Episode 363: Asset-Backed Lending Strategies for Real Estate Investors with Jay Conner

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Guest Appearance

Credits to:

https://www.youtube.com/@EliteOnlinePublishing1                                 

“How to Fund Real Estate Deals Without Banks with Jay Conner”

https://www.youtube.com/watch?v=hSAmIyDiKpc    

Navigating the world of real estate investing can be daunting, especially for those just starting out or for investors who face challenges securing traditional financing. 

On the Raising Private Money Podcast, Jay Conner, a seasoned expert in private lending, and Melanie Johnson demystify the process of raising and leveraging private money. The conversation explores strategies, safeguards, and mindset shifts that have propelled Jay’s real estate career and can help others do the same.

Private Money vs. Hard Money: Understanding the Difference

One of the key points Jay highlights is the fundamental distinction between private money and hard money lending. Hard money typically comes from institutional lenders or brokerage firms that pool funds from investors and lend them out at higher interest rates, often accompanied by fees and points. While hard money serves as a commercial option, it tends to involve more rigid underwriting and less flexibility for individual borrowers.

In contrast, private money is a one-on-one transaction where funds are sourced directly from individuals. These private lenders might be friends, family, colleagues, or contacts from expanded networks. They offer greater flexibility and often better terms. Jay emphasizes that building a base of private lenders requires education and trust, allowing investors to secure capital without the layers of bureaucracy and expense associated with institutional loans.

Building a Niche in Real Estate: The “Big Fish in a Small Pond” Approach

Jay’s journey into private money began when traditional lines of credit vanished during the 2008 financial crisis. This pivotal moment forced him to rethink his approach and seek more resilient funding options. Operating in a small market in Eastern North Carolina, Jay discovered that being a “big fish in a small pond” enabled him to dominate his niche, consistently performing two deals per month with impressive average profits.

This strategy underscores a core lesson for investors: rather than competing in crowded markets, focus on a specific niche or geographic area where your efforts can stand out. Establishing expertise in a smaller market allows for deeper relationships, more reliable deal flow, and higher profitability per transaction.

Protecting Private Lenders: Safeguards and Transparency

For anyone considering borrowing or lending through private money, trust is paramount. Jay details rigorous protections he offers to private lenders, mirroring those required by local banks. These include naming lenders on insurance policies and title insurance documents, ensuring their investment is backed by tangible assets and protected against unforeseen events.

Loan-to-value (LTV) ratios are another critical safeguard. Jay limits borrowing to no more than 75% of the after-repaired value, providing lenders with a substantial equity cushion. This conservative approach reassures lenders and builds confidence in the security and reliability of the investment.

Structuring Deals: Interest Rates, Terms, and Flexibility

Private lending deals are often structured with interest-only payments, which provide consistent income to lenders while supporting the investor’s cash flow. Jay has offered a steady 8% interest rate to his private lenders since 2009, higher than bank certificates of deposit or savings accounts. By educating lenders about this opportunity—and avoiding the 12% rates typical of hard money—he creates attractive, secure arrangements.

Loan terms generally range from two to five years, but Jay rarely uses the funds for the full term, preferring rapid renovations and sales. This liquidity further benefits private lenders, who see their capital actively working without prolonged risk exposure.

Finding Private Money: Networks and Associations

For those looking to tap into private money, Jay recommends leveraging existing networks—phone contacts, email lists, and local business connections. Joining real estate investor associations and attending meetups can also expand access to both potential lenders and trustworthy operators. These venues offer the dual benefits of education and relationship-building, positioning investors as popular and valuable contributors to their communities.

Empowering Investors Through Education

Jay believes strongly in educating both borrowers and lenders about private money. He even offers his bestselling book, “Where to Get the Money Now,” and provides scripts and access to his live Private Money Conference to help others master the art of raising capital. His commitment to transparency and ongoing support shines through, empowering investors to build lasting success.

In summary, private money offers a powerful alternative to traditional real estate financing. By focusing on education, transparency, and relationship-driven strategies, investors can unlock new opportunities, protect their partners, and scale their businesses—just as Jay Conner has done.

10 Discussion Questions from this Episode:

  1. Jay Conner explains the protections he offers his private lenders, such as being named on insurance and title policies. Why do you think these protections are important for both lenders and borrowers in real estate deals?
  2. How did the global financial crisis in 2009 impact Jay Conner’s real estate investing strategy, and what lessons can newer investors learn from his experience?
  3. According to Jay Conner, there’s a significant difference between hard money and private money lending. What are the main distinctions, and how might those affect your decision as a borrower or lender?
  4. Melanie Johnson asks about typical interest rates for private lending. What factors should influence how much you offer or expect as a private lender?
  5. Jay Conner describes “lazy money” sitting in bank accounts earning minimal interest. What are the risks and rewards of moving such funds into private lending for real estate?
  6. The episode discusses lease-to-purchase options for buyers who can’t immediately qualify for a mortgage. What are the advantages and disadvantages of this arrangement for both the property owner and the prospective buyer?
  7. When vetting a potential real estate partner or borrower, what are the key elements to check before committing your money, based on Jay Conner’s advice?
  8. Why does Jay Conner prefer an interest-only payment structure with his private lenders, and what are the benefits for both parties?
  9. The episode emphasizes the importance of being a “big fish in a small pond” and niching down in real estate. How can this strategy help investors succeed in their local markets?
  10. Jay Conner shares ways to find and expand your network as a private lender, including attending real estate investor associations and local meetups. How can building a strong network impact your opportunities and potential success in real estate investing?

Fun facts that were revealed in the episode:

  1. Jay Conner and his wife, Carol Joy, have been married for 40 years and have built their real estate investing business together in Eastern North Carolina.
  2. In less than 90 days, Jay Conner was able to raise over $2 million in private money without tying it to any specific real estate deal, simply by sharing the investment opportunity with his personal network.
  3. Jay Conner offers his private lenders protection similar to what banks provide, including naming them on insurance and title policies, and ensuring a conservative loan-to-value ratio for added safety.

Timestamps:

00:00 Real Estate Funding Insights

03:12 Finding Your Niche in Marketing

06:23 Discovering Private Money Lending

12:33 Asset-Backed Lending Explained

15:42 Property Renovation & Lease Sales

19:59 Trust and Lending Guidelines

22:19 Free Real Estate Finance Book

24:52 Free Private Money Guide

 

Connect With Jay Conner: 

Private Money Academy Conference: 

https://www.JaysLiveEvent.com

Free Report:

https://www.jayconner.com/MoneyReport

Join the Private Money Academy: 

https://www.JayConner.com/trial/

Have you read Jay’s new book, Where to Get the Money Now?

It is available FREE (all you pay is the shipping and handling) at https://www.JayConner.com/Book 

What is Private Money? Real Estate Investing with Jay Conner

http://www.JayConner.com/MoneyPodcast 

Jay Conner is a proven real estate investment leader. Without using his own money or credit, Jay maximizes creative methods to buy and sell properties with profits averaging $67,000 per deal.

#RealEstate #RealEstateInvesting #RealEstateInvestingForBeginners #Foreclosures #FlippingHouses #PrivateMoney #RaisingPrivateMoney #JayConner

YouTube Channel

https://www.youtube.com/c/RealEstateInvestingWithJayConner 

Apple Podcast:

https://podcasts.apple.com/us/podcast/private-money-academy-real-estate-investing-with-jay/id1377723034 

Facebook:

https://www.facebook.com/jay.conner.marketing  

Twitter:

https://twitter.com/JayConner01

Pinterest:

https://www.pinterest.com/JConner_PrivateMoneyAuthority

Asset-Backed Lending Strategies for Real Estate Investors with Jay Conner

 

Jay Conner [00:00:00]:

We give all of our private lenders the same protection that the local bank requires. We even name our private lenders on the insurance policy as the mortgagee. So if there is an insurance claim against the property, that check from the insurance company is made payable to the private lender and to the borrower. We name the private lender on the title insurance policy. As an additional insured, in case there are any title issues down the road. And so the investment or the loan needs to be conservative so you’re protected.

 

Narrator [00:00:39]:

If you’re a real estate investor and are wondering how to raise and leverage private money to make more profit on every deal, then you’re in the right place. On Raising Private Money, we’ll speak with new and seasoned investors to dissect their deals and extract the best tips and strategies to help you get the money. Because the money comes first. Now here’s your host, Jay Conner.

 

Jay Conner [00:01:07]:

Money is nothing more than doing business with ordinary people, regular ordinary people like you and me, who then have investment capital or they have retirement funds, and they’re not happy with the rate of return they’re getting.

 

Melanie Johnson [00:01:25]:

Hey, welcome to another great podcast. Thanks for joining us today. You know, we’re always here to inspire and educate you. And today at the Elite Expert Insider Podcast, we have Jay Conner with us. You know, real estate has just been going crazy lately, and everything I keep seeing on my Instagram and TikTok feeds is like, hey, it’s going to be the year, you better jump in now. But what if you don’t have money? What if you don’t even know where to start? So Jay has been an expert in private lending. And so he has a book, it’s like Where to Get Your Money Now, right? So I love that. We all want to know where to get money and how to use other people’s money, versus just going to a bank.

 

Melanie Johnson [00:02:04]:

Oh, look, and he’s got his book right there. Awesome. Jay, welcome. Thanks for coming today.

 

Jay Conner [00:02:09]:

Oh my lands, Melanie, thank you so much for having me on here on the show at the Elite Expert Insider Podcast. For goodness ‘ sake, and I’m so excited to talk about and visit on my favorite topic that I’m so passionate about. And that’s private money and private lending. And the reason for that is because this one strategy, this one funding strategy, has had a bigger impact on our real estate investing business than anything else ever since we started all the way back in 2003. From, and we’re here in Eastern North Carolina, a small market, only 40,000 people that we target here. And we do a couple of deals a month. Our average profits, though, are $86,000. And I don’t share that to brag at all.

 

Jay Conner [00:03:02]:

I share that to make a point. And that is, there’s an argument to be made to be a big fish in a small pond when it comes to real estate investing.

 

Melanie Johnson [00:03:12]:

They say, you know, in marketing, you need to have a niche. You don’t have to be to everybody, you know, find your small niche if you want, you know, like you say, to become that big fish and dominate that market. And I love that you have a book because I don’t know if you know that I own, and for over a decade, I’ve owned Elite Online Publishing, which is a book publishing company. So we are huge fans of having a book that helps you market yourself. So I love that you have a book. We’re going to talk more about that later. So tell, how did you even get involved in this? Give us a little bit about your background and your history.

 

Jay Conner [00:03:42]:

Sure. My wife, Carol Joy, and I are here in Eastern North Carolina. And this year, 40 years of marriage. Oh my lands, 40 years.

 

Melanie Johnson [00:03:53]:

That’s a whole other podcast to talk about that.

 

Jay Conner [00:03:55]:

But she’s very patient. I can tell you that. She’s very patient. But anyway, I was raised in the mobile home industry, manufactured housing. Helping families own affordable housing. Unfortunately, the financing for that product fell out of favor with Wall Street back in the early 2000s. And I knew if I ever wanted to get out of mobile homes, I wanted to get into single-family houses. So that’s when we started.

 

Jay Conner [00:04:22]:

We started in 2003. And I’ll tell you, it’s funny, from 2003 until January of 2009, the only thing I knew to do those first 6 years, the only thing I knew to do was go to the local bank or go to a mortgage company and have a line of credit, you know, to fund my deals. And that’s all I knew. Everything changed. Everything changed in January 2009, at least for us. I called up my banker. I thought I still had a line of credit at the bank. And I had 2 houses under contract to purchase.

 

Jay Conner [00:05:02]:

And I learned like that over the phone that my line of credit had been closed with no notice to me. And I said to my banker, whose name was Steve. I said, Steve, what in the world are you telling me? My line of credit is closed. I said, we have a 6-year business relationship, done a lot of deals, and never been late on payments. Why is my line of credit closed? He said, Jay, don’t you know that there is a global financial crisis going on right now? But you just gave me a financial crisis. I don’t have a way to fund these two deals. Yeah. And so I hung up the phone.

 

Jay Conner [00:05:43]:

I sat here at my desk for a moment, and I asked myself a very important question. And the question I asked myself was, ” Who do I know that can help me with my problem? It’s interesting. When I asked that question, I immediately thought of a good friend, Jeff Blankenship. He was living in Greensboro, North Carolina, at the time, and he was investing in single-family houses. So I called up Jeff. I told Jeff my problem. And he said, Jay, welcome to the club. And I said, I’m not sure I want to be a member of that club, but what club are you talking about? He said, ” That’s the club of having the bank shut down your line of credit.

 

Jay Conner [00:06:23]:

He says, ” My bank shut me down last week. I said, how are you going to fund your real estate deals? He said, well, have you ever heard of private money and private lending? I said, no. He said, ” Have you ever heard of self-directed IRAs, where people can move their current retirement funds over to a self-directed IRA company and then lend that money out to us real estate investors? And the interest that we pay them is either tax-deferred or tax-free. I said, Jeff, you’re talking total Greek to me. I don’t know what you’re talking about. I said, ” What’s private money? He said, I’m not really sure. He said, ” But there’s this gentleman down in Jacksonville, Florida, by the name of Ron LeGrand. And I said,” Who’s Ron LeGrand? He said, I’m not too sure about that, but Ron says we can get a lot of private money really fast.

 

Jay Conner [00:07:13]:

I said, ” Oh, let’s go. That was my first real estate investing conference that I attended, in January and February of 2009. And oh boy, did I learn about private money. Private money is nothing more than doing business with ordinary people, regular ordinary people like you and me, who then have investment capital or they have retirement funds, and they’re not happy with the rate of return they’re getting. I call it lazy money. Lazy money. It’s like in the local bank earning 0.02% on a savings account or less than 3% in a certificate of deposit. And so their money’s not working for them.

 

Jay Conner [00:07:54]:

And so I came back home after that conference,e and I put my opportunity together that I was just going to share with people in my own network. And I was able to raise a little over $2 million in less than 90 days. Not attached to any particular deal. Because you have probably heard this, and it drives me crazy. The guru stands on stage and is teaching real estate investors, and the guru says, oh, just get the deal under contract, the money will show up. I don’t know if you’ve ever heard that or not, but it makes no sense to me. So what I did was I got the money raised first, and then started making offers on properties based on that money. And then I call up my private lender,s and we’ve had 47 private lenders, individuals, just regular people, loaning us money on our deals.

 

Jay Conner [00:08:48]:

And then I don’t have to pitch a deal. They already know the underwriting, they already know the criteria, and I just call ’em up with the good news phone call to put their money to work. And that’s how easy it is. So separating those conversations of offering an opportunity and then having a deal for the private lenders to fund is just so critical.

 

Melanie Johnson [00:09:10]:

That’s so smart. And then they can get the details, and they can decide who’s going to come in and who’s not. Tell me a couple of questions I’ve got now. I want you to define hard money lending and the difference between hard money and just doing private money investment. And what type of percentage do they get paid on the deal? What should you offer? I’ve done some private lending, and I know what kind of— it was what I was offered in the deal. So I’d love to hear what a private lender should expect and what someone searching for a private lender should offer, and the difference between that and getting a hard money loan?

 

Jay Conner [00:09:45]:

Yeah. So let’s start with hard money. So there’s a big difference between hard money and private money. Hard money is typically a brokerage. It’s a firm that has gone out and established a fund for individuals to invest in. And then the hard money lender is institutional money. Hard money is institutional money. So hard money lenders then loan that money out.

 

Jay Conner [00:10:14]:

So they might be paying their investors 8%, maybe 10%, and then they loan that money back out at 12%. And charge points and fees and that type of thing. So that’s dealing with a commercial lender, hard money. A private money lender, you’re doing— there’s no, there’s no brokerage involved. The person is the direct one-on-one transaction, the individual who is lending that money, and the borrower, the real estate investor. So that’s the big difference. There’s no brokerage involved in private money lending.

 

Melanie Johnson [00:10:54]:

I always thought that you could call a private lender a hard money lender as an individual, too, because maybe the interest rate was high. So it’s real, that’s the differentiating. So it’s just a matter of words. A private lender is never called a hard money lender. It’s just a private lender. Yeah. Okay. Got it.

 

Jay Conner [00:11:13]:

Correct. And then, as far as the interest rate, I have been paying and offering my private lenders ever since February of 2009. My, what a long time. Ever since 2009, I’ve been paying them 8%. And a lot of private lenders, hard money lenders, they’ll be getting 12%. But here’s the interesting fact. There are 3 categories of private lenders. Private lenders are either in your own network, in your cell phone, your email list, or your own warm market.

 

Jay Conner [00:11:47]:

The second category is your expanded network. I teach and coach real estate investors how to expand their network, business networking, international, et cetera. And the third category is existing private lenders. So here’s the thing: an existing private lender, I don’t take on the mindset of being a teacher to teach private money because an existing private lender, such as yourself, already knows. They already know what private money is. So, of all the 47 private lenders that Carol Joy and I have had, none of them, zero, none of them had ever heard of private money or private lending.

 

Melanie Johnson [00:12:31]:

You had to educate them.

 

Jay Conner [00:12:33]:

I was able to educate them on this opportunity, and they weren’t already spoiled at 12%. So when I come along and offer 8%, and they compare that to what they can get in the local bank or a certificate of deposit or, you know, maybe around 4%, you know, so I’m offering double, and I’m not borrowing unsecured funds. I’m backing their promissory note with the real estate that I’m buying. So everything that I’m borrowing is what we call asset-backed debt. Asset-backed debt. So they’re getting their own here in North Carolina. It’s a deed of trust in most states, but they’ve got their own mortgage, their own deed of trust, and that’s their legal recourse. If I don’t pay them, the property does.

 

Melanie Johnson [00:13:27]:

Now, in the deal that I had, I was subordinating the loan, like I owned the land, but I got interest on the money. But then they were also building things and then selling them. So I also got profit participation. Do you, I don’t know if you flip these single-family, do investors also, have you ever done a deal where you’ve structured some of the profit participation as well as the 8%? Or do you just do straight 8%?

 

Jay Conner [00:13:53]:

Yeah, I do a straight 8%. So the private lender, think of the private lender, at least in my world, as the bank. So they know exactly what the interest rate’s going to be that they’re going to get. And so instead of putting their money in a certificate of deposit, they are investing the money, loaning the money for real estate.

 

Melanie Johnson [00:14:15]:

And does it work the same way, like when you do a mortgage, you’re paying heavy on the interest first before you’re paying more principal? It seems like, you know, that is the same way that you structure the loan, just like a mortgage?

 

Jay Conner [00:14:28]:

Yeah. So all the interest is interest only. So it’s either accrued interest only, or some of our private lenders are elderly, and they are relying on the income, the supplemental income per month. So when we pay or accrue interest only, that’s a win for the private lender,r and that’s a win for the borrower, the real estate investor. And here’s how. If we were making principal and interest payments, the lender would not make as much money. Because if you’re paying principal and interest, you’re paying the principal amount down. If it’s interest only, then their total principal investment stays invested.

 

Jay Conner [00:15:15]:

So they earn more money, right? And then it’s also a win for the borrower, the real estate investor, because if you’re making payments, interest-only payments are smaller. So it helps the cash flow. Than principal and interest. So it’s a win-win for both parties.

 

Melanie Johnson [00:15:34]:

Now, are you doing a balloon note? Is it a 5-year, 10-year note? And are you having an exit on the properties? What is the strategy?

 

Jay Conner [00:15:42]:

Yeah, in the past recent years, we’ve been putting— we’ve been renovating all the properties, turning them into like brand new properties and selling them in the MLS. So most of that turn happens within a year to 18 months. Depending on how extensive the renovation is. Now, I’ve sold a lot of properties using private money, private lenders, and I’d sell the properties on lease purchase, which means the same thing as rent-to-own. And that would be people who don’t qualify for a mortgage today, but we help them get ready for a mortgage. And so all of our notes are either 2 years or 5 years. It’s liquid investment capital. It’s 5 years if it’s retirement funds.

 

Jay Conner [00:16:27]:

But typically, we don’t use the money for that long.

 

Melanie Johnson [00:16:32]:

Now, on the lease-to-purchase option, is part of the— do they do a deposit, you know, so much money down? It was the first question. And then the other part is, do they— is any of the lease payment going towards principal, or is it just all basically interest only?

 

Jay Conner [00:16:50]:

So the initial deposit, we call it— the legal term is an option fee. The slang is a non-refundable lease option deposit. These people who are buying these houses are going to put down a minimum of 5% of the purchase price. And that deposit is non-refundable. Get ready for a mortgage. That applies to their closing costs and their purchase price. But if they do not get ready for a mortgage within the term, which is typically 1 or 2 years, then that is nonrefundable.

 

Melanie Johnson [00:17:33]:

Okay.

 

Jay Conner [00:17:33]:

And then again, the rent is rent. Rent is rent.

 

Melanie Johnson [00:17:38]:

So nothing goes towards—

 

Jay Conner [00:17:39]:

is going towards the purchase, except for that initial non-refundable lease option deposit.

 

Melanie Johnson [00:17:46]:

So I always wondered about that. I think that’s a great deal for the property owner. I think it’s a real crummy deal for the person who’s leasing. Because if they don’t qualify, 2 years go by, they put 5% down on, you know, a half a million dollar house or $200,000 house, right? They never get that back. And they paid lease payments versus if they just rented. I guess they lock in the price if the property goes up, but they take that risk of walking away and losing that non-refundable deposit and not moving towards— or like, well, great, I couldn’t get a mortgage and now I have no equity and I paid all these lease payments and I lost my $20,000 or $10,000 or whatever it was.

 

Jay Conner [00:18:29]:

Yeah, so my deal with our lease purchase buyers is that if they follow the program that we tell them to do to get ready for a mortgage, they’re going to be the owners of a house. They don’t even think that they’re renters. Their mindset is owners, right? And let’s say they don’t get ready for a mortgage within a year or 2 years.

 

Melanie Johnson [00:18:48]:

Right.

 

Jay Conner [00:18:49]:

Guess what? If they have been a good tenant, I’m not going to kick them out to go anywhere. I’m going to extend that lease purchase term and continue to work with them to help them get a mortgage because that’s their intention. That’s my intention. Is for them to be homeowners.

 

Melanie Johnson [00:19:08]:

I like that. And then, they don’t feel so bad. You know, they can keep going. It’s like, I have another shot at it. And you can tell me, this is what you didn’t do. This is what you need to do to get ready for that mortgage. So you’re in a good position. So, where do you find money?

 

Jay Conner [00:19:24]:

I mean, you come up from private lenders, from private lenders.

 

Melanie Johnson [00:19:27]:

Yeah, you talked about that a little bit, going through your list and then expanding your list. So I know the next question I really want to ask is, who do you trust? Because the group of people I got involved with turned out not to be as honest as I would have liked them to be. So how do you know you’re getting in bed, so to speak, so you can have that 40-year marriage as you did with somebody that you know you can trust on the other end, that you’re going to get your money and all those other things, and the paperwork is really good? Because some people aren’t as savvy. Maybe they’re not checking the paperwork, and they’re just saying, sounds like a great deal, let me sign up.

 

Jay Conner [00:19:59]:

That’s a great question. So first of all, do not loan money on a deal and do business with someone whose track record you don’t know what their track record is, for goodness ‘ sake. Right? So there’s a 5-letter word that starts with a T. It’s called trust. Why would you trust someone, an operator? What’s their track record? How long have they been in business? And then a very important part is, what is the maximum loan-to-value? Like in my world, I don’t borrow more than 75% of the after-repaired value. That’s one way that we protect our private lenders: by giving them a 25% equity cushion. We also, that’s a big question. How are you,u as a private lender, protected? So, for example, we give all of our private lenders the same protection that the local bank requires.

 

Jay Conner [00:20:55]:

We even name our private lenders on the insurance policy as the mortgagee. So if there is an insurance claim against the property, that check from the insurance company is made payable to the private lender and to the borrower. We name the private lender on the title insurance policy as an additional insured in case there are any title issues down the road. And so the investment or the loan needs to be conservative so you’re protected.

 

Melanie Johnson [00:21:28]:

All right. And then, all right, let’s say I want to be a private investor, but I haven’t listened to this podcast, maybe, and I’m looking to find a deal. How do I find a deal? Where are places I can go and find someone like you?

 

Jay Conner [00:21:41]:

Oh, sure. You can attend, and you can join the local real estate investor association in your area. So, like here in North Carolina, there’s the North Carolina Real Estate Investor Association. There are chapters in Raleigh, North Carolina, Charlotte, Wilmington, and Fayetteville. You can also join local meetups. And so when you, if you’re looking to be a private lender, you can join the local real estate investing association, and you will be one of the most popular members.

 

Melanie Johnson [00:22:13]:

I love it. You’ve been a wealth of information, Jay. Tell people where they can find you.

 

Jay Conner [00:22:19]:

The easiest way to find me is for me to give your audience, if you’re listening or watching this podcast, let me just give you my book. I’d love to give you my book. It’s a national bestseller, Where to Get the Money Now, with the subtitle, How and Where to Get Money for Your Real Estate Deals Without Relying on Traditional or Hard Money Lenders. And it’s $20 on Amazon, but don’t give Amazon $20. Let me give you the book for free. If you will just cover shipping and handling, I’ll express mail it out to you. I’ll autograph the book and the entire— I spill all the beans. I spill all the beans in the book, all 20 points that I offer my private lenders.

 

Jay Conner [00:22:59]:

So you can get the book by going to www.jayconner.com. I’m an er, not an or. So jayconner.com. Book, and I will rush the book right out to you. Now, in addition to the book, I have two more quick gifts for the audience. And that is one popular question I get from new capital raisers: how do I start conversations? So let me give you one of my private lender scripts. It’s called the Curiosity Opener. You can download it.

 

Jay Conner [00:23:35]:

It’s a PDF, and you can download that script at jayconner.com. /Scripts. And then my final gift is that I do 3 live events a year in person. It’s called the Private Money Conference. And there’s not another conference like it on the planet. A 3-day conference where we talk private money all 3 days. And you can get information on that conference at www.jayConner.com/event. And that’ll give you all the details.

 

Jay Conner [00:24:10]:

It’s a $3,000 event, but because you’re listening to this show, you get to come for a measly $97 registration fee for you and a guest.

 

Melanie Johnson [00:24:20]:

I love that. And, you know, being a publisher, you’re using your book exactly the way we tell our authors to use our book. Give it away for free. Get it in as many people’s hands as you can. And I just love that you’ve got it down. Thank you so much.

 

Jay Conner [00:24:35]:

Thank you.

 

Melanie Johnson [00:24:36]:

So we’ll see you next time. And if you’re looking to become an author and use your book just the way that Jay did to bring people, get more leads, and share your information, reach out to us at eliteonlinepublishing.com. We guarantee you’ll be a best-selling author. We’ll see you next time. Have a great week, everybody.

 

Narrator [00:24:52]:

Are you feeling inspired by the knowledge you gained in this episode? Then head over to www.JayConner.com/MoneyGuide.  That’s www.JayConner.com/MoneyGuide and download your free guide that shares 7 reasons why private money will skyrocket your real estate investing business right now. Again, that’s www.JayConner.com/MoneyGuide to get your free guide. We’ll see you next time on Raising Private Money with Jay Conner.