Episode 390: Overcoming Fear and Gaining Confidence in Raising Private Money

by

***Guest Appearance

Credits to:

https://www.youtube.com/@pathofpro 

“Private Money Explained: How Ordinary People Fund Million-Dollar Deals | Ep 55 Path of Progress”

https://www.youtube.com/watch?v=oSOxyfqOXp4&t=39s   

In the latest episode of the Raising Private Money podcast, the conversation focused on the critical role of private money in real estate investing, highlighting not only the technical aspects of raising capital but also the mindset and strategies that lead to success. Several points were raised, including the journey from traditional bank financing to building a thriving business rooted in private lending, and the importance of confidence, education, and serving others in this process.

Breaking Free From Traditional Financing

A key theme that emerged was the challenge and limitations of relying on traditional bank loans to fund real estate deals. Early in the discussion, it was revealed that institutional lending can be unreliable, as lines of credit can be shut down without warning, regardless of credit history or business track record. This pivotal moment forced a shift toward discovering and mastering private money, which became the foundation for a more flexible, resilient business model.

The Power of Networking and Education

The discussion explored how essential networking and continual education are in real estate. One concept discussed was the move from operating in isolation for the first six years to realizing the power of mastermind groups, conferences, and community. Exposure to new ideas—such as creative financing, lease purchases, and raising capital from private lenders—came from stepping out of the comfort zone and actively engaging with other professionals.

This transformation didn’t just result in new financial strategies, but also a substantial mental shift: confidence replaced fear, and teaching replaced selling. The conversation highlighted that by educating people in one’s network about the opportunities in private lending—without desperation or pitching specific deals—trust and rapport are built, setting the stage for long-term, mutually beneficial relationships.

Separating Education from The Ask

Several points were raised, including the need to separate the educational conversation from specific investment requests. The process is about providing value first—explaining the security of asset-backed lending, the structure of promissory notes and deeds of trust, and how conservative loan-to-value ratios protect private lenders. When investors understand the opportunity and feel informed, the actual process of funding a deal becomes straightforward and pressure-free.

Desperation, it was noted, has a “smell” to it. Rather than approaching potential lenders with a deal that needs urgent funding, real estate investors are urged to build a queue of interested, pre-educated lenders who are ready to invest when an appropriate deal arises. This approach not only builds confidence but ensures speed and certainty in deal-making.

Protecting Lenders, Building Relationships

A key theme that emerged was the many layers of protection for private lenders: deeds of trust or mortgages, conservative borrowing (never more than 75% of after-repaired value), naming lenders on insurance and title policies, and keeping all investments secured and documented. These safeguards mirror the way banks protect themselves, but in a more personal, direct transaction.

Relationships are central. In-person meetings, such as private lender luncheons, and regular communication build lasting trust. The lender’s chief concern is knowing the real estate investor is reliable, knowledgeable, and ethical. As relationships deepen, investors often find themselves with more capital available than there are deals to fund—a reversal of the usual investor’s dilemma.

The Mindset Shift: From Asking to Serving

The conversation underscored a shift from asking for money to serving potential lenders. By positioning private money as a valuable opportunity for others and approaching each conversation as an educator and problem-solver, rejection and fear fade away. This service-based mindset attracts capital and makes the process of raising funds natural and scalable.

Conclusion

In summary, raising private money is less about hustle and pitches and more about confidence, education, and service. Through consistent networking, building authentic relationships, and providing clear value to others, real estate investors can access the capital they need—on their terms—while profoundly impacting the financial lives of those around them. The discussion explored how these lessons apply not only to real estate but broadly to leadership and business, where giving value first always leads to long-term success.

10 Discussion Questions from this Episode

  1. The conversation focused on the importance of confidence when raising private money for real estate deals. What strategies were suggested for building this confidence, and how can new investors apply them?
  2. One concept discussed was the difference between hard money and private money lending. How are these funding sources distinguished, and what are the advantages and disadvantages of each in real estate investing?
  3. A key theme that emerged was the transition from relying on traditional banks to leveraging private money. What prompted this change, and how did it impact deal flow and business growth?
  4. The discussion explored creative exit strategies for flipping properties, especially during market downturns. How does selling on lease purchase or rent-to-own work, and what benefits does it offer to investors and buyers?
  5. Several points were raised, including the use of asset-backed debt to protect private lenders. What measures are put in place to ensure lender security, and why is this critical in building trust?
  6. The role of networking, mentorship, and mastermind groups was highlighted as essential for investor success. How did building a community around real estate investing contribute to personal and professional development in the episode?
  7. The process of educating potential private lenders was emphasized. What are the best practices for introducing private lending opportunities to individuals unfamiliar with them, and why is separating the educational and deal-specific conversations important?
  8. The conversation touched on the concept of “lazy money.” What does this term mean in the context of private lending, and how can investors identify and approach individuals with untapped investment capital?
  9. A discussion on mistakes made by beginners highlighted the issue of pitching deals too aggressively. Why is it more effective to focus on education rather than selling, and how does this approach foster better relationships with potential lenders?
  10. Looking at the overall mindset and personal growth discussed, how does taking ownership and maintaining a servant’s heart impact long-term success in real estate investing, according to the episode?

Fun facts that were revealed in the episode: 

  1. Biggest Single Deal: The discussion revealed that a $900,000 single-family house was funded through private money from one retired school teacher, highlighting how everyday individuals can become significant private lenders in real estate deals.
  2. Private Lender Luncheon Success: Hosting just one “private lender luncheon” resulted in raising over $900,000 for real estate deals, showing the power of group education and networking in quickly attracting investment capital.
  3. Minimum Investment Flexibility: A minimum of $50,000 is accepted from new private lenders, which may not buy a house outright but can be used for renovations, demonstrating creative ways to involve lenders at various financial levels in real estate investing.

Timestamps:

03:22 Transition from mobile homes to flipping

08:45 Learning about private money

12:37 Navigating financial crises in real estate

15:55 Private money real estate strategies

18:46 Using lazy money for investment

23:11 Protecting private lenders in real estate

24:08 Understanding private lending basics

30:07 Setting up a self-directed IRA

31:39 Securing Funding from Alex

34:28 Setting minimum investment amount

37:34 Overcoming fear in real estate investing

40:43 Approach to Private Lender Meetings

45:01 Managing private lender queue

47:17 Talking to private money lenders

50:16 Closing real estate deals quickly

54:59 Joining mastermind groups

57:45 Download the free script PDF 

 

Connect With Jay Conner: 

Private Money Academy Conference: 

https://www.JaysLiveEvent.com

Free Report:

https://www.jayconner.com/MoneyReport

Join the Private Money Academy: 

https://www.JayConner.com/trial/

Have you read Jay’s new book, Where to Get the Money Now?

It is available FREE (all you pay is the shipping and handling) at https://www.JayConner.com/Book 

What is Private Money? Real Estate Investing with Jay Conner

http://www.JayConner.com/MoneyPodcast 

Jay Conner is a proven real estate investment leader. Without using his own money or credit, Jay maximizes creative methods to buy and sell properties with profits averaging $67,000 per deal.

#RealEstate #RealEstateInvesting #RealEstateInvestingForBeginners #Foreclosures #FlippingHouses #PrivateMoney #RaisingPrivateMoney #JayConner

YouTube Channel

https://www.youtube.com/c/RealEstateInvestingWithJayConner 

Apple Podcast:

https://podcasts.apple.com/us/podcast/private-money-academy-real-estate-investing-with-jay/id1377723034 

Facebook:

https://www.facebook.com/jay.conner.marketing  

Twitter:

https://twitter.com/JayConner01

Pinterest:

https://www.pinterest.com/JConner_PrivateMoneyAuthority

 

Overcoming Fear and Gaining Confidence in Raising Private Money

 

Jay Conner [00:00:00]:

Another thing that comes to mind that holds people back from raising private money is a lack of confidence. So, how do you get the confidence? Well, you need to know what it is that you’re offering, right? What are you offering? Well, my program works pretty well, so I just say duplicate what it is that I’m offering, and you as well will be able to attract the private money into your world. Just like me.

 

Narrator [00:00:28]:

If you’re a real estate investor and are wondering how to raise and leverage private money to make more profit on every deal, then you’re in the right place. On raising private money. We’ll speak with new and seasoned investors to dissect their deals and extract the best tips and strategies to help you get the money. Because the money comes first. Now here’s your host, Jay Conner.

 

Alex Kononov [00:00:56]:

What about the problem of exiting property, selling the property after you flipped it?

 

Jay Conner [00:00:59]:

When the market slows down, we just pivot with the market. If banks are not lending, if it’s hard for people to get mortgages, then I have sold a lot of houses on lease, purchase rent to own. How does that work? The buyer gives us a large non-refundable lease option deposit.

 

Alex Kononov [00:01:21]:

Hello everyone, and welcome back to another episode of Pass of Pro Progress. I’m your host, Alex Kono, and today’s guest is someone who’s been in the trenches of real estate since 2003. An expert in creative financing and one of the top voices in the world of private money lending. Please welcome to the show, Jay Conner. Also known as a private money authority. Jay has rehabbed over 500 homes and has completed more than 120 million in real estate transactions. What’s more inspiring is that Jay has built a system that allows him to work less than 10 hours per week while helping others raise millions in private equity. Jay, welcome to the show.

 

Jay Conner [00:02:01]:

Alex, thank you so much for inviting me along to talk about my most passionate topic, and that’s private money. And the reason I’m so excited about private money is that when I started using private money all the way back in 2009, since that time, Alex, I’ve never missed out on a deal for not having the funding ready to go. I’m able to close deals in seven days. I get the money without ever asking for it. And I can’t wait to dive into how all this works. Love it.

 

Alex Kononov [00:02:36]:

Jay, for someone who still doesn’t know you for some reason, can you start from the very beginning? How did you discover real estate in the first place?

 

Jay Conner [00:02:43]:

Oh wow. Real estate in the first place. Well, I was actually raised in the real estate business, if you will. My father, Wallace Conner, is getting ready to turn 92 years old in a couple of weeks. And at one time, he was the. His company was the largest in the nation that was selling and manufacturing mobile homes, manufactured housing. And of course, Alex, you being down there in Florida, I know you’ve seen a lot of mobile homes down there in Florida. Well, my dad and his company were the largest retailer of mobile homes.

 

Jay Conner [00:03:22]:

And so I grew up in a family in an. And around an industry of helping people own a home in affordable housing. Well, unfortunately, in the early 2000s, consumer financing, the financing for the product, fell out of favor with Wall Street, and the financing went away. Well, people aren’t walking around with 20, 30, 40, $50,000 in their pockets. And if you don’t have financing for the product, then you’re out of business. So it took a couple of years for us to liquidate out of the business. And I knew if I ever got out of manufactured housing and mobile homes, I knew I wanted to get into single-family housing and investing in single-family housing, flipping. I started flipping houses in 2003, before HGTV was even on television.

 

Jay Conner [00:04:17]:

Right. I mean, it wasn’t even a sexy thing to do. But in answer to your question, I really have. I grew up around the industry of helping people own a home.

 

Alex Kononov [00:04:28]:

So, your first transaction was working with banks?

 

Jay Conner [00:04:30]:

Oh, yes. So, from 2003 when I started, and we’re here in eastern North Carolina in a very, very small market, the total market that we invest in has only got 40,000 people. We do two to three deals a month. Average profits now are $86,000 per transaction. And I don’t share that, Alex, to brag at all. I share that to make a point. And the point is, there’s an argument to be made to dominate a small market instead of trying to compete in the really, really big markets. But yes, in 2003, I started using banks.

 

Jay Conner [00:05:07]:

That’s all I knew to do. I had a line of credit at the local bank. And using conventional bank institutional financing worked out okay, the first six years, from 2003 until January of 2009. But, you know, Alex, everything changed. Everything changed. In January 2009, I called up my banker. I had two houses under contract to close on and purchase. And I learned like that that my line of credit had been closed with no notice to me.

 

Jay Conner [00:05:48]:

And that’s when everything pivoted and changed. Wow.

 

Alex Kononov [00:05:53]:

But how big were you at that time? In six years, did you try to build your rental portfolio, or did you just flip?

 

Jay Conner [00:06:00]:

I was doing both. I was doing both. But most of the properties and the deals we were doing were flips. Were flip flipping properties in those first six years.

 

Alex Kononov [00:06:10]:

So when in 2009, they cut you off, what did you do with those two properties?

 

Jay Conner [00:06:16]:

Wow. I remember it like it was yesterday. In fact, I was sitting right here at my desk, and I was talking to my banker. His name was Steve. And I tell him about these two houses that I’ve got under contract. He tells me that my line of credit has been closed. I said, Steve, what in the world are you telling me?  Is my line of credit closed? I’ve always made my payments on time. I’ve got a great credit score.

 

Jay Conner [00:06:44]:

What’s going on? And Steve said, ” Jay, don’t you know there’s a global financial crisis going on right now? I said no, but you just gave me a financial crisis. I don’t have a way to fund these two deals. So I hung up the phone. Alex, I sat here at my desk, and I thought for a moment, and I want to share with you and your audience a very powerful question that I ended up asking myself. And as a matter of fact, this question will help fix any problem anybody’s got. I don’t care if it’s health, relationships, financial, or career. It doesn’t matter. And here’s the question I asked myself, Alex, when I hung up the phone from my banker, I said to myself, Jay, who do you know that can help fix your problem? And by the way, Alex, these people running around saying, every problem’s an opportunity.

 

Jay Conner [00:07:42]:

I want to throw up. I didn’t have an opportunity. I had a problem. Now the problem became an opportunity. I mean, I wouldn’t be here on your show today if I hadn’t gone through this, you know, challenge and this difficulty. So I asked myself, I said, jay, who do you know that can help fix your problem? And you know what’s interesting, Alex? I immediately thought of Jeff Blankenship. He lived. He’s a dear friend.

 

Jay Conner [00:08:11]:

We know him through church gospel singing events. And Jeff was investing in single-family houses in Greensboro, North Carolina, at the time. So I called up Jeff, and I told him what had just happened. Getting cut off at the bank. And Jeff says,” Well, Jay, welcome to the club. And I thought to myself, well, I’m not sure I want to be a member of that club. I said, ” Jeff, what club are you talking about? He said, ” Well, that’s the club of having your line of credit shut down and closed with no notice. He said, ” My bank shut me down last week.

 

Jay Conner [00:08:45]:

I said, ” Well, Jeff, how are you going to fund your deals if you don’t have bank financing? He said, what? He says, h” Have you ever heard of private money and private lending? I said, no. He said, ” Have you ever heard of self-directed IRAs and how individuals can take their current retirement funds, move them over to a self-directed IRA company approved by the IRS, and. And then they can loan that money out to us real estate investors,s and the interest we pay them is either tax-deferred or tax-free. I said, Jeff, I don’t have a clue what in the world you’re talking about. I said, ” What is private money? He says, ” Well, I’m not sure. He says, but there’s this gentleman down in Jacksonville, Florida, by the name of Ron LeGrand. And Jeff says, I’ve heard Ron LeGrand can tell us about private money. I said, ” Well, what is it? He said, I don’t know.

 

Jay Conner [00:09:40]:

But Ron Legrand says, we can get a lot of it really, really fast. So I went, Alex, to my very first real estate investing conference. After being in this business for six years, I was relying on my experience in the mobile home business. Up until that time. I went to Ron Legrand’s event, and I learned about private money. I came back here to home, Alex, and I put together my opportunity. There’s the key right there. I put together my opportunity that I was going to share and teach people in my own network.

 

Jay Conner [00:10:16]:

So what did I do? I put on my teacher hat. I put on my teacher hat. My teacher hat says private money, teacher. And I just went about teaching, leading with a servant’s heart, teaching people in my own network, people I go to church with, people in the Rotary Club, people in my own network, about this opportunity I have on how to become a private lender and get high rates of return safely and securely. So I put my opportunity together, how I was going to protect them, and the kind of interest rate they would get. And here’s some secret sauce right here, Alex. Big time secret sauce. You see, desperation has a smell to it.

 

Jay Conner [00:10:59]:

There’s a writer downer right there. Desperation has a smell to it. You see, I didn’t talk about any deals that I needed funded. If you talk to a potential private lender, somebody in your own network that see, I have 47 private lenders. None of them ever heard of private money, private lending, or self-directed IRAs until I put on my teacher hat and I told them about it. But a big part of the secret here is not to talk about a deal that you need funded. In the initial conversation of talking about private money and private lending, that’s going to make you sound desperate without you even trying to sound desperate. So here’s a big secret sauce.

 

Jay Conner [00:11:42]:

Separate the conversations between teaching the opportunity and how it works, and how they can get high rates of return safely and securely, and then having a deal for them to fund. When I have a deal for them to fund, I call them up, and I give them what I call the good news phone call. The good news phone call. I never ask for money. I never, I never pitch a deal. And it’s because we separate the conversations of teaching the opportunity. They love it. They, they tell us how much they have to invest.

 

Jay Conner [00:12:19]:

If they’ve got retirement funds, we introduce them to the self-directed IRA company that we recommend they move their funds to. And then when we got a deal to fund, they’re ready to go. They already know what the maximum loan-to-value is and all that stuff. And so it’s just a very, very easy process.

 

Alex Kononov [00:12:37]:

So you got issue, right? You didn’t have money, and you went to the conference, you started networking, you understood what’s going on, you came back to your city, to your hometown, and you started educating people around you, which naturally had a pretty successful pool of investors just from that hometown. But tell me this, Jay, you’re solving the problem of financing, but what about the problem of exiting property? Selling the property after you flipped it because you got into the financial crisis, and now you think, okay, I solved this problem,  I’m still going to do the flip. The numbers will change, right? We go into a crash. So everything’s changing. People stop lending, and the money supply demand is changing. So the whole balance is, is ruined. So how did you avoid that issue, that thought in your head, and keep pushing?

 

Jay Conner [00:13:21]:

So when the market slows down, we just pivot with the market. So if banks are not lending, if it’s hard for people to get mortgages, then I have sold a lot of houses, a lot of homes on lease, purchase, rent to own. You know, over 70% of people can’t even go to the bank today and get a mortgage. And so we’ll sell the home on lease purchase. So how does that work? Well, the buyer will give us a large non-refundable lease option deposit. So we don’t accept anything less than 5% of the selling price. So if the selling price is $300,000, we’re not going to accept anything less than 15,000 in the form of a non-refundable lease option deposit. That lease option deposit we will credit to the buyer when they’re mortgage-ready.

 

Jay Conner [00:14:22]:

Now, one thing we do very, very differently than a lot of other real estate investors is we actually force our lease option buyer into credit repair. The main reason they can’t have a mortgage because they don’t have the they don’t have a high enough credit score. And so we force them into credit repair, and typically it will take about 12 months to get them what we call mortgage-ready. Now, if they do what we tell them to do, they’ll get ready for a mortgage. If they don’t and they move on, then they forfeit the non-refundable lease option deposit.

 

Alex Kononov [00:14:57]:

How did you come up with this as a strategy? I mean, you just were six years into the deal, you were flipping houses. Was it your main strategy from day one?

 

Jay Conner [00:15:04]:

No, I didn’t know anything about selling on lease purchase. Excuse me, those first six years. And so I learned about selling on lease purchase. It’s also called rent-to-own. About the same time I learned about private money, I also learned about buying on creative financing. I never heard of buying subject to the existing note until after being in the business for six years. So you know, we’ve been tracking and serving people facing foreclosure ever since 2004. And those people will sell subject to the existing note, where they agree to sell you their house, leave the note or the mortgage in their name,e and you, ou as the buyer, agree to make their payments for them and bring their payments current.

 

Jay Conner [00:15:55]:

And you say who in the world would agree to do that? A seller who wants debt relief is the one who will agree. So my rule of thumb is when I’m using private money to purchase a property and rehab it all the way, then my preferred ASIC strategy is to cash out. So you use all cash to buy it, use all cash to renovate it, and then I want to cash out. My preferred strategy is not to leave private money buried in that house. However, if I buy on what’s called terms, if I buy subject to the existing note, if I buy with seller financing, or where the seller gives me a note and I buy the property, then my intentional exit strategy is to sell it on terms, buy on terms, sell on terms, such as on lease purchase. Because the longer you own a property and it’s cash flowing, the more money you make.

 

Alex Kononov [00:16:56]:

Love it. I think it’s an important lesson for our listeners. In the first six years, you didn’t know about the strategy, but what happened? You started networking, you started talking to people, you went to the conference, and you’ve heard of many different strategies,s and you came back to your hometown and started utilizing, trying, and talking to people. So communication and networking are key in this business. So at this point, you realized private money is the way to go, and you never came back to the bank, right?

 

Jay Conner [00:17:21]:

Correct. You know, I never even heard of hard money lenders until after being in the business for six years. And hard money is very, very different than private money. Hard money is very, very different than institutional, you know, banks and mortgage companies. But when I talk about private money, I’m not talking hard money. Hard money is institutional money. Hard money lending is typically a broker of money, where they have gone out and raised money for their fund from individual investors. And then the hard money lender turns around and loans that money out to us real estate investors.

 

Jay Conner [00:18:02]:

So private money is very different. Private money is a one-on-one transaction between you, the borrower, the real estate investor, and the individual. So there’s no origination fees, there’s no broker. It’s that transaction directly between you and the private lender. And by the way, these private lenders, you know, I’m not looking for rich people. I’m not looking for rich people. In fact, none of my private lenders ever heard of private money until I taught them about it and exposed it to them. So what I’m looking for and what my students and my members look for is what we call lazy money.

 

Jay Conner [00:18:46]:

Lazy money is what we’re looking for. All of our private lenders are ordinary people, just ordinary people like you and me. And they’ve got either investment capital or they’ve got retirement funds. And the reason we call it lazy money is that it’s not working for them. So now we come along with a solution to actually put the investment capital that they might have in a CD at the local bank, or they might have a 401k from a previous employer, or they might have retirement funds in the stock market. So we come along with a solution to put their money to work and get them higher rates of return safely and securely.

 

Alex Kononov [00:19:28]:

Now, Jay, for our listeners who are just beginners who are trying and maybe exploring the private money side, tell me, how do you how do they get protected from the downside and from any issues that can happen to the property? How can they protect their money in

 

Jay Conner [00:19:42]:

Your deals, that’s a great question. So first of all, we don’t borrow unsecured funds, and I don’t recommend that to anybody either. Do not borrow unsecured funds. Everything that we do is called asset-backed debt. Asset-backed debt. Which means when we borrow the money for the real estate deal, we are going to give the lender, the private lender, the individual, we’re going to give them a promissory note. But in addition to that, we’re going to give them a deed of trust in North Carolina. In Texas, it’s a deed of trust.

 

Jay Conner [00:20:25]:

Most states call it a mortgage. So that mortgage or deed of trust collateralizes the note. So if you don’t pay the private lender, they get the property. If you don’t pay them, they get the property. So that’s one big way that they’re protected. Another big way they’re protected is by not borrowing more than 75% of the after-repaired value of that property. So to make numbers very, very simple, let’s say that you’re buying a house, and I’m going to use small numbers to make it easy to understand. Let’s say you’re buying a house with an after-repaired value.

 

Jay Conner [00:21:06]:

Now, my definition of after-repaired value is that it’s absolutely beautiful. It looks new, it smells new, new paint, new floor covering, all that. So let’s say that you’re buying a house that’s got an after-repair value of $200,000 for easy figuring. So in that example, you would not want to borrow and protect your private lender. Don’t borrow more than 75% of the $200,000. Don’t borrow more than $150,000. But let’s watch how the cash flow goes. You see if that property needs 30 or $40,000 renovation, I’ll buy that house for $100,000, 50% of the after-repaired value.

 

Jay Conner [00:21:53]:

So let’s watch the cash flow. You go to the closing table, and you’re buying it for 100,000. Well, your private lender is going to wire $150,000 to your closing agent, the title company, or your real estate attorney. In North Carolina, we use real estate attorneys for closings. So there’s a $50,000 excess cash to close. They wired $150,000. 100,000 is going to go to the seller. I’ve got a check coming to me from my real estate attorney for $50,000, less closing costs.

 

Jay Conner [00:22:29]:

So that’s excess cash to close. We always get a check when we purchase, always get a check when we purchase, and never have to take any of our own money to the closing table. And here’s a double check. If you can’t bring home a big check when you buy the property using private money, you’re paying too much for the property. So we get that $50,000 check. Now, the majority of that check is going to go towards the renovation, the rehab, but you’ve got some extra money there that you can use for carrying costs, etc. So we protect the private lender with a deed of trust or a mortgage in addition to that. Again, that’s the conservative loan-to-value.

 

Jay Conner [00:23:11]:

Don’t borrow more than 75% of the after-repaired value. That’s going to give your private lender what we call a 25% equity cushion. It’s going to be worth 200,000 after the renovation, and you’re not borrowing more than 150,000. Now, in addition to that, we protect our private lender by naming the private lender on the insurance policy as the mortgagee. We name the private lender as the mortgagee on the insurance policy, the property insurance policy, which means if there’s ever a claim, an insurance claim for that property, the insurance company is going to make the check payable not only to you, but also your private lender, which means your private lender’s got to sign off on that check. We also name the private lender as an additional insured on the title policy. So we have all these different layers of protection for our private lenders.

 

Alex Kononov [00:24:08]:

No 100% and you’re basically reinventing the process. Not reinventing, but replicating the process of how banks operate. So you put this private lender and the bank position, and then the first position, if anything happens to the property, if anything, they get first dibs on the property, and the money that comes from that property makes sense. And I think it’s a great start to educating yourself if you want to start. For all listeners in this business, whether a moneylender on an active site, it’s important to understand all the pieces of the puzzle. But tell me, Jay, in your education process, how did you educate? Did you create a mastermind? Did you create a meetup to meet with people? Or you just go one by one and educate one person at a time?

 

Jay Conner [00:24:50]:

Yeah, great question. So, yeah, all my private lenders, I educated them, most of them one at a time. But there’s a caveat to that. So I also put on what I call a private lender luncheon, private lender luncheon. And my very first private lender luncheon, I had it at the Dunes Club at Atlantic Beach. And I had about 25 people there. And that included my real estate attorney, that included my realtor, that included my home inspector, that included my cpa, my Accountant. And I invited these other people, and I had one or two current private lenders, who were already lending money.

 

Jay Conner [00:25:35]:

So I invited them to this luncheon. I bought them lunch, and after about 20 or 25 minutes into it, I put on my presentation, I put on my teacher hat, and I did about a 20- 25 minute presentation on what private money is and how you can earn high rates of return safely and securely. You know what’s interesting, Alex? From that, just that one private lender luncheon, I raised over $900,000 just from that one private lender luncheon. So, you know, it takes the same amount of time to share the opportunity with potential private lenders to 20 of them as it does to one. So I did all the above. I did one-on-one, and I did group meetings as well, and luncheons.

 

Alex Kononov [00:26:26]:

But at the end of the day, you meet face-to-face, it’s still a handshake, and it’s a lot of money. Right. People invest a lot of money, fifty thousand, a hundred thousand, or even more than that in the deal, and they need to understand that you’re a good person. Right. They need to have a connection. At the end of the day, it’s still a very personal business. And you need to have this connection between the investor and yourself, and make sure they understand who you are,  nd where you come from, what your business and strategies are,areand goal ares.

 

Jay Conner [00:26:50]:

Oh, absolutely. I mean, I mean, regardless of how much protection that you give them.

 

Alex Kononov [00:26:56]:

Right.

 

Jay Conner [00:26:56]:

And by the way, I’ve been paying our private lenders 8% ever since 2009. I haven’t gone down, I haven’t gone up. And people say, well, Jay, how are you still paying 8%, no origination fees, and. And mortgage rates have just, you know, gone up the ceiling, you know, ever since COVID came along, the last two or three years. I said, ” Well, it’s really simple. Number one, we make the rules. This is not a negotiation conversation. You know, the traditional way to borrow Money, everybody thinks, 99% of people walking around think, well, whoever’s got the money makes the rules.

 

Jay Conner [00:27:36]:

Well, that’s traditional thinking. The bank makes the rules. Right? The hard money lender makes the rules. Well, I turned this upside down 180 degrees and went the opposite direction. The lender doesn’t make the rules. In this world, we make the rules. Instead of applying for a mortgage, there is no application. I got great news.

 

Jay Conner [00:27:58]:

You, as a real estate investor or borrower for private money, are already approved. There’s no approval process; your private lender has got to like you and trust you. Regardless of the protection you give them. They got to like you and trust you. But as far as the interest rate you’re paying, how you’re protecting them, the length of the note, the frequency of the payments, all that is in what you are offering, in the opportunity. You’re not applying for a mortgage. You’re not begging, chasing, selling, or persuading anybody, anything you’re serving. One thing I discovered over the years, Alex, is that the private lenders need us as much as we need them.

 

Jay Conner [00:28:46]:

They’re looking for a better and higher rate of return. My wife Carol, Joy, and I have received handwritten letters in the mail from our private lenders thanking us for changing their retirement years.

 

Alex Kononov [00:29:00]:

I think it’s very important, and you’re doing a good deal right at the end of the day, you’re helping people, and this is how it should be positioned. You’re not begging anyone for money. You’re creating opportunities, and you’re educating people. Everything comes from vacation. So let’s go back to your lunch raising 20 minutes, $900,000. It’s quite an impressive journey. But tell us, did you try to pitch the deal at lunch, or was it all about education? Just when you had the opportunity to just follow up, you knew those people were ready, and you were ready to go?

 

Jay Conner [00:29:30]:

Yeah, no deals, no particular deals. Just teaching the opportunity and how the private lender opportunity works. And so with you asking that, Alex, that triggers me to share. I want to give you and your audience the script. I want to give you the script right now on how I get my deals funded when I call up my private lender, and I get my deal funded 100% of the time. Every time. Every time. And so Alex, let’s pretend that you and I have known each other for some time.

 

Jay Conner [00:30:07]:

And let’s say, for example, we go to church together. And let’s assume that I have taught you about the private lending opportunity, and you like it. Let’s also assume that you’ve got $150,000 in a 401 (k) retirement plan at a previous employer, and you haven’t moved it, and you’re not happy with the returns. And let’s also assume I’ve told you about the opportunity, I’ve told you about the private lending opportunity, you like the interest rate of 8%, you like all that. And let’s also assume that I have introduced you to the self-directed IRA company that I recommend. And let’s assume you’ve moved that $150,000 over to the self-directed IRA company. And now your account’s funded, and you are waiting to invest in a deal. You’re waiting for the good news phone call for me to call you up.

 

Jay Conner [00:31:06]:

So here’s the script. I call you up, you answer the phone, and here’s exactly what I say. I say, Alex, I have got great news for you. I can now put your money to work. I’ve got a house under contract in Newport, North Carolina, with an after-repaired value of $200,000. Now the funding required for this deal matches up to what you’ve got in your retirement account. $150,000 is what’s required. Now, closing is going to be next Friday.

 

Jay Conner [00:31:39]:

I’ll need you to wire your $150,000 to my real estate attorney’s trust account by next Thursday. I’m going to have my real estate attorney email you the wiring instructions. That’s the end of the conversation. I mean, the most stupid thing in the world I could say to Alex is, Alex, do you want to fund the deal? Well, of course, he wants to fund the deal. And there are three big reasons why Alex is dying to fund this deal of $150,000. The first reason he wants to fund the deal is that he trusted me and moved his $150,000 over to the self-directed IRA company that I recommended. The second reason Alex wants to fund my deal is that Alex knows I’m not going to bring a deal for funding unless it matches the criteria of the program that I already taught him. He knows I’m not going to borrow more than 75% of the after-repaired value.

 

Jay Conner [00:32:41]:

Well, did you hear what I said in the script? I told Alex I got a house in Newport under contract with an after-repaired value of 200,000. And the funding for the deal is $150,000. That’s 75% of the after-repaired value. And the third reason that Alex is dying to fund my deal is that he’s not making any money until he invests that money in one of my deals. So again, the progression of how it comes about is critically important.

 

Alex Kononov [00:33:15]:

Wow, that’s a masterclass right here. It’s very important. So you were educated, then you went through the process, you’re explaining all the steps in the middle, and you knew he was ready already to invest. You already had this many conversations indicating this person and explaining your exact model, exact guidance, and you showing like, hey, I’m doing this deal, al and this deal you’re showing him. You’re building this momentum. You’re building this desire and are eager for people to invest with you. And when you’re ready. It’s not a question if it’s.

 

Alex Kononov [00:33:43]:

It’s, hey, we need funding, then that’s it. End of story, End of conversation.

 

Jay Conner [00:33:49]:

That’s it.

 

Alex Kononov [00:33:49]:

Very impressive. Jay, tell us, what was your biggest race today?

 

Jay Conner [00:33:55]:

My biggest raise?

 

Alex Kononov [00:33:57]:

Yes.

 

Jay Conner [00:33:58]:

Well, I’ve got, you know, I said these are ordinary people. And they are. Yeah.

 

Alex Kononov [00:34:02]:

For one deal.

 

Jay Conner [00:34:03]:

Oh, for one deal. Yeah. The big, the biggest deal I’ve done is $900,000 on a single-family house. I’ve got one private lender. She is a retired school teacher. A retired school teacher. And she and her husband built up their retirement funds for all those years. And just that one retired school teacher’s got $1,250,000 with me.

 

Jay Conner [00:34:28]:

Now, that’s not with just one deal. That is spread over, you know, multiple projects and multiple deals that we’ve got going on. So I’ve got some private lenders who only have $100,000 with us. And, you know, when you’re, when you’re sharing and teaching the opportunity, one of the first things that you’ll want to decide is what is the minimum amount that you’re going to accept from a private lender? Because they’ll ask you. I mean, they’ll say, well, what’s the minimum that I can start with? Because they want to get their feet wet. Right. They want to see how this goes. So you need to decide what your minimum is.

 

Jay Conner [00:35:07]:

My minimum now is $50,000. I can’t buy a house for $50,000 typically, but I can use $50,000 on a renovation or a rehab. And when you get into this, and you start doing it, you may end up with the same problem that I have, and that is, there’s more money than there are deals. There’s more money. There’s more private money available than there are deals. Before COVID, there was $18 trillion in cash just sitting on the sidelines. And this side of COVID, over 31 trillion in cash just sitting on the sidelines. So people are looking for a place to invest their money.

 

Jay Conner [00:35:52]:

And guess what? It’s your job to relieve them of that problem. No.

 

Alex Kononov [00:35:58]:

Yeah, 100%. But I think you just mentioned something very important. People who already invest in you, you build a rapport with. You give them some returns and their money when the deal is completed, and they reinvest this money again with you, and again, and they increase the pie. Now you feel you don’t have to go after hundreds of investors; you can just build a relationship with a few and continue this relationship in a meaningful way.

 

Jay Conner [00:36:22]:

Absolutely, because you get to use the money over and over and over again. And when you cash out a property, and you’re selling a house, then guess what? They don’t want the money back. I’ll call up my private lender, particularly a new one, and I’ll say,” Look, we’re getting ready to sell 411 Chatham Street, and you’re going to be getting a payoff check of $150,000 from the closing attorney. And invariably they’ll say, well, Jay, can’t you just keep the money? And the answer is no, you can’t keep the money unless you’re going to keep it collateralized, buy a property, and protect your private lender.

 

Alex Kononov [00:37:03]:

I think it’s important for listeners who want to be in private money. It’s important to have every transaction separated. You can’t commingle funds. You have to be one at a time. And if you want to reinvest with your operator or anyone like Jay, it has to be every separate transaction documented properly,y and everything should be accounted for.

 

Jay Conner [00:37:22]:

Absolutely.

 

Alex Kononov [00:37:23]:

So Jay, tell us a little bit about your mentorship and educational program. I know you’ve coached over 2,000 investors throughout the years. What’s one pattern you see in people who succeeded with private money?

 

Jay Conner [00:37:34]:

So the great news is the high majority of our students and members in my mastermind group in my Platinum plus coaching program, the high majority of them succeed. They get their own deals, they get their own private money, their own private lenders. And the reason they succeed is that what I coach and what I teach is actually working in the world today. I could not ethically coach and teach other real estate investors how to do this unless I was still doing it myself today. As far as what’s happening in the real world, and the mistake or the thing that holds back some of the real estate investors is this thing called fear. So they have in their mind that, you know, who’s going to loan me money? I’ve never done a deal before. And so first of all, I answer that question with this question, and that is,s how can you be fearful of rejection if you’re not asking anybody anything, you’re not asking them for money. Remember this there are no applications.

 

Jay Conner [00:38:47]:

We’re not asking people for money. We’re educating. We’re educating people on this opportunity. And I can tell you if they have money, then in all likelihood they’re going to want to get involved. They’re going to want to get involved. And the only other thing that comes to mind that holds people back from raising private money is a lack of confidence. So, how do you get the confidence? Well, you need to know what it is that you’re offering. Right.

 

Jay Conner [00:39:19]:

What are you offering? Well, my program works pretty well, so I just say duplicate what it is that I’m offering, and you as well will be able to attract the private money into your world. Just like me.

 

Alex Kononov [00:39:34]:

I think it’s important to understand the strategies of investing and how you invest and what, what kind of strategy you use to flip to, to renovate, can be different, probably. But how you raise money in the end of the day, it stays because it’s a human factor. It’s communication, it’s education. Your core basis values, your core basis educational principles will be forever the same because people value interaction and human contact,ct and again, understand, and it’s great to educate people through podcasts and to go on Zoom calls and listen to it. But nothing can replace a human interaction and talking to people and shaking hands and saying, ” Hey, I’m a real person, you know, I’m out here, and I want to give you value. It’s more about giving values and taking, and people feel it. If people feel that you give more than you take, then they are naturally going to lean towards you. And if you have a deal at some point, you can provide this opportunity.

 

Alex Kononov [00:40:29]:

And honestly, at this point, it won’t matter to you if they will invest or not because you have dedicated so many people already, and some of them would love to take this opportunity with you. And this energy, it translates into this human interaction.

 

Jay Conner [00:40:43]:

Absolutely, Alex. And you know, like when I’m putting on a private lender luncheon, or I’m talking with somebody about being a potential private lender, I’m not going into that conversation from a mindset of lack. I’m going into that conversation with only one intention, and that is to give the person I’m talking to value. I want to give them knowledge, I want to give them education that they didn’t know about, and I want to leave them in a better place than they were before I had the conversation. So if they don’t end up being a private lender or us doing business, then that’s fine. But I left them better off than when I started the conversation. They know more about the investing world than before our conversation.

 

Alex Kononov [00:41:34]:

Yep. And that’s what I like about the real estate industry in general, especially real estate investors. Its mentality is different from business or any Other startup vibes, all about education and sharing the knowledge and collaborating and networking, and this is what makes it beautiful and interesting and inspiring. Every day you learn something new, you share the knowledge with someone, and at the end of the day, it’s all about collaboration, networking, and partnerships.

 

Jay Conner [00:42:02]:

Absolutely.

 

Alex Kononov [00:42:04]:

So, Jay, what makes what from your experience and educating so many, again, investors throughout the years, what mistakes do you see most beginners make?

 

Jay Conner [00:42:15]:

They feel like they have to pitch a deal. And I mean, that’s just what’s in their mind. They feel like. They feel like they have to sell the deal or pitch the deal to a private lender. And you know, as we went over a few minutes ago, there is no pitching, there is no selling. It’s all about serving. It’s all about delivering. And, you know, when you educate someone in this world on what private money is, and they want to do business with you, now, you’ve got to perform, you’ve got to show up with a deal, but the mistake is not to pitch it.

 

Jay Conner [00:42:53]:

Yeah. Okay. Here’s the answer, Alex. Here’s the answer. What’s the biggest mistake new real estate investors make when it comes to raising money? Here’s the answer. They talk too much. They talk too much. They feel like they have to sell the deal.

 

Jay Conner [00:43:11]:

Right. There’s no selling of the deal. It’s communicating the opportunity, how they’re protected, and how they can get high rates of return safely and securely. And then you just deliver the deal on a silver plate, and they’re ready to go again.

 

Alex Kononov [00:43:27]:

Coming back to the basics, education and sharing the knowledge, it’s all about that. And when you have the real, you don’t even have to have the deal to start educating people.

 

Jay Conner [00:43:36]:

You don’t.

 

Alex Kononov [00:43:36]:

Right. You just need to talk about, like what you’ve done in the past, what the process is, and how you people can find some deals so investors like yourself can do those deals and be educated and be in a good place financially.

 

Jay Conner [00:43:50]:

Exactly, exactly. And just. And just keep that servant’s heart mindset. Right. Just keep that in the front of your mind that you’re serving and educating these people. And you don’t have to worry about fear of rejection because you’re not asking for anything.

 

Alex Kononov [00:44:07]:

Yep. Overcoming. Overcoming fears, just taking a step forward, and educating people.

 

Jay Conner [00:44:13]:

And.

 

Alex Kononov [00:44:13]:

Yeah, and I think what a lot of people have issues with private money lenders, private money investors, is that they wait until they have a deal. And when they have a deal, and they try not to pitch it, but they are desperate because they need to raise money. You can feel it. Right. You can feel the energy, attention, and in the end of the day, it’s all about money, money, money. But it’s better to start doing this process way before you get the deal, and educate people, and have this report and communication. Just tell me this, Jay, after you educate people, what is your process for follow-ups until you have a deal? Right. If you don’t have a deal, you still talk to people like half a year ago, and are you talking to them every month to say, ” Hey, I’m still like, want to check how you’re doing? Or what is your process?

 

Jay Conner [00:45:01]:

Yeah, that’s a great question. So first of all, when I have a new private lender that’s got money, got retirement funds, whatever, and they want to invest, then guess what, they go to the top of the list. So I have this thing called the Q, called the Q. So I’ve got all these private lenders, I’ll cash out on a house, pay it off. And so now if I don’t have another property to substitute the collateral, I do a lot of substitutions of collateral where I’ll keep their note open, and they keep earning interest, but I change the property that is collateralizing that note. But if I don’t have another property to collateralize the note, then I pay them off, and they go to the bottom of the queue, and they work their way up as I have deals that come along. But as I said, if I got a new private lender, they go to the top of the queue because I want to show them right away that I’m able to perform, I’m able to deliver, I’m able to invest their money. Now, for all the rest of the people that’s got money sitting there, I communicate with them once a month.

 

Jay Conner [00:46:12]:

So, for example, I was reviewing all my private lenders yesterday who have money available. Well, as of Yesterday, there was $1,200,000 just sitting there. I wasn’t paying interest on it, but it was 1,200,000 that my private lenders have available. So I just went through the list, and I texted them on my cell phone, I texted them just a current status on when it was looking like I was going to be able to invest their funds. Because if you don’t stay in contact with your private lenders, they’re going to find somewhere else to put that money and invest it. So I have communication once a month now with those private lenders that I have their money invested with. I only communicate with them one way. I send them interest checks.

 

Jay Conner [00:47:05]:

They love that communication. They love the interest. They love the interest check in the mail. So that’s the only communication they get while we’re using their money on deals.

 

Alex Kononov [00:47:17]:

And I think a lot of new investors, specifically they procrastinate on finding and talking to private money lenders and investors. Because it’s always a chicken or a program, what should be the first deal or investment, or money? Right. And you don’t have to wait. You have to start educating people before you have a deal. And just keep this communication channel that you can work and keep your progress. If you’re working on this deal and you progress and just tell the people, share your progress, hey, listen, we offer this many deals, we head into the contract soon. So this deal is coming soon, and you will be able to deploy capital.

 

Jay Conner [00:47:55]:

Yeah. Alex, what you just said reminded me of this. So I’m going to ask you a question. I’m going to take a little risk here. Take a little risk, but I think I know your answer. So here’s my question. Have you ever heard the guru on stage or the speaker on stage that’s talking to new real estate investors, and they’ll say something like this? They’ll say, ” Oh, just get the deal under contract, the money will show up.

 

Jay Conner [00:48:24]:

Have you ever heard that?

 

Alex Kononov [00:48:26]:

100% and.

 

Jay Conner [00:48:27]:

Or they’ll say, they’ll say something like, oh, money finds good deals. That’s the most stupid thing I’ve ever heard in my life. I mean, it’s like, has money got legs? I mean, like, you get a deal on the contract is like, is a drone, is a drone going to fly over your house and drop you a bag of money on your front porch? I mean, hey, Alex, answer me this question. Why do they say that on stage? Just get the deal under contract, and the money will show up. I think I know why they say that. But why do you think they say that?

 

Alex Kononov [00:49:05]:

I think because they want more people in their programs to find the deals, and they focus on the deals. Right. And deal finding is just one puzzle. But the problem is when you find the deal, and you don’t have capital, you have the stress nerve, and you use it, you can lose the deal. You have already been looking for the deal for three months. Negotiate and put under contract, you have a burden, and you don’t have anyone to put money into this deal, then it could be a problem.

 

Jay Conner [00:49:30]:

Yeah. So I mean, think about it. How stressful is that to go get a deal under contract, and you don’t have a clue where the money’s coming from? I mean, and then you go looking for the money, you’re all stressed out. But now let’s reverse that. You see, I practice, and I coach,h and I teach. The money comes first. Get the money lined up with no deal attached to it, just like I’ve been talking about. You got a pledge.

 

Jay Conner [00:49:59]:

Somebody’s got $250,000. You’ve already taught them the program. They know what the interest rate will be. They know what the maximum-to-value is. They know what the length of the note is. You’ve already talked with them about the frequency of payments. They know all that stuff. And now you go get a deal in the contract.

 

Jay Conner [00:50:16]:

There’s always going to be deals, always going to be deals. You go get a deal in the contract, you got it under contract. Just think about how much more confident, how much more clarity, how many more offers you’re going to make when you know where the money’s coming from? And you can close in seven days. You can close in seven days with that money right there from your private lender, ready to close. And we get so many more offers accepted, Alex, because we can close in seven days. So most of the sellers are living in the house where they can’t move out. In seven days, they can’t move out. So what do we do? What I’m getting ready to share right now, Alex, is worth the entire time of your audience showing up for this show.

 

Jay Conner [00:51:08]:

We go ahead and close in seven days, and we give the seller 50% of their proceeds. And then we negotiate 30 days, 60 days, 90 days. I don’t care how long they can live in their house for free, no rent, mortgage paid off. And then when they move out, according to our agreement, they get the other half of their proceeds. And, you know, time kills deals. Time kills deals. The more time that goes by between you negotiating on the deal and actually closing on it, the more things can go wrong with that deal. People can change their minds.

 

Jay Conner [00:51:51]:

I mean. I mean, another investor can come along. So I want to close that baby today. I want to close it today and then let them live there for free for whatever period of time that, you know, you agree on, but at least you’re in control, and you now own that property.

 

Alex Kononov [00:52:09]:

How do you structure this deal so that you give only 50% to the seller at the closing and give them 30 to 60 days to close?

 

Jay Conner [00:52:14]:

Oh, sure. So, you know, if I’m buying on terms subject to the existing note, if I’m using private money, then we close the same way we do any other deal. But the closing agent, the real estate attorney here in North Carolina, title companies elsewhere, it’s in the. It’s in the offer to purchase. The offer to purchase states will close on such and such a date, and the seller will get 50% of the proceeds. The other 50% is held in the escrow account at the real estate attorney’s or title company’s office. And then the title company or the real estate attorney gets our permission to release the other 50% at whatever given date.

 

Alex Kononov [00:53:01]:

Got it. So you still have to fund the entire deal. It’s not like you just fund in 50%.

 

Jay Conner [00:53:05]:

No, no, no. We go ahead and fund the whole deal.

 

Alex Kononov [00:53:07]:

Yeah, got it. Got it. That’s very new for me, and it’s a very interesting strategy. I will definitely look into it in the future. Okay, Jay, I have only a few last questions for you. Quick hits, lightning up. So whatever first comes to your mind, let us know. One book or resource that shaped your real estate mindset.

 

Jay Conner [00:53:25]:

Oh wow. That was all the way back when I was 24 years old. I was in a very dark place, had no friends, and had no spirituality. It was bad. Really, really bad. So I went to the bookstore when I was 24 years old, and I found this book in the self-improvement section called University of Success. University of Success. And it’s written by Og Mandino.

 

Jay Conner [00:53:54]:

Og Mandino. It’s still in print. But then, specifically, my mindset for real estate. I love Jack Canfield’s book, The Success Principles. The Success Principles by Jack Canfield. There are 65 success principles in the book. And the very first principle is the most foundational principle of being successful. And that is be 100% responsible for everything that happens in your life.

 

Jay Conner [00:54:26]:

Take responsibility for everything that happens in your life. Be a victor and not a victim.

 

Alex Kononov [00:54:33]:

Taking ownership is one of the best things that can happen to any person because now you don’t have anyone to blame for it, right? If anything goes wrong, it’s only you. And if anything goes wrong, you just get experience. Still, nothing wrong can happen actually with you if you think about it. But if you take ownership, you can actually make it happen. Okay, next question. The most important trait a business or real estate leader should develop.

 

Jay Conner [00:54:59]:

Well, I have to stop back and think about that. I was getting ready to say resilience, but there’s something bigger than that. How do you have resilience? And I can tell you the answer to that. Get in a community of like-minded people who have the same mindset and purpose that you do. Mastermind. My wife Carol, Joy, and I were in three different mastermind groups, and we run our own mastermind group of Real estate investors. And so don’t go about this business and be on an island by yourself like I was for the first six years. Get in a mastermind group, get involved in a community that’s working on the same thing you are, and surround yourself with other people consistently who have already achieved what you want to achieve.

 

Alex Kononov [00:55:53]:

So basically, the trait will be to become a good communicator. Right. As a trait, we can say it, because you need to network, you need to talk to people, you need to receive information, give back to people tenfold, and put yourself in a group larger and bigger than yourself, so you can look forward to something bigger. Love it. Okay, one thing you wish you knew earlier in your real estate journey.

 

Jay Conner [00:56:16]:

Oh, private money. I wish. I wish I knew about private money the first six years because, you know, I missed out on deals. I missed out on deals those first six years because I was maxing out my lines of credit. And since I started using private money, I’ve never missed out on a deal, got more money than I need to do deals. So I wish I’d known about private money when I started.

 

Alex Kononov [00:56:43]:

But it gives you experience, right? You work with private money. You got the experience needed to later on talk to private money guys and say, hey, listen, I’ve done this and this and this, and let’s, let’s go now, do something together. Right?

 

Jay Conner [00:56:55]:

You got it. Absolutely. Absolutely.

 

Alex Kononov [00:56:58]:

Everything happens for a reason. But I love it. Private money is the cornerstone. Okay, one last question for you, Jay. If someone wants to reach out to you, get to your mastermind networking program, or look out, become one of your investors at some point, how can they reach out to you?

 

Jay Conner [00:57:12]:

Sure. Well, the best way to reach out to me and to come into my world is to take me up on a gift. So I’ve got a gift for your audience, Alex. And this is a brand new private money script that I’ve just put together. It’s called the Curiosity Opener. The Curiosity opener. And I get asked all the time, Jay, how do I start conversations with maybe a potential private lender that’s in my own network? So I put this script together. It’s exactly what I say, it’s how I use it.

 

Jay Conner [00:57:45]:

And it’s free. I’ve got it in a PDF. You can download it for free. And here’s where you go to get it. Go to www.JayConner.com/Scripts,  and you’ll be able to download that Curiosity Opener script. And if you like that script, which I think you will, then that will show you how to get my full, complete private money million-dollar script collection.

 

Jay Conner [00:58:27]:

So that’s a great way to get connected with me and be in contact and I’d, and I’d love to serve your audience, Alex.

 

Alex Kononov [00:58:35]:

Love it. Thank you so much. We’re going to put this website on the screen, and in the description, so you guys can easily follow along and get that script and do this action and get on your path of private money investing. Jay, that’s a wrap. It’s everything from me. Thank you so much for coming in today.

 

Jay Conner [00:58:55]:

Alex. Thank you so much for having me on your show. It was a blast, and you are an amazing interviewer. Thank you.

 

Alex Kononov [00:59:03]:

Thank you so much. I really enjoyed it. And to everyone listening, if you found this episode helpful, make sure to like and subscribe and leave us a review. Where are you tuning in from? You can find Jay’s work and resources@jConner.com and we’ll drop all the links in the show notes, and as always, keep moving forward.

 

Narrator [00:59:21]:

Are you feeling inspired by the knowledge you gained in this episode? Then head over to www.JayConner.com/MoneyGuide,  that’s www.JayConner.com/MoneyGuide, and download your free guide that shares seven reasons why private money will skyrocket your real estate investing business right now! Again, that’s www.JayConner.com/MoneyGuide to get your free guide. We’ll see you next time on Raising Private Money with Jay Conner.