If you’re a real estate investor who’s tired of losing out on deals because of slow funding, chasing banks, or getting bogged down in spreadsheets, there’s good news: technology is catching up to your needs.
On a recent episode of the “Raising Private Money” podcast, Jay Conner sat down with Brandon Richards, an active real estate investor and the CEO behind Deal Manager Pro, to dive into private money, scaling a real estate business, and using tools like CRM software to streamline and scale.
Raising Private Money: More Freedom, Less Friction
The episode opens with a bold question: What would your business look like if money were never the problem?
Brandon Richards is living proof that this is possible. In his career, Brandon has raised over $15 million in private money—meaning funds raised from individual investors, not banks or institutions. Private money, as Jay and Brandon both pointed out, allows regular people—often your friends, colleagues, or even social media followers—to invest directly in your deals, typically with better terms and less red tape than a traditional lender.
The process is straightforward, especially when you use systems that handle the heavy lifting. Brandon shared that documenting deals correctly, securing investments with real estate (using promissory notes and deeds of trust), and building trust are key to attracting and retaining private lenders. After a few successful deals, investors often don’t want their money back—they want you to keep it working, compounding your ability to scale.
Attracting Private Lenders: The Power of Being Visible
One of the big takeaways from Brandon’s journey: He doesn’t chase money, he attracts it. By sharing real stories—selfie videos at project sites, walk-throughs, before-and-after shots, and deal breakdowns—Brandon has built a following of individuals interested in investing passively in his projects. These posts aren’t high-gloss marketing campaigns. They’re organic, candid, and relatable—more like a “day-in-the-life” than a commercial.
A simple call to action in his stories—“If you want to talk money, DM me”—is all it takes to get the conversation started. His focus isn’t on begging or selling, but on educating and showing the journey. And it works.
Scaling Up: You Can’t Do It Alone
As Brandon’s business grew, he quickly saw the need to remove himself from the daily grind (like being on job sites or managing multiple spreadsheets) and focus on systems—and people—that could handle growth. He credits having reliable contractors and processes, but also emphasizes how getting the right technology in place makes a world of difference.
Which leads us to one of the episode’s highlights: the introduction of Deal Manager Pro.
Deal Manager Pro: The CRM Built for Real Estate Investors
In the cluttered world of generic CRMs, Brandon saw the need for software specifically designed by and for real estate investors. Deal Manager Pro offers everything you need in one platform: lead tracking, nationwide comps, direct mail tools, proof of funds, automated follow-up, skip tracing, a rehab calculator, and an advanced deal analyzer. Unlike clunky Excel sheets or piecemealed tech stacks, it keeps everything streamlined and collaborative—so whether you’re a solopreneur or scaling a team, you never lose track of a deal or a contact.
Brandon’s pain points—lost leads, spreadsheet chaos, and communication breakdowns—became the foundation for a system hundreds of investors now rely on.
Final Thoughts
What stands out most from Jay and Brandon’s conversation is this: Real estate investing isn’t just about finding deals or raising capital. It’s about creating repeatable, reliable systems—both in relationships and processes. If you’re ready to stop spinning your wheels with DIY tools and want to scale up, adopting a purpose-built CRM like
10 Discussion Questions from this Episode:
- Brandon Richards mentioned that he initially stumbled into easier funding options by chance. How important do you think luck is versus preparation and networking in finding funding for real estate deals?
- The conversation highlights the value of private money over institutional funding. What do you believe are the main advantages and potential drawbacks of using private lenders for real estate investments?
- Both Jay and Brandon stress the idea of ‘attracting’ money rather than ‘chasing’ it. What are some strategies you’ve seen work (or think might work) to attract private funding in today’s real estate market?
- Brandon talks about demystifying the process for private lenders by comparing them to big banks like Chase. How can real estate investors build trust and confidence with potential lenders, especially if those lenders are unfamiliar with the process?
- Social media played a significant role in attracting private lenders for Brandon. What kind of social media content do you think is most effective in generating genuine interest from potential investors?
- Jay and Brandon both mention the importance of proper documentation (like deeds of trust/mortgages). How much legal and technical knowledge do investors need before approaching private lenders, and where can they learn it?
- Brandon transitioned from house flips to land deals and owner-financed notes. What might be some reasons an investor would make a similar shift in their business model?
- They discussed scaling from a handful of deals to managing millions of dollars in private money. What are the key challenges investors face in scaling their operations, and how can they overcome them?
- Brandon’s CRM, Deal Manager Pro, automates much of the follow-up and deal management process. How important are automation and technology tools for modern real estate investors, and are there risks of relying too heavily on them?
- Brandon wishes he’d started with land and note investing sooner. What lessons from his experience do you think could help investors avoid common pitfalls or seize opportunities earlier in their careers?
Fun facts that were revealed in the episode:
- Brandon Richards Has Raised Over $15 million in Private Money
Brandon started with small real estate deals but quickly scaled his business. He’s now raised more than $15 million from private lenders, all without ever setting foot in a traditional bank for those funds! - He Attracts Private Lenders Through Social Media
Instead of chasing down potential lenders or making cold calls, Brandon attracts investors by posting authentic, behind-the-scenes content of his deals on social media. He’s turned his day-to-day property visits into a kind of personal reality show that catches the attention—and money—of curious followers. - Brandon Now Runs a CRM Made Specifically for Real Estate Investors
After getting frustrated with lost leads and messy spreadsheets, Brandon acquired Deal Manager Pro, a CRM designed for real estate investors. The software automates follow-ups and includes features like nationwide comps, direct mail integrations, skip tracing, and robust deal analysis tools—essentially streamlining the whole investor workflow.
Timestamps:
00:01 Early Success in Real Estate Financing
05:05 Real Estate Financing Journey
10:33 Transition to Land-Only Business Model
13:38 Alaskan Vlog: Unplanned Updates
16:50 Real Estate CRM Upgrade Summary
17:58 Automated CRM and Analysis Tools
20:32 Connect with Brandon Richards:
https://www.DealManagerPro.com
21:46 Streamlining Real Estate Deal Flow
26:13 Real Estate Buying and Selling
28:03 “Dirty Money” Land Investing Guide
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Jay Conner is a proven real estate investment leader. Without using his own money or credit, Jay maximizes creative methods to buy and sell properties with profits averaging $67,000 per deal.
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Building Wealth in Real Estate Through Private Lending and CRM Tools with Brandon Richards
Jay Conner [00:00:01]:
Hey, there, let me hit you with a question. What would your business look like if money were never the problem? I’m talking no banks, no hard money lenders, no begging, just people writing you checks to fund your deals. Yeah. Sounds too good to be true, right? Well, today I’ve got someone here on the show with me who’s made that his reality. Brandon Richards. My guest is a real estate investor who’s raised over $15 million in private money. Yes. That’s 15 million without going to a bank.
Jay Conner [00:00:35]:
And in this episode, he’s not holding anything back. You’ll hear exactly how he did it, what he said, who he said it to, how he structured the deals, everything. We’re also going to dig into how he scaled his business, runs multiple companies and and still finds time to lead humanitarian work all around the world. So if you’re new or a hungry real estate investor and you’re tired of spinning your wheels trying to get funding, this episode is your shortcut. Well, welcome to the Raising Private Money show, the only podcast for real estate investors who want to fund their deals without relying on banks or credit or using their cash. I’m Jay Connor, the private money authority, and I’ll show you how to get private lenders begging to fund your next deal. Because every deal starts with the money. You’re going to meet Brandon right after this.
Narrator [00:01:32]:
If you’re a real estate investor and are wondering how to raise and leverage private money to make more profit on every deal, then you’re in the right place. On Raising Private Money. We’ll speak with new and seasoned investors to dissect their deals and extract the best tips and strategies to help you get the money. Because the money comes first. Now, here’s your host, Jay Connor.
Jay Conner [00:01:59]:
Well, Brandon, welcome to Raising Private Money.
Brandon Richards [00:02:03]:
Thanks for having me. I appreciate it.
Jay Conner [00:02:06]:
Absolutely. I’m excited to have you on the show. Thank you so much for having me on your show not too long ago. Let’s go back to the beginning, Brandon. What was it that happened in your business you to realize there had to be a better way to fund your deals than, say, institutional money? How did this world of private money even open up for you?
Brandon Richards [00:02:29]:
For me, frankly, I got lucky right out of the gate. My very first deal was a wholesale contract that I had sold that contract to a friend of mine who happened to be a hard money lender. And so out the gate, although not private money in nature, it was much easier than any form of institutional capital. So I got lucky right away, honestly. And it wasn’t until a couple of Years in that I started to meet ordinary people who had, you know, high-paying nine-to-fives that had some cash lying around either in the bank or an IRA. But yeah, again, I just got lucky. And organizing and going through that transaction of the proper documentation made it easy for me to have that conversation when I went to the first private lender to get that private financing. But one of the things I hear a lot about private money, or even hard money, is, well, why would you pay such high interest? And I always respond is like, Why, why risk losing deals? Because you can only transact either one or two with your capital or one or two bank loans, when you can pay just a little bit higher in interest and get multiple deals going at once.
Brandon Richards [00:03:59]:
And that’s when I learned to lean into the private financing and get multiple deals going and start to grow when I started my business back in Texas.
Jay Conner [00:04:10]:
Well, and that’s the same thing for me, Brandon. Of course, I’ve been paying my private lenders 8% ever since February of 2009, even with all the ups and downs in the market. But as you just alluded to, the access to the funding is so much more important than what the actual, you know, interest rate is that you pay. Now, if you can think back, do you remember what year you started using actual private money? I mean, getting money from just ordinary.
Brandon Richards [00:04:41]:
People, it would have been around 2019, 2018, 2019, maybe.
Jay Conner [00:04:49]:
Okay, well, if you can, if you can think back to that first private money deal or that private money lender, how did you even know how or where to start having that kind of a conversation with an individual?
Brandon Richards [00:05:05]:
Oh, shoot, let me think of who that was. I’m not positive who it was, but again, that conversation, although fairly nerve-wracking, was simplistic, um, simply because I had done enough deals by then that I knew how these types of properties were financed. And so I knew the proper documentation, the proper time frame, the proper escrow and title companies that had attorneys on staff to draft those promissory notes and deeds of trust for us in case there was something additional that needed to be added to the promissory note. But overall, I had been doing enough, either YouTube, university, or just enough transactions with enough people that were willing to offer up knowledge that I was able to, I guess, you know, struggle my way through those conversations, get the first couple of deals going. And aow a couple of my lenders they’re just a text away, I just say, hey, here’s the Deer. We’ll close it within this time frame, or on this date. And if you want in, you’re in. So a lot has changed in the past six years since I first started.
Jay Conner [00:06:26]:
Well, it’s been my experience that after I have a new private lender. And just to make sure everyone understands what we’re talking about, when we’re talking private lenders, we’re not talking institutional money banks, hard money lenders, we’re talking about doing business with regular, ordinary people just like us that are loaning us money on our real estate deals, either from their investment capital and, or from their retirement funds. And you know, we will have introduced them to a self-directed IRA company. You know, I got 47 private lenders, Brandon, and what’s funny is not one of them ever heard of private money, this world of private money or self-directed IRAs. Until, you know, I put on my teacher hat and I started teaching them, you know, what this was all about. So when you have to think back because one thing you just said triggered this in my mind. After you’ve done a couple of deals or after a private lender has funded a couple of deals, pretty much all they want to know is how much you need and when you need it.
Brandon Richards [00:07:30]:
Yeah. And when’s the next one? Yeah.
Jay Conner [00:07:33]:
And when you go to pay them off. Have you ever had a master? Can’t you just keep the money?
Brandon Richards [00:07:38]:
Yeah, plenty of times. Yet several lenders, like, I don’t want any more short-term deals at all, just get me in something long-term.
Jay Conner [00:07:45]:
That’s right. That’s right. So, going back to those first deals that you did with private lenders, do you remember how you started conversations? Well, let me ask a better question today because you probably do things differently today than you did in 2019. But you know, if you’re, if you’re beginning a conversation with a potential private lender, how would that con, how would that conversation be started? How would you approach the subject?
Brandon Richards [00:08:17]:
Most of them want to know, you know, how do you mitigate their risk? And, I try to put it in layman’s terms. I treat the conversation as if they’ve never borrowed or lent money ever. But I know that they have probably bought a house. And so I have them imagine themselves being, say, Chase Bank, you’re now the bank, you’re getting all of the same documentation, the same security documents that Chase would require. And that would be a deed of trust or a mortgage in some states, and then a promissory note. And I mean, it’s as simple as that. A lot of people get wrapped up in the documents, and it’s just, it’s just not something that should be stressed about because title and escrow, and they’re, or in attorney states, they’re going to look over everything and make everything, make sure everything’s kosher. And of course, my lenders, depending on a couple of deals, or outside of a couple of deals, are all first lane positions.
Brandon Richards [00:09:22]:
So they have that security there, and they have the right and ability to foreclose if need be, if, if some form of default happened.
Jay Conner [00:09:30]:
And so you mentioned a moment ago a deed of trust. Of course, North Carolina is a deed of trust state, and Texas is a deed of trust state. As you mentioned, most people call it a mortgage; most states call it a mortgage. But in other words, you like me, you’re not borrowing unsecured money. They’re not just getting a promissory note from us. But you are collateralizing that note with the property. You’re back in that note by the real estate that you’re using the money for. And so as you said, if you don’t pay them, the property does.
Jay Conner [00:10:07]:
Right?
Brandon Richards [00:10:10]:
Oh, there you are.
Jay Conner [00:10:14]:
Yep, you’re back.
Brandon Richards [00:10:15]:
Okay. I can’t tell if it’s my signal or not, but. Sorry. So. Yeah, yeah, the data.
Jay Conner [00:10:22]:
So, tell everybody. How does the deed of trust work? And probably primarily, what type of real estate are you using private money for?
Brandon Richards [00:10:33]:
My business model has changed, so now I do primarily land. But that deed of trust is what is recorded with your local municipality, whether that’s a borough, a county, it’s all recorded there. And that’s their security instrument, as well as the escrow title company that is transacting, will, of course, have that on file. But when I first started, it was all flips. I used to flip a considerable amount of property, and now my business has changed over to land. So I do almost exclusively land deals. And so I’ll find properties that are near recreational national parks and then I’ll sell those to retail and buyers on terms, meaning I’ll owner finance that to them. And then if I have a private lender in there, whether or not the conversation was short or long term, either the end buyer’s down payment will cover and clear that underlying note, or I like to wrap private loans to the end buyer, so that way I have no capital into the transaction as well.
Jay Conner [00:11:44]:
That makes sense. So let’s talk about finding the right people, finding the right private lenders. Where are your private lenders coming from? Are you finding them at events, online, your network, whator works best? That’s one of the most common questions I get: Where do you find these people?
Brandon Richards [00:12:05]:
It’s a mix of roughly two things. I do go to a lot of events, and so I have. Some of my longest-standing lenders have been from some events I went to way back in the day. And then I get a lot of incoming messages from Facebook just by people seeing my content online and seeing what I’m doing. And they want to know how they’re being financed, or how they can be a part of it, or whatever it is. But. And I’m not even posting content, necessarily asking for money. I’m just showing everybody what I’m doing and how I’m doing it and how frequently and this and that.
Brandon Richards [00:12:44]:
And organically, you people just end up reaching out.
Jay Conner [00:12:48]:
So it sounds to me like you are attracting the money and not chasing the money.
Brandon Richards [00:12:54]:
Correct. Yeah. Which, in my opinion, i much easier because I’m not very good at cold outreach at all.
Jay Conner [00:13:03]:
Well, and it’s no fun, right? You know, by doing, by raising private money the way you do it, the way I do it, there’s no chasing, no begging, no selling, no persuading. We’re attracting it. So you are attracting it. It sounds a lot. By leveraging your social media. So let’s dig into that a little bit. What is it that you share on social media as to what you’re doing that gets people asking questions and gets their curiosity and their interest up?
Brandon Richards [00:13:33]:
Sorry, I have a spider crawling on.
Jay Conner [00:13:35]:
Me on my land. Don’t let the spider get you.
Brandon Richards [00:13:38]:
No, I mean, I’m in Alaska, so there’s critters everywhere. And so for, in regards to social media, I just, I do a lot of selfie-type quote-unquote vlogs, let’s say short clips. So if I’m visiting a new project or a new parcel, I’ll walk around it, show depending on how long it is, how the league came in, where, what I plan to do with it were the pros and cons, whether or not I plan to make an offer this and that and just basically tell people what I’m doing in a non organized manner. I don’t, I don’t say I’m gonna go post at least one or two videos a day. It’s just kind of as I’m going about my business, I’ll just do some short clips while I’m there and then post them. And about as easy as that. I’m not, I don’t have some grand structured social media schedule or whatever. It’s just, it’s just I post as.
Brandon Richards [00:14:38]:
As I feel like it.
Jay Conner [00:14:40]:
Sure. Do you have any type of call to action or invitation for one person on your social media to direct message you or anything?
Brandon Richards [00:14:52]:
No, I’ve thought about it. But I also run a software company that has taken precedence over that particular part of my business. And so when I do post, I need to backpedal a little bit. So my videos that I do on-site are irregular. They’re just as, as I get to projects like I said. But daily, I do post reels from podcasts like this or a guest on my podcast, and I do have a call to action on that. But it’s a call to action to my software company and not for people to reach out to me for private lending. And I’ve thought about ways to try to do two calls to action, but I don’t think it works.
Brandon Richards [00:15:35]:
And so Deal Manager Pro is kind of taking precedence in that regard.
Jay Conner [00:15:40]:
Sure, sure. My, my favorite call to action. Like if I’m on, I’m at a property, of course, I’m going to share the math. You know, I got this house under contract for X.
Brandon Richards [00:15:52]:
Right.
Jay Conner [00:15:53]:
And then I’ll, and then I’ll say something to the effect, and one of my private lenders loaned X number of dollars, which isn’t more than 75% of the after-repaired value, my anticipated seller price is going to be X.
Jay Conner [00:16:06]:
And then I wrap up with something like, if you want to talk money, DM me., And that’s, I mean, that’s about as vague as you can get. Right, Right. But everybody likes to talk about money. Right, but it works.
Brandon Richards [00:16:18]:
Yeah, it does work.
Jay Conner [00:16:20]:
And so that’s a call to action that I’ve used in some cases. But yeah, I mean, when you’re doing that type of social posting, you sort of get like your little reality show instead of HGTV, you know, it’s the Brandon Richards show, right?
Brandon Richards [00:16:38]:
Yeah.
Jay Conner [00:16:39]:
And people love seeing that stuff. They love seeing that stuff. Now you mentioned your software company. Tell everybody about your software company, what you’re excited about, and what you’re getting going on over there.
Brandon Richards [00:16:50]:
Yeah. So early last year, about springtime, May-ishh, I can’t remember now, we bought the real estate investor CRM Deal Manager Pro, and we’ve spent considerable time and money not only fixing a couple bugs that were in the system, but primarily just updating its interface and how the user or real estate investor interacts with it. And so it’s just like any other CRM at the core. But we have a lot of things that the other companies don’t have. We’ve got nationwide comps, and we have a direct mail component with one of our partners at Print Genie. We can provide proof of funds and financing through one of our other partners, Art Capital, as well as we have dude all kinds of partnerships coming in. But we are about to launch our automations, so soon enough, let’s say you got a call with Ms. Smith and but she’s not ready to sell.
Brandon Richards [00:17:58]:
So we have automations in there where you hang up the phone with Ms. Smith, you go into that section of the contact, and you will set up the automatic text or email follow-up. So that way, your follow-up system is automated, you don’t have to remember or make notes, set up a calendar, or invite. Whatever you do to remind yourself to follow up with somebody, it does it automatically. Now we’ve also got skip tracing within the Print Genie, but we’re working on our skip tracing service within there, and we’ll be providing skip tracing at probably 7 to 8 cents per skip, and just got tons of other stuff. We have a rehab calculator in there. So if you’ve got a team analyzing your deals or you like to have a structured PDF for your rehab to to present to your private lenders, you can go into a full in depth price per linear foot on baseboards, the whole works and have a very detailed rehab budget to provide to them as well as a deal analyzer. And so if you’ve got a deal that you’re kind of on the fence about whether or not you want to buy or wholesale or hotel or whatever it is, if you put input all of your comps, your taxes, interest, your soft and hard expenses, it’ll spit out your net gross profit.
Brandon Richards [00:19:21]:
And then based on the algorithms, it’ll tell you whether this is ideal for a flip or a wholesaler burr or whatever it ends up being. But it’ll tell you again based on our algorithms, and there are just tons of other things, but moral story, I was going, I was burning through leads, and they were just going into an Excel sheet for years, and my VA team was managing that, and it just became a burden. Anytime I had to ask about a certain customer, they’d have to go back through emails or Excel sheets and look for a certain color that they coded on that lead, and this and that. And so I was like, dude, I gotta figure something else out. And it just happened to be about the time that this company became available, and it just made sense to buy the company and offer it to everybody else around me.
Jay Conner [00:20:11]:
Man, that sounds like a really, really robust system that kicks in the automation. And as you said, you don’t have to remember anything. You got all the notes about the conversations that you’ve had with sellers. So how can people, how can real estate investors learn about this?
Brandon Richards [00:20:30]:
Well, obviously I’m happy to do a demo, but if you just head on to. Or head over to dealmanagerpro.com. Yeah, you got that there on the screen. Thank you. Yeah, it’s www.dealmanagerpro.com, and we’ve got some small clips on there about like a mini demo on site you can take a look at, as well as everything else you can need. Yeah, just message me through there, I guess.
Jay Conner [00:20:59]:
Okay, so that’s www.deal manager pro d e a L Manager Pro. Just like it sounds. Well, that’s great. That sounds exciting. I can tell you’re passionate about it, Richard. So let me ask you this. So, scaling up, you haven’t raised hundreds of thousands of dollars in private money. You’ve raised millions in private money.
Jay Conner [00:21:25]:
So after your first couple of deals, how did you scale? How did you go from raising hundreds of thousands of dollars in private money to millions? Was there a mindset that had to change? Was there a logistical way of doing business that had to change? How did you scale that?
Brandon Richards [00:21:46]:
It was a business slash mindset change. But mostly I had to figure out, well, if I can get the money to come, how do I ensure that the deal flow stays moving? Because a lot of investors, when they’re starting to flip properties, they’re either in the property themselves every day, or they’re hiring the wrong people, or they still haven’t figured out their systems for keeping the deal flow going. And so before I scaled up the raising part of it, I had to figure out how to get myself out of the houses, how I needed to stop putting in baseboards and painting, and flooring. And so I went through tons of contractors just like everybody else, and I finally, finally found one that I could trust to be on site without me holding their hand. And we would do a pre-project analysis on what needed to be done, and my expectations with a known fluff factor of what could happen. And it’s just that connection, I don’t know where it came from. But dude, he was just a, a blessing. He would bring his kids into work, which was fine by me.
Brandon Richards [00:22:57]:
He was insured, I was insured. But he showed up every single day. And so once I knew that the project could keep going and he had enough contacts to grow with me, we just started buying more and more properties. And thankfully again, I just met the right people at the right time. It wasn’t too difficult to go from one flip every quarter to six to 15 projects at a time, within, I don’t know, it’s probably like a six to nine month span that where I was able to get multiple projects going.
Jay Conner [00:23:32]:
Well, man, you nailed it on the head right there. Your team either makes you or your team breaks you, that’s for sure. Well, this is one of my favorite questions. For someone who’s had experience like you have, and that is, as you look back, after raising over $15 million in private money, what’s one thing you wish you had done differently from the start?
Brandon Richards [00:23:58]:
Probably went straight into land. Honestly, landed notes. Way back in the day, I was a part of a group that I think there were a couple of people who had dabbled in land. But the conversation of notes always came up, and at the time didn’t feel like I was knowledgeable enough. Something about it scared me. There was nothing, I don’t know, something about owning the real estate itself that kept me from creating and buying notes. So if I could turn back the hands of time, I would start buying land right away and creating those notes for a land portfolio, versus waiting so long to get into the passive game, I suppose.
Jay Conner [00:24:49]:
And what do you like so much better about the land and notes business?
Brandon Richards [00:24:55]:
Well, I’ve owned a considerable number of rental properties in the past. Duplexes, triplexes, small apartments, storage buildings, even. And even the storage, there’s always something going on. It’s just like, what’s next? Either my dumpsters are my fire, an oak tree falls on the apartments, there’s a drug deal, or you know, whatever it is, it’s like, golly, that’s enough is enough. And so with land, I mean,n they could torch it, I guess, or dig a giant hole, I don’t know. But there aren’t many things that can go wrong in the land investing business. And um, if you are in, okay, let me backpedal because there’s plenty I can go wrong. Especially when you’re subdividing and doing all that.
Brandon Richards [00:25:36]:
But for me and my business, when I’m buying a single par. Parcel, selling it to a single retail individual, it’s easy. Ish. And if I create the note and I’m the bank, if there’s a problem, it’s their problem. Unless they’re defaulting, and then if it’s my problem, then I just go for the process of foreclosure or forbearance or whatever. Right. Aside. But to me, it’s the ease and fewer headaches.
Jay Conner [00:26:00]:
Right. So, the land that you’re finding, who is your end buyer? Is it people that’re going to build a house on it, or is it commercial, or what?
Brandon Richards [00:26:13]:
To be frank, it’s a little bit of all of it. I do some wholesaling of infill development lots for builders, builder friends of mine. But my favorite strategy, or niche, I should say, is selling to a retail buyer. The average Joe who wants a second staycation-type home. This is somebody who either lives in a major city or somewhere that’s too hot, and they want somewhere cold to go, whatever the case may be. But I also want it to be in an area in a price point that isn’t. They don’t have now intentions of building anything. I want them to say that they want to park an RV, they want to put a small campfire, or a ten,t, or whatever it is, because if they go to build and they have to pay me off because their lender isn’t going to take a second lien position.
Brandon Richards [00:27:08]:
So I’m finding I want people to want to carry and take this note to its maturity, whether that’s three or 15 years or whatever it is. So that’s my ideal lot. I look for lakes, national forests, anything that’s around, like staycation-type areas, and I sell to somebody who wants to go hunting, fishing, or have family time.
Jay Conner [00:27:30]:
And then how do you find your buyer?
Brandon Richards [00:27:35]:
MLS and Facebook. My last one I sold on Facebook. Wow.
Jay Conner [00:27:40]:
So you, so you’ll list it, you and you’ll offer in the listing owner financing, I suppose.
Brandon Richards [00:27:46]:
Yep.
Jay Conner [00:27:47]:
Yeah. And then on Facebook social media. Well, that’s fascinating. Fascinating. Well, Brandon, wow, I’ve enjoyed having you on the show. Parting comments, and one more time, let everybody know how to get up with you and your software company.
Brandon Richards [00:28:03]:
Yeah, you can just head on over to dealmanager pro.com, and if you want to find me, ask me any random question, you can find me on Facebook. Just search Brandon Richards. And I haven’t finished my website, but I just released my book on land investing. It’s the blueprint of A to Z to getting into land investing, where I show you or walk you through basically how to find the list. Skip trace the list, mail the list, get the contracts, wholesale documents like the entire works, how to find the right title company to create the owner finance notes if you want to do that, who to talk to if you want to get into subdividing and lane division. All of it is in my book. It’s only it’s just shy of 100 pages. It’s called dirty money.
Brandon Richards [00:28:49]:
When in dirty Money, why land investing is the best-kept secret in real estate, and that’s on Amazon. So you can either find me on Facebook or inquire elsewhere.
Jay Conner [00:29:01]:
Well, I must say the title Dirty Money is going to get a lot of attention for sure.
Brandon Richards [00:29:06]:
Yeah.
Jay Conner [00:29:09]:
I love it. I love it. Brandon, thank you so much.
Brandon Richards [00:29:12]:
Yeah, no problem. Thanks for having me on.
Jay Conner [00:29:14]:
You got it. Well, there you have it. Another amazing episode of Raising Private Money, and I need your help for me to continue to have amazing guests like you saw today on today’s show. Be sure to like, share, and subscribe. If you happen to be watching on YouTube, be sure and ring that bell so you don’t miss out. And whatever podcast platform you are listening on, be sure and give me a five-star rating and a great review, and we’ll keep bringing great people back. Just like Brandon. I look forward to seeing you right here on the next episode of Raising Private Money.
Narrator [00:29:51]:
Are you feeling inspired by the knowledge you gained in this episode? Then head over to www.JayConnner.com/MoneyGuide, that’s www.JayConnner.com/MoneyGuide, and download your free guide that shares seven reasons why private money will skyrocket your real estate investing business right now. Again, that’s www.JayConnner.com/MoneyGuide to get your free guide. We’ll see you next time on Raising Private Money with Jay Conner.