it does depend. I hate to brush your bubble on that one, but yeah, it does depend. I’m looking first at the area and I’m also looking at coms. So in that scenario, I’m gonna look at, okay, what has sold near this subject property? And are they selling, do I see a lot of conversions in the carport? Carports are really popular in Florida. So am I seeing a lot of carport conversions? Just from the Google Street view, I could tell, Hey, this was a carport, now it’s a bedroom, and it’s got a window in it. Now you, you can, it’s pretty easy to tell. So if I’m seeing that, then I’m gonna say, Okay, I’m probably gonna convert in this area. Assuming, you know, then you have to get into, it is a risk if you get caught by the city, if you’re not doing it with permits, right?

    William Denis

    02:27:09

    It’s an illegal enclosure, whatever. It’s, it’s not, it’s rare, it doesn’t always happen, but that’s an issue. But if it’s a garage, and I’m seeing like in this property that I just told you about in Hollywood, it has a two-car garage. The highest and best use of that property is to keep it with a two-car garage. Because at an 800,000 plus dollar price point exit, that seller wants a two-car garage. They don’t care for an extra bedroom, in that scenario. Plus the house already affords two. So like I said, right, it depends, and I’m, I’m really looking at that. If I’m going at a lower tier price point in a maybe less desirable area, maybe 3 50, 400, I’m probably gonna, I want that type of buyer wants all the square footage they can get. So if I can do it, I don’t have a re-occupancy or anything like that on the municipal level, I, I’m gonna pull the trigger on it.

    Jay Conner

    02:28:02

    So it really comes down to knowing your market.

    William Denis

    02:28:06

    Correct.

    Jay Conner

    02:28:07

    And you make a very important point about the price point. I can see how an $800,000 home, you know, those people are gonna one or two-car garage, but if I heard you right, the lower price points, they may be more interested in more heated and cooled square footage. Or if it’s only a three bedroom, you know, a four bedroom or, or something like that. So point is well taken from

    William Denis

    02:28:36

    There. Sorry. But it also, if I’m talking to a buy-in holder or if I’m talking to a guy who’s gonna keep this as a rental, I can promise you he’s gonna want more square footage as opposed to a carport. A carport doesn’t really do much for his rent, but if he has a three, two now, or a four-two, that’s gonna jack up his rent. If he’s going to section eight, it’s gonna increase his voucher. So, that’s definitely how I would read that.

    Jay Conner

    02:29:01

    Gotcha. Will, your website is www.WillyNumbers.com, What can someone learn by going to your website?

    William Denis

    02:29:21

    Yeah, so I’m actually in the process right now of launching a course on, and, and it launches next week, but launching a course, how to teach someone who knows absolutely nothing about real estate part-time or full-time, how to get their first deal, and then how to continuously repeat that month after month and scale. It’ll be the first one to be in English and Spanish. So that’s pretty, pretty cool. They can also learn how to work with me, and how to join Venture, cause I do JVs across the nation. And then eventually, we’ll we will launch, a coaching program just, to work directly with me.

    Jay Conner

    02:29:53

    All right, Well that’s fantastic. So that is, www.WillyNumbers.com. Will, what would you say is your superpower? What are you just like really good at that sort of sets you apart?

    William Denis

    03:30:15

    Honestly, being relentless, it’s, it’s probably not the sexiest answer, but being relentless is, what I would consider my superpower. Staying consistent, especially through, through a tough market and starting out in this business or any business where you have to have so much sweat equity to get off the ground is kind of like a plane taking off. It uses most of its fuel on takeoff, not in flight, but once you get employed, it’s pretty easy, right? So I would say relentlessness is definitely my superpower.

    Jay Conner

    03:30:46

    How do you stay relentless?

    William Denis

    03:30:50

    I guess we all do it in different ways, but yeah,

    Jay Conner

    03:30:54

    You just refuse to give up.

    William Denis

    03:30:56

    Yeah, I anchor, I mean, I’m stubborn as hell, but I, I anchored my why, you know, why am I doing this? And, and going back to that kind of side of it and, you know, that could be spiritual, that could be family that, that, you know, my wife for a long time is, you know, my mom and my mother, single mom, single grandmother, and it was making enough money to be able to make sure that, you know, nothing would happen to them, you know, But if it, if it’s money, there’s nothing wrong with it. I, I’ve certainly had my job, I just wanna make a lot of money. It’s great, but it’s really from a guy who’s experienced it, it’s really only gonna get you that far. And it’s, at some point it’s, it’s not gonna, it’s not gonna keep driving you. That’s for sure.

    Jay Conner

    03:31:37

    Awesome. Final words, final thoughts? Will,

    William Denis

    03:31:44

    We’re recording this at a pretty interesting time. You know, the market is, in my opinion, it’s shifting and it’s correcting. I think a lot of opportunity is yet to come. And I think, I mean, I love real estate because of what it’s done for me personally and how many people I’ve met like yourself, you know, through masterminds and all that. I would say probably Mastermind and being around the right people has certainly accelerated my learning curve. You know, I’m probably where I’m at right now and it probably should’ve taken me 10 to 12 years as opposed to five and a half, right? So that, that would be my, my best piece of, you know, some final words here.

    Jay Conner

    03:32:26

    Awesome. Well, thank you so much for joining me on the show.

    William Denis

    03:32:30

    Thank you. I appreciate it.

    Jay Conner

    03:32:32

    And thank you, my listener, for joining us here on the show. You are the reason that we are, are here and I need your help. I really need your help. I appreciate likes, shares subscribing. If you happen to be watching on YouTube, click that bell so you don’t miss out on any more notifications. And one more thing I need your help with, and please share this podcast with someone that you believe it could inspire and also help in their real estate investing business. I’m Jay Connor, The Private Money Authority, wishing you all the best. Here’s to taking your real estate investing business to the next level. And we’ll see you right here on the next episode of Raising Private Money.

  • Chaos Or Opportunity: Which Will It Be In 2023? | Raising Private Money With Jay Conner

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    Start raising private money now! The time to get private money for your real estate deals is when you do not need it.

    On Raising Private Money we’ll speak with new and seasoned investors to dissect their deals and extract the best tips and strategies to help you get the money!

    Today we have Tim Herriage!

    Tim is definitely a veteran in raising private money. He has raised private money to invest in over 2000 houses and 1500 apartment units. In this video, he will share his strategies on how to find private money and how to get the money chasing you.

    In addition to that, he will also reveal what you can expect in this crazy, chaotic real estate market from now through the end of 2023. So, If you want more private money than you can spend, don’t miss a second of this episode!

    Tim Herriage is the Executive Director at RCN Capital and host of The Uncontested Investing Show.

    Tim is a professional real estate investor and entrepreneur. For two decades he has been on the leading edge of the Real Estate Investor (REI) space. This includes being the Founder of the 2020 REI Group, Co-Founder and Managing Director of Blackstone’s B2R Finance (now Finance of America), Founder of the REI Expo, as well as a Franchisee and Development Agent for HomeVestors® of America.

    He has completed well over $2 Billion in real estate investment transactions. These transactions include the acquisition of more than 2,000 houses, more than 1,500 apartment units, more than 100,000 square feet of commercial space, and more than 10,000 loans to real estate investors.

    Tim is an active investor, purchasing single-family and multifamily properties throughout the United States while serving as Executive Director for RCN Capital. He built and sold six companies by the age of 40, most recently taking Finance of America Public with Blackstone.

    Timestamps:

    0:01 – Raising Private Money with Jay Conner

    1:06 – Today’s guest: Tim Herriage

    4:01 – How Private Money Will Change Your Real Estate Investment Business

    6:07 – Why Use Private Money On Your Real Estate Deals?

    8:37 – Listen! 3 TakeAways From Using Private Money

    11:27 – Where Do You Find Private Lenders?

    14:38 – Why Use Private Money And Not Your Own Cash?

    18:23 – Jay’s Free Money Guide: https://www.JayConner.com/MoneyGuide

    19:08 – RCN Capital: We Are Not A Hard Money Lender Nor A Bank

    22:19 – Chaos Or Opportunity: Which Will It be In 2023?

    28:54 – Affordable Median Housing: The Opportunity In The Midst Of Chaos

    30:00 – Connect With Tim Herriage: https://www.RCNCapital.com

    30:35 – Tim Herriage Parting Comment: “Start Raising Private Capital Now! You Don’t Want To Look For Money When You Need It”

     

    Private Money Academy Conference:

    https://www.JaysLiveEvent.com

    Free Report:

    https://www.jayconner.com/MoneyReport

    Join the Private Money Academy: 

    https://www.JayConner.com/trial/

    Have you read Jay’s new book: Where to Get The Money Now?

    It is available FREE (all you pay is the shipping and handling) at

    https://www.JayConner.com/Book 

    What is Private Money? Real Estate Investing with Jay Conner

    https://www.JayConner.com/MoneyPodcast

    Jay Conner is a proven real estate investment leader. He maximizes creative methods to buy and sell properties with profits averaging $67,000 per deal without using his own money or credit.

    What is Real Estate Investing? Live Private Money Academy Conference

    https://youtu.be/QyeBbDOF4wo

    YouTube Channel

    https://www.youtube.com/c/RealEstateInvestingWithJayConner

    Apple Podcasts:

    https://podcasts.apple.com/us/podcast/private-money-academy-real-estate-investing-with-jay/id1377723034

    Facebook:

    https://www.facebook.com/jay.conner.marketing

    Listen to our Podcast:

    https://www.buzzsprout.com/2025961/episodes/11597296

    Chaos Or Opportunity: Which Will It Be In 2023? | Raising Private Money With Jay Conner

    Jay Conner

    00:01:07

    The time to get private money for your real estate deals is when you do not need it for a real estate deal. So now is the time to get private money. I tell you, the worst time to raise private money is when you’re actually meeting the money for a particular real estate deal. Well, my guest in this episode of Raising Private Money has raised private money to invest in over 2000 houses and also over 1500 apartment units. My guest, Tim Herriage, knows how to raise private money. Tim’s going to share how to find private money and how to get the money chasing you. Tim will also reveal what you can expect in this crazy, chaotic real estate market from now through the end of 2023. So if you want more private money than you can spend, don’t miss a second of this episode. Let’s dive in right now.

    Jay Conner

    00:02:15

    Welcome to another amazing episode of Raising Private Money. I’m Jay Conner, The Private Money Authority, and also your host here on the show. And I’m so excited to have a fellow mastermind member joining me here on the show today that has got a ton of experience when it comes to raising private money. And boy has he got the credentials and the experience. He’s the executive director of RC and Capital, and also the host of the Uncontested Investing Show. He’s a professional real estate investor and entrepreneur. For at least 20 years he’s been on the leading edge of the real estate investor space. Now this includes being the founder of a 2020 REI group co-founder, managing director of Blackstone’s Finance, which is now called Finance of America. He’s the founder of the REI Expo. He’s a franchisee, he’s a development agent for home investors, a ton of experience. And on top of that, he’s completed well over 2 billion. That’s with a b over 2 billion in real estate investment transactions, which includes 2000 houses, 1500 apartment units, more than a hundred thousand square feet of commercial, and more than 10,000 loans to real estate investors. So he knows how to raise private money and he knows how to loan it out as well. I’m so excited to have Tim join me on the show.

    Jay Conner

    00:03:56

    Tim, you are an amazing individual when it comes to raising private money. You’ve raised a ton of private money. So let me ask you, what was your investing business like prior to private money that is if you had experienced prior to private money and how did private money change your real estate investing career?

     

    Tim Herriage

    00:04:14

    I think before really building up my own stockpile of available capital, you know, you, you’re really at the whim of deal partners, joint venture partners, and 20 years ago the hard money lenders that wanted to charge you 14% and four. So, you know, it’s really started just at the bootstrapping level. So private money really in oh seven became a necessity for me.

    Jay Conner

    00:04:45

    Same thing for me, Tim. I started full-time investing in single-family houses in 2003 and for my first six years, I relied on the local bank. That’s all I knew. I didn’t know anything else. I’d never heard of hard money, I’d never heard of private money. In fact, I had never even heard of buying houses on terms and all that kind of stuff. I thought you just went to the bank and borrowed your money. And I tell you, Tim, I remember it like it was yesterday. I called up my banker in January 2009. So you see, I didn’t know we had a global financial crisis going on until 2009 when I called up my banker and my line of credit had been shut down with no notice. Now I’ve got a financial crisis. Right, Right. And you know, my definition of coincidences is God’s way of staying anonymous.

    Jay Conner

    00:05:38

    I learned about private money the very same day that I got caught off in the bank. I just called up one of my friends that were a real estate investor in Greensboro, North Carolina, and I said, How are you funding your deals? Cause he’d been cut off too. He told me about private money, and I learned about it. I put my program together and I put my teacher hat on it. I, I started teaching my network what private money’s all about. And, yeah, I was able to raise not 2 billion, but I was able to raise over 2 million in less than 90 days. So Tim, how did you start with private money? How did you start attracting people to, you know, loan you money for your real estate deals?

    Tim Herriage

    00:06:18

    Well, one of my partners early in my business life, he was also a hard money lender and I would say more than 50% of his capital that he loaned out was, you know, to the, from the investors that had 30, $50,000 invested with him. So I watched him do it and I understood it kind of from observation and, and being near it. But there was an old man named, not was, he’s still here, he’s still a good family friend of ours. Clayton and Clayton just kind of became friends. He was an old high school f basketball coach. And when, when our bank line got called in April of oh eight, and we, you people listen to this thinking, well, I may never need private money. The most interesting thing, looking back at that period, if I may segue a little, is it was the ones that thought it, it was the good borrowers, the strong borrowers, the ones who weren’t behind on payments, the ones that had a hundred percent accuracy.

    Tim Herriage

    00:07:20

    It was those of us that got our lines called and, and got our lines non-renewed. And ultimately, looking back now as an institutional lender, what I understand is the bank had a really good feeling that I would do what it took to get the loan paid off, whereas the ones that were already behind or had a 50% vacancy rate or, or, or maybe didn’t have the liquidity or credit we did, the banks gave them workouts, right? Like they got, they got, they got like lower interest and longer to pay. So when I look back at it happened almost on accident and I guess it’s an industry as old as time Jay. We had been doing a lot of business helping Mr. Clayton sell his personal house and said, Well, what are you gonna do with that half a million dollars? And he said I’m gonna stick it in the bank.

    Tim Herriage

    00:08:08

    And we said, Man, you know, we could do this and, and pay you that. And he had never made 8% interest before in his life. And he’s, he was just more worried about actually preserving his capital with us since he trusts us than even the income, but the income turned out well for him. So, you know, when you really look at it, it was, you know, the Chinese symbol for chaos and opportunity are the same. And I feel like the chaos of oh eight pushed us towards the opportunity of raising that capital that time.

    Jay Conner

    00:08:39

    Well, Tim, I just heard you say three takeaways that are worth pointing out to our listener, and that is, first of all, you said that the gentleman sold his house, he’s got this cash coming, he was gonna put it in the bank. Well, right, there’s a takeaway. I have gotten private money from private lenders that have just sold real estate and I knew they had cash coming to ’em. So, you know, one popular question and a common question I get all the time is, well, you know, who are the people that are loaning you money? And right, there’s a great category, people that are selling real estate that have cash coming in. Another takeaway I heard you say is he’d never received 8%, so you’re gonna pay him 8%. That’s exactly what I pay my private lenders today. And I’ll tell you to him, with the craziness in the market today of interest rates going crazy high, guess what?

    Jay Conner

    00:09:37

    My private lenders are still at 8%. They’ve been at 8% since 2009. And the thing of it is, even though the local certificate of deposit for 12 months has gone from 0.17% for a 12-month yield to last week, it was 0.97%, still less than 1%. Where else are they gonna get 8%? Another takeaway I just heard you say is he trusted you. And so I would venture to say that you would agree with me when it comes to doing business with private lenders’ trust, even though you’re collateralizing the note and giving them a mortgage or deed trust. Would you agree? Trust plays into the factor rather strongly as to whether the private lender does business with you or not.

    Tim Herriage

    01:10:22

    You know, Jay, in the 14 years that we’ve been doing business with Clayton, because he’s almost 85 now, we still cycle his money a couple of times a year. The only time that he’s ever kind of, I hate to say gotten swirly, but the only time I’ve ever really sensed hesitancy in him was when something didn’t happen the exact way I said it would on a property, right? We’re gonna buy this house, fix this house, sell this house, and pay it back in three months. And we always communicate in advance, but, it’s always been interesting that even after we’ve borrowed and repaid millions from him if your plans change, it increases their, I’d say not skepticism, but worry and decreases trust a little bit. And so my wife and I finally have gotten to the point where we just make sure it happens the way we said it was going to, whether the project goes or not that way or not. And that’s, that’s probably been the reason that we’ve attracted even more capital since, since then.

    Jay Conner

    01:11:27

    Right. So back to that common question, I hear all the time, Where do you find private lenders? Well, I mean, you’ve got a huge network and so I know you can answer that question in more than one category, but how would you identify where, where your private lenders come from, either to invest in your fund or invest? Well, let’s keep it to the question of whether they’re actually investing in, you know, real estate itself as one of your private lenders. Where do you find them?

    Tim Herriage

    01:11:58

    You know, the bulk of our investors in anything we’ve done has been local friends and friends of family and business colleagues, people that we respect and business here locally. I live in a town called Rock Wall. It’s to the east of Dallas. I, I think now though really and truly the bulk of the funds come from people that have just heard about us and because it’s just a referral source, it’s, it’s, we do right by people. And people like to brag, They like to go tell their friends, I’m getting 8% even though the CD’s half, half a percent. And then they, you know, people call you. So I, I think it all started, it’s been a waterfall effect of starting in locally with people that we already knew us and liked us and make, showing them how they could trust us and then just doing what you say you’re gonna do and then getting referrals.

    Jay Conner

    01:12:58

    You know, what’s interesting about what you just said, Tim, is I’ve got the same experience. So when we started out attracting, raising private money, which by the way, I don’t know if you’ve done business this way or not, but I’ve never asked anybody for money. I’ve never asked them for money. They say, Jay, have you got, you know, eight and a half million dollars that you run around on different house projects, you know, all the time and you never ask for any, anybody for money? And the answer is, I teach ’em first what my private lending program is. I’ve never pitched a deal, I never talked to anybody about needing money or wanting money and I got a deal that I need it for. I already sound like I’m begging without even trying. But anyway, I had the same experience as you. So I’ve got, we’ve got four, my wife and I, we’ve got 44 private lenders right now that are funding our deals, Tim, and did you know, not one of them, not one of them had ever heard of private money and private lending and what it was, and none of them had heard of self-directed IRAs and how they can move retirement funds over to a self-directed IRA and then loan that money out and be a passive investor.

    Jay Conner

    01:14:10

    Did you pretty much have the same experience with your private lenders?

    Tim Herriage

    01:14:14

    Yeah, and I don’t know if any of them even know that they’re private lenders, honestly,

    Jay Conner

    01:14:20

    Most

    Tim Herriage

    01:14:21

    People just really do think that Tim and Jennifer invest in real estate and they see what Tim and Jennifer do, and Tim and Jennifer pay them to use their money to help their business. I don’t even know if they realize their lenders.

    Jay Conner

    01:14:37

    Yeah. Well you know, another question that I get every now and then I say, Jay, if you’re making all that money and doing all those real estate deals, which by the way, I don’t do that many, I do two to three single-family houses a month, Most of ’em we fix and flip now, but our average profits now in our little teeny towny area of 40,000 people is now $74,000 per flip. So that math works out. But they will, you know, another common question I get is, Well, Jay, why are you still borrowing private money for your deals? Why don’t you just use your own cash and you don’t, you know, you don’t have to pay 8%, you know, to somebody else? And of course, my answer and I wanna see what your answer is, my answer is, well, when I’ve got 20 projects going, I don’t want all my own money buried in my projects and be real estate rich and cash poor. What would your answer be to that, Tim?

    Tim Herriage

    01:15:37

    My answer would be, to hop on over to Google and look up the oracle of real estate. It’s an interview. Warren Buffet did in March of 20. He bought a house in Laguna Beach, he took a $120,000 mortgage. And the CNBC lady the in the interview said, Why would you have taken a mortgage? Surely you didn’t need it. And Buffet said something that was very astute and I think summarizes my answer and feelings toward your question. He said, I guess I thought the interest rate was attractive and I could do it, I could make more with the money they loaned me than I paid them for loaning me the money. And he used the example that was in 1971 when he was buying Berkshire Hathaway very actively at $40 a share. So he extrapolated that to where he could have bought 3000 shares of Berkshire Hathaway with the $120,000 he borrowed. So conversely, from 1971 to 2017, that house was worth 11 million, which sounds like an amazing thing. It went from hundred 50,000 to 11 million. Well, the hundred and $20,000 he borrowed and he bought 3000 shares of Berkshire Hathaway ended up being worth 750 million.

    Jay Conner

    01:17:00

    So, wow,

    Tim Herriage

    01:17:02

    I don’t care how much money you have leverage, as long as the debt is cheaper than what you can make with the cash, leverage is always the best bet no matter how much money you have.

    Jay Conner

    01:17:15

    Wow. You know, I never heard of that interview and I am for sure going to go listen to it. And the next time somebody asks me, Jay, why don’t you just use your own cash? I’m gonna say, Well, have you heard the interview with Warren Buffett called the Oracle of real estate? And I’m really gonna sound smart, actually, I will give you credit, Tim,

    Tim Herriage

    01:17:35

    You don’t mean I was giving people also don’t understand why people like you and I spend our time teaching educators. I was speaking at a conference in Florida in September and I was looking for, I, I just literally sat down and googled best quotes about 30-year mortgages. I was just going through and looking for people that were smarter than me, more accomplished than me, more reputable than me that had talked about it. And I’m telling you, Jay, it was a two-minute and 54-second interview, it was like three minutes long and I was just like, man, I could just get up there and play that and not even have to speak.

    Jay Conner

    01:18:16

    I love it. I love it.

    Jay Conner

    01:18:24

    I tell you what, Tim, let’s give away a gift to our listeners about halfway here through this interview. I’m so excited, Tim. I just recently started and finished writing my new private Money guide, and it’s called Seven Reasons Why Private Money will Skyrocket your real estate business and help you build incredible wealth. And if you are interested in getting a lot of private money very, very fast and getting on the fast track to private money, you can download it for free at www.JayConner.com/MoneyGuide. Now, in addition to all that, Tim, you raise private money, but you also lend out to real estate investors. So tell me about your capital fund and how that works and, you know, how our listeners can, you know, do bi possibly do business with your, with your company on loaning out money?

    Tim Herriage

    01:19:29

    Yeah, so RC and Capital, we’ve done almost close to 5,000 loans this year, a little over 1.2 billion. And we’re a private lender, we’re not a hard money lender, we’re not a bank. We, loan money to real estate investors for single-family multifamily and mixed-use properties on a fix-and-flip long-term rental and ground-up construction. Now we do have credit guidelines. There’s a minimum credit score. We do have minimum loan amounts. We’re definitely nowhere as rigid as the bank we have, we’re nationwide, so we have a lot more coverage than your local hard money person. I like to think we fall kind of in the middle. We try to be very relationship oriented. So for instance, if you’re doing a fix and flip deal on your first deal, if it’s the first one you’ve ever done, you probably have to put 20% down.

    Tim Herriage

    02:20:24

    If it’s the fifth one you’ve ever done, you probably have to put around 15 to 10% down. If it’s the 30th one you’ve done in the last three years, we can do zero down. So it’s, it’s, we, we grow the relationship with the customer. We don’t have really rigid lines and, and we’re, we’re a very large company that ha we always have the money to live. So I think we, fill the gap when people tap out on their private money with their lo with their local individuals, or maybe they have a larger opportunity than their private money database feels comfortable with. We like to fill that gap.

    Jay Conner

    02:21:02

    That’s awesome. Well, you know, you are probably, well I would call you a hybrid lender. You’re not hard, you’re not private, you’re sort of, they’re in the middle. But other than now with my private lenders, it’s all no down payment. And in fact, when I’m rehabbing, I bring home a check right When I buy for, for the rehab, Of course, that’s not gonna happen in, in the hard money world, but you’re the only even hybrid lender that I have met and know that actually has a no down. I’m sure there are some others out there, I just haven’t heard of them. An actual no-down payment program for people that’s got experience. So, so Tim, what can you do for me since I’ve rehabbed and flipped over 450 houses?

    Tim Herriage

    02:21:46

    Well, you know, I mean Jay, it’s all different, right? I mean, we have to look at liquidity, right? Because we require monthly payments. We have, we have to look at your down payments at the amount of, you know, how much debt you’ve got in place and you’re taking on, in, in, in, I mean, a guy like you, I’m pretty sure we could do up to 75 loans to value, a hundred percent loan to cost on both purchase and rehab. But we’re not gonna let you take that money home with you from closing.

    Jay Conner

    02:22:15

    That happens in the, in the, in the true world of so. Well, that’s fantastic. Well, Tim, we are in crazy chaotic times and before we started the show, you and I were talking about how every time when chaos does come along, that also breeds opportunity simultaneously. So let me just open this up. Where do you see where we are today and where do you see us going in the next year or two? I know nobody’s got a crystal ball, but with your experience, I would listen to you ahead of a lot of other people.

    Tim Herriage

    02:22:53

    I feel like the fed’s gonna go ahead and raise at least the next two meetings. I feel like mortgage interest rates may not go up that much because of the spreads between the 10-year treasury and the actual 30-year mortgage, they got really wide pretty early and normally they’re like one and a half percent above the 10-year. Right now they’re like two and a half percent above. And, and, and that’s primarily because of the fear of the bond market of kinda like where rates are going anyway. What that’s doing is it’s choking out the middle class and, in the middle class, the median home price, the lower middle home price, they are just not able to, they can’t buy. So it’s forcing them into renters, it the, I would call the stock market crowd, the vacation rental crowd, the high-end luxury crowd. They’re, they’re, they’re, they’re taking the beating so much in the equities markets and the rates are so high.

    Tim Herriage

    02:24:00

    I think that’s pushing them a little bit farther down the ladder if they need to move. But anyone that doesn’t need to move right now isn’t going to move. And then ultimately Jay, you gotta look at the impact of these four years of super-low interest rates. I was reading the other day, 90% of active mortgages are below 5%. So it’s going to be hard to unseat those existing homeowners. And then you look at the fact that there’s no building going on right now, builders have all but stopped it, it, it’s, it’s worsening an all-time record in horrible supply has now gotten worse. So I feel like it’s gonna be a slingshot. The market is pulling back. I feel like it’s gonna get right back where it was sometime late next year once rates go down a little bit and once the sky isn’t falling, but we, we’ve got a crisis on our hands, Jay, there is just not enough shelter for humans. So I think if you are in a market where you can have median home price or median apartment price rent per square foot or monthly rent or below, I feel like you load the boat on that right now. Cause a lot of it’s on sale, a lot of it is turning over. So I feel like that is the opportunity that’s being created out of this chaos.

    Jay Conner

    02:25:36

    You know, it was about two months ago maybe. No, no, no, it wasn’t. No, it wasn’t. It was more like four weeks to six weeks ago I saw a report and the report said 30 years, in fact, I know where I was. I was out in Las Vegas so it was less, so it was less than four weeks ago. The 30-year mortgage prior to rates starting to go up crazy. Like they had a 30-year mortgage that was $1,700 a month and is now $2,600 a month. And you know, that’s a big gap between who can afford 1700 and who can afford 2,600. And you know, with the way rates are moving, I mean the gap may even be, you know, more than that here in our local area in eastern North Carolina. It’s just, it’s like you got two polar opposite variables that are like pull, that are like pulling the real estate market two different ways and you just set ’em both.

    Jay Conner

    02:26:52

    One is you got the crazy interest rates and you just got millions and millions and millions of people that just can’t buy that could have bought, you know, a year and a half ago. But then you look at the supply and the demand, we have no supply. I mean here in Morehead City, North Carolina, there are less than 10 houses on the market in the MLS for less than $500,000. So, you know, so I heard you say a moment ago, it’s like a slingshot. You think the values are gonna go back up towards the end of next year because you think mortgage rates are gonna start coming back down.

    Tim Herriage

    02:27:35

    Yeah, because ultimately Jay, you hit on the ultimate metric is the number of homes sold at a certain price. And right now what you have is just the only thing selling is motivated sellers. That’s it. Otherwise, you, you, you don’t have your house on the market otherwise.

    Jay Conner

    02:27:55

    Well, number one, if you sell it, as you said a moment ago, who wants to go from four and a half percent or 5%, you know, over 7% or whatever it is? And the other problem is where are you going to go right? Where are you gonna go even if you can’t afford it, where are you gonna go?

    Tim Herriage

    02:28:14

    That’s, I mean that’s the, it is a massive tug of war right now between supply and demand and you know, the Federal Reserve, their entire strategy, it’s really what should happen. I agree with it. It demands destruction. The only way they can control prices is to destroy demand and cars, real estate, food, and energy are just huge drivers. The problem is, it’s, it’s, it’s only Harding the renters because there are just fewer houses available than we need, and every day that Delta grows.

    Jay Conner

    02:28:55

    So you said it, but I want you to say it again. So where is the opportunity in the midst of this chaos,

    Tim Herriage

    02:29:04

    Affordable rental housing? So 70 to 90% of the median home price, or 79 per 70 to 90% of the median rent amount for your market. So if the median rent for your market is $2,000 a month, I recommend you look at that 1400 to $1,800 rental. I believe those areas will still see very significant rent growth and the demand will be insatiable. There, there, there, there’s no way the US government would have to start building a hundred thousand projects a month to ever put a dent in the demand for housing. There are just not enough places for human beings in America to go.

    Jay Conner

    02:29:54

    Yeah, makes a lot of sense. Tim. Wow. I could talk to you for hours. Let’s tell your website how people can get in contact with you for RCN Capital and, also what’s the best way for them to start to, you know, actually see, you know, what kind of business they could do with you. So give out your website contact info and what’s the best way for someone to get started?

    Tim Herriage

    03:30:22

    Yeah, so RC and capital.com, check us out and sign up on our email list. If you have a property, you think about financing, hit me up. Hit us up. If you’re just wanting to stay connected, look up Tim on any of the social media. I’m there. I’m the only one I think, but I think that the biggest thing I wanna tell people to do is you don’t want to look for money when you need it.

    Jay Conner

    03:30:49

    Ain’t that the truth? Yeah,

    Tim Herriage

    03:30:51

    You’ve gotta look for money when you don’t need it. So if you’re, even if you’re just getting started, get to know me. Take Jay’s course, and start talking to your friends. You may end up having a friend that has a lot of money that has been researching this on bigger pockets for 25 years and has just been waiting for a dealer partner that was ready to take the run with it. That’ll be your number-one lender. So just, you gotta start having conversations, immerse yourself into the right crowds, and start raising capital now. Dry powder will win. I mean the opportunity that will be created in the next 12 months I think is going to be very substantial.

    Jay Conner

    03:31:33

    I couldn’t agree with you more, Tim. And you know what I preach all the time because I did it and it works. And that is the money comes first. I tell people all the time what you just said, the worst time to be raising capital is when you need it for a deal. Like, you know, and I’m not gonna call any names Tim, but I have got a, I got a good friend who, who is very well known and this particular person teaches go get the deal, the contract, the money will show up. And I go, where?

    Tim Herriage

    03:32:11

    Last was a 20 million multifamily deal that landed on me, that they were at the 12th hour and they had not been able to raise all their money. And I invested in multifamily syndications as I told you before, I, my group brought 5 billion, but they had to give up half of the general partnership because either that or they’re gonna walk away from their $500,000 non-refundable. And I hate to sound like that, but you know, the guy with the money gets the, is it can be the shark at the end of the deal. So you want, you wanna have that money lined up in terms agreed before you really need it.

    Jay Conner

    03:32:47

    Absolutely. Tim, thank you so much for joining me on today’s show. It’s just been fantastic having you.

    Tim Herriage

    03:32:53

    Well, thank you for having me, man. I’m always been a big fan of yours.

    Jay Conner

    03:32:57

    Well, thank you, Tim. So there you have it, my friend. Go to www.RCNcapital.com, and you can also follow Tim Heritage on his social media. He spells his last name H E R R I A G E, Tim Heritage and he is all over the place on social. So there you have it. Another episode of Raising Private Money with Jay Conner. I’m the Private Money Authority. Wishing you all the best and I need your help. Yes, yours, I need your help. I need you to share this episode with at least just one friend that you believe would give it valuable information and inspire as well. If you’re watching on YouTube, by the way, be sure and click that bell so you don’t miss any more amazing episodes I really appreciate the five stars and the reviews. We’ll be seeing you right here on the next episode of Raising Private Money.

  • Are You House Rich But Cash Poor? | Raising Private Money With Jay Conner

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    Key Takeaways:

    • Matthew on raising Private Money and what he uses them for.
    • What it means to be ‘House Rich and Cash Poor.’
    • What are Home Equity Contracts, how do they work, and why haven’t we heard of them before?
    • The differences between a Home Equity Contract and a mortgage.
    • Home Equity Contract: reasons, risks, and returns
    • Could Home Equity Contracts be the next biggest real estate asset class?

    “Cash From Your Home Equity Is The New Financing Instrument” – Matthew Sullivan

    Matthew Sullivan wants to convert your equity into cash!

    Jay Conner’s special guest today, Matthew is the CEO and Founder of QuantmRE, a company that solves real problems for homeowners by helping them access a portion of their home equity without taking on more debt.

    He is here to tell us all about this new financing tool is not a HELOC, it’s not a loan and it’s not a reverse mortgage.

    That means homeowners can get cash from their equity with no interest and no monthly payments.

    Matthew and his team have helped over a hundred homeowners use their home equity to pay off expensive credit cards, remodel their homes, pay college tuition fees, or diversify into other investments, all without taking on extra debt.

    He has a proven track record in real estate innovation through his experiences as Co-Founder of the Secured Real Estate Income Strategies Fund, and as President and Founder of Crowdventure.com, a real estate crowdfunding company.

    Originally from London, Matthew worked with Richard Branson’s corporate finance team and was a director of the Virgin-sponsored London Air Ambulance.

    A helicopter pilot himself, he is also the host of his own podcast, “Hooked On Startups.”

    Timestamps:

    0:01 – Raising Private Money

    0:59 – Today’s guest: Matthew Sullivan

    3:53 – The Move From the UK To North Carolina

    6:04 – Why Did Matthew Start Using Private Money?

    9:10 – Jay’s Free Private Money Guide: https://www.JayConner.com/MoneyGuide

    10:17 – Are You House Rich But Cash Poor?

    12:23 – How To Convert Equity Into Cash?

    14:55 – Find Out How Much Cash From Your Home Equity Is Available: https://www.QuantmRE.com

    16:45 – No Risks??? Tax-free Cash???

    18:47 – What https://www.QuantmRE.com

    Can Do For You.

    20:22 – Types Of Returns For Investors

    23:06 – What Is Home Equity Agreement?

    25:23 – Home Equity Agreement vs. Traditional Mortgage

    26:47 – More Money Now vs. Less Money Now

    30:00 – Connect with Matthew Sullivan: https://www.QuantmRE.com

    31:12 – Matthew’s Parting Comment: “Cash From Your Home Equity Is The New Financing Instrument”

     

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    It is available FREE (all you pay is the shipping and handling) at

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    What is Private Money? Real Estate Investing with Jay Conner

    https://www.JayConner.com/MoneyPodcast

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    https://youtu.be/QyeBbDOF4wo

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    Are You House Rich But Cash Poor? | Raising Private Money With Jay Conner

    Jay Conner

    00:00:02

    How would you like to turn your equity into your home or from your home into cash without getting a home equity loan without getting a reverse mortgage with no interest and no monthly payments? Don’t go anywhere I’m getting ready to plug you into the money.

     

    Jay Conner

    00:00:35

    Welcome to another amazing show and episode. My name is Jay Conner, the private money authority. Also, the host of the show is here with you today. And today I have got an amazing guest that is gonna come on here with me in just a moment and not only talk about private money, but in addition to that also how to convert your equity from your house into cash. Now, my guest has been helping people, homeowners access a portion of their home equity without taking on any more debt. So this new financing that my guess is gonna talk about, it’s not a HELOC, it’s not a loan. No, it’s not even a reverse mortgage. So what does that mean? Well, that means that homeowners, like you, can get cash from their equity with no interest and no monthly payments. I mean, how in the world do you do that? Well, my guess in this team has helped hundreds of homeowners. Like you use their home equity to pay off expensive credit cards, remodel their homes, pay college, and tuition and diversify into other investments. If they want to all without taking on extra debt. The question is how in the world do you do that? Well, guess what? We’re now ready to reveal the secrets to you by inviting my special guest to enjoy me right now, Mr. Matthew Sullivan, Matthew, welcome to the show.

     

    Matthew Sullivan

    00:02:11

    Thank you for having me on Jay. What a great introduction.

     

    Jay Conner

    00:02:15

    Well, I’m excited to have you on Matthew, my lens as of six weeks ago, you are now a fellow north Carolinian about two hours from where I live. I just learned that prior to the show. So welcome to North Carolina, Matt, you all,

     

    Matthew Sullivan

    00:02:31

    May I say what fantastic thunderstorms you guys have there? You know, we sit on the porch thinking this is like a, you know, a phenomenal light show. So it is worth moving here just for that.

     

    Jay Conner

    00:02:44

    Well, I gotta ask first. I mean, we’re gonna talk about, as I just said, how in the world to access, you know, you, how can, how someone can use home equity and get cash without taking on debt. I mean, what a phenomenal, intriguing topic that you bring to the show! Of course, we gotta talk about private money. I mean, I am the private money authority, but before that, why and how in the world do you get from London, England, all the way to North Carolina,

     

    Matthew Sullivan

    00:03:13

    It’s a long story, but I moved here about nine years ago and started off in Southern California, and spent about almost seven years there. And then we, you know, we have a young family, we moved to Utah for a couple of years, I think really just to California during the top, you know, the COVID CRE you know, the peak of COVID and we are sort of gradually moving east. So, but I can tell you moving a house, you know, four kids, a dog, and a Guinea pig, two and a half thousand miles is probably the greatest logistical challenge. I think I face in a, you know, quite a long time.

     

    Jay Conner

    00:04:05

    I can imagine. I can imagine. Well, I’m glad to hear you are here in the state. I mean, you’re only a couple of hours on the road, perhaps we can meet for a spot of tea. What do you

     

    Matthew Sullivan

    00:04:14

    Say? Oh, that’d be fantastic. Of course

     

    Jay Conner

    00:04:18

    We don’t have spots of tea in North Carolina, but I thought

     

    Matthew Sullivan

    00:04:20

    I’d well, I mean, we can only start. I mean, we could maybe, you know, start a trend.

     

    Jay Conner

    00:04:27

    I love it. So first of all, private money, I love to talk about private money. It’s had more of an impact on my business and I love to have experts so on such as yourself that have raised private money. But in addition to that, Matthew, my word you’ve, you know, you’ve just got, you know, our cur curiosity up about being what’s it mean to be ha you know, house rich and cash poor and getting cash without, without, you know, getting a, a HeLOCK and all that kind of stuff. First of all, tell me about your experience and raising private money. How did you get into private money and why did you,

     

    Matthew Sullivan

    00:05:01

    Well, I think, it started when I moved here, as I said, about nine years ago, one of the first things that I did was set up a real estate crowdfunding platform. This is one of the very early real estate platforms. And, you know, my background is, you know, technology finance. It, it, it’s not real estate. And what I was very lucky to do initially, was to find a couple of, you know, fabulous partners who were still working with today, and really what the crowdfunding platform was all about was taking deals that otherwise would normally only be accessible to high net worth individuals and, you know, large investors and make them more accessible to, you know, smaller investors. So really that was in a way that was taking deals that would normally be presented to institutions and making them available to smaller private investors. So I’ve got a, you know, fair amount of experience we’ve built over the years in terms of dealing with smaller investors, we launched a couple of real estates debt funds. And so we now with my partners, we run a couple of, you know, debt funds that invest in, you know, loans secured primarily by development projects. So, you know, we’ve got some good experience in terms of dealing with people online, offline, and really raising private money a, in a regulated environment. So there’s a, a, a number of different experiences there.

     

    Jay Conner

    00:06:43

    Have you raised private, what type of projects or projects have you raised private money for?

     

    Matthew Sullivan

    00:06:49

    Well, I think really the projects are if we look, this is not something that I’m actively involved in right now, cuz I mean for the last four years, my focus really has been, you know, Qari but the projects were residential properties, small multi-family developments. So not a huge sort of ticket. So typically, you know, four units and upwards or you know, small developments. So you’ve got maybe sort of 15, 20 units on a small development where we would raise equity capital from private investors that would enable us to secure the debt funding to complete the project.

     

    Jay Conner

    00:07:33

    Absolutely. Well, that makes sense. Well, since we talked so much about private money here on the show, I want to go ahead and give a free gift away right now, and then we’re gonna move into your topic. That just sounds so fascinating. So here’s my free gift to you. Private money for your deals, residential deals, apartments, whatever it is when I tell you what private money’s had, the biggest impact on my business. And I’m so excited about this brand new money guide, a private money guide that I just finished writing. It’s called seven reasons why private money will skyrocket your real estate business and help you build incredible wealth. It’s absolutely free. If you never wanna miss out on a deal and get funding for your real estate deals, it’s got nothing to do with your credit. You always bring him a big check. When you buy, you can download this for free at www.JayConner.com/MoneyGuide. That’s www.JayConner.com/MoneyGuide. Download it. It will get you on the fast track to getting private money. So Matthew, this area of expertise that you’re in QuantumRe which by the way is spelled Q U A N T M R E dot com. That’s www.QuantmRE.com. I wanna hear all about it. First of all, the first question you talk about houses rich cash, poor. What in the world does that mean?

    Matthew Sullivan

    00:09:11

    Well, I think a lot of us have seen the value of our properties. Appreciate significantly over the last two years, you know, far faster than anyone, any of us could have predicted yet at the same time the economy has tightened. So even though I may be sitting on potentially hundreds of thousands of dollars of equity in my home, I can’t access that equity without going deeper into debt. So what we mean by saying someone’s house rich and cash poor is I’ve got all of this wealth trapped in my home equity, but the irony is I’m finding it difficult month on month to meet my expenses. So I could be worth hundreds of thousands of dollars on paper, but I don’t see the benefit of that. I can’t tap into that wealth because either I don’t want to borrow more money or maybe I can’t borrow more money. Maybe I don’t qualify for a loan or a HeLOCK. Maybe I’m just put off by the fact that if I refinance my existing mortgage, it’s gonna be at a much higher rate. Maybe I don’t have the credit score. Maybe I don’t have the debt to income ratio. So there are many, many reasons why I do not qualify for a loan or maybe I just don’t want to borrow money. So that equity, that wealth remains trapped in my home. And, and so that’s why we talk about people being house rich, but cash poor.

     

    Jay Conner

    01:10:47

    So how in the world can someone, a homeowner get access, convert equity into cash without getting a Helo without getting a loan without getting reverse mortgage? How in the world do they do it?

     

    Matthew Sullivan

    01:11:08

    We work with homeowners as investors. We are not lenders. We are investors. So that means that we participate with you as a homeowner in the potential appreciation in your home. So the way our programs work and these programs have been around for a number of years, and they’re gaining increasing traction amongst homeowners and institutions who are funding them. We invest a lump sum with you, the homeowner in exchange for a share of the future value of your home when you sell it. Or if you decide to refinance our agreement because we are investors, we’re not lenders. So it’s not a loan. There’s no interest to pay. There are no monthly payments and the agreements can run for between 10 and 30 years. But what happens is at the end of that term, let’s say at the end of 10 years, we agree that you will settle or pay off our agreement.

     

    Matthew Sullivan

    01:12:17

    That’s when it becomes due. At this point, you agree to give us a share of the value of your home at that time. And you can buy us out at any time. And typically what happens is people sell their homes. During that period, most people stay in their homes for an average of seven years. So during that 10-year period, many people will sell their homes. And at the point that you sell your home, you would pay us a pre-agreed share of the value of your home at that point. So effectively what we’re doing is we are giving you cash today in exchange for a share of the future value of your home. And that’s an investment. And because of that, it doesn’t appear on your credit report’s debt. We can be much more flexible with you when it comes to underwriting these types of investments, we can accept much lower FICO scores and we can be, we don’t need to look at income in many cases. So we have a very different approach when it comes to underwriting these types of agreements.

     

    Jay Conner

    01:13:22

    So if I were interested in you being my investor and investing in my property to where I could get cash, now, how would I find out how much cash you could give me?

     

    Matthew Sullivan

    01:13:37

    We have a calculator on our website that’s quite easy to use. So you would type in your address. And then what we do is we look up the value of your property, which is just an estimate at this stage. And we then estimate what, your current mortgage is. And that’s all based on publicly available information. And you can correct it if we’re, you know, a little bit off the mark. And that allows us to calculate on the spot, how much we think potentially we could unlock for you. And that’s the beginning, so that will tell you whether or not your property qualifies, and we can give you a good indication without credit checks or without having to fill in any forms and you get that information instantly. And then if you want to go forward and find out more about how it could work for you, then you can add your email address and your phone number. And one of us will contact you.

     

    Jay Conner

    01:14:36

    So to find out how much you can get as a homeowner from quantum a.com, they’ve got the calculator. You can just go to www.QuantmRE.com, and fill in the calculator. And they can give you an estimate, right on the spot as to how much money you can get in many cases, regardless of your credit scorer, in many cases, regardless of your verification of income and et cetera, you can find out right away. So Matthew, let’s say I’m a homeowner, which I am, and I’m interested in this. How is this a win-win scenario for the long term? How, I mean, what risk do I have in agreeing to this type of agreement as the homeowner, when really none of us know what the value of my house is going to be 10 years from now, or when I sell it and what percentage I would have to give up in equity share?

     

    Matthew Sullivan

    01:15:41

    Well, the risk really is it’s so much a risk as such because the risk really is something that’s unknown. The thing that none of us know is what the value of your property is going to be at the time that you agree that the contract comes to an end, which could be, let’s say in 10 years’ time. So, that’s the part that none of us know. So that’s where the risk and reward element comes in. What you are giving up as a homeowner is a share of the future value of your home. Now, you know, what that share is from the beginning that share doesn’t change. So there’s no risk that the contract terms will change based on the change in the value of your property. So there’s nothing that’s gonna come out of the left field that you are not expecting. And the only thing, as I said, that you are giving up is some of the future equity, some of the future value.

     

    Matthew Sullivan

    01:16:40

    Now, if the value of your house goes down, we are gonna get less because the percentage remains the same. If your home goes up in value, we are gonna get a bit more. So we both win. If the value of your house goes up because you as the homeowner get more equity, but we, as the investor will, will get, a bigger, you know, payment because the percentage of the value of the property, you know, yields a large, larger number from an investor’s perspective. What we’re doing is we are betting that your home will continue to appreciate there’s, a bit of upside already built into the contract. And I’ll talk about that in a moment, but from an investor, it’s a fantastic way to get exposure to the equity in owner-occupied homes, without any of the friction or cost associated with home ownership. So in other words, as an investor, in a home equity agreement, you can buy into the equity appreciation of someone else’s home.

     

    Matthew Sullivan

    01:17:49

    And then, then when they sell it, you can get the benefit of some of that appreciation. So from the homeowner’s perspective, it’s great to deal with because you get tax-free cash. In other words, there’s no immediate tax to pay. And in fact, the cost of our agreement can be used to reduce your capital gains tax rate. So from a homeowner’s perspective, cash today, no monthly payments, and you can get up to half a million dollars. So, you know, there’s, it’s, it’s not an insignificant amount from a ho from an investor’s perspective, you can invest in the equity in single-family homes where, because of the way the agreement is structured, you can still make a positive return, even if the house falls in value significantly. So there’s no other real estate investment I can think of where you still get to make money, even if the value of the property, you know, goes down.

     

    Jay Conner

    01:18:47

    So, Matthew is www.QuantmRE.com your company, a matchmaker of putting investors and homeowners that have equity together. And you’re like in the middle of making this happen.

     

    Matthew Sullivan

    01:19:05

    Yeah, the answer is yes and no. It’s yes. In the sense that we have investors and we originate contracts with homeowners, but the investors are already there lined up. So if a homeowner comes to us, we know that we’ve got the money in place to be able to do that transaction. So they don’t have to wait to find out if we can find enough investors after that deal has been finalized. And the homeowners got their money. And that real estate asset has been created. We have a platform that enables us to tokenize using blockchain technology. In other words, we chop that asset up into lots of little pieces, and we make that real estate asset available to smaller investors. And what that means is as a smaller investor, you don’t need to be a pension fund or an institution. You can invest in these home equity agreements, and you can get the benefit of that return from that homeowner’s equity. And the minimum investment can be just a few hundred dollars.

     

    Jay Conner

    02:20:12

    What type of returns are your investors seeing?

     

    Matthew Sullivan

    02:20:15

    Well, we target around 15%, just under 15% at year three. And it really depends. And that’s based on the home appreciating by 3% a year. Now, if the home appreciates more than that, then you’ll get, a greater return. So obviously 15% is more than 3%. So the way these contracts are written, you get a magnified return compared to the underlying house price appreciation. Now, if I bought a house, it’s an, you know, it, it goes up by say 5%. The value of my investment goes up by 5%. But through a home equity agreement, you get built-in leverage structural leverage, and there’s no debt remember, but the contract gives you enhanced returns compared to the appreciation. And what that means from an investor’s perspective is the house may only go up two or 3% a year, but the contract itself has an inbuilt return. And that gives the investors a better return than if they were simply to own the property themselves.

     

    Jay Conner

    02:21:30

    So how long have these home equity agreements been around and why have most people not heard about ’em

     

    Matthew Sullivan

    02:21:38

    They’ve been around for over a decade and most people haven’t heard really, because it’s the beginning of this type of asset class. You will hear about them very soon because the amount of momentum that is growing in this asset class is tremendous because they serve a very useful function for homeowners who want to access their home equity without taking on more debt. So this is not another mortgage product. It’s not another HELOC or another reverse mortgage. It’s something completely different. And potentially it could untap a $23 trillion market because that’s the amount of equity that’s in residential homes in us. Now, the only way that you can access that equity right now is through debt. This is a completely different instrument. It does not increase a homeowner’s leverage or, or a homeowner’s debt. It doesn’t increase their borrowings. So from a homeowner’s perspective, and from an investor’s perspective, it’s a much better investment in some respects, because you are not putting additional pressure on the homeowner.

     

    Matthew Sullivan

    02:22:50

    You’re enabling them to monetize some of their existing assets. And there are an enormous number of institutions that want to get their hands on the ability to participate in the equity upside in residential homes. So, you know, you may not have heard about it now, but you know, it’s, a market or it’s an asset class that is growing at a phenomenal rate. And soon we think it will become a mainstream product that will be offered alongside other mainstream homeowner products, as an alternative. And that’s, that can only be good for the home.

     

    Jay Conner

    02:23:30

    So these home equity agreements have been around for more than 10 years. Most people haven’t heard about it because it’s still relatively a new asset class out there, but we are gonna start hearing about ’em more and more and more as time goes on, what are to summarize? What are the major differences between a traditional mortgage and these home equity agreements?

     

    Matthew Sullivan

    02:24:00

    The most important difference is that it’s not a debt obligation. It’s not a loan. A mortgage is a loan that is secured against your asset, which is your home we’re investors. So the way that we get paid is entirely different than the way that a lender will get paid. A lender charges you interest, and they want to make sure they’re gonna get their money back. So that’s why they secure their loan against your property. What we do is we take the same risk that you, as the homeowner take, because we invest alongside you as an equity investor. Now, that means that we get paid in a completely different way. We get paid by taking a share of the value of your home when you sell it. And that means your home could go up or could go down. If the house goes down, we could take less. So we have a completely different risk profile than a lender does because the lender gets their pound of flesh. Irrespective of whether your house goes up or down, you still owe them that money. So there are a number of differences.

     

    Jay Conner

    02:25:07

    I like, I like the illustration of the power question, the shake spirit

     

    Matthew Sullivan

    02:25:09

    Reference. Yes.

     

    Jay Conner

    02:25:13

    So

     

    Jay Conner

    02:25:15

    Let me ask you this question. I own a house I’m interested in your home equity agreement. I want to get cash today. I’m willing to give a share of the value, the future value of my house. Say, when I sell it down the road question, will you give me more money? Now, if I’m willing to give up a more percentage share of my future equity, will you give me less money? Now, if I’m willing to give up less equity share in the future, or how is that calculated? And are there optional different levels of amount of money I can get from my, or because of my property?

     

    Matthew Sullivan

    02:26:05

    Yes. So there is a range of investments that we will make, and it really is very flexible and it’s entirely dependent on how much your property is worth and how much equity you have, but there are minimums and maximums. So the most that we will invest typically is 25% of the current value of your property. And if we add that to your existing mortgage or mortgages, if you have a Helo, for example, then that combined lean-to-value amount must be no more than 75% of the value of your property. So what that means is at the end of our transaction, we’ve invested in some of the potential future value of your property, but you’ve still got 25% equity. So what we don’t do is we, we make sure that we leave you with a, a, a, you know, a fair chunk of equity, and it’s good for our investors as well, because that means that we are not overexposed to your home, should the value of your property and fall significantly.

     

    Matthew Sullivan

    02:27:16

    But to answer your other question, the minimum amount that we invest is 30,000, the maximum is half a million. And as long as those figures fall within those two boundaries, if you have a 2 million home, for example, the most will invest is half a million because that’s 25% of 2 million. And if you have a $500,000 home, then the most will invest is 125,000, which is 25% of that. So you can have any amount from 30,000 to 125,000 in that case, and the amount that we invest dictates, the amount that you agree to share with us when you sell. So if you want us to invest 10% of the current value of your property, we will do that in exchange typically for 16 and a half percent of the future value. So if it’s 5%, then that’s gonna be about eight and a quarter, so that the proportion is, is direct.

     

    Jay Conner

    02:28:22

    It’s just fascinating. Matthew is fascinating. So Matthew, who would benefit by reaching out to you and how should they,

    Matthew Sullivan

    02:28:31

    We have really two, two types of people, really. First of all, homeowners who are looking to access some of the equity in their home without taking on more debt, and can see how much they could get by going on our calculator. And you can then arrange a call. If you want to find out more at that stage. We also want to hear from investors who would like to buy into these home equity agreements, we have a website, the same website, there’s a different part of it, where you can click on the investment side, register as an investor, and then you can participate in some of these fractionalized home equity agreements. So you don’t have to buy the whole thing. You can buy a fraction of it, and you can build a portfolio over time of these home equity agreements, which gives you exposure to the equity in single-family, owner, occupied homes that are not for sale.

     

    Jay Conner

    02:29:32

    That’s fantastic. Matthew, well, Matthew we’re about out of time. So I’m gonna leave it to you with any final comments, parting comments, final words, and advice. Before we call this episode a wrap.

     

    Matthew Sullivan

    02:29:46

    Well, first of all, thank you very much for having me on, you know, it’s been fun that I can’t believe how quickly the time has flown, but no other, you know, we are very excited about this. I mean, we’ve been working on this for four years and just to see the marketplace as a whole, with the companies that we work with, the amount of interest that’s coming from banks and institutions to fund this. And I think there’s gonna be an enormous amount of activity in this space, and it will become a truly new financial instrument. So to be there at the very beginning of this is, is very exciting. And I think we’ve got a long, I, you know, to, to quote an expression we’re on page 20 of a 500-page novel. So I think we’re, you know, we’re just at the very beginning. So, you know, we’re, we’re very excited to be part of this and, to see where it leads.

     

    Jay Conner

    03:30:37

    Fantastic. Matthew, thank you so much for taking the time to join me. And I just can’t wait to go to your website myself and see how much money I can get.

     

    Matthew Sullivan

    03:30:47

    Thank you, Jay.

     

    Jay Conner

    03:30:49

    There, you have it, my friend, thank you so much for joining me here on another episode. And I tell you, I need your help. I really appreciate the five-star reviews on iTunes. If you happen to be watching on YouTube, be sure and ring that bell. So you don’t miss that on any future episodes with amazing guests, just like I’ve had today with Matthew Sullivan, be sure to like and share and subscribe. That means a lot to me. So here to you, I’m Jay Conner, the private money authority wishing you all the best here’s to taking your business to the next level. And I’ll see you right here on the next episode.

  • How Steve Szumigale Raised $225,000 in Private Money in 83 days | Raising Private Money

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    “You’re not gonna get rich from doing one real estate deal, but enough of them will give you financial freedom. And that comes from core values and building good relationships with other people” – Steve Szumigale

    A lot of people struggle to raise private money, but what if you were able to buy real estate with none of your own money and always bring home multiple checks on every transaction you do?

    That’s exactly what my guest did on a regular basis since 2016!

    Today I’ll be talking with my good friends Steve Szumigale, also known as Real Estate Steve.

    Steve is going to share where he finds his private lenders and how you can too. Find out Steve’s private money strategy that completely transformed his real estate business!

    “People Watch YOU As You Tell Your Stories, The Good Word Spreads. And You Attract The Private Money To You.” – Steve Szumigale

    Timestamps:

    0:01 – Raising Private Money

    1:03 – Today’s Guest: Steve Szumigale

    1:52 – The No-Money Down Real Estate

    5:48 – You Can Duplicate What Successful RE Investors Do

    10:05 – You Don’t Need A lot Of Private Lenders

    11:58 – When You Finally Realized That Private Money Is All You Need In Your Business

    12:57 – Jay’s Free Private Money Guide: https://www.JayConner.com/MoneyGuide

    13:51 – Where Do You Find Private Lenders?

    17:47 – Private Money Lender vs. Hard Money Lender

    18:51 – Why Use Private Money On Your RE Business?

    20:50 – How To Protect Your Private Money Lenders?

    22:15 – Best Way To Start Raising And Using Private Money Connect with Steve Szumigale: https://www.RealEstateSteve.com

     

    Private Money Academy Conference:

    https://www.JaysLiveEvent.com

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    https://www.jayconner.com/MoneyReport

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    https://www.JayConner.com/trial/

    Have you read Jay’s new book: Where to Get The Money Now?

    It is available FREE (all you pay is the shipping and handling) at

    https://www.JayConner.com/Book 

    What is Private Money? Real Estate Investing with Jay Conner

    https://www.JayConner.com/MoneyPodcast

    Jay Conner is a proven real estate investment leader. He maximizes creative methods to buy and sell properties with profits averaging $67,000 per deal without using his own money or credit.

    What is Real Estate Investing? Live Private Money Academy Conference

    https://youtu.be/QyeBbDOF4wo

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    https://www.youtube.com/c/RealEstateInvestingWithJayConner

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    https://www.buzzsprout.com/2025961/episodes/11561663

    How Steve Szumigale Raised $225,000 in Private Money in 83 days | Raising Private Money

    Jay Conner

    00:00:50

    A lot of people struggle to raise private money, but what if you were able to buy real estate with none of your own money and always bring home multiple checks on every transaction you do? Well, that’s exactly what my guest does on a regular basis since 2016 and he’s raised millions in private money. Today I’ll be talking with my good friends Steve Szumigale, also known as Real Estate Steve. Now Steve is going to share where he finds these lenders and how you can too. Steve’s private money strategy has completely transformed his real estate business. So if you want funding for your deals without ever needing any of your own money to do your deals, don’t miss a second of this episode. So Steve, how much private money have you raised anyway?

    Steve Szumigale

    00:01:43

    Well, Jay, about 2 million and we have access to more

    Jay Conner

    00:01:49

    $2 million. So when I ask you how much private money have you raised, what kind of money are we talking about? Who are you borrowing this money from?

    Steve Szumigale

    00:02:00

    Anybody that would like to earn a higher rate of return safely and securely. And so what I did was I made a top 50 list and just let everybody know how successful Freedom Sky’s business has become. And then explained to them that we could offer them rates that are 1000% more than the common rates that they get on such smaller investments like bank CDs. I mean understand that if you give some, if bank CDs are paying you a point and you give ’em two points, that is 100% more. So if we’re offering between eight and 10%, that is 1000% more than they would get on a normal regular investment vehicle.

    Jay Conner

    00:02:43

    So are you saying you are borrowing money for your real estate deals from individuals or is any of these institutional money banks or hard money?

    Steve Szumigale

    00:02:55

    So most of the money that we borrow is from individuals. Now we also have a full gamut. We do have about six to eight banks that we work with here locally. However, to get things started with no money down real estate, you can’t bring certain assets to financial lenders. You have to stabilize them first to make them desirable. So the only way to do that is to borrow from individuals such as private lenders, like you said it best Jay, Aunt Granny leaving the church in the Cadillac kind of money.

    Jay Conner

    00:03:28

    So Steve, you just said something interesting. You said that you used private money to invest in real estate deals with no money down. So you’re bringing no money to the closing table out of your own pocket.

    Steve Szumigale

    00:03:47

    That is true. And because of you, we actually follow the Cardinal rule always borrow more than you need.

    Jay Conner

    00:03:58

    So you’re not bringing any of your own money to the closing table when you buy and you borrow more than you need. Does that mean that you are getting a check when you buy and bring none of your own money?

    Steve Szumigale

    00:04:11

    That is correct. We are getting a check.

    Jay Conner

    00:04:14

    So how in the world do you do that? I mean, who in the world would loan you money and why would they loan you money without you having any what you know, traditional banks call skin in the game?

    Steve Szumigale

    00:04:28

    Sure. So I think with most listeners that either has raised a little bit or haven’t raised that much yet, I think it’s more of a mindset control that they have to get through. So it’s not that I want somebody to give me money and provide a greater return, that doesn’t even sound fun. Like what we’re offering is an unprecedented, massive value that is a high-rated return back by hard assets attached to the earth. So I mean, we don’t have to worry about what the stock market’s doing up and down, you know, we can give them a fixed rate of return, which will always exceed a variable rate of return long term. So with these people that are lending, you know, you have to think to yourself like most people work their whole lives. They get into their forties, fifties, and sixties and they have that nest egg built up and all it would take is like one down you where they are drawing on this capital for retirement, and they get hit with the down years and not only did it go down, but they’re still drawing on it. It’s, it makes it impossible to recover. So preservation of capital is the very first and most important thing to somebody that is built a nest egg and a fixed rate of return will always exceed that at a variable rate of return, especially if the preservation of capital is first and foremost like the first position mortgages on a piece of real estate.

    Jay Conner

    00:05:50

    So when you started investing, what year did you start investing in real estate?

    Steve Szumigale

    00:05:55

    2016.

    Jay Conner

    00:05:56

    So when you started investing in real estate, did you start out by using private money? Did you use other strategies first? What did your real estate investing business look like prior to using private money to fund your deals?

    Steve Szumigale

    00:06:13

    Well, Jay, I didn’t know you in 2016. Yeah, so you know, people always ask me that. It’s like cuz they, they get going with this and they look at somebody like a, like a j Connor or somebody that’s built up a massive portfolio and they go, Can I really do that? And then, the answer is yes. But then they look at somebody that is like a middle to the upper tier that’s built like our business or freedom sky’s business and they’re like, well if Steve can do it, I can do it. And that’s the whole point of this podcast is to make you see and believe that you can, you can duplicate it. So back in 2016, we actually, the, it still is one of my favorite properties to this day. It’s a three-unit, I don’t know, I think we paid maybe 1 75 for it and we put 20% down.

    Steve Szumigale

    00:07:03

    I mean, we’re 25% down. That’s the only thing I really knew, you know, And now the property’s worth, I don’t know 220,000 something and we only owe a hundred thousand and then we’ve made 10 grand every single year on it too. But that’s like a slow way to build wealth. It truly is. It took five years, you know, and we had to personally guarantee it. And I can, my, my money was used, I only could buy one property with that, with that money. So for people watching, the best thing for you to do wouldn’t have been to put money down on a piece of real estate and go personally guaranteed debt. It would’ve been to take that money and pair up with somebody that has, you know, probably a deck, a million dollar portfolio or more that has borrowed a lot of private money, has not personally guaranteed a lot of debt, and scaled to become a multimillionaire and clinging to them and learn, cling to the mentor and more learn that little bit of money that you would’ve given to learn will grow 10 x 20, x 30 x you know, instead of putting money down, if that makes sense.

    Jay Conner

    00:08:08

    So that very first real estate deal that you did, you used the local bank, you used traditional funding, Right?

    Steve Szumigale

    00:08:16

    Right.

    Jay Conner

    00:08:17

    And did you do any other type of deal? So you started in 2016, how long did you invest in real estate prior to starting to use private money?

    Steve Szumigale

    00:08:28

    My first private money loan was at the end of 2017, I wanna say.

    Jay Conner

    00:08:36

    Okay. So you’d been doing it for at least a year. So in that first, in that first year of investing in real estate, how did you fund your deals? I’m sure you did some other deals. I mean, did you do like, didn’t

    Steve Szumigale

    00:08:50

    I didn’t know any better, you know what I mean? It was kinda like I wanted to buy more, but I didn’t know how and then everybody was like, you don’t need money to buy real estate. And I’m like blown away like when somebody told me that, you know, so just took, watching somebody like you and linking up with multiple gurus to teach me that there is no other way to buy real estate besides no money down in private money and creative financing. I mean, that’s what we do.

    Jay Conner

    00:09:20

    Yeah. So did you do any creative financing or did you buy any houses say, on terms with, you know, seller financing or subject to the existing note prior to starting to use private money? Or was private money really your first launching pad?

    Steve Szumigale

    00:09:44

    Actually, we had a couple of smaller, no-money-down seller finance deals when the 2018 market was really like a buyer’s market. Some stuff wasn’t selling. And so you’re able to approach those, you know, few sellers on terms and I, you know, we, we did it. I could have done better now knowing what I know. But then after that, here’s this, this will make you laugh. So like I got, you know, Jake Connor, private money authorities, you know, information kit, one of my favorite ones, I still have it on my, on my shelf right now. When I went through it, I was super excited. Jay went down to the studio and quoted my CD right to make me look official. And we were just getting started that then I think I was a poor millionaire or something like that, not nowhere near what we are now.

    Steve Szumigale

    01:10:31

    And I knew I wanted to raise private money, but then I knew I had to just get somebody to go on an appointment with me. Like, so I went to this individual’s house and he’s now like a dear friend of ours. And I ran the doorbell, showed up right on time about one minute early, you know, firm handshake let me sat down this kitchen table and I slid him across the private money CD and I read him the script and I handed him my current portfolio at that time, which was probably only a few million dollars. And he looks down at the portfolio, looks down at the cd, looks at the pamphlet Jay made, and he goes, This is all really nice, but at the end of the day, this is just a fancy way for you to ask me for money. And I looked up at him and I go, well, did it work? And he goes, Yeah, it worked.

    Jay Conner

    01:11:24

    So how much, how much did that, how much, how much did that private lender end up loaning to you we’re doing over

    Steve Szumigale

    01:11:31

    The years? Now he’s mil probably over a million aggregate. I mean he’s one of our go-tos. You only need a couple of of these people that you want to help you, you know what I mean? You don’t need a whole lot of them unless you’re gonna be scaling 10, or 12 deals a month. You know, you just need, we have six, that’s it. And from that six, they’ve kept us busy and busy over the years, you know.

    Jay Conner

    01:11:59

    So Steve, how did you feel when you were finally able to like breakthrough finally realize that, you know, private money was the thing that you were missing in your business and you know, start making, you know, more money per deal? How’d that make you feel?

    Steve Szumigale

    01:12:15

    It was awesome. Like you, you can buy any piece of real estate. You know, you’re, you know, I always tell people if I didn’t have a limited lifespan as we all do, and I could live for Infinity, it might take me 10,000 years, but I could own the whole world. You think you think that it’s true because like you if you know creative financing and you know private money, it’s an unlimited amount of real estate that you can buy and it’s not the property you’re buying, you’re buying the challenge around it. So, you know, disease, death, displacement, separation from a spouse, and then the ultra-rich that don’t want to be inconvenienced with a move, we’ll always be forever rotating amongst the properties, if that makes sense.

    Jay Conner

    01:12:56

    Sure. Well, Steve, I tell you I am so excited about this brand new private money guide that I just recently finished writing. And it’s called Seven Reasons Why Private Money will Skyrocket your Real Estate Business and Help you build Incredible Wealth. And this guide I’ve just written will put someone on the fast track to getting private money and never missing out on a deal because they didn’t have the funding for it. And so you can go to right now www.JayConner.com/MoneyGuide. That’s www.JayConner.com/MoneyGuide. You can download it for free and it will put you on the fast track to private money. So Steve, when you started raising private money, where do you find these people? So you know, you’re not borrowing money from institutions or banks, you know, these individuals are not hard money lenders. Where in the world do you find them?

    Steve Szumigale

    01:14:04

    So if you know the people that have, you know, a million or multimillion-dollar net worth, right? Everybody knows who they are, who had a good career, and who has like IRA Capital that’s, you know, literally just sitting there. And so if you, once you get good at real estate investing and once the other people start turning an eye, they’re like, and you get, you know, this, your portfolio’s built up, people start just to really watch this. And then you just tell stories to people like how you made this person a whole bunch of money and how it was a fixed rate of return. How it’s, you know, backed by a hard asset attached to the earth and only 75% leveraged all in, you know, and then the good word spreads. The good word spreads. And then people honestly just start to call you. I mean they, they really do. Once you burn through that top 50 list.

    Jay Conner

    01:15:01

    So you know, there are different strategies for raising private money. I mean you can be at a, you know, a networking event talking about private money. You can be at, a social gathering. You can actually have an intentional private lender luncheon where you invite potential private lenders to a luncheon and you teach ’em what private money is. Of all the strategies that you’ve used to attract private money, what is your favorite strategy for locating it and doing business with these private lenders?

    Steve Szumigale

    01:15:34

    Right now in our business, it’s a relationship, I take ’em out to lunch, we’ll take ’em out to a, you know, waterfront, nice, nice lunch and we actually get to know ’em. Like they’ll come over, they’re swimming in my pool, we’ll go to dinners. You know, we go to events like that, and they become my friend. You know, a lot of ’em do.

    Jay Conner

    01:15:56

    So these people are, most of the people you already had a relationship with.

    Steve Szumigale

    01:16:02

    So here’s what I’ll get total give ready. So some of ’em we’ve had a relationship with, but I’ll let you know a little secret. The secret is on these seller finance deals that involve the ultrarich, The ultrarich is like greater net worth than, why don’t we say $2 million? Right? And that’s just a very conservative amount. So once they go to sell real estate, they don’t want to be inconvenienced whatsoever. They’re just gonna go buy their next piece, they’re gonna move, they’re not, probably not gonna list it. They are very susceptible to seller financing and oftentimes a lot of ’em have life insurance policies that have bought the other assets with, with a loan against them. And so in order to accomplish the move stress-free to them, they will extend seller financing in a first position matching the same rate as what the life insurance policy would’ve given.

    Steve Szumigale

    01:16:53

    Now the secret is when we lease option those to a tenant-buyer and a couple of years later, those ones usually get cashed out. Right now that person doesn’t need the money. It’s true. And we go back to ’em and I go, Hey, you’re getting cash out early. Like it wasn’t our intention, this is just the way it works sometimes however, I have a solution for you. What if I could pay you a high rate of return that is much higher than the life insurance policy? Would something like that interest you? And then of course you know what they’re gonna say next. And then you go into it with them. What if we transferred, you know, and borrowed on a first position on this property over here and we were able to pay 8%, you know, and we’ve converted I can say like, you know, at one time like two, three, $400,000 just transferring like that.

    Jay Conner

    01:17:46

    Interesting Steve, interesting. So just to make sure we’re perfectly clear, what’s the difference between private money? Like you’re talking about borrowing and say hard money. What’s a hard money lender versus a private money lender?

    Steve Szumigale

    01:18:03

    So a hard money lender is in the lending business, right? So they’re gonna want anywhere between 12 and probably 18% on the money. They’re gonna ask for a personal guarantee. They may require an appraisal on the property. So those ones, you can’t really, it’s just they’re in the money business, you know, some of ’em play with 5,000,007 and a half million and they racket at 15%. Now they’re always, they’re in any city they mean they’re, they’re good for a loan. However, it’s a big spread of the deal that you’re gonna give up working with them, you know? And so we only use those types of lenders if we’ve exhausted all the money that’s out there with the private lenders first if that makes sense.

    Jay Conner

    01:18:51

    Well, what’s your favorite reason or favorite reason to use private money? Say instead of hard money or any other type of funding?

    Steve Szumigale

    01:19:02

    The closing is smoother. So once you have an attorney that you know and trust and that wants to work with you on the creative financing deals, one they wanna work with you cuz you’re gonna be a frequent flyer to them and also that you know your stuff and you’re not gonna mess things up and create more work for them. They like the private lenders better and so do we because the paperwork’s just so much easier and it’s easier to be streamlined and it doesn’t come with like a huge stack of paperwork involving another attorney. You know, the list goes on and on. So the simp simplification of closing is the preferred way with the relationship built by private lenders.

    Jay Conner

    01:19:42

    So when you say the closing goes so much smoother, what do you mean by that? How is a private money loan smoother than say traditional funding institutions’ hard money, et cetera?

    Steve Szumigale

    01:19:58

    Oh, because there’s just so much more paperwork with, with the other way and they won’t even wire the funds in until they get all the paperwork back and then check it over, and then if there are any changes they’re gonna send it back and it’s just so much more work for everybody. I mean half the time that we do private money loans, the money’s already there. We just have to button up the paperwork, you know, for the next couple of days. So

    Jay Conner

    02:20:19

    So you’re saying, are you saying that you’re able to close your private money loans quicker than using traditional money and funds?

    Steve Szumigale

    02:20:31

    Yeah, a lot more efficiently, and faster. And when by the time it gets to the closing it’s just kind of small talk. There are no nuts and bolts and unfinished like things that have to happen to, get the money to be able to be loaned.

    Jay Conner

    02:20:49

    Right now how are you protecting your private money lenders? Are you borrowing unsecured money?

    Steve Szumigale

    02:20:58

    Sometimes, Actually most of the time they’re in the first position. I’d say 90% of the time they’re in a first-position mortgage. Now some of them, if they are concerned about, you know, having to go through the foreclosure process to alleviate that, we have offered a deed in lieu of foreclosure for nonpayment, which makes them not have to foreclose. Now, you know, you are in business to help people, you know, if you’re gonna make not do things the right way and not operate by a certain, you know, core values, you know, people shouldn’t have to chase you if something’s gonna go haywire, right? And also you should reach into your own pockets and some, you know, some way to make, restore them to the whole. Like they’re not gonna lose money, I’m not gonna allow it. Do you know what I mean? And that’s the mentality that you have to go into that cuz it’s not just one, one deal, we’re in this for the rest of my life, right? We’re in this for the next X you know, one deal is nothing, it’s one deal. You’re not gonna get rich off one deal, but enough of them are gonna set you free and that’s what you want is that legacy of freedom to do whatever it is that you want to do all day long. And that comes from good relationships and core values.

    Jay Conner

    02:22:15

    Well, Steve, I’ve got one question left for you before we call this show a rap. And that is, when someone is a real estate investor, they’ve never raised private money before, but they want to raise private money. What is the best way, from your experience, what advice would you give to someone wanting to raise private money that’s never raised private money before and the best way to get started? What advice would you give ’em?

    Steve Szumigale

    02:22:42

    The advice that I would give you is to invest in yourself. First. Show the lender that you’ve taken education very seriously and have paired up with people that have walked the walk and talked the talk. And only then will you take your unequivocal excellence and your core values to them, and also at that point, you should have a deal, right? So at the end of the day, this is about attracting motivated sellers and finding an awesome deal. So if you have, you know those three things right? And you bring it into a lender and you take a swing at it, it’s like the stars of a align. Cause not only do you have the vehicle for ’em, but you’ve proven that you’ve invested in yourself. That means that they’re completely comfortable with knowing that they’re gonna get paid back. And once they’re completely comfortable with getting paid back, which is the very first important thing, and then the high rate of return back by the hard assets safely and securely, they will lend to you.

    Jay Conner

    02:23:41

    Awesome. Steve, thank you so much for joining me here on Raising Private Money. I really appreciate you, my friend

    Steve Szumigale

    02:23:50

    Jay, you are a true friend, changed my life for sure. It took Freedom Sky’s business to another level and we are forever grateful.

    Jay Conner

    02:23:58

    That’s awesome. Steve, thank you again for joining me, and thank you, my listener, for being right here on the show with me today. I really appreciate you showing up and I also appreciate it if you found this show to be of value, be sure to like, share, subscribe, and even more importantly, give me a five-star review. I really appreciate that. Five stars in review as to how this show impacted your life. And one more thing, Be sure and share this show with someone that you think would enjoy it as well and get value from it. I’m Jay Connor, The Private Money Authority wishing you all the best here’s to take in your business to the next level and we’ll see you right here on the next episode of Raising Private Money.

  • Achieve The Highest ROI: Vacation & Short-Term Rentals | Raising Private Money with Jay Conner

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    How can you manage a short-term rental property from anywhere in the world?

    Avery Carl is an Author, Podcast Host, Real Estate Investor, and CEO/Founder of The Short Term Shop.

    She was named one of the Wall Street Journal’s Top100 and Newsweek’s Top 500 agents in 2020 and her team, The Short Term Shop, was named to the Wall Street Journal Top 50 Teams in 2021.

    Avery and her team at The ShortTerm Shop focus exclusively on VacationRental and Short-Term Rental clients.

    She has sold over $300 million in short-term/Vacation Rentals in 2021 and over $750million since her start in 2017.

    An investor herself, with a portfolio of over 50 properties, Avery specializes in connecting with investors with short-term rentals with the highest ROI potential and then training them to manage their short-term rentals from their smartphones from anywhere in the world.

    Timestamps:

    0:01 – Raising Private Money with Jay Conner

    0:13 – Today’s guest: Avery Carl

    3:56 – Short-Term Rentals vs. Long-Term Properties

    6:41 – Find The Right Market For Your Short-Term Rentals Investments

    10:58 – How To Properly Invest In Short-Term Rental Properties

    15:47 – Do The Math Of Your Short-Term Rentals Cash Flow: https://www.TheShortTermShop.com/Cash-Flow-Calculator

    17:52 -Connect with Avery Carl: https://www.TheShortTermShop.com

    21:11 – How To Manage your Short-term Rentals Remotely

     

    Private Money Academy Conference:

    https://www.JaysLiveEvent.com

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    https://www.jayconner.com/MoneyReport

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    https://www.JayConner.com/trial/

    Have you read Jay’s new book: Where to Get The Money Now?

    It is available FREE (all you pay is the shipping and handling) at

    https://www.JayConner.com/Book 

    What is Private Money? Real Estate Investing with Jay Conner

    https://www.JayConner.com/MoneyPodcast

    Jay Conner is a proven real estate investment leader. He maximizes creative methods to buy and sell properties with profits averaging $67,000 per deal without using his own money or credit.

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    https://youtu.be/QyeBbDOF4wo

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    https://www.youtube.com/c/RealEstateInvestingWithJayConner

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    https://podcasts.apple.com/us/podcast/private-money-academy-real-estate-investing-with-jay/id1377723034

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    Achieve The Highest ROI: Vacation & Short-Term Rentals | Raising Private Money with Jay Conner

    Jay Conner

    00:00:01

    Well, hello and welcome to another amazing episode of Raising Private Money. I’m Jay Conner, your host, also known as the Private Money Authority, and I’m so excited about the guests that we have on the show with us here today. My guest is an author, a podcast host, and a real estate investor herself, and she is also the CEO and founder of the company that’s called The Short Term Shop. Now, she was named one of the Wall Street Journal’s, Top 100 and New Week’s, Top 500 real Estate agents in 2020. And her team, the short-term Shop, was also named to the Wall Street Journal Top 50 teams in 2021. Now, she and her team at the short-term shop focus exclusively on vacation rental and short-term rental clients. She has sold over 300 million in short-term vacation rentals in 2021 and listen to this over $750 million since they start in 2017. Now she knows what she’s talking about because not only is she a real estate agent and realtor, but she is an investor herself. She has a portfolio of over 50 properties. She specializes in connecting with investors with short-term rentals, with the highest return on investment potential, and then she trains them to manage their short-term rentals from their smartphones from anywhere in the world. My guest is Avery Carl, and she’s coming up on the show right after this.

    Jay Conner

    00:02:06

    Well Avery, welcome to the show. It’s so exciting to have you on here to talk about your real estate investing success, and short-term rentals, and you really got my curiosity up on how you manage all that stuff, you know, from your smartphone. So welcome Avery.

    Avery Carl

    00:02:23

    Hey, thanks so much for having me.

    Jay Conner

    00:02:26

    Absolutely excited to have you. So you know, you and I were talking before the show, your PO portfolio does not just consist only of short-term rentals, but you have an array of different types of properties. Tell me about that.

    Avery Carl

    00:02:41

    Yeah, yeah, so I actually need to update my one sheet. It still says 50, but I’ve got 220 now and I take a little bit of a different approach to investing in short-term rentals than a lot of other influencers in that space. So to me, like a lot of people will say, you know, know Short-term rentals are the only way to go. They make the most money, it’s the only thing you need to invest in. Everything else is a waste of time. I don’t agree with that. Yes, short-term rentals do cash flow very, very heavy in some cases between three and five times more than a traditional single-family long-term depending on where the property is and what market it’s in. But for me, short-term rentals should be treated as more of like a cash-flow turbocharger as a part of any real estate investing portfolio, especially for beginners. So especially if you’re trying to get some cash flow rolling to build your portfolio, if your first few investments are short-term rentals, you can get that cash flow rolling in faster so that you can then scale your portfolio more quickly than if you start with traditional long-term. So my strategy was to use short-term. So five of my first six investments were short-term and I’ve just rolled all of that income from those into long-term in multi-family.

    Jay Conner

    00:03:56

    So if short-term rentals create so much more of a cash flow, positive cash flow, and are more profitable, why would you not want that to be the majority of your portfolio?

    Avery Carl

    00:04:10

    So that’s a really good question and I have the answer to that is twofold. So short-term rentals are not as passive as long-term rentals. So even though you’re able to do all of it on your own without the use of a local property manager, there are lots and lots of apps which we can get into later that make it doable from your phone, from anywhere. It’s still managing systems, so you’re still having to pay attention to things like you’re still gonna have to answer guest questions. Now you can do that from the beach drinking a margarita, but you’re still gonna have to do it, right? So it’s still management, whereas long terms can be more passive, multi-family can be more passive. You’re putting that with a property manager and moving on. But in terms of my actual portfolio, so of 220 doors, eight of ’em are short-term rentals.

    Avery Carl

    00:04:55

    But if you look at them from a dollar value perspective, it’s actually much more balanced than it seems like it is when you look at a number of doors. Because my average price for a short-term rental is like five, 600,000 whereas my average price per door for a long-term is somewhere around 90,000. So in the short term, we buy only in true vacation rental markets like Destin in Florida, and the Smokey Mountains in Tennessee. So those are just more expensive per door than you know, an apartment building would be. And then also, you know, I started investing before covid, and at the time that Covid happened in 2020, we had I think five short-term and maybe like 25 long terms. And when that first shutdown happened we were like, Oh crap, there go the short terms, the other shoes finally dropped, the short-term is going outta the toilet, but at least we have all these long terms that can carry our short terms until we get this all figured out.

    Avery Carl

    00:05:49

    What actually ended up happening was the opposite. So the short-term boomed after Covid because everybody was tired of being cooped up in their houses and they went on vacation drivable vacations we actually had to worry about our long terms because we had to worry about the eviction moratoriums, which we never saw coming. So whichever way that Covid pendulum had swung, we were in good shape because we had a diversified portfolio and not just all on one thing. So that was a really good lesson for me in, you know, having been prepared for whatever comes, I think it really is just a good idea to have a good diverse portfolio and not go all in on one asset class.

    Jay Conner

    00:06:29

    Well, that makes a lot of sense. I mean it’s back to the principle of you know, not putting all your eggs in one basket but having a diverse portfolio as well. So that’s interesting you said that you focus on luxury properties or true vacation destination properties for your short-term rentals. I hear other people saying, you know, any town that’s got a hotel, then there can be a demand for short-term rentals. So tell me why do you focus exclusively on high-end luxury properties for short-term rental?

    Avery Carl

    00:07:11

    So in terms of where they are, are they luxury compared to a lot of my long terms? Oh yeah. But in terms of the market that they’re in, they’re not necessarily luxury. They’re very like standard, middle-of-the-road, nice, cute, clean places to stay, but not necessarily luxury. So like in Dustin, I have a four-bedroom beach house, three blocks from the beach. Now I paid, it was a foreclosure, I would’ve paid about six, I paid about six 50 for that. Had to do quite a bit of rehab, which made it worth about a million when we were finished with it. But a luxury property in Dustin is 10 million. So it just kind of depends on the market, what you’re, you know, what you’re comparing to. So for me, the reason we focus on the markets is that we focus on because there’s not a lot of hotel presence and it’s a normal thing for tourists who go to these markets to stay in short-term rentals like cabins, condos, beach houses, things like that, rather than hotels.

    Avery Carl

    00:08:09

    And that’s been the normal thing since before Airbnb existed, since before the internet existed in some cases, like my grandmother has been renting vacation rentals in destined since 1937. There have been vacation rentals in the Smokey Mountains. Everybody started coming and staying in cabins in the Smokeys in the sixties. So we try to stick to markets like that where the whole short-term rental asset class predates Airbnb. So we’re not going in and buying places in like the middle of a subdivision and Nashville, Tennessee and trying to turn that into a short-term rental, making the neighbors mad who are trying to like raise their kids in a quiet neighborhood. And now all of a sudden there’s a short-term rental in there. We stick to markets where it’s the normal thing, there’s not a lot of hotel presence and they’re very mature and established. So they’ve been through X amount of, of Nat natural disasters, they’ve been through wars, they’ve been through economic downturns, they’ve been through every kind of president we’ve had in the past 50 years. So we stick to those types of markets because they’re the most proven and you don’t have to worry about the volatility with regulations as much.

    Jay Conner

    00:09:13

    So how do you research those markets to actually get those answers?

    Avery Carl

    00:09:19

    That is a really great question. So there are lots and lots of data tools out there now. Air DNA is one, and RABU is another. There’s one called S STR Insights that is a really good one that kind of helps you choose markets, but it’s really easier than that. Like when I started investing in these types of things, there weren’t really, there weren’t those data sources yet. So I just thought, well where did I go with my family when I was a kid where we stayed in a house, like a privately owned place rather than a hotel? I grew up in Mississippi, so you know, we went on weekend vacations to Pigeon for, or Gatlinburg or to Dustin or 30 a Florida or Gulf Shores, all of those places we stayed in a cabin in the mountains or a condo or a beach house. And so that’s kind of how we started with, all right, this, I know this is the type of market we want to look in.

    Avery Carl

    01:10:07

    And so let’s stick to that. And then once you’ve kind of discovered that kind of market, there are tons of other ones you can think of across the country. Myrtle Beach, South Carolina, Broken Bow, Oklahoma, I already said Gulf Shores a western North Carolina Mountains like Maggie Valley, places like that. So there’s lots of these types of markets, lots of data online that you can use nowadays. But you know, back in the day when there wasn’t that, I just kind of thought, well where, where did I go when I was a kid where we didn’t stay in a hotel?

    Jay Conner

    01:10:37

    Well, that makes a lot of sense. I mean one of my and Carol Joy’s favorite places to go in Gatlinburg Pigeon Forge. In fact, we actually had our honeymoon up the mountain from Maggie Valley, so I know what you’re talking about. So once you have determined, okay, here’s a market that you want to invest in with short-term rentals, how do you go about analyzing what’s the most you should pay for that property analyzing, would this make a good short-term rental property? I mean, I can answer that very, very clearly, just investing in a single family house that I’m wanting to flip, but I’ve never done a short-term rental myself other than three condos over on the beach. So how do you go about analyzing the opportunity?

     Avery Carl

    01:11:31

    That’s a really good question. So where a lot of investors make their mistake, and it’s not gonna sound like a mistake when I first say it, but I’m gonna swing back around to where it makes sense. So a lot of investors will just say, Oh, what’s the rental history on this? Cuz if you’re buying a place like in Panama City Beach, Florida, basically all the real estate in Panama City Beach is vacation rentals. So pretty much everything’s gonna have rental history, but to me, rental history means nothing because it’s not actual data, it is one random data point. So it’s what one random person, host, or manager has been able to do with one random property that could be underperforming or overperforming. And you don’t really know because you’re not, you’re just looking at this one data point, so you have nothing else to compare it to.

    Avery Carl

    01:12:17

    So you wanna make sure that you’re using market-wide data and you’re using data that is comparing apples to apples. So what I mean by that is if you are gonna be managing self-managing using Airbnb and VRBO, then you wanna be looking at data of properties that are on Airbnb in VRBO, you don’t wanna be looking at data from properties that are on like Uncle Ricky’s cabin rentals.com that doesn’t use those websites because it’s gonna be different. So you wanna make sure it’s market-wide and comparing apples to apples. So there are a few websites where you can get that kind of data. One of them is Air DNA, which Air DNA does have a subscription fee per market. And what it is, is it’s a data scrape of all the properties that were on Airbnb and VRBO for the past few years. And it shows you all of the gross annual incomes, the average price per night, and average occupancy rates of everything across the market by the number of bedrooms.

    Avery Carl

    01:13:13

    So you’re looking at averages of all the four bedrooms in the market, not just one random four-bedroom that you happen to be looking at. There’s another one called Rabu that does basically the same thing. Their algorithms do work a little bit differently, so they’re, you’re not gonna get the same numbers on each platform, but you know, use an average when you’re analyzing. And then there’s another one, there’s a tool called Price Labs that you’ll need when you buy the property that helps you dynamically price your property, like for holidays, and different events that might be in town. It’s like constantly analyzing other people’s prices and historical pricing to make sure you’re getting the highest price per night. But there’s a function within that tool called the market dashboard that you pay a little extra for and it’ll show you just the 30-day snapshot of the performance in the market.

    Avery Carl

    01:13:57

    So that’s pretty good too. So you wanna use those three data sources? There are a few other ones too that are pretty good. And then there are some things also though that data can’t tell you. So if a property’s performing badly, the data’s just gonna show you the performance, it’s not gonna tell you why. So a property could be performing badly because maybe it looks like junk in the pictures, maybe the paint’s peeling off, maybe the pictures are blurry, maybe they’re dark, maybe it just looks like really not a professionally done listing. So people are steering away from it. While it might actually be a pretty good property, because of the way it’s presented, people aren’t booking it. So in conjunction with the data, we use what we at the short-term shop call the enemy method, where it’s basically you’re kind of running comps on your competition.

    Avery Carl

    01:14:45

    So you’re looking on Airbnb and VRBO, zooming in to the neighborhood of the property that you’re looking at and plan to buy and you’re looking, looking at your enemies or your neighbors. But the enemy method’s way more fun to say and you’re looking for, okay, do I have this property next door to me that looks terrible in the pictures and doesn’t look pro, and people aren’t booking it well, they’re gonna be getting, you can look at their calendar, you can open up their calendar and look at it, see what their prices per night are. Well, you know your property’s gonna look better than that because you’re gonna have pro photos and you’re gonna do things right, you’re gonna manage it well. So you know you’re gonna be getting a little higher price per night than them because you’re going to have a pro-looking listing. Or if you’ve got one next door to you that’s offering like a private jet, private chef, private chauffeur, if you open up their calendar, you know you’re probably gonna get less of a price per night than those guys cuz you’re probably not offering all of those things. So you’re looking at the data from all those websites to kind of give yourself a range and then you are looking using the enemy method on Airbnb and VRBO to kind of figure out what that real-life scenario looks like.

    Jay Conner

    01:15:47

    So when you get all of that data, those different data points, et cetera, how do you come up with the maximum offer that you can pay or you’re willing to pay for a property?

    Avery Carl

    01:15:59

    That is a really good question. Such a good question in the fact that I actually built a calculator around short-term rental investing on my website. It’s the www.TheShortTermShop.com/Cash-Flow-Calculator. And what you’re looking at is you wanna get what your monthly, you wanna look at the price, you start with the asking price and do the math figure out from maybe get an estimate from your mortgage broker, hey, this is what the, what the mortgage payment’s gonna be. And then you’re looking at your gross annual income, which you’re getting from these data sources. Like you, you’re coming up with that range and coming up with a conservative estimate and you’re working backward from there to see what your cash flow will be over the course of a month. And, with short-term rentals, you kind of have to start with analyzing monthly but then extrapolate that over a year because it’s different than long-term.

    Avery Carl

    01:16:49

    So if long terms the rent is what the rent is all year, every month, No, nothing’s changing because they have a lease, but with short-term rentals it’s seasonal, and also their price is dynamically based on oh 4th of July, well that’s gonna be a lot more expensive than a random Tuesday in January. So the monthly isn’t always gonna look great depending on what month you’re looking at, you kind of have to look at it on an annual basis. But anyway, back to what I was saying, figure out what your monthly payment’s gonna be, figure out what your utilities, your cleaning fees are gonna be and work backward from there to figure out what your cash-on-cash return and monthly cash flow are.

    Jay Conner

    01:17:26

    So give out that again the calculator that you’ve created is that your website? Your website is wwwTheShortTermShop.com and then slash what comes after your website?

    Avery Carl

    01:17:44

    Cash dash flow dash calculator, cash flow calculator with dashes in between.

    Jay Conner

    01:17:51

    Okay, very good. So your company, wwwTheShortTermShop.com , what services does the short-term shop provide your clients and customers?

    Avery Carl

    01:18:05

    Great question. So when I started investing, we were probably on our second short-term rental purchase and it was a cabin in the smokes and I kind of realized there weren’t really any real estate agents who could answer even our basic questions about like, Oh, how do I find a cleaner for this thing? How much do you think this will make? So I got my license bridged that gap and became that agent starting what would eventually become the short-term shop. Our first office was in the Smokey Mountains. We now have offices in 15 markets across eight states, all in the top vacation rental markets. And what we do is, so we are real estate agents, but if you buy a property with us, then we’ll teach you everything you need to know about managing it remotely. So we’ll teach you how to set up your Airbnb V B O listings, we’ll teach you how to use the property management software that you’ll need to kind of streamline everything and make it easy for you all the way down to helping you find your local boots on the ground like cleaners, handymen, et cetera. And we do all that while you’re under contract on the property. So by the time the closing date rolls around, you already have a pretty good idea of what you’re doing so you can kind of hit the ground running with making money on it.

    Jay Conner

    01:19:06

    That’s awesome. So what are some of those 15 markets that you have present with the short-term shop?

    Avery Carl

    01:19:15

    All right, so we are in the Smokey Mountains in Tennessee then we are in four markets in North Carolina. So we’re in the southwestern part of the state, which covers basically everything from Asheville all the way down to like Bryson City. We’re also in the high country of North Carolina, so that’s like Boone Banner, elk-blowing rock for people who aren’t familiar. I know you are Jay.

    Jay Conner

    01:19:33

    Oh my land, I was, I was just there last week.

    Avery Carl

    01:19:36

    Yeah, yeah. Then we’re also in the Outer Banks and then we have what we call our Carolina Beach market, which just basically covers all the rest of the North Carolina beaches that are not part of the outer banks. We are in Myrtle Beach, South Carolina, Blue Ridge, Georgia, Gulf Shores, Alabama, Galveston and Crystal Beach, Texas, the hill country of Texas, and Broken Bow, Oklahoma. And then we are in three markets in Florida. So our biggest one is the Emerald Coast, so that’s destined for Panama City Beach, 30 a Pensacola, basically everything from Panama City all the way to the Alabama state line. And then our Gulf Shores agent picks up from there. Then we are just east of the Emerald Coast in what’s called the Forgotten Coast, which a lot of people don’t know about because it is technically forgotten, aptly named. And that’s Cape Sandblast, St. George Island, Port St. Joe, and Mexico Beach. And then last but not least, we’re in what we call the Disney Market outside Orlando in Kissimmee and Davenport, Florida.

    Jay Conner

    02:20:31

    Oh, that’s great. So anyone that’s interested in investing in an Airbnb or short-term rental or VRBO or whatever, then you and your short-term shop.com is like done for you. The one place to go where you can help them find an investment property and teach them how to manage it. That’s fantastic, Avery.

    Avery Carl

    02:20:54

    Yeah, and we also have a mortgage arm called the Mortgage Shop, so we can help you finance it too.

    Jay Conner

    02:20:59

    Wow, that’s great. That’s great. But

    Avery Carl

    02:21:01

    That’s not raising private money though.

    Jay Conner

    02:21:03

    There you go. There you go. Well, hey look, I say forge many relationships as you can. So you know, you teased us up front and you teased us one more time. So now you gotta answer the question, how can someone manage their short-term rental from anywhere?

    Avery Carl

    02:21:23

    Really good question. So it’s really just a mindset shift. So you need two people to start off. You can build everyone else out from there. You need a good cleaner, you need a good handy person. And then you need property management software, of which there is a lot we use Hospitable, that’s the one that I use. It’s really easy to use and it automates a lot of the communication with guests. So it automatically sends them their check-in instructions the day before, check-in, automatically sends them their checkout instructions the day before checkout sends them. Ours automatically sends them a few days before they get there. Our digital guidebook, which says, teaches them you know everything they need to know about the property, how to work the thermostat, how far away the nearest grocery store is, all of the restaurants that deliver to that property, and what the wifi password is.

    Avery Carl

    02:22:06

    Just anything you would need to know about living in the property for a few days, we’ll be in that guidebook. So you need that, then you need a pricing tool. But in terms of the mindset thing, so a lot of people are like, Oh, what if there’s, what if something happens? What if something breaks and I need to get over there fast so you don’t need to get over there? If a toilet breaks in my house in Tennessee, I’m gonna do the same exact thing as if a toilet breaks behind me in my office in Florida, I’m gonna call somebody causes what am I gonna do? Am I gonna go fix the toilet myself? I don’t know how to fix the toilet, so I’m gonna call somebody whether it’s 10 feet from me or whether it’s several hundred miles from me. So it’s really just a shift of like, okay, the task is the same. I’m making a phone call, I just have to be comfortable with it, I’m not standing over this person watching them do that. And it’s from there, it’s like you really just build out from your cleaner and your handy person. So as you need more specialized vendors, like maybe an HVAC technician or a roofer or a plumber, those two people will typically have the recommendation to give you, but you just start there.

    Jay Conner

    02:23:07

    That’s awesome. Well, I can see what you mean, Avery. I mean it is a mind shift. I mean right here in my single-family investments, it doesn’t matter. I mean, I’m not, like you say, I’m not going over there to do the repairs myself. Somebody I’m gonna send somebody else or somebody on my team is gonna send them. So you’ve got your mind wrapped around what I call the magic of being a 3D person, which is dictated, delegated, and disappears.

    Avery Carl

    02:23:38

    I like that. Disappear part

    Jay Conner

    02:23:41

    And get out of your own way. Well, this is great Avery, and such fantastic information. One more time, tell everyone the best way to get in contact with you because I know we’ve got some listers that want to

    Avery Carl

    02:23:54

    Yeah, yeah. So definitely follow us on Instagram. It’s at the short-term shop. Or if you wanna work with us in any of our markets or sign up for our masterclass, you would just go to the short term shop.com and you can click Get Connected to an Agent. You can schedule a meeting with me. We do actually like an open q and every Thursday that you can get a link to on the website or just shoot us an email, and we’ll get you set up with whatever you need in terms of what we can offer you.

    Jay Conner

    02:24:20

    That’s awesome. Thank you so much, Avery. And so there you have it. Be sure and connect with Avery, Carl, and her team at www the short term shop.com. Avery, thank you so much.

    Avery Carl

    02:24:33

    Yeah, thank you so much for having me, Jay.

    Jay Conner

    02:24:36

    You betcha. Well, there you have at another episode of Raising Private Money. I’m Jay Conner, The Private Money Authority, wishing you all the best, and here’s to taking your real estate investing business to the next level. We’ll see you right here on the next episode of Raising Private Money. And in the meantime, I need your help. Think of someone that you would love to share this episode with. Be sure and share the episode. And if you happen to be watching us on YouTube, be sure and click that bell so you don’t miss out on any other upcoming amazing shows. Be sure to follow us. And with that, we’ll see you right here on the next Raising Private Money show.

  • How Chip Cross Raised $300,000 of Private Money in 17 Months | Raising Private Money with Jay Conner

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    “In The World Of Private Money, You Don’t Chase The Money, The Private Lenders Chase You” – Jay Conner

    If you are a real estate investor wondering how to raise and leverage private money to make more profit on every deal then you’re in the right place.

    On Raising Private Money we’ll speak with new and seasoned investors to dissect their deals and extract the best tips and strategies to help you get the money!

    Today, we have Chip Cross, a successful real estate investor who is willing to share his amazing story of how he was able to raise Millions of dollars of private money to date.

    Chip is a great friend of Jay’s for almost 10 years now. And just like Jay, prior to him using private money, he borrowed money for his real estate deals from his local bank. His banker at that time made the rules, but now he makes the rules. He sets the interest rate. He sets the term. He sets the frequency of payments and not the bank.

    “ My Story In Using Private Money Is Something That Cost Me Nothing Ended Up Worth A Million Dollars ” – Chip Cross

    Timestamps:

    0:01 – Raising Private Money

    1:07 – Today’s Guest: Chip Cross

    4:09 – From 30,000 to 300,000 Of Private Money

    7:25 – Earn The Trust Of Your Private Lenders

    9:48 – The Power Of Cash vs. Traditional Lending

    12:03 – How Using Private Money Will Transform Your Real Estate Business

    14:10 – You Don’t Chase The Money, The Private Lenders Chase You

    17:32 – Mobile Homes and Private Money

    19:16 – The Infinite Rate Of Return

    22:38 – You Raise More Money By Teaching Other People About Private Money

    25:07 – How I Raise Private Money? I Put On My Teacher’s Hat – Jay Conner

    30:00 – Protect Your Private Lenders

    31:06 – Jay’s Free Private Money Guide: https://www.JayConner.com/MoneyGuide

    32:01 – How Much Minimum Amount To Accept From A Private Lender

    33:25 – Connect with Chip Cross: Tel# 828-317-9522 or send him an email at Chip.Cross@yahoo.com

    34:46 – Best Advise For Someone That’s New In Raising Private Money

     

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    It is available FREE (all you pay is the shipping and handling) at

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    What is Private Money? Real Estate Investing with Jay Conner

    https://www.JayConner.com/MoneyPodcast

    Jay Conner is a proven real estate investment leader. He maximizes creative methods to buy and sell properties with profits averaging $67,000 per deal without using his own money or credit.

    What is Real Estate Investing? Live Private Money Academy Conference

    https://youtu.be/QyeBbDOF4wo

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    https://www.buzzsprout.com/2025961/episodes/11528067

    How Chip Cross Raised $300,000 of Private Money in 17 Months | Raising Private Money with Jay Conner

    Jay Conner

    00:00:02

    Well, Chip how much private money have you raised?

    Chip Cross

    00:00:06

    Thank you, Jay. It’s been a million dollars total, and I can tell you how I got there if that would be okay.

    Jay Conner

    00:00:13

    Absolutely. Tell, tell us how you started from the very beginning and, and how you went from no private money to a million dollars in private money for your real estate deals.

    Chip Cross

    00:00:24

    Okay. Jay, a banker friend of mine referred me to one of his friends, clients who had some money in the bank. Wasn’t happy with the return he was getting. He did not want to go into the volatility of the stock market. So he started me off with $30,000 and his rule was if we can fi you know, that I’ll have to need to find a property. That’s 50% of the value. So one of the things I didn’t realize Jay was the power of buying with cash. So basically we were able to find something worth about 60,000 and bought it for 30,000. And so I was working with him over about a year’s time to buy about 10 properties. Basically, the formula was, they were worth 60,000. We were buying them for 30,000. And then I heard about you living in Marion, North Carolina in the mountains of Western North Carolina, between Asheville and Hickory.

    Chip Cross

    00:01:24

    And you were gonna be at the Charlotte real estate investors association. I wasn’t able to go, but I went to one of your live events down in Atlanta and found out that you would help people raise private money. And that at that time, Jay, I wasn’t skilled at raising private money. It kind of fell into my lap. So, I got with you and you introduced me to some more private lenders. And the one thing that I did try to do was to give good customer service to the lenders that we had. And then through the contacts that you gave me, ended up being an additional 700,000.

    Jay Conner

    00:02:08

    Gotcha. Well, you know, you said something there a moment ago, chip, you said your very first private lender, the first note or the first loan they gave you was $30,000, right? Yes. But you said that relationship or that private lender grew from them loaning you 30,000 to where they had $300,000 that they loaned out to you. And that was over a course of how long from the time they went from 30,000 to 300,000.

    Chip Cross

    00:02:38

    That was within two years. It probably about a year and a half.

    Jay Conner

    00:02:41

    Okay. Well, there’s a big lesson right there. So what’s your takeaway, what’s the lesson that you’re hearing? I know the lesson that I’m hearing from someone that starts at 30,000 and then ends up at 300,000. What’s the takeaway from that story?

    Chip Cross

    00:02:57

    That’s a great question, Jay. They have more money to lend. Probably we have to earn their trust. We have to give them good customer service. And if we’ll do that, one of the best ways to grow our, business, and our private lenders is through our current private lenders.

    Jay Conner

    00:03:17

    Yeah. Yeah. And in fact, you said that that very first private lender that you had was actually referred to you by a mutual connection was referred to you by your banker, right?

    Chip Cross

    00:03:31

    Yes, that’s right, Jay.

    Jay Conner

    00:03:32

    So, so let me ask you this. So, you know, we started working together years ago, you know, you had a million dollars in private money that, you know, you were using on your real estate deals. And so I can’t remember. I need you to remind me, did you end up raising any private money, like totally on your own after you learned the way that I do it?

    Chip Cross

    00:03:57

    Well, well, again, most, most of mine were contacts that you introduced me to Jay, and then through those contacts, they ended up giving more private funds as well.

    Jay Conner

    00:04:12

    So they all had more money than they told you originally

    Chip Cross

    00:04:15

    That they did, they did. And one thing that I would stress to anyone listening to this podcast is to earn their trust, take care of them, keep them secure, pay them on time, and do what you’re going to do because I was, I was completely amazed at how many private lenders you had. And I was so impressed that you were able to develop relationships with that many people. But I guess part of my story is Jay. It doesn’t take a whole lot of people. I mean, I’m gonna say at, I’m gonna say total, I’ve had seven private lenders in that million dollars and the bulk of that has come from maybe five people. So I mean, that doesn’t take a whole lot of people.

    Jay Conner

    00:05:04

    Absolutely you’re right. I mean, I’ve got 44 private lenders right now and right at eight and a half million dollars in private money that we’re, you know, moving from projects to projects, to projects, but you know, you don’t need 44 private lenders, you know, as you say, two or three get, you started really, really good. And so you said a moment ago, chip, that it’s really important for you to earn the trust, earn the, you know, the relationship customer service take care of your private lenders from your experience. How do you do that? I mean, what do you do in the relationship with a private lender that quote-unquote gives customer service? How do you earn their trust? You know, what, what do you do?

    Chip Cross

    00:05:50

    That’s a great question, Jay. One thing that’s very important is that we communicate, we don’t have to tell them everything, but we can tell them where we are at various stages of the project rehabbing. One, very simple thing here is paying on time. And one thing that I do is that I have a report that my major one, I, and I, by the way, I still have him, I’m still using him. And so my major one, I do a report on, you know, how much is owed, how much the interest rate is, what his interest to date is. And then I, most of the time he’s moved out of town. Now he’s moved from North Carolina to Florida. And so 80% of the time I go put the money in the bank for him and send him a receipt.

    Jay Conner

    00:06:41

    Oh, nice.

    Chip Cross

    00:06:42

    So he has made and, oh, Jay, I, I need to tell you another story,

    Jay Conner

    00:06:48

    Please do.

    Chip Cross

    00:06:49

    Recently I’ve been rolling some of these sales of these properties into another project. Moving from our, from, from real estate. That’s peaking in value to real estate, that’s undervalued. And one time I wasn’t sure that the timing was gonna work for me to do the 10 31 exchange. And my son was aware of what I was doing. Some different friends. Well, I made two phone calls. One of ’em gave $200,000. One of ’em gave $100,000 course. I told my son, I said, that took a lot of years to earn that level of trust, to be able to make two phone calls and raised $300,000. I ended up not needing it, but it was there in case the timing didn’t work out. And I had to have it to invest in, in what I was rolling it into.

    Jay Conner

    00:07:48

    Did you do any type of real estate investing deals prior to starting to use private money?

    Chip Cross

    00:07:57

    That’s a great question, Jay. I did. I used traditional bank financing and I actually got up to the limit of how far I could go. So at that time, they started limiting it. And here’s another great point I would like to make, I didn’t realize the power of being able to buy with cash, right? So I never got as good a deal when I was using traditional financing as I did with my private lenders. But in total over about 22 years, I’ve owned 35 properties, which is about 55 units because some of them are apartment buildings. Multi-unit. So now I’m in the process of trying to sell these while the market’s strong and I’m down to about, let’s see I’m down to about eight properties and about 15 units because I’ve been selling these while the market’s strength.

    Jay Conner

    00:09:00

    Right? Right. Well, you know, you, and I’ve got something in common there chip, and that is your story’s the same as mine prior to the world of private money and private money transformed big time, my real estate investing business. I mean, nothing else, no other strategy, no other way. I do real estate investing had a bigger impact on my business than using private money for my deals. So just like you, for the first six years that I was in the business from 2003 to 2009, investing in single-family houses here in Eastern North Carolina, those first six years I relied on the bank. I mean, that’s the only thing that I knew to do until I was forced to find a better way, quicker way to fund my deals. And, you know, that’s when the bank shut me down and I didn’t have, I didn’t have my line of credit anymore. And my definition of coincidence is God’s way thing anonymous. And so I would learn about private money night, right after losing, you know, my line of credit. Now, one thing you said a moment ago that transformed your business. Once you started using private money, and that was you, you said you had a limit to the amount of money that you could borrow at the local bank, but that’s not the case with private lenders, right?

    Chip Cross

    01:10:22

    That’s right, exactly. Right, Jay.

    Jay Conner

    01:10:25

    So tell me the different ways that private money really transformed your business when you started using it versus, you know, relying on the local bank, what changed? What made your business so much better? What do you like about private money on the list as long? I know, but what do you like about private money better than using, you know, traditional institutional money?

    Chip Cross

    01:10:53

    You’re right, Jay, the list is really long. Number one is the power of buying with cash because you can buy properties at a discount. When you show that you can close with cash. Number two is it doesn’t affect your credit score. It doesn’t affect your debt ratio. Number three, the focus is more on the value of the deal, than on the person who is borrowing the money. So if it’s a really good deal and you can buy it with equity in it already, then you know, it’s gonna be a good deal for everybody. I guess, number four, I should have written these down. Number four is that you’re giving a good return to your private lender. You’re keeping them safe and secure. So you’re providing good customer service to them. And I guess number five, Jay, I know I could go longer, but number five would be, you’re what you just said. You’re not limited by any type of debt-to-equity ratio or anything like that. As long as you can find a deal, that’s good that it’s a win-win for everybody. You’ll be able to make it happen

    Jay Conner

    01:12:10

    Well, you’re exactly right. And, and, you know, we’re, there’s sort of an umbrella statement that covers all those reasons you were naming. And that is you as the real estate investor, you make the rules. You know, when we were borrowing money from the banks, the banks made the rules, the bank made the interest, set, the interest rate. You know, you set the interest rate, and the borrower, set the maximum loan to value, not the bank. And so it just puts you in the driver’s seat and gives you all this control, you know, for your, and it fixes your cash flow problems. You know, we can always, I mean, there’s one big one, here’s a big one. And that is we can borrow always more money than we need to purchase the property, which means we always bring home a big check when we buy, I mean, who doesn’t wanna get paid to buy properties, right?

    Jay Conner

    01:13:03

    And in the world of traditional lending, we always have to have what they call quote-unquote skin in the game. We always gotta bring our own money, some of our own money to the closing table. And you know, when I first learned about private money in 2009, that was such a, just a dichotomy, an opposite direction of thinking. And you know, another big reason that comes to my mind chip is when you’re borrowing money from the bank, you’re chasing the money. You’re, it’s like, you’re having to put on your seller’s at, and you feel like you’ve gotta like sell Mr. Banker or miss banker to approving your loan. And in this world of private money, have you discovered the same thing I have, and that is we don’t chase the money. The private lenders are chasing us. How about you?

    Chip Cross

    01:13:51

    You’re right, Jay. And again, my hats off to you for all the relationships, that you have developed. And when you were saying, I’m gonna skip just a minute before I answer your question directly, but you probably encountered real estate investors. Like I have, they cannot make the mind shift. They think that they have to make a down payment. I have someone who’s been in it. I mean, I’ve been in it over 20 years, you know, 22, 23 years, I’ve got a good friend. Who’s been doing it that long too? And every time he says, I’ve gotta come up with money down payment. And I always say, I don’t make a down payment. You know, my private lenders make the down payment. You know, again, it’s years ago, it was kind of unlimited the amount of money that you could make if you could raise the money.

    Chip Cross

    01:14:47

    And that’s why I came to you because that was my constraint. I mean, I was actually buying it at 33 to 50% of the value. I was buying double-wide manufacturing homes on their own land for on average, about $25,000 that were worth $75,000. So the bank had these everywhere. Now you cannot find them now. But so Jay, my constraint was, you know, I thought I can buy one of these every day. If I can write if I can raise the money for it. And that’s your expertise, that’s where you came in. So I wanna thank you for that.

    Jay Conner

    01:15:24

    Absolutely. Now, as you just mentioned, one of your, or, actually expertise was finding manufactured homes that were affixed to the land. So we call ’em land home deals, you know, but there’s one particular mobile home story that you tell that you were talking about actually earlier today. So tell your mobile home story. I want to hear it.

    Chip Cross

    01:15:52

    Okay. Thank you, Jay. Well, this particular mobile home was, I think it was $22,000. Well, I was going along borrowing 30,000. If I bought a home for 25,000 and I didn’t spend a whole lot fixing these up either, but let’s say on each home, let’s, let’s make the numbers round. Let’s say I bought five homes and I ended up with 5,000 extra on each home. Well, I ended up with 25,000 extra dollars. So with that 25,000, I bought a separate mobile home. So it was like buying. It was like buying it for free. And I actually gave my private lender a lean on that home, even though I didn’t have to, to try to earn his trust even more because it was worth 75 at the time. Well, I, you know, the story’s not perfect because I rented it for several a few years and they tore it up pretty bad.

    Chip Cross

    01:16:56

    So when the market got strong, I rehabbed it so I could sell it. So I spent 40,000 to rehab it, which is more than I had in it. But then I sold it for 140,000. So I made a hundred thousand dollars off that deal. And I actually rolled it into something through a 10 31 exchange without going into all the details that time will tell, but I fully believed it was 10 cents on the dollar. So I rolled it through their tax-free. And so my story is, is that something that cost me, nothing ended up being worth a million dollars?

    Jay Conner

    01:17:36

    You know, they, they call that an infinite rate of return. Cause when you take zero and you take zero and you get any kind of return on it, then you can’t calculate it. That’s

    Chip Cross

    01:17:48

    Right.

    Jay Conner

    01:17:49

    You know, there’s there. And there’s another way that works. So I teach my students all the time. These days using a strategy that’s called arbitrage also called leveraging an asset. So, you know, you can be talking to a potential private lender, you know, somebody you got a relationship with, and let’s say they don’t have any liquid funds right now. Well, part of the conversation can go like this. I can ask them, do you have equity in real estate? Do you have equity in your primary residents? You know, equity in any kind of real estate. If they do now follow this strategy, they can go to their local bank. They can open up an equity line of credit. If they don’t have one and that equity line of credit, they can now loan that money out to me, the borrower, the real estate investor, and the interest rate and the, and the money they’re gonna pay out to their bank, to where they borrowed it is gonna be much less per month than what I will pay them.

    Jay Conner

    01:18:52

    So guess what they get to do? What the banks call pocketing, the spread. They get to pocket the spread every month. And the rate of return for them is infinity. And here’s why they’re loaning money out to me. That’s not their money. They’re loaning out the bank’s money, right? Exactly. By leveraging that asset that they have another way, there are two other ways that a private lender can do that. They can go to if they have stocks and they like their stocks and they don’t wanna sell their stocks and they wanna keep their stocks, their mutual funds, they can go to their stock brokerage and say, Hey, I wanna open ’em up. What’s called a portfolio loan? And which is a line of credit. Well, that’s not even credit score driven. They can leverage the asset of their stocks, and open up a portfolio loan account.

    Jay Conner

    01:19:44

    They can borrow up to 50% of the face value of their stocks. And now they can loan that money out to me. They’re gonna pay their stock brokerage a much lower interest rate than the higher rate I’m going to pay. They get to pocket the spread again. That is you can’t calculate it. Cause they’re loan money out to me from their stock brokerage, they still own their stocks. And then there’s still a third way to do what’s called arbitrage. If they have a whole life insurance policy policy, they can go borrow against that whole life insurance policy and loan me the money. I’ll pay them a higher rate than they’re having to pay out again, arbitrage living an asset, it’s called an infinite rate of return. So, you know, the possibilities are just endless when it comes to working with other private lenders and et cetera, chip, would you say that when you are out there raising private money or say advice to a new real estate investor, would you say that typically you’re gonna raise more money through the relationships that you have by teaching people about what private money is or trying to go get private money, you know, from an existing private lender?

    Jay Conner

    02:20:53

    Did you get any thoughts on that?

    Chip Cross

    02:20:55

    Well, yes I do. Jade. I wanna say one thing about what you just said. I have one of my private lenders who has a home equity line each time that he loaned it to me. We wrote the note for $10,000 more than he loaned me. He let me pay the low-interest rate, which at that time was three and a half, 4%. So each time I sold it, so long story short, I’ve put $50,000 in the pocket that he made off of his home equity line.

    Jay Conner

    02:21:23

    So in other words, he liked to leverage his equity line of credit for you to like, quote-unquote, use it. And then he got paid because he had that asset to like back you up.

    Chip Cross

    02:21:38

    Yes, yes. And see borrowing power is an asset. A lot of people don’t realize that. But to go back to answer your question again, you are so good at it. I don’t feel like I’m. I actually don’t feel like I’m that good at it, but I will say that probably two, two approaches, number one is giving great customer service to the ones that you have trying to keep them happy because they usually have more money. And number two, just like you said, Jay, I really believe it’s an educational process because a lot of people just don’t grasp the assets that they have. Just like you said, let’s say their home is paid for. See, for instance, I have a $250,000 line of credit on my house. Well, I’ve been able to go in and out and use that. And so I recommend to anybody to get a line of credit if they’ve got the, because that’s an asset, you know, that that line of credit is an asset. And so many people have stocks as you said, they have lines of credit. So it’s, it’s more educating them. And, of course, Jay, you know, this comes from the book, how to win friends and influence people. It is teaching them what you can do for them.

    Jay Conner

    02:23:00

    Absolutely. Well, you know, you’re saying that word education reminds me, you know, chip, I have never asked anybody for money. I’ve never asked a private lender to loan me money. And people ask me all the time and I say, well, Jay, how in the world have you got eight and a half million dollars in private money? You never ask anybody for money. And the answer’s simple. I put on my teacher hat and I teach people that I’ve got a relationship with. Maybe they’re on my cell phone. Maybe they’re on my email list. Maybe they’re Facebook friends, maybe, you know, I go to the rotary club with ’em. I go to church with ’em, you know, all these different connections. And so I teach people about private money. They learn how they can earn high rates of returns safely and securely. And when, and when they learn about the program, I’m not even asking ’em for money.

    Jay Conner

    02:23:50

    They’re asking me, well, what do I do, Jay? Do I write you a check? How do I get started? And the answer’s no, you’re not writing me any check. When I have a deal for you to participate in, then you can participate. And at that point in time, you can invest and you know, we’ll get you started. And that in that, in and of itself right there, chip reminds me, you know, I hear other real estate investing gurus. If you will. I don’t consider myself a guru. I just teach other people how to do what I do. But I hear people out there saying, oh, just go get the, go, get the property under contract. The money will show up and I’m going, what, where’s it going to show up from? Is it going like, you know, fall out of the clouds or something I would much rather, and I know you as well, chip I’d much rather network get, you know, get money.

    Jay Conner

    02:24:45

    What I call pledged from, you know, a private lender. And then I go get them to fund a deal. And, you know, along with that, as far as chasing money, I don’t chase the money. But, and here’s another example of how I don’t, I’ve never done. What’s called pitched a deal. I’ve never pitched a deal. And here’s why I got the private lender has pledged whatever X number of dollars, a hundred thousand, 250,000, whatever. And they’re waiting for my phone call, by the way, I still have landlines here in Morehead, city, North Carolina. And so I call ’em up and I don’t call ’em up asking if they want to do the deal. That’s the most stupid thing in the world I could ask. Of course, they want to do the deal. They’re waiting for the phone call. Cause they’ve told me they got X number of dollars in either investment capital or X number of dollars in retirement funds, ready to put to work.

    Jay Conner

    02:25:37

    And so when I call ’em up and I, I mean, here’s exactly what I tell ’em. I say, let’s say chip, let’s say chip. You’re me you’re one of my private lenders. And I know you got $250,000 burning a hole in your pocket and you want to, you know, get that minute to work. I’ll call you up. And after we have a little chit-chat, I’ll say, chip, I got great news for you. I can now put your $250,000 to work. And then I’ll tell you where the home is located. That is gonna be funded by your funds when closing is and the amount needed, I already know how much you got. And I just give them the facts, those four things, where’s it located how much the after repaired value is the funding required. And when you need to wire your funds to my real estate attorney, end the conversation. I didn’t ask you if you wanted to do it. I know you want to do it. Cause you’re waiting on the phone call and isn’t that, and that isn’t that 180 degrees different than getting a deal, the contract, and then trying to chase money to get it funded? I don’t wanna stress out like that. How about you,

    Chip Cross

    02:26:43

    Jay? I agree with you a hundred percent and I think what’s so wonderful about the way you do it is you’re not communicating urgency. You’re not communicating desperation, you know, because it, to me, if you get the deal first and then you call if I communicate that urgency that makes people wanna run. And it’s almost like you said, you’re in the position. You, you, well, number one, you’ve done your homework, you’ve done your preparation. They know what to expect. And then when you get the deal, they’re ready to move on it. And it’s almost like I hate to put it this way, but we’ve almost said this. It’s almost like at that point, they need you worse than you need them.

    Jay Conner

    02:27:25

    Well, that’s true. And you know why? Because there’s so much, there’s so many, there’s so much money on the street. Now people don’t know what to do with it. They sure don’t want to put it in the local bank and earn a quarter of a percent per year. You know, I come along or you come along and pay ’em 8%. That’s 32 times more money than they can get in the local bank.

    Chip Cross

    02:27:51

    Yes, Jay. That’s

    Jay Conner

    02:27:52

    Great. So that’s giving them a higher rate of return. So chip, how do you protect your private lenders? So instead of them loaning you money unsecured, what kinda security do you give to where they can like sleep at night knowing that their money is protected?

    Chip Cross

    02:28:09

    Great question, Jay as you know, the way we do it is that I never get the money at closing. It goes to the real estate attorney. They’re protected in North Carolina by Deda trust. I try to make sure there’s always equity in the property. So, you know, if anything, and if anything did happen and for, and for years, I tried to do it at 50% loan to value. Now recently with the market going up, some of ’em have been at, at, you know, two-thirds of value. But if, if anything happens to the deal, they’re gonna be able to sell that property and actually probably make more money than that. So, yeah, it’s just keeping them protected, with equity in the property.

    Jay Conner

    02:28:54

    Well, chip, you know, the stuff we’ve been talking about, I’ve got it all lined out. I’m so excited about this new private money guide that I’ve just written it’s called seven reasons why private money will skyrocket your real estate business and help you build incredible wealth. So this private money guide will get you on the fast track to getting private money and experiencing the same thing that chip and I have. And that is never miss out on another real estate deal because you did not have the funding for the deal. You can download this private money guide step by step on how to get it, and where to get it at www.JayConner.com/MoneyGuide. Again, you can download this absolutely free at www.JayConner.com/MoneyGuide, Chip. When you are visiting with a new potential private lender, you’ve taught ’em about private money. Typically what’s the minimum amount that you’re willing to accept from a private lender to make it worthwhile for you to do business with them?

    Chip Cross

    03:30:10

    Well, Jay, you know, I was probably working with lower amounts than some people were because I was working with, you know, the double-wide manufacturer home. So I guess the market’s changed a lot since then, and I’ve been more in the selling, but you know, I would still do it in the 30 to $50,000 range if, if, if I found something in that, in that category.

    Jay Conner

    03:30:37

    Sure. Well, the reason I asked the question is that you know, since we, the real estate investor make the rules, we’re teaching people about private money, we’re attracting the money to us. That’s gonna be one of the first questions that they ask us is, well, what is your minimum amount? Again? They always got more than they tell you, but since they’re gonna ask that question, we need to be prepared to answer that question. What is the minimum amount? I know you’ve been asked that question over the years, but what’s your minimum chip, right?

    Chip Cross

    03:31:09

    Yes, you’re right, Jay.

    Jay Conner

    03:31:11

    So, and, and it, and it is gonna be market specific. So, you know, we wanna be prepared to answer that question chip, you know, someone may just be interested in doing business with you and in your business or continuing the conversation with you. How can people, how can someone reach out to you and, and get in contact with you?

    Chip Cross

    03:31:35

    Well, thank you, Jay. I’ll give you my phone number here.

    Jay Conner

    03:31:38

    You’re actually gonna, you’re actually a real person with a real telephone number.

    Chip Cross

    03:31:44

    Well, I guess I don’t have as much maybe some of the other technology, but, and I, and I see us up on the screen here, 8 2 8 3 1 7 9 5 2 2. Or my email is pretty easy to remember Chip.Cross@yahoo.com that if anyone from this podcast contacts me, I will, I will make sure to, to give him a callback. And I, and I’ll certainly appreciate hearing from anybody,

    Jay Conner

    03:32:09

    Right? So we’ll have Chip’s information in the show notes, his email, and his telephone number. But again, Chip’s personal number is area code 8 2 8 3 1 7 9 5 2 2. Again, that’s 8 2 8 3 1 7 9 5 2 2. And it can be reached easily at his email chip, Chip.Cross@yahoo.com. So chip for someone that is just starting out, wanting to raise private money and they haven’t yet before, but maybe they’re a wholesaler. They wanna stay in some deals. Maybe they’re a new real estate investor looking or doing their first deal. Maybe someone’s been like you and me. They’ve been borrowing money from the bank for their deals, but they want to like start making the rules and get in control. What advice would you give someone that’s new to raising private money?

    Chip Cross

    03:33:08

    Well, Jay, you mentioned a word earlier and I’m gonna say networking. I’m also in the rotary club. We have a great rotary club and our hometown with 80 members, and there are just a lot of opportunities out there with the chamber of commerce, but it, for each person out there, if they would just write down the people that they know, I, I think that they would be surprised, very much surprised at how much money would be available to them. And then, so I would, I would concentrate on my networking. I would, I would invest in Jay. I would get Jay’s information because Jay’s the master. So I would, you know, having a mentor have I, I would invest in my education because that can save you years of trying to do it on your own. So Jay, I would ho hardly recommend that they work with you. I mean, how that can save 10 years of learning how to do it right

    Jay Conner

    03:34:10

    Now. Chip, did I ask you to say that? No, you

    Chip Cross

    03:34:13

    Didn’t. No, you didn’t, but, but let me say this, that’s what I did.

    Chip Cross

    03:34:19

    I’m just telling people what I did because my first one fell in my lap. I knew how valuable it was, but I didn’t know how to do it. So I came to you, right? I mean, I recognized that. So I came to you. So networking, investing in your education, also learned about how to buy properties at, at, with some equity in ’em. So you’re keeping your private lenders protected. And then I guess the fourth part that I would put in here, Jay, is to always give great customer service. Once you get a private lender, you may be able to grow your business through your current private lenders.

    Jay Conner

    03:35:02

    Absolutely chip. Thank you so much for taking a few minutes here with me to hang out on the podcast, raising private money, man. I appreciate you so much, and I still congratulate you on your phenomenal success.

    Chip Cross

    03:35:16

    Well, thank you, Jay. It’s been an honor to be with you and I wanna thank you for what you’ve done for me and for what you’ve done for others in the real estate industry, teaching them about private lending.

    Jay Conner

    03:35:27

    Thank you so much, chip God, bless you. A bless you there. You have it. My friend, another episode of raising private money. I’m Jay Conner, the private money authority, and I need your help. Yes, your help. I really appreciate you going over there to iTunes or on Spotify and giving me five stars also take a moment just to write a quick one-sentence or two-sentence review on this show. And in addition to that, I would love for you to share this episode with someone, family, or friend that you believe could have an impact, and they would enjoy this show as well. Be sure to like and subscribe if you happen to be watching on YouTube, and be sure and click that bell. So you don’t miss out on any more episodes from this phenomenal, amazing podcast. I’m Jay Conner wishing you all the best here to take your real estate investing business to the next level. And I’ll see you right here on the next raising private money.

  • Over 1500 Profitable Deals On Raising Private Money with Jay Conner

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    Don’t Be Afraid Of Taking The Leap Because Of The Size Of The Transaction. Just Make Sure You Are Educated And You Have A Mentor, Someone Knowledgeable About This Business. – James Prendamano

    On Raising Private Money we’ll speak with new and seasoned investors to dissect their deals and extract the best tips and strategies to help you get the money!

    Today we have James Prendamano!

    James Prendamano has been named one of the 50 most influential people by “City and State” for several years running.

    As CEO, the company was named one of New York City’s top 10 boutique real estate firms by the “Commercial Observer” and won the “Top 31 Business Award” by the Staten Island Economic Development Corporation.

    Recently James was named one of the top 100 leaders in Real Estate and Construction as well as one of the top 100 innovators in Real Estate, in part due to his groundbreaking new Real Estate Software which is slated to be offered to the marketplace in the coming months.

    James’ success in the Real Estate Space has resulted in several appointments by the Mayor of New York City and he currently serves as a Director of the New York City Industrial Development Agency (NYCIDA) as well as a Member of the Build NYC Resource Corporation (Build NYC) for The New York City Economic Corporation.

    James has built a culture of service and philanthropy. He created the “Season of Giving” donating to various charities throughout the years. Recently James launched PreReal, Prendamano Real Estate a state-of-the-art new-age Real Estate Brokerage, a Technology company, an Investment fund, and one of a kind Real Estate Institute.

    Over his career, James’ team has closed over 1500 deals, leased more than 1 million square feet of commercial space, and has effectuated more than 1 billion dollars in transactional Real Estate.

    Timestamps:

    0:01 – Raising Private Money with Jay Conner

    0:21 – Today’s guest: James Prendamano

    3:00 – The Biggest Challenge That Leads To Using Private Money

    4:50 – How To Find Private Lenders

    7:53 – Will the Interest Rates Of Paying Private Lenders Also Go Up?

    9:09 – Begging For Mortgage vs. Offering An Opportunity

    11:34 – Profitable Deals By Raising & Using Private Money

    15:30 – Points To Consider When Planning To Start Raising Private Money

    17:53 – Jay’s Free Money Guide: https://www.JayConner.com/MoneyGuide

    18:43 – Sustainability: How To Make Sure You Will Survive The Chaotic Market

    23:15 – Get Your Money Lined Up!

    25:29 – Cash Is “Still” The King

    26:30 – To Be Successful, Educate Yourself.

    28:45 – Check out James Prendamano’s Podcast: https://www.PreReal.com

     

    Private Money Academy Conference:

    https://www.JaysLiveEvent.com

    Free Report:

    https://www.jayconner.com/MoneyReport

    Join the Private Money Academy: 

    https://www.JayConner.com/trial/

    Have you read Jay’s new book: Where to Get The Money Now?

    It is available FREE (all you pay is the shipping and handling) at

    https://www.JayConner.com/Book 

    What is Private Money? Real Estate Investing with Jay Conner

    https://www.JayConner.com/MoneyPodcast

    Jay Conner is a proven real estate investment leader. He maximizes creative methods to buy and sell properties with profits averaging $67,000 per deal without using his own money or credit.

    What is Real Estate Investing? Live Private Money Academy Conference

    https://youtu.be/QyeBbDOF4wo

    YouTube Channel

    https://www.youtube.com/c/RealEstateInvestingWithJayConner

    Apple Podcasts:

    https://podcasts.apple.com/us/podcast/private-money-academy-real-estate-investing-with-jay/id1377723034

    Facebook:

    https://www.facebook.com/jay.conner.marketing

    Over 1500 Profitable Deals On Raising Private Money with Jay Conner

    Jay Conner

    00:00:02

    Welcome to Raising Private Money. Another episode, an amazing episode. Today, I am Jay Conner, your host, also known as the Private Money Authority. And here on the show, we talk about private money. Can you believe that? Well, my guest today has got a lot of experience in raising millions and millions of dollars in private money. And boy does he have the credentials and the experience behind his name. First of all, my guest has been named one of the 50 most influential people by City and State Magazine, which is outta New York City. And just to give you a thumbnail of his experience, he has, he and his team, they’ve been involved and closed over 1500 deals. He and his team have leased out more than 1 million square feet of commercial space, and he’s been a part of more than 1 billion, and that’s with a b, more than a billion dollars in transactional real estate.

    Jay Conner

    00:01:04

    The types of real estate deals that he has done and does cover the gamut from residential units, multi-family, mixed buildings, retail, and office leasing, defaulted notes, and land leasing, you name it. He’s got the experience. And I tell you, he’s got quite a list of big names that he’s been a consultant to, which includes Goldman Sachs. Yes, my guess is consulted Goldman Sachs and some of his customers when it comes to retail leasing. He’s got the big names. His customer list includes companies such as Nike, Nordstrom Rack, Columbia Gap, Banana Republic, Brooks Brothers, Walgreens, and you name it. And recently he has launched a very, very successful podcast called Pre Real, and it’s already being listened to in over 60 countries. And with that, I’m so excited to have as my guest today on today’s show, James Pre Madon welcome James to the show. Had Ja James, that was our new little musical intro there on the show that I hadn’t heard until today.

    James Prendamano

    00:02:22

    That’s a heck of an intro, Jay. Wow. I’ve gotta live up to this now. Gosh.

    Jay Conner

    00:02:28

    Well, I guarantee you that you’re gonna want to go back and listen to this show just for the intro.

    Jay Conner

    00:02:37

    Well, James, you’ve got all kinds of experiences. We just, you know, talking about and, you know, you’ve got a lot of experience raising private money. And since this is now called the Raising Private Money show, let’s talk about private money, and then we’ll get into what your crystal ball says about this crazy chaotic market that we are in and what you see coming around the corner. First of all, let’s be clear, First of all when we say private money, we’re talking about doing business with individuals like you or me. We’re not talking about institutional money. So James, what got you into borrowing private money? How did, how did it all start?

    James Prendamano

    00:03:19

    Well, I, I would say necessity’s the mother of all invention, that, that’s a, a famous quote, right? So when, when you’re doing deals and you find yourself in a position where if, especially in the beginning, if you don’t have a, a proven track record and the climate and the markets are not just, just so, it’s tough sometimes to unlock that institutional money. So we found that when you have the right deals and you’ve got the right team and the experience lined up behind it, private money just became the natural place to go to, to get these things funded. So, you know, essentially it was out of a need to be candid.

    Jay Conner

    00:03:56

    Well, you know what, James, you and I have got the same exact experience the first six years that I was in business from 2003 to 2009. And my focus is pres single-family residential. I do commercials as well. I’ve done shopping centers, but the focus has been single-family houses. And I remember in January 2009, I had been in this business for six years, and I was using traditional institutional money banks, to fund my real estate deals, and I lost my line of credit. And like you just said, it was a necessity. I mean, I lost my line of credit and I had deals on the contract, and I just had to start asking my fellow real estate investors, How are you funding your deals? They told me about private money, and there we went. So when you first started using private money out of necessity, how did you go about locating people to be your private lenders?

    James Prendamano

    00:04:55

    So it’s interesting, we had the same experience back after the oh eighth crash. We prepared for it, we saw it coming, you know, on the real estate side, we typically see these things a year, a year and a half before they’re reported. So we knew it was coming, we understood what was happening in the market. I also lined up several lines of credit that were collateralized by real estate. Some of them were first positioned, and some of them were the second position, but they were great lines of credit, no balance, never used them because we were preparing for that day when we knew defaulted notes were going to be the rage. That was just the natural progression of what had to happen. And same, same experience, Jay, they, they shut our lines of credit off. Not much of an explanation other than it’s a top-down policy, which in retrospect, I guess I understood the mantra of the banks at the time.

    James Prendamano

    00:05:50

    They didn’t have much of a choice as painful as it was at the moment. So here we are and we’re, we’re looking to transact, we’re looking to, to take this next step in our careers and, and move a little bit into the equity side more while we were building the brokerage business. And what we found was through hard money lenders, believe it or not, that’s where we first started to make the connections on the private money side. We had done a number of deals with hard money. And after those deals get rolling and you start to build a bit of a relationship, and you get to the money behind them, the conduits or the brokers connecting you to the hard money, it was an opportunity for us to just build those relationships and, and talk about perhaps different pathways moving forward. So for us, it was again, the credit lines were shut and it was, we still had great business deals, deals that made all the sense in the world.

    James Prendamano

    00:06:46

    And after taking down, and a number of, of hard money deals, I mean, we’re talking 16 plus two, 18 plus four, you know, these were expensive, expensive deals. That’s how we initially met some of the investors and some of them we had in a book of business on the brokerage side, but we hadn’t explored the private money option. And, you know, the deals were still there. So we said, let’s, let’s just start opening the discussion here and, and start communicating and talking about opportunities that, that we have in front of us and see if there wasn’t a better way for us to do this than the hard money.

    Jay Conner

    00:07:23

    You just made an excellent point by mentioning the kind of interest rates and points that you were paying for hard money. I think you mentioned 16% interest and then you had points origination fees of either 2% or 4%. And just put that in contrast to private money and the kind of interest that we pay. You know, right now I pay my private lenders 8% in the first position, and 10% in the second position. And you know, one question that I’m getting in this market is, well, Jay, do you see interest rates going up as far as what you’re gonna be paying private lenders since all the rest of the interest rates are going up? And the answer is no. And here’s why. Private money, interest, and the amount that we pay is dependent on what we offer, right? So, you know, the traditional way, James, as you know, of borrowing money for real estate is you go to the, you know, tradition, you go to the institutional money, you go to the bank, you get on your hands and knees, and you put your hands underneath your chin and you say, Please gimme a mortgage.

    Jay Conner

    00:08:31

    Please gimme a mortgage. You know, please fund my deal. And you know, in this world of private money that you and I are talking about is we’re not chasing, we’re not begging, we’re not selling, we’re actually offering a mortgage. We’re not trying to talk anybody into giving us a mortgage. We’re actually offering a mortgage. You know, people ask me all the time, they say, Jay, how do you have millions and millions and millions of dollars of private money available to fund your deals? And you never ask for money? And the answer is very, very simple. And that is, I put on my teacher hat and I teach people, individuals what private money is, how they can get high rates to return, you know, safely and securely. So, James, I know you have experienced the same thing. I mean, it’s a 180-degree shift between begging for a mortgage versus what you’re offering an opportunity to people. What would your comment on

    James Prendamano

    00:09:24

    That? So it is, without a doubt, the end result is you, you do get to set terms, fair marketable terms. Of course, it has to be equitable for the investor. But what I think is critical here is understanding the realities that sometimes on the ground we don’t see quite clearly. And, by that I mean as a deal maker, oftentimes we’re chasing, right? We’re feeling like if I just had access to the capital if I just had access to the money, I know there’s a lot of young deal makers out there, and they could be young in age or young in their career that doesn’t quite understand that once you have the deal, if you have a solid business plan and you’ve got the experience and you have the deal, that’s the holy growl. It, it’s not the other way around. And it took me a decade and a half to understand that, we project our issues onto the situation, right?

    James Prendamano

    01:10:23

    We don’t have the capital, but we have the deal. Ooh, how, how are we gonna approach this? How are we gonna be able to unlock that capital? And when you’ve got the deal and you’ve got the experience and you have the sound business plan, you really can set terms of course within reason. And of course, they have to be equitable for both sides because we want these to be ongoing relationships, Jay, right? We don’t do this once with an investor and we’re done, most of us as we hit our stride, we do this over and over and over in recycling money, with the same investors time and time again. And for them, the challenge is finding those safe deals, finding a reliable deal maker that understands the markets and can shepherd their money through in the safest way possible. You know, which to me has always been and always will be real estate. So, it’s a matter of I think optics and perception and understanding that you are the asset. If you’ve got those deals and, and you, you, you know what you’re doing, obviously in the marketplace, you really can set the terms here and, and make a deal that works for both parties. The hard money, has a place, institutional money of course has a place, but the private money really is where, where it’s at.

    Jay Conner

    01:11:34

    James, what kind an impact as far as profit? In other words, what kind of profits have you made on deals because you had the private money and the relationships in place and you know, there’s a keyword right there? A synonym for private money is relationship money. Either relationship that you’ve already got in place or you know, you learn how to start growing your network so you have additional new relationships that you can nurture and start doing business with. But just what kind of an impact has private money had on your business?

    James Prendamano

    01:12:11

    It’s impossible to quantify candidly. You know, when, when you’re doing deals and you’re, you’re, you’re taking the hard money stuff and again, there’s a place for it. But when you’re, you’re performing your deal and you’re looking at 18 plus four, I think is the highest we ever paid. And I remember it was a, a savvy, savvy investor had said, Well, you know, the user is 24%. I’m doing you a favor here at 18 plus four, that’s a partner. You know that that’s almost a quarter of your deal that you’re paying out. And there are all sorts of guarantees and confessions of judgments and all sorts of ugly paperwork you sign when at least we were signing when we were taking those deals. So when you, you realize there’s this world of folks out there that don’t have an end to real estate, they don’t have the experience, they don’t understand deals the way we do.

    James Prendamano

    01:13:03

    It’s tough to put a value on that Jay. And I think that we sell ourselves short as deal makers far too often. And when you, you recognize that there is a massive amount of money on the sidelines, always good market, bad market, there are always folks looking for safe places to put their money that’s gonna outperform whatever fund or opportunity that they’re currently in. That’s generally just a few points. So it, it’s really the, it’s hard to, to put a dollar on it because it’s as big as your deals can be. We’ve done multi-multi million dollar shopping centers and we’ve done $150,000 homes. The percentages are where you win, right? The difference between the non-traditional lending sources we’re talking about, or private money and the ability to scale and continue to renew these lines and, and these opportunities as you go from deal to deal, it’s the, it’s as big as your bandwidth and your deal will allow,

    Jay Conner

    01:14:00

    You know, James, you just mentioned that, you know, we’re offering private lenders an opportunity and my question is, is, you know, where else can an individual that’s got investment capital or retirement funds or whatever, where else can they put their money safely and securely and get the kinds of rates returned that we pay ’em even at 8%? The reason I raise that question is the local bank right now, even with the increase in interest rates that we’ve seen, has been seeing this market now for some time, which is crazy anyway, right now, I just checked it last week, you know, every Thursday, USA Today newspaper publishes on the front page of the money section, the national average certificate of deposit yields that banks and credit unions are paying in the United States. And as of last Thursday’s publication, James, the average 12-month certificate of deposit yield in the local bank is 0.97%, less than 1% as to what the banks and credit unions are paying out. And you come along and, you know, ask, I mean, and you offer someone 8%, well my lands, that’s eight times more than they can get, you know, just by putting it in some kind of, you know, a traditional investment like that. James, what advice would you give to someone that’s, that’s a real estate investor? Maybe they’re new, maybe they have never raised private money and they’re looking to raise private money. Given your experience, how would you, and what advice would you give them on how to start?

    James Prendamano

    01:15:48

    Do you want my honest answer? Speak to Jay. Sure. I tell you know I’m five years in and I learned more in an hour with you than I have in quite some time, so I really enjoyed our conversation, but short of speaking to you, I would tell them that mindset, again, I don’t mean to harp on it, but I really think that it, it’s so important. There are some opportunities now as, as rates are rapidly increasing where you can go get three, three, and a half percent from your bank if you tie your money up, in different opportunities that they’re offering. But those opportunities are for a moment in time, it’s typically for a 10 or 11-month stretch and they’ll recast based on where rates are. This is a cycle, folks. It goes up and it goes down and it comes back up and it goes back down.

    James Prendamano

    01:16:37

    We forget that when we’re in it because the stakes are so high, I get that. But it’s important to keep an eye on tomorrow and understand what tomorrow’s gonna look like. And it’s important for your investors to keep an eye on that also. So if, if we start to get pushback from investors saying, Oh, I can go get, you know, three and a half or 4% in, in the bank and, and tie it up for 10 months, absolutely, God bless, go do it. But when you call me next time, you won’t be at the top of the list, right? This is something we’ve done through good markets and bad. It’s something that we’ve been blessed with and we’ve delivered on time and time again. And it’s, you know, building those relationships. Understand you are the value, and be fair in your, in your offerings to your private investors. Make sure that you’ve got a rock solid business plan. Make sure that, your fiduciary is in the right place that their money had damn well be as important if not more important than your money in any transaction. That’s the way we’ve always looked at it. We’ve been very conservative, and you can be conservative and do really, really well.

    Jay Conner

    01:17:42

    Well, James, I appreciate the shout-out on telling, telling them to talk to Jay if you wanna start out on private money. So let’s give away, a fantastic, valuable gift here. I’m so excited. I just finished writing my brand new private money guide, which is called Seven Reasons Why Private Money will Skyrocket your real estate business and help you build incredible wealth. This will get you on the fast track to private money and put you in a position very, very quickly where you don’t have to worry about missing out on any deals or opportunities because you didn’t have the funding. You can download this private money guide for free at www.JayConner.com/MoneyGuide. And that will get you on the fast track to private money.

    Jay Conner

    01:18:44

    James, I briefly mentioned it, but I want to dive into it with you now. There’s a lot of concern, there’s a lot of fear, there’s a lot of anxiety out in the marketplace right now, and rightfully so. I mean, we’ve got inflation at a 40-year high and that’s using the rates that the government has put out, which I do not believe. I think inflation is even much higher than what’s being published. You’ve got mortgage interest rates that have skyrocketed, and of course, I get it. I mean, one of the only ways they can control inflation is to slow down spending by raising interest rates. You got real estate values that have shot up 25% in one year and now this year it’s pulling back. What do you, where do you see this real estate market going, say through the rest of this year and right on into, 2023? Is there a concern? What do people do to prepare themselves in order to invest the wisest?

    James Prendamano

    01:19:58

    Yeah, so there, there are calls for concern. If you’re not prepared, If you are prepared, then this, this, where’s it viewing? This is the greatest buying opportunity of, our life. We think this is gonna be, a bigger opportunity than we saw through 2008, up to 2010, 2011, and even some of 12. But you’ve gotta be prepared, right? The key for us is sustainability, making sure that you can get to the other side. We started to caution clients a year and a half, two years ago, if you were going into all the rage was the multi-families then, right? How many doors did you have and how many deals were you getting invested in? And you know, I’ve never seen a performer that didn’t look good on first blush. And as you start to pour through these pro performers and you start to really take a deep dive, that’s where you can start to see some of the cracks and, and some of the weaknesses there.

    James Prendamano

    02:20:55

    The ability to secure debt at a fixed rate for a specified period of time that you believe will get you to the other side of the rainbow is the key for us. We believe this is a cycle. We, yes, this is gonna be one of the more difficult ones too, get through, but again, that breeds opportunity. And if you have access to capital and fixed rate debt for a significant amount of time, significant is 3, 4, 5 years, we believe that comfortably gets you to the other side of the rainbow, if you will. Man, this is, this is, this is it, this is the time that you should be doubling down. At least that’s what we’re doing. We’re doubling down on the opportunities here. When we spoke, on my show, Jay, I had said off the air before we started, I didn’t know if there was a better time in history to have you on the show because finding this alternative for financing is going to be everything.

    James Prendamano

    02:21:54

    The banks are going to continue to tighten up. We think the bigger banks are gonna sit on the sidelines for a bit. The small to midcap banks are gonna experience, a bit of pain as those deposits start to drop. Then, the covid money burned off. Those deposits start to drop in the banks, yet the banks still have that outstanding debt. And it’ll be interesting to see how they, they navigate when those notes come due, a lot of 1, 3, 5-year money was issued two and three years ago, that’s gonna put you dead smack in the middle of this thing. And you’re gonna be seeking ways to refi out even if you’re a performing note, even if you have a performing asset. You know, there was a period of time not too long ago when there was no debt. We were, we were talking to some syndicators about six months ago and they said, Well, the worst thing that happens is we don’t quite hit our numbers and you know, the rents aren’t quite where we think they’ll be and maybe we can’t pull as much equity out as we thought.

    James Prendamano

    02:22:50

    And I said, Guys, the no, the worst thing is you can’t get debt, institutional debt, right? You can’t get refinanced out. That’s the worst case. This offers an amazing opportunity to line those exits up and have the cash available so that you can replace them at a reasonable rate. You can continue to execute that business plan and get to the other side of the rainbow.

    Jay Conner

    02:23:15

    Yeah. James, you said just a moment ago, to prepare yourself. Well, the best way I know to prepare yourself for a huge landslide of being able to pick and choose which foreclosures you wanna buy is by getting the money lined up with private money. You know, I remember back in 2007, eight and nine when I lost my line, when I lost my lines of credit, you had all these foreclosures coming, and of course, this is a whole different scenario as to why all these foreclosures are now opening up this year. I mean, foreclosures year to date right now are 187% up above year to date last year. And so I remember the, my first year of losing my line of credit at the bank, James, I tripled my business. And how was it that I tripled my business when the banks shut down and were not loaning money?

    Jay Conner

    02:24:15

    It was because of the private money that I was able to line up and then I was able to pick and choose which deals it was that I wanted to do. That’s how we, our business by having access to the capital. And I can tell you quite frankly, having access to the capital is actually more important than the actual interest rate of the points that you’re gonna pay. But again, in this world of private money, it’s you that’s, that’s, you know, determining what rates you’re gonna pay by, you know, setting the rate, you set the rate you set the term. But yeah, as you just said, James, you know, in every market where there’s chaos, there is just as much opportunity, but you gotta prepare yourself. Right? And you also said a moment ago, James, you know, you may be having, you know, you had that three-year note or that five-year note and the banks may be called that due. Well, guess what? You can also use private money to refinance existing properties that you have in case they need to be refinanced. You’re not using private money just for purchases, but you’re also gonna use it, you know, for refinancing. Any other thoughts? Any other thoughts, James, on the market that we’re looking at?

    James Prendamano

    02:25:31

    No, just the cash is gonna be king. As you said, if, if you have access to the capital, the sellers of this short paper that is coming, as you noted, foreclosures are already up 187%. I think we have a long way to go, short of a massive pivot by the Fed. I know in London, we saw a bit of a pivot and it’ll be interesting how long the Fed can resist following suit there, which would just push this problem further down the line and compound it exponentially. But short of that, I think we’re in for a couple of years where if you have access to that cash, that’s what folks are gonna want to know. On the other side of the table that are short selling and, and writing this bad debt off is, can you pick it up? Do you have the cash? Do you have proof of funds? Can you close quickly? And if it’s yes, yes, yes, yes, you’re up to the top of the list, then you can pick and choose those deals.

    Jay Conner

    02:26:21

    I can’t think of a better reason why someone would get involved in private money right now. In order to get ready, James, I want to wrap up our final segment here on raising private money, Talking about your mindset. You have done some huge deals, you know, so there’s one, there’s one mindset for single-family houses and investing in those, there’s an entirely different mindset for doing commercial deals. Much, much bigger deals. If someone’s never done that or is having trouble getting their mind wrapped around doing that size of a deal, but wants to, how do you speak with someone on going from that 200, $300,000 single-family house to a multimillion-dollar commercial project?

    James Prendamano

    02:27:14

    So without a doubt, educate yourself. You know, there are so many tools available today that weren’t available just 20 years ago when we were doing it. You know, there’s a famous interview with Elon Musk and the interviewer asked, you know, how did you, you learn or how did you get into this, this place where you’re sending rockets up into space? And he had said that he, he learned watching YouTube and the interviewer chuckled and, and he was obviously there’s a lot more behind it than that, but he was pretty stoic in his, his response. There’s so much information available out there, take advantage of it. Go hustle, Put the grind in, and find a mentor. This, this community is amazing. If, if you reach out to 10 investors, chances are you’re gonna get two or three of ’em to sit down and have lunch or at least jump on zoom and help you out.

    James Prendamano

    02:28:05

    There’s a lot of good folks out there that wanna see, you know, the next run of people to get in the game. That’s the way it works. Pass that knowledge on. So I think that’s the single most important thing. Don’t be afraid, of making the leap because of the size of the transaction. Just make sure that you’re educated, make sure that you understand, and maybe for the first few you have someone in the deal that’s been here before that understands what’s around the corner, that understands how to build an as bulletproof of a model as you can to get to that other side of the rainbow. But that’s it. If you’ve done your homework, you’ve got a solid business plan and you’re gonna put the hustle in, there should be nothing that stops you.

    Jay Conner

    02:28:45

    James, you recently launched your podcast called Pre Real and I had the pleasure of being a guest on your podcast recently. Your website is www.PreReal.com. James, talk a moment about this podcast, what the focus is, and I mean, you’re already, you know, being heard in over 60 countries now. Why did you start the podcast and, and talk about it?

     

    James Prendamano

    02:29:18

    So for us, it was a couple of things. I was very uncomfortable doing this to be candid, terrible fear of speaking, hated to do the videos and hated to make the content. I had all this knowledge kind of rattling around up in here, but it was very difficult for me to articulate it and to get on a show. And when Coronavirus hit it, it just felt like the perfect opportunity for us to find a way to stay in touch with our customers, our clients, folks that we’ve done deals with for decades now. And it was a way for us to get some of the local folks on and get their message out about what was happening in the community. And, you know, we, we saw this as a personal challenge, but also a, a benefit for the community, and it just kind of took off from there.

    James Prendamano

    03:30:05

    Again, you know, you have all of the concerns. Who’s gonna come on my show? Nobody wants to talk to me. What am I gonna talk about? And if you just have a conversation about real estate, if you’re passionate about it, it’s easy. When I’m in my subject matter, Jay, I can, I can go like we’re doing now, right? So for me, it was a way to get out of my comfort zone and provide a conduit for folks in my community, to connect and get their message out during Covid. And it just took off from there because again, the community is, is amazing. Folks are so willing to help and, and so willing to participate and, and you know, we’ve got a, we’re booked out now for months because people just want to get their word out and their message out. And it was a great opportunity. It’s something that was really hard for me to do, but it, I could say at this point, it was the single most profound thing that I have done in my 25 years in the business.

    Jay Conner

    03:30:58

    Is www.PreReal.com the best way for someone to connect with you?

    James Prendamano

    03:31:03

    Yeah, I think just jump on, the website www.PreReal.com. All our information is on there and you can get in touch with me or anyone from the team.

    Jay Conner

    03:31:10

    That’s awesome. James, thank you so much for taking the time to come here and be on raising Private Money. What an inspiration you are a man. Thank you so much.

    James Prendamano

    03:31:20

    I appreciate you, Jay. Thank you.

    Jay Conner

    03:31:22

    All right, thank you. Well, there you have it my friend, another episode of Raising Private Money. And I need your help. I need you to think of someone that you could share this episode with that would really make a difference in their real estate investing career or their interest in real estate investing. What an amazing guest I’ve had today. So please share the episode with someone else. And if you’re watching on YouTube, be sure and click that bell so you don’t miss out on any other fantastic shows that we have. Be sure to follow us if you are on iTunes. We love the ratings and the reviews, so we look forward to having you join us right back here on the next episode of Raising Private Money.

  • How Jay Conner Raised $1Million Of Private Money Over Lunch! | Raising Private Money

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    How would you like to be able to raise not just a hundred thousand but one million of private money in a short period of one-hour luncheon?

    Impossible? No! Jay Conner is the underlying proof because that is exactly what he did.

    Jay raised $969,000 at just one private lender event! So if you want private money for your deals, stay tuned to the very end of this show.

    What You Will Learn At The End Of This Video:

    What Is A Private Money-Raising Event?

    How To Create A Warm Environment For Your Private Money-Raising Event.

    The Credibility Team You Need.

    How In The World Would People Lend You Money When You Have Never Done A Deal Before?

    How To Put Your Teacher Hat On! What Is The Real Deal In The World Of Private Money?

    Why You Should Use Private Money On Your Real Estate Deals?

    Plus, discover Jay Conner’s Free Money Guide: https://www.JayConner.com/MoneyGuide

    Timestamps:

    0:01 -Raising Private Money With Jay Conner.

    1:38 – How Jay Conner Raised $1 Million Of Private Money Over Lunch!

    6:54 – Create A Warm Environment For Your Private Money-Raising Event.

    8:50 – How To Pick The Best Private Lenders’ Event Place.

    11:00 – The Credibility Team You Need For Your Private Lender Event.

    14:46 – Who In The World Would Lend You Money If You Have Never Done A Deal Before?

    16:33 – How Do You Leverage A Relationship?

    19:21 – Jay’s Free Private Money Guide: https://www.JayConner.com/MoneyGuide

    20:34 – The Good Money Problem

    21:18 – Put Your Teacher Hat On!

    23:01 – The Private Money World

    25:17 – The Money Is In The Follow-Up

     

    Private Money Academy Conference:

    https://www.JaysLiveEvent.com

    Free Report:

    https://www.jayconner.com/MoneyReport

    Join the Private Money Academy: 

    https://www.JayConner.com/trial/

    Have you read Jay’s new book: Where to Get The Money Now?

    It is available FREE (all you pay is the shipping and handling) at

    https://www.JayConner.com/Book 

    What is Private Money? Real Estate Investing with Jay Conner

    https://www.JayConner.com/MoneyPodcast

    Jay Conner is a proven real estate investment leader. He maximizes creative methods to buy and sell properties with profits averaging $67,000 per deal without using his own money or credit.

    What is Real Estate Investing? Live Private Money Academy Conference

    https://youtu.be/QyeBbDOF4wo

    YouTube Channel

    https://www.youtube.com/c/RealEstateInvestingWithJayConner

    Apple Podcasts:

    https://podcasts.apple.com/us/podcast/private-money-academy-real-estate-investing-with-jay/id1377723034

    Facebook:

    https://www.facebook.com/jay.conner.marketing

    Listen to our Podcast:

    https://www.buzzsprout.com/2025961/episodes/11513078

     

    How Jay Conner Raised $1Million Of Private Money Over Lunch! | Raising Private Money

    Jay Conner

    00:00:01

    How would you like to be able to raise private money? I’m talking about right at $1 million of private money in a short one-hour luncheon. Well, that’s exactly what I did. I raised $969,000 at just one private lender luncheon. Well, my guest in this episode is a very good friend of mine who’s raised three and a half million dollars of private money herself. My guest is Crystal Baker and in this episode, we are reversing the roles. That’s right. Crystal is actually gonna be interviewing me as to how exactly you two can get a lot of private money very quickly and very easily. So if you want private money for your deals, stay tuned to the very end of this show. Let’s get started right now.

    Crystal Baker

    00:01:23

    Well, I’m super excited cuz I have the unique opportunity to actually get to interview you, Jay. And so thank you for having me and I hope that we can share some really great information with all of your guests. The question we were asked is, cuz I, there’s word out there that you raised 969,000 at one time. How did you do that?

    Jay Conner

    00:01:47

    Well, you know, Crystal, and of course, you very well know because you’ve raised millions in private money yourself for your real estate business like myself, there are so many ways to attract private money. Of course, one way we don’t do it is by trying to pitch somebody on a deal in a fight. I’ve never pitched a deal right in my life. So what do we do? We put on our teacher hat, right? And we teach people. So how did I raise $969,000? It was at a private money luncheon. A private money luncheon and wanting the world is a private money luncheon. Well, a private money luncheon is where you invite people to this luncheon, you have a set menu, they’re not off, they’re not, you know, ordering off the menu and all that. And the purpose of having them there is to teach them about private money, and private lending, and to teach ’em a little bit about self-directed IRAs and how they can use their retirement accounts to also be a private lender. So the event is just wonderful. I mean, what a great way to leverage your time. Takes the same amount of time to teach one person about private money and how it works and what your private, you know, the lending program is and that type of thing. Versus, you know, having maybe 20 people that you’re teaching. So it’s a great way to leverage your time, raise a lot of private money very, very quickly, and have it in a very, very fun environment.

    Crystal Baker

    00:03:19

    Awesome.  and you know, it’s really interesting because one of the questions that we were given, and so I would wanna touch base about this, is they were asking us, well, you know, is it only lunch? So you’d mentioned a fun environment and so I would wanna share that we’ve actually had, through the teaching of all of your students, the opportunities for them to have events of different kinds. So it’s not only lunch, right? You can do some other

    Jay Conner

    00:03:47

    Things. Yeah, I mean, you know, when I started out years ago, I mean I,  started using private money all the way back to 2009, 2003 to 2009. I was using the local banks, but the world of private money is like changed and transformed my real estate investing business in 2009 and since then got 44 private lenders now funding our deals. But you know, I had in my mind for a few years that it was a luncheon to do it. Well, you know, some of the students that you and I coach started saying, Well hey, can’t we do this event at, you know, different times or different venues or different places? And so, wow, our students came up with some just amazing ideas and they’ve been so successful at it. Some of them, you know, have evening, like, you know, get off of work on the way home.

    Jay Conner

    00:04:42

    They’ll, you know, they’ll have like a reception, have some, you know, finger food, et cetera. We’ve had some other ones actually host the event in the evening after people get off work at an actual house that they have just finished renovating. And so they’ll have, you know, pick up snacks and et cetera and drinks right there at the house. So, you know, it, it just isn’t limited, you know, to a luncheon. I don’t think I’ve heard of anybody doing it at breakfast though. I haven’t heard that, but have you heard of any other venues or, or types of places where they have had it?

    Crystal Baker

    00:05:22

    So, you know, it’s interesting you bring that up. We’ve had people that have leveraged and it’s about the relationship you have with your potential private lenders. So know your audience. So we’ve had people as you said, do happy hours. We’ve had people do them at breweries, and restaurants catered at the fellowship hall at the church. We’ve had people that have used buildings that are part of the home. So like community building. We’ve had people that brought it into their own homes and have done like desserts. So there are a plethora of different places where you could do something like this. It’s just really, in my personal opinion, it’s about knowing your audience and where they would feel the most comfortable and it would build the most confidence.

    Jay Conner

    00:06:06

    Yeah, well and you make a good point there. I mean, you want it fun, you want it relaxed, and that’s the best environment to have. I mean, and of course, you know, birds of the same feather flock together. Some of the people there that you have are gonna know other people, right? It’s not like they’re gonna be walking into a cold environment. I mean, after all, you know, if you have some private lenders already, you wanna have two or three of those private lenders at your event and there’s a good chance those private lenders are gonna know each other, right?

    Crystal Baker

    00:06:42

    That’s right. Absolutely. And so you wanna make it an inviting environment as well. Like you just said, birds and feathers flock together. So you want them to have the opportunity to interact with each other.

    Jay Conner

    00:06:52

    Absolutely.

    Crystal Baker

    00:06:53

    Yeah. So what does that look like when they show up? What’s what you said, you know, we like to have kind of a fun environment. Do you just jump right in and start having, doing your presentation? What, what, how does this look like in terms of setup?

    Jay Conner

    00:07:09

    Yeah, well we definitely want to have what I call a warmup period. You know, a meet and greet, you know, have some snacks that they can go ahead and, and you know, start enjoying right away. So typically, you know, we’ll spend the first 15 minutes, 20 minutes or so of just people arriving. You know, you always have, you know, one or two or three that’s not right there, you know, at the, at the top of the hour when you begin it. Particularly if you’re gonna be having the event, you know, at the end of the day. And so, you know, a little warm-up, you know, shake hands, you know, and when you are hosting a private lender event, well you need to have on your host hat and what does a host do? The job of the host is to make everyone feel welcome and make everyone you know, feel comfortable. So obviously you as the host, you’re gonna be welcoming people as they come in and you want to be introducing people to other people so that they can be starting conversations with each other during that networking period right up front.

    Crystal Baker

    00:08:19

    Absolutely. And I think you just, you know, you made a key point. Oftentimes I find that people forget that that is your responsibility, that you wanna warm up the audience with one another as well, doing those introductions, being there, to meet and greet. So you don’t wanna be off ready to prepare to, you know, present a PowerPoint or be off on your own when you should be really interacting with your guests.

    Jay Conner

    00:08:43

    Absolutely. Now as I said, the job is to make them feel welcome, make them feel comfortable.

    Crystal Baker

    00:08:50

    So, so I, I just wanna unpack just a touch and only for just a moment. We’ve talked about different types of places where you could have the event. What are your key recommendations about assuring that you’ve picked the right place for the event? Aside from what I commented, you know, knowing your audience.

    Jay Conner

    00:09:07

    Well, you know, if you’re gonna have it at a restaurant, I don’t really recommend having that in the, in the back of Denny’s restaurant. I’m probably not gonna want to do it at and, and, and, and look, I love Denny’s, right? I nothing against Denny’s, but I want to have it at a location, particularly if it’s gonna be a restaurant at one of the nicer places that, that, you know, I could afford to have the people because you know, you wanna put you be the best foot forward and you know, let them know that you are really trying to provide something of value. Obviously, the people you invite are not gonna be, I mean if it’s at a restaurant and it’s a luncheon, they’re not gonna be paying for their own food. You are going to, you know, as the host that’s teaching people about private money and self-directed IRAs, you’re gonna be providing the meal.

    Jay Conner

    00:09:58

    So you know, if it’s at one of your houses that you have renovated and you wanna show that off, what a great place, you know, to have your general contractor, you know, at that. But if it’s gonna be at a restaurant, put your best foot forward. For myself, when Carol Joy and I have a private lender luncheon, we have it over at the Dunes Club, which is right on the oceanfront. It’s a private club and so, you know, it gives that kind of exclusivity. However, you know, you may not be a member, of a private club, good chance maybe you aren’t. Well, have it at a nice hotel, a nice rose, a nice resort, the best setting that you can come up with.

    Crystal Baker

    01:10:36

    Absolutely. And we do love the Dunes Club, it’s lovely. But that being said, that does set a high precedent. But like you said, if it’s a location where one obviously speaks to the best that you can, you know, the most that you can afford to do it, but also is a private location where you’re not gonna be interrupted a lot going on or there’s all that background noise or activity so people can actually be engaged with you. So you’ve mentioned a couple of things about people that you might want to invite. So I heard you say private current private lender and I heard you mention contractors. So who should you invite to come to your private lender luncheon or event? Yeah,

    Jay Conner

    01:11:17

    What I do is, you know, I want to have as much credibility, I wanna have as much proof as I can at the event that would, these people would, you know, give me credibility. Well, who in the world would that be? Well, first of all, I want to show my attendees that, you know, I’ve got a real team put together. Well, who’s the team? Who’s on the team? Well my, on my team is my realtor that, you know, pulls all my comps for me, lists my houses for me, finds deals for me. So my realtor’s gonna be there, there. I’m also gonna have my real estate attorney. Now if your attorney doesn’t give you enough credibility, then well you need to change your attorney. But my real estate attorney is gonna be there, my CPA is gonna be there and I may have some of my team members, you know, if you have an acquisitionist, you might want your acquisition there.

    Jay Conner

    01:12:15

    You know, general contractors as I mentioned before, are current private lenders if you have any. And you know, just by having those people there, when I start the presentation after everyone has assembled and you know, we’ve had the warmup period, you know, for 20 minutes or so, one of the first things I’m gonna do up front before I actually start teaching the private lending program, how people can earn high rates of returns safely and securely, talking about self-directed IRAs, I’m going to introduce my guests that are on my team. Well, I can assure you if you have any current private lenders there after the event, the new potential private lenders that you have invited, they’re gonna wanna talk right to your current private lenders. So having that team of, I call it your credibility team that shows people that you really are in business and you’re doing this thing is so important.

    Jay Conner

    01:13:12

    I don’t wanna invite just potential private lenders. I want them to be able to interact with, you know, my team members, and here are the people that you want to, you know, back to being a host and having on your host hat, here are the people that I want to introduce people too, as people are coming in, I want to have my team members right up there with me. In fact, I wanna have my team members there maybe 10 minutes early before we’ve invited everybody else so that add my real estate attorney to my realtor, my CPA, my general contractor, etcetera. And what a great way to start, you know, that warmup period by introducing the potential private lenders that you’ve invited there to your team members.

    Crystal Baker

    01:14:02

    Absolutely. And you know, you make such a good point and I really appreciate your sharing that with everyone. You, you, you have to build credibility when you’re in spaces, right? And people wanna work with people that they know and trust. It’s much easier to know and trust you when you are already showing them this whole team of people that work side by side with you and, especially like you said, here’s your attorney right there so they know that you’re not just some kind of fly by night person who’s just off doing business in whatever way they, you know, willy nilly, whatever you wanna do. You’ve got, an actual attorney right there that’s showing, hey, this guy’s legit. He does, you know, he does a decent, solid business. So that’s awesome. And, so we were asked a really great question by one of the individuals that attends your platform as part of your platform for teaching. And they said, Well how does someone that has no experience come off as credible? How do they show competence? So what would you recommend they do if they don’t already have a history of investing?

    Jay Conner

    01:15:08

    Yeah, so there are a couple of ways. Both ways are what I call leveraging a relationship, right? So if someone’s brand new, and you’re right Crystal, we get this question all the time. Who in the world is gonna loan me money if I’ve never done a deal before? Well, first of all, let me give you that, the answer to that and then we’ll talk back to your question Crystal. So here is what I call a writer downer. The reason someone will loan you money and you’ve never done a deal before is because if you as the borrower do not pay them, the property pays them. Now, what in the world do I mean by that? As you see we don’t borrow unsecured funds. Now we can, nothing wrong with it, it’s legal, but that’s not the way we do business with our private lenders. When we borrow funds for our deals, we collateralize, here’s what we call collateralizing the note, which means the private lender, the individual, of course, to make sure you understand what we’re talking about here.

    Jay Conner

    01:16:14

    This is all about doing business with human beings, individuals, and other people. This is nothing about institutional money or hard money. This is not about hard money lending. This is all doing business with individuals. So when you’re doing business with them, we want to back their note with the real estate that we’re buying. So how do you leverage a relationship? Well, if you’re working with someone, say like me and you know, we are in business together, whatever, then you can leverage our relationship. You know you can say, somebody says, Well how many deals have you done? Well, you can honestly answer that question. Well, and my business partner Jay Connor or whoever it is, we’ve rehabbed or he’s rehabbed over 450 houses, right? If you’re doing this, you can join a venture with someone right there in your local area. And what I mean by that is, you know, one thing you should be a member of is your local r your real estate investing association.

    Jay Conner

    01:17:18

    Get involved in your local real estate investing association. Volunteer, right? Well when you are networking with people at your local R and you learn that someone has been, you know, doing deals well, you can offer to joint venture with them by saying, You know what? I know how to raise private money. Would you mind us joint venturing on a deal? And what I can bring to the table is the money and the funding. In fact, Crystal, you know, we have a student and his wife Eric and Erica, they just bought an apartment complex on a joint venture because they had learned from us how to raise private money. So leveraging your relationship with someone else if you’re new that is experienced is a great way to have immediate credibility just by talking about them being your business partner.

    Crystal Baker

    01:18:14

    Yeah, absolutely. And so I wanna point out a couple of key things that you said and one is that we collateralize these notes, right? So you’re not just borrowing private money and saying, you know, Sure, we’ll, we’ll get it back to you. You’re actually giving them an equity cushion by collateralizing it to the property. So that is one key thing and certainly differentiates the way that you teach the program vice a lot of other people that are out there that are working in private money. And so that gives you a lot of credibility from the very get-go. And then on top of that, as you said, you can leverage these relationships. So when you are working with someone like yourself and we’re, when you have coaching students, they have that, that right to say, Hey, I’m in partnership with you. So they can, and I tell ’em when I’m working that one-on-one coaching them, I explain to them that, you know, they have the great opportunity since they work with you, that they do have that relationship. They can call us at a moment’s notice, and they can ask you for help. So it isn’t like they’re out on their own and that, that that’s not true. So it’s really leveraging that relationship.

    Jay Conner

    01:19:20

    You’re right Crystal, I tell you, I know, you know, but someone listening may not know I’m so excited about this private money guide that I recently finished writing and I wanna give it away for free. And this private money guide will put you on the fast track to getting funding for your deals and never miss out on a deal, just like I haven’t. And like Crystal hasn’t for you know, a long, long time. And the name of this guy, you can download it for free. The name of this private money guide is Seven Reasons Why Private Money will Skyrocket your real estate business and help you build incredible Wealth. This will get you started on the fast track to getting private money and funding for your deals. And listen, if you’ve never raised private money or you have raised some, you want to get this private money guide, you can download it for free at www.JayConner.com/MoneyGuide. That’s all one word, money guide. Again that’s www.jconjaycnner.com/money guide. And you know, Crystal, we’ve been working together for a number of years just for the fun of it. Share with our listeners how much private money have you raised.

    Crystal Baker

    02:20:44

    I have a little over 3 million in private money at this time.

    Jay Conner

    02:20:48

    Yeah. And are you having the same trouble? I am. And that is, you got more money available to you. You can use

    Crystal Baker

    02:20:58

    All, it’s really skyrocketed in comparison to before we have people seeking us out.

    Jay Conner

    02:21:06

    Yeah, and you know, and the deal is as you and I have talked about time and time again, you know, none of this is chasing, none of this is begging, none of this is selling. It’s all about putting your teacher hat on. What do I mean by that Crystal? When I say put your teacher hat on?

    Crystal Baker

    02:21:25

    So you have really crafted a unique approach and that is you are teaching people how they can invest their funds at very high rates of return safely and securely, typically tax-free. I may have practiced that a time or two, not for this podcast, but for an introduction. But the truth of the matter is that all of the materials are teaching materials. So it’s looking for that opportunity to truly teach somebody what options are available to them that they don’t previously know. Most of the general public has no idea that this is a possibility. And so until you or someone that you’ve taught teaches them, they will not know. So rather than going to someone and saying, Hey, I’ve got this deal or I need this money, it has nothing to do with that. You’re just showing them a possibility teaching them about what’s available that they would never know and then they have the opportunity to opt-in and say, Oh my goodness, that would be, that’s something that looks like it would be good for me. Because who couldn’t benefit from investing their funds and making that kind of money?

    Jay Conner

    02:22:26

    Exactly. And you know, someone may be asking the question to themselves, well how do I learn what to teach ’em at this event? What is the private lending program? Well again, downloading the private money guide that I just told you all about, will get you started. So you know, we have like a 20-point checklist teaching people what the program is and we do this at the events and you would want to use it as well if you’re just visiting one-on-one with someone or you’re a networking event. But you know what interest rate, you know, do we pay? And by the way, that’s another big thing right there, isn’t it Crystal? I mean we get to make the rules, we get to make the rules in this water, private money. The private lender’s not setting the interest rate, they’re not setting the term.

    Jay Conner

    02:23:13

    It’s like 180 degrees in Kentucky, they call it a 360. You went too far. If you went 360, it’s a 180-degree turn from borrowing money from the banks. Because when you borrow money from the banks or hard money lenders or brokers, they’re making the rules, they’re setting the interest rate, they’re setting what’s the maximum loan to value. But in this world of private money, we as the borrower teaching other people, set the whole program, right? We even have a way for them to get their money back in case of an emergency prior to the term come and do. So, you know, it took me a little bit of time to get that whole concept wrapped around my head. I mean, we never bring any of our own money to the closing table. It’s like it’s all really private money and is all a no-down payment transaction. Meaning it’s not of our own money that we are bringing to the table to, you know, purchase the property. The private money lender is funding all of it. And Crystal, don’t we always bring home a big check when we buy? How does that work?

    Crystal Baker

    02:24:16

    I was, and it was funny you were saying that cuz that’s exactly what was running through my mind at that moment we always borrow more than we need for the transaction. And the reason we do that is not because we just wanna borrow all this excess money and it’s not such a good idea or that we’re leveraging the client, we’re just still staying within the parameters that protect the client. But it makes sure that we have money to get our rehab done, to pay for caring costs, and whatever else you might need to do with it. So you’re leveraging the property and the equity in the property to borrow more and actually get that money that’s excess cash to close.

    Jay Conner

    02:24:52

    I love it. Back to you Chris. So you’re the one with questions today.

    Crystal Baker

    02:24:55

    Yeah, absolutely. I wanna say one thing. I love that you share the private money guide and that it’s free to people because one of the things that I love about you is you’re always about giving back. So make sure that everybody’s watching, I just wanna share with them, please make sure that you take advantage of that because that’s really what Jay’s about. He has a servant’s heart, he’s giving back. So I love that you’re doing that for them. So I wanted to ask you at least one more question. I’m not sure how much more time we have, so, but one more key question I wanna kind of dig down into that we were asked and that was, well what in the world happens after this private lender event? So you, you know that you got there, you opened it up, you had some interaction, you got ’em all warmed up, and then we know that you presented your private lending program to them. But what happens when it’s over?

    Jay Conner

    02:25:44

    Well, here’s a writer’s downer. Have you ever heard me say the money is in the follow-up? The money’s in the follow-up. So what happens after the event? Well, first of all, this is all about positioning. So these people that were invited or are invited to your event, you’re asking them for their help that’s upfront. You’re asking them for their help as far as, hey, I need you to help me have a successful event by attending. And you know, Crystal, have you not heard more than once? Our students will have an event planner. The student will call up and invite people and they’ll say, Well I’m really not interested in that and you know, I don’t want to eat your food for free. And you know, I’ve heard, I’ve heard at least one student say, Well hey, I know you’re not interested, that’s fine, but I need your help. I need you to show up. So this is successful. And they do, don’t they Crystal?

    Crystal Baker

    02:26:41

    They do. Well, people wanna help other people and you teach this and there’s actually a study out there that was done that says, people who help other people actually like those people more. So if you’re not asking to do something complicated, you’re feeding these people. That’s not complicated. You’re giving back. So absolutely people will show up and then amazingly enough turns out, once they hear the information, they’re interested. Right, Jay?

    Jay Conner

    02:27:10

    Exactly. I, I mean, I’ve heard, you know, I’ve heard students say this time and time again, I’m thinking of one in particular that, you know, she actually said, Look, I need your help. I need you to come anyway. And she ended up being, you know, a private lender, you know, after the event. So what happens after the event? Well, I’m, we’re gonna call ’em up. We’re gonna thank ’em for attending the event, thank ’em for, you know, helping you out by coming to the private money event. Ask for their feedback as far as, well, can you give me some advice on how I could have made the event better? Right? And you know, I’m thinking, of one particular student of ours, Crystal, that says when they do the follow-up, they don’t even ask them if they’re interested. The attendees are automatically going to tell you if they’re interested or not after you’ve thanked them for coming and asked them for their feedback. Right, Crystal?

    Crystal Baker

    02:28:06

    Absolutely. Because this is a great opportunity for them. So if they already have that warm connection, you’re not making them come find you. You’re reaching out and saying hi. You know, how did it go? What’d you think? This opens the door for them to just share where it is that they are. Oh my goodness, I’m really interested in that. How do I get involved?

    Jay Conner

    02:28:27

    Exactly. Exactly. So yeah, I mean the private money event, is a great way to leverage your time. I’ve raised, you know, almost a million dollars in private money just doing one of these events. And so I just can’t encourage you enough to have your own private money event just like Crystal, just like myself, just like you know, our other students have all across the nation. And again, how are you gonna do that? Where are you gonna get started by downloading the private money guide at www.JayConner.com/MoneyGuide And I’ll get you started. Crystal, how fun has this been for somebody else to ask me questions, let’s meet instead of me doing all the interviewing, thank you for joining me, Crystal.

    Crystal Baker

    02:29:12

    My pleasure. Thank you for letting me pick your brain.

    Jay Conner

    02:29:16

    Absolutely. Well, there you have it, my friend. Thank you for tuning in and joining us here on Raising Private Money. And guess what? I need your help. Yes, I need your help. So how can you help me? Well, first of all, I really appreciate your liking, sharing, and subscribing. If you happen to be watching on YouTube, be sure and click that bell so you don’t miss out on any notifications of the upcoming Raising Private Money podcast. And in addition to liking and sharing and subscribing, how else can you help me? Think of one person, a family member, a friend that you believe, a fellow real estate investor that could really take advantage and have value in listening to this episode. Share this episode and I will appreciate you so much. So that wraps up another episode of Raising Private Money. I’m Jay Conner, The Private Money Authority, wishing you all the best here’s to taking your business to the next level and we’ll see you right here on the next Raising Private Money.

  • How Jim Zaspel Raised $1 Million Of Private Money In 30 Days | Raising Private Money

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    Private money is so easy to attract for your real estate deals when you know where to find it and what to say to the private lenders.

    In today’s episode of Raising Private Money with Jay Conner, Jay is joined by his dear friend Jim Zaspel. Jim shared all his secrets about where he finds his private lenders, what he says to the private lenders and how it is that his private lenders always chase him to fund his deals instead of him chasing the lenders.

    Plus, discover how Jim has raised over a total of 15 million in private money! And just last month alone, he raised $995,000 of private money.

    Timestamps:

    0:01 -Raising Private Money With Jay Conner

    0:23 – Today’s Guest: Jim Zaspel

    1:36 – How Jim Zaspel Raised $1 Million Of Private Money In One Month

    5:09 – Private Lender Has More Money Than They Tell You

    6:54 – What Is Substitutions Of Collateral?

    8:46 – How To Get More Money From Existing Private Lenders

    12:11 – How To Start A Conversation With A Potential Private Lender

    15:43 – The Indirect Method

    19:28 – Jay’s Favorite 3-Word Question

    21:57 – Jim Zaspel’s Lakehouse Deal

    30:39 – Importance Of Listing Your Goals

    32:47 – Jay’s Free Private Money Guide: https://www.JayConner.com/MoneyGuide

    33:35 – Why Most Investors Never Heard About Private Money

    38:19 – Jim Zaspel’s Real Estate Deals Per Year

    39:41 – Jim Zaspel’s Parting Comments: Embrace Fear. Find The Thing That You Are Afraid Of Doing And Do It. You Will Realize How Amazing Life Gets When You Deal With The Hard Things First.

    40:55 -Connect with Jim Zaspel: www.Facebook.com/JimZaspel or call/text: 267-577-1072

     

     

    Private Money Academy Conference:

    https://www.JaysLiveEvent.com

    Free Report:

    https://www.jayconner.com/MoneyReport

    Join the Private Money Academy: 

    https://www.JayConner.com/trial/

    Have you read Jay’s new book: Where to Get The Money Now?

    It is available FREE (all you pay is the shipping and handling) at

    https://www.JayConner.com/Book 

    What is Private Money? Real Estate Investing with Jay Conner

    https://www.JayConner.com/MoneyPodcast

    Jay Conner is a proven real estate investment leader. He maximizes creative methods to buy and sell properties with profits averaging $67,000 per deal without using his own money or credit.

    What is Real Estate Investing? Live Private Money Academy Conference

    https://youtu.be/QyeBbDOF4wo

    YouTube Channel

    https://www.youtube.com/c/RealEstateInvestingWithJayConner

    Apple Podcasts:

    https://podcasts.apple.com/us/podcast/private-money-academy-real-estate-investing-with-jay/id1377723034

    Facebook:

    https://www.facebook.com/jay.conner.marketing

    Listen to our Podcast:

    https://www.buzzsprout.com/2025961/episodes/11484215

    How Jim Zaspel Raised $1 Million Of Private Money In 30 Days | Raising Private Money

    Jay Conner

    00:00:01

    Private money is so easy to attract for your real estate deals when you know where to find it and what to say to the private lenders. Well, my guest in this episode is a dear friend of mine all the way back in 2009. We met at a real estate investing conference, and we’ve been best of friends ever since. Well, my guest, has raised over 15 million in private money. And just last month alone, he raised $995,000 in new private money all in just one month. Well, my guest is Jim Zaspell. In this episode, Jim is going to share where he finds his private lenders, what he says to the private lenders and how it is that his private lenders always chase him to fund his deals instead of him chasing the lenders. So if you want to hear how you can have private money chasing you, don’t miss a second of this episode. Let’s dive in right now.

    Jay Conner

    00:01:34

    Well, Jim, how in the world did you raise a million dollars in private money? Just last month. 

    Jim Zaspel

    00:01:40

    Jay, I’m super excited to be here. Thanks again for having me here today. Super. I’ve learned so much from you over the years on how to raise private money. And at any given time, we have a commute, 15 and 20 million of private money deployed private or sometimes hard money deployed on deals. But, you know, I woke up one day, I was like, I wanna, I, I need some more private money. I got a bunch of deals closing. And so I think the first step was I decided to right, starts the intentionality, and then I reached out to some folks who I knew might have money. I have reached out to some folks who had already left my money and got more money from them. Right. And then I asked for referrals, right? And so when I referred in his sister, another one referred in a friend, and another one doubled his investment. Then I got a couple of new investors as well. So one decided to, and next, I started picking up the phone and dialing and using your approach

    Jay Conner

    00:02:30

    Now. Well, thank you for the kind words, by the way. So you said you reached out to these folks. So first of all, when you say folks, folks, in fact, that sounds like South Southern talk there, but you said you reached out to these folks raising this million dollars in private money. So it sounds like you weren’t reaching out to banks, institutions, or hard money lenders for this million dollars. These were like people, right?

    Jim Zaspel

    00:02:58

    Individuals.

    Jay Conner

    00:03:00

    Had they already loaned you money before or were they new lenders or a mix?

    Jim Zaspel

    00:03:05

    So, Gina, it was brand new. She was the sister of one of my existing private lenders. Carrie. He doubled his investment more than doubled his investment. So he, he did, he did one deal with me, and then I called him, said, Listen, do you wanna reinvest? It was such an awkward conversation, actually. So he’s a real, he owns a local business. He’s a real straight to the point kind of guy. And I called the day after he got his money back from his first deal with me, said, Hey, you know, Carrie’s wanted to, you know, thank you for doing business with this was all that you expected and more, Well, it was, it was about what I expected. Like okay, I told myself by surprise. I said, Great. He said, Well, you know, I, you know, appreciated the opportunity to do business with you. Would, would you like to do business again? He said, All right, like that, these are like, I’m telling you, this is exactly what he said. Then I said, Great. I said, Did you wanna keep it outta a similar amount, or did you, did he invested like $140,000 the first time I said, Or did you wanna do more? He said, Well, between two and three. I said, All right, sounds good. Two and 300,000, not two or 3 million. Right? Right. Said

    Jim Zaspel

    00:04:08

    I said All sounds good. So,

    Jay Conner

    00:04:10

    So, he was at 140,000 and now he is coming up to 200 or 300,000.

    Jim Zaspel

    00:04:15

    Correct. And so I sent him two deals, the sum of which was $330,000. And he invested in both of those deals. So he doubled his investments. So I guess, I don’t know what is that another 190? Right? And then Gina was the sister, or still is the sister of one of my existing private lenders. This is the guy I’ve known. The guy who referred her in, her brother, brother-in-law actually Don, for like 10 years. Right. He’s a home inspector in the area, and I knew him and, he’s one of my smaller private lenders. He’s a great guy. And we do a dealer two at a time consistently. And then another guy used to work for me, actually part-time like six years ago. You probably actually know him. I, I’ll give you his name offline. But yeah, so it was, I reached out to individuals going through my cell phone, right? And then that either asking for referrals or asking folks, you know, if they knew somebody who was interested or if they’d like some information.

    Jay Conner

    00:05:09

    You know, Jim, what you just shared reminds me of a couple of lessons that I’ve learned over the years since raising money in 2009 is actually when you and I started. But one thing your story just reminds me of is, first of all, every private lender that I’ve done business with, and I’ve got 44 of ’em now investing in our business and loaning this money, every one of them has got more money than they tell you initially that they have always, always, I think you’ll agree with that, right? 

    Jim Zaspel

    00:05:46

    A hundred percent.

    Jay Conner

    00:05:47

    And the second lesson that comes to my mind from your story is a close cousin to what you just shared. And that is, here is a tip as to how I easily, effortlessly, not always, but a lot of the times, get more private money pledged to me to use from my existing private lenders. And it’s a very easy thing. So here’s the way it works for me. I’ll have private money funding a deal, and I’ll go to sell it. I’ll cash out. Now, I do a lot of substitutions of collateral. Do you do substitutions of collateral with your lenders?

    Jim Zaspel

    00:06:28

    We usually give at least three months of interest. Sometimes four every once in a while, six months, depends on, I don’t know, whatever variety of factors. Every time I do that, I pay six months of interest in four months. I’m like, I should just be doing substitution collateral. Like Jay, I don’t,

    Jay Conner

    00:06:52

    Well, so, so just to make sure we’re on the same page, tell me and my listener what is a substitution of collateral and then I’ll get back to, my tip about how to always get, not always, but a lot of the times get more private money from your existing lenders.

    Jim Zaspel

    00:07:08

    Sure. So you gotta, with the private line, there’s like, you know, basically three things involved, right? You’ve got a deed, you’ve got a promissory note, and you’ve got either a deed, trust, or mortgage, right? So it’s three things. And you, the deed, which is the house, you got the promissory note, the promise to pay for the house, right? And then you got the deed of trust, the mortgage in between that connects the two, right? And as the deed of trust or the mortgage puts the house up as collateral, once you get a buyer lined up for the underlying asset, the house, the deed, right? And I say, Listen, we’re gonna sell this, and how about we put your mortgage or your need of trust onto a different asset, different deed, or against a different property? Did I, did I explain that? Well?

    Jay Conner

    00:07:45

    Well, yeah. I mean, you know, as you did, another way to say it is that substitution of collateral is exactly what it sounds like. So like you just said, I’m not borrowing, I don’t think you do. I always collateralize the notes. I don’t borrow unsecured money even though we can legally, So I always give the lender, the private lender, I always give them a deed of trust or mortgage that backs that note, that backs that money that’s loaning to me. So let’s say I go to sell a house and I wanna do a substitution of collateral. Well, what are we gonna do? We’re gonna substitute the collateral. I’ve got that note that I wanna keep in play with that lender and not pay them off. So as long as I’ve got another property that can collateralize that note or that money that they’ve loaned to me, then I keep the note going.

    Jay Conner

    00:08:34

    I keep, you know, they keep earning, they keep earning their money, and then I just back that note with different property in order to keep them secure, right? So do a lot of that. So back to my tip that started a moment ago, and that is how do you, how can you get more private money from existing private lenders? And here it is in a nutshell, I’ll go to pay ’em off. If I’m not substituting the collateral, I’ll go to pay ’em off because I’m, I’ve sold the property, and now that that private money is paid back to the individual, to the lender, and I call ’em up and I say, Hey, let’s say, Jim, you’re my private. I say, Hey Jim, I’m, I’m selling this house. I’m paying off your note of whatever, $200,000. And so you should receive a check in the mail from my real estate attorney within the next week. By the way, Jim, you’ve got this 150,000 coming back, I assume you want me to put that money back to work for you as soon as possible. And Jim, in all likelihood, you’re probably gonna answer that question with what

    Jim Zaspel

    00:09:44

    Absolutely.

    Jay Conner

    00:09:45

    Yep. You wanna put about work. Then my next question outta that is, well Jim, is there more investment capital or retirement funds you’ve got that you would like to put with that 150 so you can make more money on your money? And when I ask that question, probably 50% of the time at least they wanna add money to it, particularly if they are a newer lender. What’s been your experience with that person like increasing what they started out with?

    Jim Zaspel

    01:10:13

    Well, I can tell you that in he’ll hear you talk right now. I don’t ask that question nearly enough, but I’m gonna start doing that every single stinking time. I’ll be honest with you.

    Jay Conner

    01:10:24

    I’m glad I could remind you, you know, of something about private money, Jim, after those years, and look, you know, I want, I want my listener that’s tuning in right now to understand this. Jim’s Aspen has been one of the dearest friends of mine and my wife Carol Joy, since February 2009, right?

    Jim Zaspel

    01:10:44

    Yes.

    Jay Conner

    01:10:44

    You and I met at a real estate investing conference in February 2009. And when I was there, I remember like it was yesterday, I didn’t know what private money was. I didn’t know what private lending was. I don’t know what subject buying is subject to the existing note. I didn’t know the terms, I didn’t know creative financing for six years. All I knew before that conference was the go to the local bank and borrow money. So what a wake-up call that conference.

    Jim Zaspel

    01:11:10

    Was. Yeah, it was, that was something, you know, it’s funny, I remember as you raised, was it 2 million, one $80,000 and 90 days

    Jay Conner

    01:11:18

    After leaving that conference?

    Jim Zaspel

    01:11:20

    Yes. Yeah. And I was, I was slow. And I think like, people ask like, what’s, what’s one thing you wish you’d done differently? Right? And there was a, there was an unnecessary, and Ill-founded awkwardness I had about asking for private money, Right? So before you came out with your, scripts and your course, Right? And I was slow to do that. And if I had done that a little bit sooner out of the gate, yeah, I probably would’ve been met with more success sooner. And to this day, again, like I think we have 21 million on the streets right now, and to this day, there’s still an apprehension. I, I have, and then I realize every time I pick up the phone, I have yet to have somebody be upset with me or be offended that I asked them if they wanted to invest money. Cause what does it mean? It means I think they have money. It’s, it’s a, it’s a compliment, right? And it’s, it’s, it’s awesome.

    Jay Conner

    01:12:10

    So you said a moment ago that when you first started having conversations with potential private lenders you felt awkward. So what do you think made you feel awkward in those initial conversations that you would have? And what breakthrough did you have that changed your mindset about that?

    Jim Zaspel

    01:12:36

    Yeah, so two, two answers to the first question. Why did I have that awkwardness? Think there are two things. One is I recognize my own inexperience, which, which is a well-founded concern, right? I was 21 or two when I started as young and dumb, right Now I’m just dumb, not very young. And then the second thing was, yeah, think it’s part of a product of our environment, right? I was raised right, People didn’t talk about money a whole lot. And so you talk about money and borrowing money, it was almost like this, you almost felt needy, but like you, as you’ve taught, it’s like it’s a reposition the app, it’s an opportunity I’m giving somebody that they wouldn’t otherwise have. And that’s once I’ve adjusted in my mindset. So what triggered that adjustment in my mindset was, I dunno, the success stories are my private lenders, they’re, they’re happy, they keep investing the capital. I’m like, Are you sure you want to? And after a while I was like, Holy crap, this is awesome. I’m actually doing a huge favor and, you know, hundreds and hundreds of houses later. It’s, it’s like I have supreme confidence in my abilities.

    Jay Conner

    01:13:36

    Yeah, well, you know, when it comes to a mindset like you just alluded to, and, and, and, and I’ll, and I’ll admit, I’ll confess the same thing. I mean, I remember like yesterday, my very first conversation with my first potential private lender was at church, right? But you know, you know what’s funny, Jim? I’ve never asked anybody for money. That very first private lender, I didn’t ask for money. Do you know what I did? I asked for, I asked, I asked for his help, I asked for his help. I, and I’m sure you’ve heard this story, but it was at church on a Wednesday night. And you know, I went up to him before church and I said, Hey, I’d like to talk to you, you know, confidentially after bible class tonight. And so after bible class, we get together, and here’s exactly what I said to him.

    Jay Conner

    01:14:30

    I said, You know, everybody in this town, And he did, he was the original Zenni television dealer that’s prior to Walmart coming to town, right? So he, and he did, he knew everybody in town. He was, you know, steeped in the Rotary club. I mean, he’d been in community service and church and all this for decades. And I told him, I said, my exact words were, I said, I’ve now opened up my real estate investing business to people that I know and trust and have a relationship with. And I said to him, I said, I need your help. He said, Well, what do you need Brother Jay? I said, Well when you run across somebody that’s complaining about the volatility of the stock market, or they’re complaining about, you know, getting no money at the local bank in a certificate of deposit, would you refer them to me and I’ll show them how they can earn insane hay high rates of return doing business with me and investing in my deals?

    Jay Conner

    01:15:23

    And of course, we know, where that conversation went. Well, now he’s interested. He wanted to know what the program was. And right there on a spot, he pledged me $250,000 just simply by me asking for his help today. You know, when I’m teaching other people how to do this, I call that the indirect method. It’s like, how can you be rejected? Like, you know, I hear people all the time say, you know, fear, Well, they don’t say it, but what they’re meaning is fear of rejection. Fear of rejection. I’m going, How can you have fear of rejection when there’s nothing to reject, Right? Yes. Number one, the indirect method, everybody wants to help. We’re all created by God wanting to help other people. Unless you’re just screwed up in the head, God created you to help, right? Yep. So when you ask somebody to help, of course, they want to help you know, if they can help, you know, kind of thing.

    Jay Conner

    01:16:15

    So that’s, that’s what I call, you know, the indirect approach there. So, so I’m in, So, so, so back to, so people ask me all the time with Jay, how do you have, And I don’t have as much private money as you do, Jim. You’re like, you know, I need to just like bow down to you. But I got, you know, I got eight and a half, I got eight and a half million that, you know, in private money that I move around from project to project. But that’s pretty good for only 40,000 people in my market and all, and all I need, I mean, I have a problem now. I can’t put it all to work. That’s my problem. But what a good problem to have. That’s

    Jim Zaspel

    01:16:47

    A good problem. What to call that Jay is rich people’s problems right there, rich people’s problems.

    Jay Conner

    01:16:53

    That’s a downer. I never heard of the rich people problem. So, I’m interested. So people say, how do you have the money without asking for it? I don’t ask for money. I teach ’em what private money is. And then of course they’re chasing me. So Jim, you know, you were this million, what do you say? I mean, how does your talk off, what is your talk off points when you’re like beginning a conversation with a new potential private lender, an individual, Of course, we’re not talking about banks and all that. We’re talking about regular old people like us. How do you start a conversation with someone and they’ve never, you’ve never talked to ’em about private money, but how does that even start?

    Jim Zaspel

    01:17:41

    Sure. So I’m trying to think. Most of my new private lenders, all but one of my new private lenders came as referrals. And so the people are kinda warmed up to me and are relatively familiar with the idea. There’s one recent private line. The guy went from one 40 to, what was it, 3 30, 3 $30,000. He’s known. My parents since they were in, were all in college together, right? So he has seen me come up in the business and we, I saw on a church function and where the function was, and we don’t go to church together when he has to come to our church that day. And he said, Jim, he said, Are you still doing that real estate thing? I said, Only about 200 houses this year. He says, Okay. He says, he said a while back, he used investors, right? I said, I do.

    Jim Zaspel

    01:18:26

    I said I tell you what, you know, if that’s something you wanna chat about, you know, I’ll give you a call. We can schedule something. Now’s not the time to replace. So I kinda immediately pushed back a little bit. He said, Yeah, yeah, you’ve got my number. He said, you know, gimme a call later this week and we’ll schedule a time to meet. Right? And it’s just, I’m very slow in my sales cycle if, if, if I wanna call it to the sales cycle, right? I’m never asking them, We’re pitching it. I’m always pushing back to the next meeting. The next meeting is, is I learned from you, I’ve got a simple slide deck. I go through just some sample deals and frequently asked questions that, that I got from you. I still, still use it. I put in my deals, but I still use your slide deck. And, we go through and I just, my closing question is really simple. I ask them new questions, they say no. I said, Great. That’s what we’d do. What would you like to do? That’s my closing question. What would you like to do? Same thing as buying houses, What would you like to do? It leaves it open-ended and is an anti-pressure process.

    Jay Conner

    01:19:23

    I love it, Jim, you just may, I mean, it’s just so natural. I mean, the conversation is natural. So starting a conversation as you were answering the question, I was thinking to myself, Well Jay, how do you start your conversations? And, and you know, my favorite, I love this question that begins with three words and it’s a, did you know the question? Did you know? It’s like everybody wants to be like on the inside. And so Jim, my favorite, like if somebody’s, if I’ve never talked to ’em about, you know, private money or anything, my favorite conversation starter is, did you know there’s a way people can make unlimited income per year tax-free? And of course, they don’t know the answer to that question. No, they dunno any kinda way they could earn unlimited money. But just, I didn’t say you, I said people did you know there’s a way people can earn unlimited money per year tax-free? Of course, they say no. And then it’s, it’s just an easy way to start a conversation about using retirement funds from self-directed ira, you know, accounts and companies. And, so when I asked the question, did you know there’s a way people can make unlimited money per your tax-free? They say no. And then I’ll say, Well, let me tell you about Bruce. And then I tell him a story. So, you know, stories. So that’s

    Jim Zaspel

    02:20:53

    What I teach.

    Jay Conner

    02:20:54

    Yes, stories teach, you know, I mean my lands, we learned that from Jesus, right? His, parables and his teachings were how he taught, he taught by telling a story, right? And so I said, Well, let me tell you about Bruce. And then I tell him about my private lender named Bruce that earned $65,000 from me and my company for one-year tax free by using his retirement funds. Well, it was a Roth ira, that’s how he was able to do it. It was a Roth. All the investment is after tax. So all the profit that he makes for the not profit. Cause I don’t, hey, I don’t wanna share the profit. I just paid private money. All the private money interests that I paid into his retirement account that year were totally tax-free. So I tell that story and now the listener is like, what?

    Jay Conner

    02:21:44

    It’s like their head is up. Cause you know, financial advisors have never heard this. No. Right? No. And the reason they haven’t heard is cause like, you know, there’s, there’s like no money in it, you know, for them to know about it. Well, now Jim, before we started the show, you were telling me a story about this house that you bought on a lake, I think here in North Carolina. You were telling me, and, and in the process of purchasing this lake house, I love what you tell me, you just wrote down one of your goals this year. I’ll buy a lake house and poof, you did. So anyway, and in purchasing this lake house, you were able to raise even more private money than you had before. Tell me the lake house story.

    Jim Zaspel

    02:22:32

    All I will, So it’s a different approach from, from like my, our standard deals, right? And you know, it’s like sometimes you, like, you jump outta the airplane, you figure out how to build a parachute in the way down. So, so it’s kinda what I did, right? So you grow up, you know, my family when I was little like they didn’t have two nickel rub together. You know, I, we always loved going to lakes and not just for the day or, you know, scrounge up some money and, and to go for a week. And so I’ve always loved lake houses. Four years ago we actually rented a house on Lake Norman in North Carolina. It was a beautiful lake, with 512 miles of shoreline. Huge. And I loved it. Ever since we’ve been there, I’ve had it as like a, I’ll call it back burner goal to, to have, a lake house in North Carolina.

    Jim Zaspel

    02:23:13

    And I had lunch with, a friend in Florida in May of this year. And he said, Jimmy, he said, What are your goals? And I talked a little bit about them, but really there’s a lack of clarity on my part. And he said, Jimmy, he said If you don’t have them like you’re not gonna hit them. Like you gotta get clear, you and your wife, she was there as well. She said, You gotta get clear in your goals and you gotta write ’em down, keep ’em in front of you, you know, every single day, and you gotta like pursue them. So one of the goals I wrote had a lake house on either Deep Creek Lake Maryland or Lake Norman, North Carolina that’s big enough for our entire family with a flat backyard on a relatively quiet cove. That was my goal, right?

    Jim Zaspel

    02:23:49

    And it is at least 50% subsidized, for lack better term, by short-term rental income. That was the goal, right? And so I’m gonna write this down for a couple of months and then all of a sudden one day, like, what the heck am I waiting for? I’m doing absolutely nothing towards this. So I go on the internet and, you know, fill out some forms and realtors start calling me whatever. And the first house I looked at online, never went and saw and the first house I went and looked at didn’t work out as, like a Sharon doc easement, it was too shallow at the end of the co whatever the second house was about, the realtor sent me was gonna come on the market that coming Friday, they’re gonna take offers on Sunday. And so she went and saw it, sent me a video, and rewind.

    Jim Zaspel

    02:24:29

    My wife had, actually, this is funny, my wife a few weeks prior had gone to Asheville actually with her parents and took one of her kids there. And they like three days kind of seeing all the whatever’s to see in, in Asheville. And she comes back and she says, Jim, she says, People in Asheville or in North Carolina is so nice, it’s so beautiful. We really need to get the Lakehouse in North Carolina one of these days. One of these days I took that as asap, right? And so Jimmy goes to work trying to, so I go, so Sunday morning, right? So coming soon on Friday, review offers on Sunday, Sunday morning, the realtors texting me. I’ve looked at the pictures, we’re sitting at the breakfast table. I said, Oh, Marin, I said, Here’s the, here’s the house we’re gonna, I’m gonna make an offer on.

    Jim Zaspel

    02:25:12

    And she’s like, Wait, you just gonna make an offer on it? I said, What are you, what are you talking about? Like, are you gonna flip it? I thought you only flipped out. This is Pennsylvania. Like what do you mean? I said, No, no. Remember you said you wanted a lake in North Carolina? I think I found a good deal. Like it’s worth like 1.5 or buying a friend gonna buy for 1.1, it’s gonna be a good deal. She’s like, All right, then I get the thing accepted. I sent $30,000, to get my offer accepted. I sent a $30,000 wire. And, then she’s like, wasn’t thrilled. She’s like, Jim, hold, hold the horses. She’s like, I was s romantic weekend getaway. You went, I go, How’s shopping by boat? And you just went and got this thing. And here I am thinking I’m like her savior and turns out I’m in trouble. And I was so confused.

    Jay Conner

    02:25:55

    Don’t you know your wife wants to do two things? Number one, she wants to go shopping with you. Number two, she wants to talk about it,

    Jim Zaspel

    02:26:03

    Right? Married a lot longer than I have. And so I’m, I’m to learn. So anyway, we, we worked through that and she’s like, Well how you gonna pay for it cuz you ain’t using our money to pay for it? And I was like, I’ll figure it out. She’s like, Well how long do you have to close? I said that you know, 29 days. And she’s like, Well you better figure it out. So, one of the hard money lenders that I use, actually, they do business in North Carolina as well. So I took care of, you know, 80% of the cost, right? But still had to come up, you know, everything. I needed a few hundred thousand bucks, maybe three 50.

    Jay Conner

    02:26:39

    Oh, just a few hundred.

    Jim Zaspel

    02:26:40

    Yeah, just a few. And so I thought, you know, how am I gonna do this? And you know, Scott, I’ve got a self-storage facility looking to buy more. And so, you know how like people syndicate those deals, They get the bank loan they raise investors for, for the equity, the down payment. I was like, why don’t I do the same thing and I didn’t come up, heard some deals doing it, do the same thing for this. And so here’s what I came up with and I’m gonna tell you the structure, then I’m gonna tell you how it went about raising the money right. To do it. So I was like, you know, this has gotta be different. I just got like, it’s gotta be sweet enough to attract like people like you and me, a little more sophisticated investors, not just armchair investors, right?

    Jim Zaspel

    02:27:19

    So anyway, we structured it way, and it created a new LLC just for that. The property’s the only thing that owns Lake Norman Paradise, which I thought was a good name. Love. To create a new list and in exchange for hundred and $15,000, I give the investor 10% ownership of the LLC. 6%, 6% preferred return, and two weeks at the Lake House free each year, one peak season, one off-peak. And all of the bonus depreciation we’re taking in year one, I’m splitting it equally amongst those three investors. Mm. So if they’re a real estate professional, it drives their IRR through the roof and three-year commitment. And it’s, well that’s, that’s enough detail, but that’s how I structured it and is instead of having a bunch of one-on-one conversations, I recorded like a video, like a Loom video of me going through a slide deck and walking through the deal. And I was, I spent like two and a half hours in the morning going through the cell phone and putting it out on Facebook once. And instead of having to schedule a time to meet with people, I just send the Loom video link. I never did have a conversation with anybody about it.

    Jay Conner

    02:28:28

    And what kinda link was that? What kinda link

    Jim Zaspel

    02:28:30

    Loom. L o om. And so what that is, it’s a, you can go to loom.com and you can record your screen and it records your audio over, it’s, it’s really cool. Yeah. So recorded, present. So

    Jay Conner

    02:28:41

    You, you do this video, what were they seeing on, I mean you weren’t doing the video at the house? No,

    Jim Zaspel

    02:28:48

    So I was doing a video of my slide deck presentation, right? So I had some pictures of the house, you know, of course, the about Lake Norman, the math of the deal, right? The analyzing of the numbers in the deal and what’s in it for them, how they’re gonna get paid back and how much they’re gonna, they’re gonna make and how they’re gonna enjoy those two weeks per year. By the way, you know, if you can’t make it two weeks every year, you can give week one or both of your weeks to your friends. Imagine the ball or status you’ve got if you give away a lake or a free week at a lake house.

    Jay Conner

    02:29:16

    So, oh man, you did the Colombo close in the middle of your video, which was, oh, by the way, that’s, so how much money, how much private money did you raise on for that deal?

    Jim Zaspel

    02:29:30

    Yeah, so one was one of them, so I took three people at one 15 each. One of them was an existing private lender. So it’s, it’s fair to say he just reallocated money, right? And then I raised two new investors who had one had heard about it, by word of mouth and one saw a Facebook post. But the person who heard about it, word of mouth, was from somebody I reached out to right, from texting.

    Jay Conner

    02:29:50

    So you actually got one of those private lenders from your Facebook post and the link to that video that you did on Loom.

    Jim Zaspel

    02:29:58

    So the Facebook post, you wanna be careful, make sure it’s an existing relationship before I ask for money or I wanna be compliant. And I said, Listen, there’s a lake house, you know, here are some pictures if you like to, you know, talk about getting involved. If you’re looking for a good place to put 115,000 bucks, you shoot me a message and have a conversation about it. And one of the guys who reached out to me was somebody who worked for me several years ago and lives in North Carolina. And I was like, I hadn’t thought of this guy in four years. And, but he is a great guy. I watched the video and the next day he is like, all we’re, I’m like, I still haven’t to him on the phone. Like we text you watched the video, but I never talked to him. It was, it was really cool.

    Jay Conner

    03:30:39

    I love it. Now I wanna go back to the very beginning of your story. Okay. There’s something you told at the beginning of your story that I don’t want anyone to miss. And here’s what you told me. You were visiting with a friend down in Florida and your friend was visiting with you about your goals and he says, What are your goals? Jim? And your friend told you, well they need more clarity. And then you wrote your specific goal down and then here’s what I heard you say. You were reviewing your goal, reviewing your goal, and then it occurred to you that you, weren’t doing anything with your goal, and then you started searching on the internet. Here’s my question, if you had not written down that goal, what do you think the chances would’ve, and you, and you hadn’t been reviewing it, what do you think the chances would’ve been that you would’ve just remembered that something you wanted to do and you went to the internet to search?

    Jim Zaspel

    03:31:37

    I mean, it wouldn’t have happened, it would still be the same back burner goal would’ve been for the previous four years. Right? It just, wouldn’t have happened.

     

    Jay Conner

    03:31:46

    And so writing it down and how often, how often, you know, were you reviewing that goal or reviewing your goals to where it was like the top of mind awareness? I

    Jim Zaspel

    03:31:56

    Mean, I was writing down the same list of goals every day for a while. Then it was like once or twice a week and I did it again today and I was able to, you know, stop writing a couple of ’em off cuz we, we hit ’em. But, you know, I write ’em down consistently a couple

    Jay Conner

    03:32:08

    Times. A how many, how many goals do you have written down right now that you’re working towards for the year? And I wanna know how many of them you’ve checked off for the year.

    Jim Zaspel

    03:32:17

    Yeah, I think it was 18 and I’ve checked off two and these weren’t, these are like five-year goals. These are not this year’s goals. Sure, right? Sure. Or 18 of them. Some are relational, some are, you know, financial, some are business and sometimes they change. And I think sometimes for me like I get stuck down a path and I feel guilty changing the goal. Right? I made a change in my residential business recently and, and I was like, we gotta be willing to change the goals. But I think having clarity and focus is the important part.

    Jay Conner

    03:32:46

    Absolutely. Jim, I briefly mentioned it to you before the show started, but I’ve got to just share it now. I’m so excited about the brand-new private money guide that I just finished writing. And this private money guide is called Seven Reasons Why Private Money will Skyrocket your real estate business and help you build incredible Wealth. And it’s free, you can download it for free. This will put you and anyone on the fast track to private money. You can download it for free at www.JayConner.com/MoneyGuide. Again, download your private money guide at www.JayConner.com/MoneyGuide. Jim, I got another question for you before we wrap up the show. And that is, you know, when you were telling your story about reaching out to these people that you know, you know, it sounds to me like, well, I’m not gonna put that in your brain, I’m just gonna ask you the question. When it comes, to your own experience with private money and, and getting it for your deals and not hard, I’m not talking about hard me, I know, I know you use hard money for your big deals as well, but the private money from individuals, has most of that private money come from people that you taught about private money and you had some type of relationship with? Or did most of that private money from individuals say come from existing private lenders that were already loaning money out?

    Jim Zaspel

    03:34:26

    Not a, not a single one ever lent money to, me on a real estate deal prior to investing with me.

    Jay Conner

    03:34:32

    And you know what? Yeah, my experience is exactly the same as all my 44 private lenders, none of them had ever heard of private money or private lending. None of them had ever heard of self-directed IRAs. In fact, over half of my private lender’s ha are using their retirement funds to invest in our deals. They never heard of self-directed IRAs until I taught them about them. And so, since you have had the same experience and I’ve had the same experience as you as far as where these private lenders are coming from, what lessons, what takeaway does that really bring to mind to you if someone is really gonna raise private money from individuals?

    Jim Zaspel

    03:35:20

    I, I think the takeaway is you already know the people who are gonna supply your first, you know, at least a few million dollars of private money and they’re right here in your cell phone, right? That’s where they’re located. You already know them. And I, I just like, as I said before, I’ve, I’ve yet to have somebody to be offended or upset that I asked ’em their opinion on, on a, on the structure or if they would mind helping me. I’ve never had somebody offended by that. And unlike  I do sometimes ask if they would like to, to learn more about, you know, my, I’ll actually ask for the money instead of asking just for help sometimes. And again, nobody’s ever offended. It’s like, no, I don’t have it, but thanks for thinking of me. It’s like, cool, you’re welcome.

    Jay Conner

    03:35:59

    Absolutely. Yeah. I mean it’s like, and here’s the deal. You know, here’s an interesting number that you may have heard or may not have heard. I just learned it three months ago and I learned it from Quest. So all of my private lenders transferred. I mean those that are using retirement funds transferred their funds over to Quest Trust outta Houston, Texas. And that’s where they loan the money from for those of my lenders that are using retirement funds. But you know, in my experience, like we were saying, none of them had ever heard of private money. Never. They had never heard about rated IRAs. And this figure that I heard from Quest Trust three months ago, prior to Covid coming along, there was 18 trillion in liquid capital just sitting in retirement accounts. Not including just liquid capital, but just

    Jim Zaspel

    03:36:53

    Unbelievable

    Jay Conner

    03:36:53

    Just in, in retirement accounts in the US on this side of covid $31 trillion in cash just sitting on the sidelines. And so what’s the lesson to learn from that the private lenders need and want us real estate investors and borrowers more than we need them now? It’s a win-win scenario. But here’s the deal, there’s more money out there available than we can use, right? Yes. And so, like, like you just said, when we come along and we teach someone about what private money and private lending is, we have done them a huge favor and we have been a servant to them. I mean, you know, and I know you’ve heard me say it over the past years, Jim, but you know, particularly our older retired private lenders, they have written us thank you notes for changing their retirement years by giving them high rates of return safely and securely, and they’re able to travel, they’re able to go visit grandkids when ordinarily they wouldn’t be able to unless they were doing business with us. So, you know, it’s just wonderful to be, to be able to have a win-win relationship to where everybody wins. You know, my dad taught me a long time ago. Unless everybody’s winning, then we don’t wanna involved in it.

    Jim Zaspel

    03:38:17

    Yeah, I like

    Jay Conner

    03:38:20

    Gm, My lands, you are amazing. You’re an amazing friend, you’re an amazing entrepreneur and business guy, and the empire that you’ve put together over all these years is just remarkable. I wanna ask your advice, first of all, when I say empowering and remarkable, just share real quick what your business looks like today. Like how many deals over the last two or three years have you been doing, like, you know, a year?

    Jim Zaspel

    03:38:51

    Sure. So I think last year we did 187 houses. That’s some of ’em we bought fixed and sold. Some of them we wholesale in the last three and a half years, we’ve acquired I think 141 rental properties that we’ve, that we’re keeping. And so we, you know, wholesale, we, we’ll do about 200 houses again this year for either wholesale and fixed and flips. Not looking to buy rentals aggressively, probably just one a month or so as, as they come up. I don’t care if I ever buy another rental property, 140 something is enough. But yeah, it’s, we stay busy. We, I think we have 73 houses in our pipeline right now. Either stuff we’re about to buy under construction or we’re about to sell, that includes about 20 wholesale that are under contract with the buyers. So it’s, we stay busy.

    Jay Conner

    03:39:40

    Phenomenal man. Phenomenal. So one last question. What is the best advice from your experience that would you give, that you would give to someone that’s looking to start raising private money that hasn’t raised private money before?

    Jim Zaspel

    03:39:57

    Sure. So the first thing you gotta do is do the same thing I’m gonna do when I get off this called download that money guide. That’s the first thing I’m gonna do. And next time I’m just gonna assume anybody listening to this is already fully engaged in your world and all that you have to offer. Jay, if that’s not the case, then that’s your first thing, but if that’s not the first, if you’ve already done that, I think the people ask me a lot of times like, what’s one thing piece of advice you have, right? And assuming they’re already on the right path for education like they’re following you for how to raise private money it’s one thing I look to do more all the time. That is just to find the thing I’m afraid of doing and do it right. Embrace fear and do the hard thing and do it sooner. And it’s amazing how much easier your life gets. That’s it.

    Jay Conner

    04:40:48

    Awesome man. So Jim,

    Jim Zaspel

    04:40:50

    Yes,

    Jay Conner

    04:40:51

    Someone may want to continue the conversation with you about investing in your business. I mean, you’ve got millions and millions. How many millions in private money did you say you’ve been working with?

    Jim Zaspel

    04:41:02

    We’re, I think we’re 21 right now.

    Jay Conner

    04:41:04

    21 million. So someone may want to invest with you to get high rates of return that you’re paying everybody. So how can someone connect with you?

    Jim Zaspel

    04:41:17

    Sure. So I’m a pretty unsophisticated guy here. You can reach out to me on Facebook. I think it’s showing the video right now, facebook.com/jim Zall. That’s my first and last name, Jim Zal. I used to say I’m, I’m one in a million right now. I’m like one in a billion people on Facebook, right? But,

    Jay Conner

    04:41:35

    Well, well, and, and, and I wanna make sure that you know, we know how to spell that. So on Facebook, Jim Zaspel, all one word, J I M Z A S P E L, Jim Zaspel,

    Jim Zaspel

    04:41:49

    Thank you. Or you can gimme a call or shoot me a text on my cell number. It’s right there on the screen. It’s 2 6 7 5 7 7 1 0 7 2.

    Jay Conner

    04:41:59

    Jim, you’re actually giving out your cell phone number. Are you a real person or something?

    Jim Zaspel

    04:42:04

    I’m a real person or something. You know, I don’t have a, I don’t have a funnel and I don’t have a sales floor for, for the stuff. I just me

    Jay Conner

    04:42:11

    Give out your number again since you’ve spilled the beans.

    Jim Zaspel

    04:42:14

    Sure. (267) 577-1072. Shoot me a call or a text and we’ll figure out a time to, a time to connect. But you know, Jay, I just wanna say again, like, I, I guarantee you, and I know for a fact, you know, I would’ve been having a lot harder road to ho but for the road to, I think the expression is for raising private money if I hadn’t, you know, learned from you along the way. So folks, if you’re, if you’re listening to Jake Con or you’re in his world, then you’re in the right place. So, Jim, appreciate all that I learned from you, Jay,

    Jay Conner

    04:42:42

    Thank you so much. And what an inspiration you are to me with the organization that you have grown and that you now manage. So Jim, thank you so much from the bottom of my heart for joining me on today’s show here on Raising Private Money.

    Jim Zaspel

    04:42:58

    Thank you, Jay. It’s been, it’s been a blast. It’s been fun.

    Jay Conner

    04:43:01

    There you have it, my friend. I’m Jay Conner with the Private Money Authority and I really need you. Yes, I need your help. I need you to like, share and subscribe and gimme a five-star rating and a personal review. And in addition to that, I really would like for you to think of someone whom this interview could inspire, could give value to, and share this episode with your friend or your family member. So thank you for joining me here on the show. I look forward to seeing you right here next time on Raising Private Money.

  • Single Mom Raises $900K Of Private Money? | Raising Private Money

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    “Attend Real Estate Events And Talk To People. Take Interest With Other People And Let Them Know What You Are Doing. Private Money Is A Win For Everyone” – Carly Mannino

    Carly Mannino is Jay Conner’s student, she took one of Jay’s courses and has had exceptional success!

    Tune in to hear how she raised $900K of Private Money for her real estate investments!

    Carly hails from a little town called Lisbon, in the state of Ohio. There she graduated from Kent State University with a degree in both Business Management And Computer Science Technology.

    After 2008 she decided to move herself and her two sons, Frankie and Anthony, to North Carolina where she is determined to no longer sit at a desk and start her own business as a Real Estate Investor.

    After investing in her education from great teachers, such as Jay Conner, Ron LeGrand, Larry Goins, Vena Cox Jones, and more, she learned the many facets of real estate investing and was able to see her business grow.

    She continued her education, became a Master’s student with Ron Legrand, and received mentoring with Aaron and Andrew Schlag, setting her business on a path to unbelievable success.

    But it all started with her very first teacher Jay Conner, that taught her the significant step of how to raise private money. This is where the story begins.

    Timestamps:

    0:01 – Raising Private Money With Jay Conner

    1:22 – Today’s Guest: Carly Mannino

    3:18 – Carly’s Real Estate Business Before Using Private Money

    5:06 – Private Lender vs. Hard Money Lender

    5:41 – Where Do You Find Private Lenders?

    7:05 – Private Money First Before Finding Real Estate Deals

    8:53 – Combining Multiple Strategies In Doing Real Estate Deals

    9:45 – How To Raise $900K Of Private Money.

    13:10 – Never Introduce A Deal And Ask For Private Money At The Same Time

    15:20 – Networking Is A Tool In Finding Private Money

    17:17 – When You Finally Realized That Private Is What You Need In Your Real Estate Business

    20:38 – Using Private Money In A Lease Options Deal

    22:10 – How Do You Put Money In Your Bank Account By Using Private Money?

    23:12 – How To Get Paid Three Times From Your Real Estate Deal.

    24:58 – Your Networking Ability Is Directly Correlated To Your Net Worth – Jay Conner

    27:00 – Jay’s Free Private Money Guide: https://www.JayConner.com/MoneyGuide

    28:12 -Connect with Carly Mannino: DiamondCapitalAssets@gmail.com Tel # 919-964-0264

    30:05 – Carly Mannino’s Advise For New Real Estate Investors: Attend Real Estate Events And Talk To People. Take Interest With Other People And Let Them Know What You Are Doing. Private Money Is A Win For Everyone.

     

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    Single Mom Raises $900K Of Private Money? | Raising Private Money

    Jay Conner

    00:00:02

    Well, hello and welcome to another amazing episode. I’m Jay Conner, the private money authority, also the host of today’s show. And I’m so excited. I am a mover and shaker real estate investor in North Carolina. And let me tell you, my guess is making it happen. Now she’s originally from this little town up in Ohio by the name of Lisbon. If I’m saying it right anyway, she graduated up there from Kent state university. She’s got her degrees, she’s got a business management degree. She’s also got a degree in computer science technology. So back in and after 2008, she decided to move along with her two sons to North Carolina, where she determined to no longer just sit at a desk. She wanted to start her own business as a real estate investor. So after investing in her education and she’s got some phenomenal education, she’s a Ron LeGrand student, Larry Goins, Vena Cox Jones, and she’s even been to my life events as well. She’s learned about all the different facets of real estate investing and how to grow her business. Well, she continued her real estate investing education. She became a master’s student with Ron. She did mentor some fantastic brothers that Bo she, and I know, and I think she’s gonna share the story that actually her first real estate training came from yours truly. Anyway, that’s where the story began. And with that, I’m so excited to have you on the show. My good friend, Carly Manino hello, Carly. And welcome to the show.

    Carly Mannino

    00:01:45

    Hey Jay, how are you?

    Jay Conner

    00:01:47

    I am doing fantastic. Carly, I’m just so excited to share you with the folks that we’ve got here on the show and the podcast. My first question is, what did your real estate investing business look like before you started using private money? For all? I know you didn’t have a business before private money, but if you did, what was it like beforehand?

    Carly Mannino

    00:02:13

    Oh, thank you, Jay. For having me. I did not really have one. I was learning I was studying, but I didn’t get to actually have a business. I didn’t have any way to start. I didn’t have any money to start. Cause I didn’t know quite what I was doing. So I started working on getting my education and learning the process of getting real estate. And then you happened to show up at a meeting. I was at talking about private money and who doesn’t wanna hear about getting more money that you don’t have? So it was a great way to start.

    Jay Conner

    00:02:42

    There you go. So as I recall, you learned about private money at a real estate investing group that I was speaking at in Raleigh. Is that right?

    Carly Mannino

    00:02:55

    Yeah, that’s right. That was back when it was TRIA. And you were the speaker at the main meeting that month.

    Jay Conner

    00:03:00

    There you go. Well, let’s make sure that everybody’s on the same page here. What is your definition of private money?

    Carly Mannino

    00:03:11

    Private money is having a relationship with an individual, not a company with an individual where you have a conversation and they commit a certain amount of money to invest in. And we secure that safely with a real estate piece of property and a note from the attorney, they receive that and they earn a good amount of interest and, their investment is safe and protected.

    Jay Conner

    00:03:34

    So in your world of private money, you borrow money from individuals from human beings, right?

    Carly Mannino

    00:03:41

    Yes. A hundred percent.

    Jay Conner

    00:03:43

    So you’re not talking about hard money, right?

    Carly Mannino

    00:03:45

    No,

    Jay Conner

    00:03:46

    No, no. So what is, what is the difference between a private lender and a hard money lender?

    Carly Mannino

    00:03:55

    Well, from what I understand, cause I’ve never used hard money is O often it’s a company, but they also like to use these ugly things called points. And nobody likes those. And I deal with individuals. So I like to meet people, build a relationship with them, get to know them, explain what I’m doing, and make sure they’re comfortable. And we go from there and we build a relationship and we do multiple transactions and they get to make lots of money.

    Jay Conner

    00:04:21

    So where do you find these private lenders?

    Carly Mannino

    00:04:27

    Well, just kind of the same way I found you. They started at the, now it’s called the NC R, but I have gone and talked to people there. I do a lot of networking. If you ever see me at an event, I always tell my people when I get there, I’m gonna make some new friends today and I get my business card and I go, and I try to talk to as many people as I can find out what they’re doing and if I can help them and what if they can help me. So a lot of times I’ll meet people and they’ll find out, but I tell everybody I tell, I get a lot of referrals, cuz I tell all my friends and people know what I’m doing. And once I tell them they tell other people and then they’ll call me and say, Hey, I know this person, did you wanna talk to them? And they give them my information and we start talking. So a lot of my business, luckily in real estate and in private money has come from referrals.

    Jay Conner

    00:05:15

    So your private money and your private lenders have come as a result of networking and referrals. Right?

    Carly Mannino

    00:05:25

    Right. Because I didn’t feel like I knew people that had money cuz you know, you think all your friends don’t have any money, but then I went to your training and found out, we could really start looking through. People have a lot more money than they think, especially when they have IRAs and, and different forms of financial tools that they can use to create even more money for themselves.

    Jay Conner

    00:05:46

    Right. So did you get private money lined up from your private lender or private lenders before doing your first deal? In other words, do you recommend focusing on getting private money lined up first, or were you in the process of being a real estate investor, do you recommend a real estate investor that’s particularly new getting private money lined up? When should they do that?

    Carly Mannino

    00:06:13

    I recommend getting the money first. Absolutely. I happen to do it almost simultaneously on my first one, but my first one was very small. I only borrowed $12,000 and it was someone I met at the team meeting and the house I bought was only $6,900. And I ended up selling it for 60,000, but it kind of rolled. They were very close within a week or two of each other.

    Jay Conner

    00:06:36

    Wait a minute. Now, did you say you bought a house for $6,900 and you sold it and you sold it for how much?

    Carly Mannino

    00:06:44

    60,000?

    Jay Conner

    00:06:45

    $60,000. Well, how much money did you have to put into that house?

    Carly Mannino

    00:06:50

    200.

    Jay Conner

    00:06:52

    So are you saying your profit was 60?

    Carly Mannino

    00:06:57

    Well, if you want me to back up a little bit, so I borrowed 12,000, I put 6,900 to purchase the house and 200 to repair it. So I kept the difference. That was about $5,000. I then sold the house. I got a $6,000 down payment. So that put me back at 12, I received the monthly payments for six months. So that was another, maybe $4,000. I sold a partial on the note, got 17,000 to put in my pocket, and paid off my private lender. Next summer, that note will come back to me and I’ll get all those payments for another 15 years.

    Jay Conner

    00:07:35

    So you really combined multiple strategies on that deal. You used private money to buy it. Yes. But then, but then you sold it with seller financing on terms I did. And you took a note back and then thirdly, you sold off a percentage or a part of that note to put money in your pocket to the tune of $17,000.

    Carly Mannino

    00:07:59

    Yes. And then I’ll start getting those payments at the end of the year. And that’s my very first real estate deal ever.

    Jay Conner

    00:08:05

    That is amazing. Carly. That is amazing. So, so let me ask you this. Am I remembering correctly? I saw you at an event within the past month and you told me that you had raised, was it over $900,000. I did it with private money.

    Carly Mannino

    00:08:23

    Yes, I did with one.

    Jay Conner

    00:08:25

    All right. All right. We want, we want to hear the story. I want to hear the story. Well, exactly. How much did you raise? 900. And how much? 900. And how much money?

    Carly Mannino

    00:08:38

    Nine. I, I needed 800. So I figured if I needed 800, I might as well ask for 900.

    Jay Conner

    00:08:42

    Wait a minute. Now, are you saying you always get lined up more than you need

    Carly Mannino

    00:08:48

    A hundred percent.

    Jay Conner

    00:08:51

    So you needed a hundred thousand say what?

    Carly Mannino

    00:08:54

    Whether you need it or not, whether

    Jay Conner

    00:08:55

    Do you need it or not? So you needed 800,000 for the deal, but you actually raised 900,000.

    Carly Mannino

    00:09:02

    Yes, I did.

    Jay Conner

    00:09:03

    I love it. All right. Let’s hear the story. How did you raise a hundred thousand? How did you contact them? What was the connection? What did you say to ’em? Did you try to talk ’em into anything? Did you present an opportunity? Tell us the whole nine yards.

    Carly Mannino

    00:09:19

    Well, as I said, networking is very important to me. So this came about a few months ago. I had told my best friend in California that I was gonna be looking for some money, for some deals I was doing. And she had given me a gentleman’s name in Arizona. I just gave him a call. I said, I don’t have anything right now, but I just wanna talk to you, try to get to know you a little bit, know what your process is, how you know, how I do it, how you do it, you know, figure that out. And we left at that. It was maybe a half-hour conversation, just getting to know each other a little bit. And then I got this great offer presented to me last month, the wholes sailor had brought me a property. Unfortunately, his comps weren’t quite right, but they were selling the property at 800,000 and the ARV was 1.35.

    Carly Mannino

    01:10:06

    So the wholesaler said, so I was looking for some private money and I started going through my Rolodexes. Ron likes to say, I have about 10 or 11 private investors right now. And I said, well, I’m gonna call him because I knew that he worked with a group of his friends that they invested and I called him. And like you said, I never present a deal when I’m asking for money. So I asked him, you know, what he had going on and what he was doing. And I love his talk, cuz people love to talk about themselves and let you know what they’re doing. And I love to listen to it. So I like to hear what he was saying. And it was very interesting. He asked me what I was doing. And I told him I was doing some lease options and terms. And he was very interested in that.

    Carly Mannino

    01:10:46

    And I said, well, you know, I, I’m always looking for new investors. If you want to do, you know, to try you out, you know, we could do a small amount, you know, 50,000 or less. If you just wanna see how I do it, see how much money you get to make in the short term, and get that back. And right, as we were getting ready to hang up, I said, well, you know, as you know, I always do the lease options. I do terms, but I do have this one cash deal I’m working on and I’m looking to raise about $900,000. And you know, we talked for a little bit and he said, you know, that’s a little bit more than our group usually does. We usually try to keep it under half a million. And I said, okay, I understand. No worries. And he was quiet for a minute. And he said, you know, let me call my friend. I was like, oh sure. Yeah, no worries. You know, let me know what they say. And we talked for a few more minutes. I said, have a great day. I’ll talk to you soon. And he texted me not half an hour later and said, I got you 900.

    Jay Conner

    01:11:47

    And I was wow.

    Carly Mannino

    01:11:49

    That’s amazing.

    Jay Conner

    01:11:51

    That is fantastic. Well, Carly, you just said something in your story. That’s very, very important. And I really, really want to, I really want to circle back around to this. You said in your initial conversation with this individual, you told him in that first visit that you didn’t have a deal right now, but you just wanted to get to know each other and see if you might possibly, you know, do business down the road. Did I hear that right?

    Carly Mannino

    01:12:20

    Yes.

    Jay Conner

    01:12:21

    Well, I’ll tell you what is so important about that. Part of your story is I learned the hard way years and years ago when I started out attracting private money that I should never on a first visit, talk about private money and what it is that I’m offering in the private lending program. And also talk about a deal because I found out that makes me sound desperate. Even if I’m not trying to sound desperate, it sounds like I’m asking them to fund that deal. I’m gonna lose that deal. So my hat is off to you that you made that initial phone call just to establish that relationship thoughts on that?

    Carly Mannino

    01:13:05

    Well, this very intelligent man once told me not to ever introduce a deal and ask for money at the same time. So thank you, Jake Connor. I took that. I took that to heart. And like I said, if you ever go to a networking event that I’m at and I’m always at a lot of them, I’m always up talking to people. And I always like to talk and get to know people better and, and find out their situation and what’s going on. And so it wasn’t too hard. Cuz like I said, a friend had referred me, I called ’em and said, Hey, my girlfriend gave me your number. And he was like, oh yeah, I love her. Do you know? And we started talking and it’s easy to build up a conversation when you have an introduction, even if it’s a cold introduction, she just gave me his name. She didn’t call him or anything. And we started talking and we went from there and it’s, you know, if you’re interested in people, they’re gonna be interested too. You, it can’t be one-sided. You definitely want to know what they’re doing, what’s going on with them, and how you can help them. And that helps you.

    Jay Conner

    01:14:00

    You ed, you mentioned a moment ago that you’ve got 10 or 11 or so private lenders right now lined up. Tell us some more stories about how you’ve found those private lenders, and how much money they’ve pledged. So, you know, I can hear what kinda range of private money you’ve got from each one. But first tell us about how, how you met and started networking with these other people.

    Carly Mannino

    01:14:28

    So I have about 10 now. I will say almost all of them have been through a networking event through a regroup of some sort I’m in different regroups throughout the country. Actually, after I got my first couple of deals, I flew to San Jose, California because I think that the investors out there when I ask ’em for 20 or $30,000, don’t think I can make any money with it. So I can ask them for a huge amount of money and I could do multiple deals instead of the amount that it would cost them to do one deal. So I went out there, I went to a networking event. I established a relationship with a couple of people there and they in turn introduced me to other people out there. So I built that group of people.

    Carly Mannino

    01:15:14

    A lot of ’em I’ll start small just for their comfort level under 50,000, just so they could see because I can do that with a terms deal. I don’t need very much money if any, but then I have people that are up to four and 500,000 and now I have up to 900,000. So they do run the gamut. Luckily with the way I do lease options, I don’t need a whole lot, unless there are just some repairs, which I do have two properties right now I’m working on to have some heating issues. So those are gonna cost me a little bit of money to get set up. But otherwise, it doesn’t take too much and you can get it started, get a relationship, build that relationship and go up from there.

    Jay Conner

    01:15:55

    So let me ask you this, Carly, how did it feel when you were able to really break through and really finally realize that private money was the thing that was gonna make so much difference in your business? What did it feel like when you got that first private letter that said, Hey, I’ve got X number of dollars. Yes. I wanna do business with you.

    Carly Mannino

    01:16:21

    Yes. My first one, was $12,000 and that was the world to me cuz I didn’t have $12,000 and I didn’t really need $12,000. As you know, I only paid 6,900 for the house and 200 in repairs and I was just some drywall and it was amazing. It felt great. Cause I was like, wow, this really works. Like I could buy real estate. People would gimme money to do this, and they get to make money in return and it’s a win-win for everybody. And then we get to also help people move into homes that otherwise wouldn’t qualify for bank loans. So it’s really a full circle of being able to help people. Everybody wins in the circle.

    Jay Conner

    01:16:58

    Absolutely. Has there been any kind of significant mistake that you’ve made so far in this world of private money that you would give as advice? Don’t do what I did. And you don’t do that anymore. Does anything come to mind?

    Carly Mannino

    01:17:15

    Well, I have been blessed that I listen to everything you say and I do what you tell me to do thank God everything has gone smoothly. So I create continue to do so.

    Jay Conner

    01:17:25

    All right. So really no, no big mistakes. No, no big hurdles to, to overcome. Well, I guess that sort of speaks to getting the right training up front, right?

    Carly Mannino

    01:17:36

    A hundred percent because like you can see, I have all your programs here and I, I go step to my step. I make sure the attorney does all the paperwork. I don’t touch anything. I don’t touch the money. No one gives me a dollar. It all goes to attorneys. Everything is done legally. So we just make sure everybody is covered. Everybody is safe and everybody makes money.

    Jay Conner

    01:17:56

    That’s awesome. When you first started actually raising money with that particular property in mind that you needed 800,000, how long did it take you to get the $900,000 pledged from the private lender?

    Carly Mannino

    01:18:16

    That took no time at all? We were in Orlando when I was talking to you about it. I talked to Ron, the grand about it. I talked to you about it and we had just about gotten close to getting under contract. And I called this individual maybe three days later, maybe three days later. And he called me back within half an hour.

    Jay Conner

    01:18:40

    So you got that $900,000 pledged literally within three days of actually looking for it. So to speak.

    Carly Mannino

    01:18:49

    Yeah. And the other two days, I really didn’t look for it.

    Jay Conner

    01:18:53

    So really you got it in one day, actually, you got it in 30, you got it in 30 minutes from the phone call. Right? I love it. Well, you know, Carl, you are such a Testament and a, and you know, I mean just proof that by taking action, knowing what your private lending program is that, you know, you want to offer to individuals, then it doesn’t take, you know, long at all. Now, one thing that you have mentioned a couple of times is how you use private money in conjunction with a lease option, or deal, talk through that as to how that works.

    Carly Mannino

    01:19:33

    Well, that is great. You know, that helps a lot of people, especially if you’re just starting out in real estate, even if you’re not, but it does help you a lot. If you are just starting out, you might not have a lot of money to get started. When you build up these relationships and have these conversations with people it’s really helpful to start building up the money, cuz maybe you need a $10,000 down payment or if you need some earnest money or there are repairs and you don’t have that money, you build these relationships and raise this private money. So when you are ready, you can move very quickly. We like to close as quickly as possible a week, 14 days, and you can simply call your person, say here’s the property they wire to the attorney, they get there, their promissory note, and everything is legal. They get all their documentation, and everything that they need in order to go ahead and know that their money is protected and we can go ahead and close, and quickly help the seller out. Who’s usually having some kind of difficulty and we wanna help them out. So we help them out of their situation. And then we help the new buyer that won’t qualify for a bank loan and get them help as well. So it really is helpful all around.

    Jay Conner

    02:20:40

    That is fantastic. What are your favorite reasons for using private money?

    Carly Mannino

    02:20:47

    Well, originally it was putting money in my bank account cuz I needed some

    Jay Conner

    02:20:52

    Well, let’s stop right there. How do you put money in your bank account by using private money?

    Carly Mannino

    02:21:01

    Well, after we do the closing, whatever the difference is over the cost of the closing has to be refunded to someone. And in that particular case that someone is me. And then I decide from there what to do with the money, if it needs repairs or if we need to make some payments, sometimes we have mortgage payments coming up and insurance and different things. So that definitely covers that. And sometimes I just need money for myself. So,

    Jay Conner

    02:21:26

    So, so what you just said is you’re actually getting money from the purchase of the house at the time you purchase it. And did you take any of your own money to the closing table when you bought that property?

    Carly Mannino

    02:21:41

    No, never.

    Jay Conner

    02:21:43

    So you borrowed more than you needed to buy it and you brought home a check?

    Carly Mannino

    02:21:48

    Yes.

    Jay Conner

    02:21:49

    How can you go ahead?

    Carly Mannino

    02:21:51

    A big check,

    Jay Conner

    02:21:52

    A big check. Well, how can you bring home money from the purchase? I mean, how can you borrow more money than you need to buy it? Isn’t that like overleveraging the property?

    Carly Mannino

    02:22:04

    No, not at all. So a wise man, J Connor told me I had to get paid three times when I buy a house. So always get paid when you buy a house, get paid when you sell a house, and then get paid in between. And so when I borrow the money, it’s never over-leveraged because we get the house a great deal and we’re borrowing a very small percentage compared to the total price of the house. So the seller or the lenders are never at risk because we don’t borrow a significant amount compared to the price of the house.

    Jay Conner

    02:22:37

    So the reason you’re able to bring home a big check when you buy is that you’re borrowing, not based on a percentage of the purchase price, you are borrowing bases based on the percentage of the after-repaired value. Right? Right. So that house that you bought, what was it? 6,000 and some bucks.

    Carly Mannino

    02:23:00

    Yes.

    Jay Conner

    02:23:01

    And you borrowed 12,000. So you’re bringing home like a $5,000 check or so let’s close in cost, but then did you, did I hear you say the after-repair value, you sold it with seller financing. The after-repaired value was like $60,000, right? Yes. So, your private lender that loaned you money of 12,000 is really very well secured because the value of that property that they loaned you money on was worth 60,000. But because you bought it at such a deep discount, you’re able to borrow more than you need to buy it. And therefore you bring him a big check every time. Right?

    Carly Mannino

    02:23:36

    Exactly.

    Jay Conner

    02:23:38

    I love it. I love it. Well, it sounds like your most favorite and effective way of raising private money is by networking, right? Yes.

    Carly Mannino

    02:23:49

    For sure.

    Jay Conner

    02:23:50

    Well, you’re a Testament to the fact that your networking ability is directly correlated to your net worth. Would you agree with that?

    Carly Mannino

    02:24:01

    I would definitely agree with that.

    Jay Conner

    02:24:04

    I love it. I love it. So, you know, in this market, Carly, it’s difficult for some real estate investors to find deals, particularly if they are relying on the multiple listing service. I mean, there’s no inventory, there’s nothing in the, I mean you put a house in the middle of listing service to sell and you know, it’s going just like that. Right? So that particular house that you bought for 6,000 and some bucks that were worth $60,000, how did you find that deal?

    Carly Mannino

    02:24:38

    Well, this was a few years ago. This was shortly after my very first time coming to see you. So this one actually was on the MLS. Believe it or not. I think this is the one and only house I’ve ever done on the MLS. And this was before the market got too hot. This was about four or five years ago. They were asking more, but I’m a good negotiator. So we got ’em down to $6,900 on the negotiation. They were asking quite a bit more than that, but I did work with a real estate agent and she helped me. She, I tried to explain to her kind of what I was looking for and properties that have been on the MLS for a long time, over 3, 4, 5 months that hadn’t been selling. And we negotiated, it took a couple of weeks to negotiate, but they, we did get ’em down to the price I was looking for and we got it closed right away. But normally that’s the one and only house I’ve ever done on MLS. And I’m, I don’t really look there for my deals. As I said, I get a lot of referrals. I have a lot of wholesalers that bring me deals and we do some marketing as well.

    Jay Conner

    02:25:37

    That’s awesome. Well, Carly, I tell you what I know that someone is listing that would love to be able to raise private money as you do, and like you have. And so I want to give away a free gift right now. I’m so excited about this brand-new private money guide that I just finished writing. And I wanna give it away for free. It’s called seven reasons why private money will skyrocket your real estate business and help you build incredible wealth. And if you wanna get on the FastTrack to private money, just like Carly has gone to www.JayConner.com/MoneyGuide. You can download it, get on the FastTrack to private money and never miss out on a deal for not having the cash and the private money. Just like Carly. Manino gets on over to www.JayConner.com/MoneyGuide, and gets your private money just like Carly has as well. Well, Carly, obviously you have proven that you know what you’re doing and someone just might be interested in doing business with you since you’ve proven to know how to do it. So if we have someone that’s listening and wants to reach out to you, Carly, and talk about being one of your private lenders, how do they get up with you, Carly?

    Carly Mannino

    02:27:05

    Well, there are several ways to get hold of me. You can always get my email at diamond capital assets. That’s the name of my company, diamondcapitalassets@gmail.com. You can call me on my office number. We have that in here in Raleigh 9 1 9 9 6 4 0 2 6 4. We do have a Facebook page under diamond capital assets. We’re also on TikTok. We are on Instagram. We are on, oh, the other one. I can’t remember Twitter. Thank you. So yes, we’re around. So you can definitely find us. My company’s name is diamond capital assets, cuz we’re in the capital of North Carolina. So diamond capital assets and reach out to us. We’re always looking to get new investors because we’ve got a lot of deals going on. I’ve got a new set of properties, probably a set of 40 houses. So a little bit of private money would probably be helpful for that one.

    Jay Conner

    02:27:56

    Wow. And as you said, you create win-win scenarios. So again, Carly’s company, the name of it is Diamond Capital Assets, plural diamond, Like a diamond you wear. And diamondcapitalassets@gmail.com that’s her Gmail address. Carly’s phone number is (919) 964-0264. And we’re gonna have this information in the show notes as well, but Carly’s phone number. She actually picks up the phone too is (919) 964-0264. And you can find her on her social media searching for Capital Diamond or excuse me, Diamond Capital Assets, all social media. Well Carly, what is your final advice to a real estate investor looking to get private money for their deals?

    Carly Mannino

    02:28:56

    Just, I agree to say open your mouth, go talk to people. If you’re at an event, stand up, and talk to people. A lot of times they have the private lenders stand in the center of the room. Make sure you find out who those people are and go talk to them and just take an interest in other people and find out what they’re doing and what’s going on with them and let them know what you’re doing. And that way they’ll, you know, if you can either meet somebody that’s doing this or they can refer you to somebody and hopefully you can help them as well. And it’s a win for everyone.

    Jay Conner

    02:29:24

    That’s awesome. Carly, thank you so much for sharing your story, your lessons, and your success.

    Carly Mannino

    02:29:31

    Thank you. 

    Jay Conner

    02:29:32

    Was nice to meet you. Thank you, Carly. Thank you, Carly. Well, there you have it. My friend, another amazing episode and story of a person just like you, that is attracting and raising hundreds and hundreds of thousands of dollars in private money. And she’s doing it by asking nobody for money she’s networking. She is sharing her story and offering a fantastic private money opportunity. And you can do the same thing I look forward to having you join us right here on the next episode. I’m Jay Connor, the private money authority wishing you all the best here to take your business to the next level right now with private money.