Episode 113: The Psychology of Success in Real Estate with Rod Khleif & Jay Conner

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Welcome back to another amazing episode of the Raising Private Money Podcast with Jay Conner! 

Rod Khleif is an inspiring individual with a remarkable story to share. In his conversation with Jay Conner, Rod delves into the importance of mindset in the real estate industry and beyond.

Rod’s journey from a challenging upbringing to achieving significant material success is truly captivating. He highlights how the pursuit of material possessions and personal goals, while important, does not necessarily guarantee happiness. His own experiences with overcoming limiting beliefs and navigating loss serve as powerful lessons on the path to success.

One of the most striking points from the episode is Rod’s belief in the transformative power of giving back. After an eye-opening experience during Thanksgiving, he has since dedicated himself to helping others, having fed over 110,000 children for holidays and donated thousands of backpacks and teddy bears. His message is clear: incorporating giving back into our lives can lead to both happiness and achievement.

Rod also shares a unique goal-setting process that he believes triggers the subconscious reticular activating system. By combining personal possessions, desired cash flows, travel destinations, skills to learn, and people to help, he encourages listeners to set emotionally charged, time-bound goals. His examples of manifesting specific cars like the Corvette and the Ferrari are particularly intriguing.

If you are seeking guidance and inspiration in the world of real estate, Rod Khleif’s insights are not to be missed. Get ready to expand your mindset, reshape your goals, and embrace the journey to success.

Keep an eye out for more insightful episodes and engaging conversations on the Raising Private Money Podcast.

Timestamps:

0:01 – Get Ready To Be Plugged Into The Money

0:18 – Today’s guest: Rod Khleif

2:25 – Who is Rod Khleif?

5:45 – The Psychology of Success and the Mindset to Recover from Losing it All.

9:00 – Connect with Rod Khleif:  https://www.RodKhleif.com 

9:48 – Rod Khleif’s Goal-Setting Process

12:00 https://www.MultiFamilyBootCamp.com  

15:17 – Use Emotional Charge Words To Achieve Your Goals

24:12 – Goal, Progress & Growth

 

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It is available FREE (all you pay is the shipping and handling) at https://www.JayConner.com/Book 

What is Private Money? Real Estate Investing with Jay Conner
http://www.JayConner.com/MoneyPodcast 

Jay Conner is a proven real estate investment leader. Without using his own money or credit, Jay maximizes creative methods to buy and sell properties with profits averaging $67,000 per deal.

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The Psychology of Success in Real Estate with Rod Khleif & Jay Conner

 

 

Jay Conner

00:00:02

Well, hello, and welcome to another episode of the show. I’m so excited that everyone is tuning in today. And if you’re, you know, not new to the show, you know, I have amazing guests that have joined me here. And today is no exception to that. My guest today is unlike any other guests we’ve had on the talk about the experience and a story that you’re gonna hear when my guest is, a multiple business owner. He’s a philanthropist, he’s passionate about business. He’s passionate about high-performance real estate. And what I resonate with is giving back. He is a go-giver when he’s one of the country’s top business real estate and peak performance luminaries, for sure. He’s built over 24 businesses in his 40-year business career. Several of these businesses have been worth tens of millions of dollars. On top of that, my guest has owned over 2000 properties while he had humble beginnings as a young Dutch immigrant to incredible success. His experience involved, both remarkable triumphs and spectacular failures which he like myself, affectionately calls, seminars that we had not planned on attending well in the show today, what he’s known for is digging into this psychology of success and mindset.

 

Jay Conner

00:01:29

He brings incredible authenticity and insight to his approach, to business real estate and success. He also, as a part of the giving back of his world, founded the Tiny Hands Foundation, which has benefited more than 90,000 children in need. And with that, I wanna welcome to the show rod clef, rod, welcome to the show.

 

Rod Khleif

00:01:53

Hey, thanks, Jay. Let’s have some fun today.

 

Jay Conner

00:01:55

We are gonna have some fun today. You know, you have got quite the story rod of how in the world that someone such as you can, you know, AMAs 50 million in real estate and go through losing all that in 2008 and 2009, and then have the mindset to come back after all that. So Rod, you know, your story is better than I do and more and better than anybody else does. So tell us your story rod, and I’ll sure interrupt when I see fit.

 

Rod Khleif

00:02:29

Sure, sure, sure. So, you know, I’m gonna go way back, Jay, because I think it’ll lend some credence to, you know, what we’re gonna talk about today. So I immigrated to this country when I was six years old with my mother Albert, my mother Albert, my mother’s VA, and my brother Albert and I was born in the Netherlands, you know, wooden shoes, windmills. And we ended up in Denver, Colorado, and we struggled when we first got there. I remember eating expired food, cuz my mom shopped at an expired food store, drinking powdered milk with our cereal in the morning because that’s all we could afford. And trust me, it sounds better than it is. I remember, you know, wearing clothes from the Goodwill in the Salvation Army through junior high school until I got a job when I was 14. So I could buy my clothes and ultimately buy a car.

 

Rod Khleif

00:03:15

And you know, I’m sure you’ve got listeners that had her harder than I did. And maybe harder now with all this COVID nonsense. But you know, I knew I wanted more and luckily my mom had an incredible work ethic, so babysat kids, so we’d have enough money to eat. And with her babysitting money, she became an entrepreneur. And so she invested in the stock market successfully. She and I also invested in real estate and the first real estate acquisition she aided was the house directly across the street from us, from a family named the Jewels. And when, when I was 14 she paid about $30,000 for it. And when I was 17, she told me she’d made $20,000 in her sleep. And I’m like what? You made $20,000 and you didn’t do anything. Screw college, mom, I’m getting into real estate. So I went out and got my real estate broker’s license, right?

 

Rod Khleif

00:04:00

When I turned 18, not just an agent, I was a broker back then you could do that with education. Now they got smart. You need some experience before you can be a broker and have your own office. But so I was gonna be rich in real estate. Well, in my first year in real estate, I made about $8,000 in 1978, my second year, maybe $10,000. But in my third year, I made over a hundred thousand dollars, which back in 1980 was a pretty decent change. So what happened between year two and year three, that caused me to 10 X, my income? Well, what happened was I met a guy. I dated his daughter who taught me about the importance of mindset in psychology and how 80 to 90% of your success in anything is just your mindset and your psychology. If it was just the technical information we talked about out on our show, I have a podcast as well.

 

Rod Khleif

00:04:44

You know, if it was just that there’d be a bunch of wealthy librarians and college professors out there, right? It’s the do. And it’s the keep doing so fast forward to today like you said, I’ve owned a couple of thousand houses that I rented long term, I’ve also owned and still owned thousands of apartment units in 2006, my net worth went up million while I slept. And you might be like, whoa. And I was like, whoa. And I got a head so big. I could barely fit it through a door. You know, I thought I was a freaking real estate. God. Okay. And you know, when that happens and when you get a big head like that, God will give you a nice little SmackDown. Well, that was 2000 eight’s I lost 50 million in 2008 and nine conservatively. And, and so, you know, what I love talking about is the mindset. It took that 50 million to lose in the first place, but maybe as important, maybe even more important, the mindset it took you back to get back to the success that I’m blessed to have today. So we can go down that path if you’d like or talk about anything else you’d Jay,

 

Jay Conner

00:05:43

No, I want to go down that path. You know, my a is, is very, very interested in the mindset. They’ve heard me say a hundred times, you know, you’re not gonna own any real estate or it’s gonna be very, very hard to own any real estate until you own the real estate that is between your ears. Right? You gotta be in control of that as you just alluded to. So I would, I would love to have that conversation. So why don’t we start with this, first of all, let’s go back to the beginning, like talk with us about what, kind of mindset you gotta have with the psychology of success that even gets you to excelling. And then after that, we can talk about how you recover from losing it all, but take us back to how you get there.

 

Rod Khleif

00:06:34

And they’re the same, honestly, Jay, they’re the same, you know, I make it sound like they’re different, but they’re not. You know, I, it starts with being very, very clear on what it is that you want and why you want it. And you know, as Napoleon Hill talks about in his book Think and Grow Rich, you need to have a burning desire. You’ve gotta want it. And so, you know, if you come to one of my boot camps, I do sold-out live events around the country. I’ve got a big one coming up in Denver and July, but you know about a thousand people, I think. But the first thing we’ll do for an hour and a half will be goal-setting on steroids because how the heck are you gonna get anything? If you don’t know what it is, right?

 

Rod Khleif

00:07:11

You gotta know what you want and you and you have to know why you want it. And so, you know that that’s where you start. And, and so that’s how I was able to, to, you know, that’s one of the, one of the pieces that I utilized to, to have 50 million to lose. And then when I lost it all, it was reassociating with all of those things that I wanted. You know, it’s very easy when we have something negative happen to focus on the negative. We communicate through pain and negativity. You know, if you came up to me and said, Hey Rod, how you doing? And I said, oh my God, I’m freaking fan, fantastic. Life is amazing. You, take a few steps back and say, okay, Rod’s off his meds. But if you came up and said, Rod, how are you doing?

 

Rod Khleif

00:07:46

And I said, oh God, my back is freaking killing me. And you know, I had, I, I just lost 10 grand in the market. You, they, you put your arm around me and say, oh, I feel your brother. I feel you see, we connect that way. And, and so, you know, again, when I, when I lost it was RESO with what I wanted and why I wanted it. And so, you know, I’m happy to talk about that. I can describe that goal-setting process. And I think it’ll add value to you, your viewers, and your listeners if you’d like Jay. And just because it’s a little unusual, it’s not like just writing your goals down, and I can describe it fairly quickly if you’re interested in me doing that.

 

Jay Conner

00:08:19

Does.

 

Rod Khleif

00:08:21

Right? So here’s what you wanna do guys. Now, if you’re listening or watching and you can take some notes, I would encourage you to do that. Now I will also tell you if you DM me on any social channel, I do this with music and a guide that you can download every year. On the first of the year, I did on January 1st, this year on my rod clef official Facebook page. But if you DM me on any social channel, I’ll get you to link and I’ll guide you through this. It’s well done. They’ve even got me a freaking TikTok. Now I couldn’t spell TikTok four months ago, but anyway, so any, any social channel. So, but, let me describe it to you. If you don’t wanna spend an hour with me, that’s fine.

 

Jay Conner

00:08:56

Hey Rod, before, before you start, and in case somebody’s got to jump off early, how about let’s go ahead and give them your website and, how to find you after the show?

 

Rod Khleif

00:09:07

Sure. Well, you can see how my name is spelled and nobody can spell my name. So if you go to real estate with rod.com, it goes to rod clef.com. So real estate with rod. If you just remember that, that’ll get you there. Okay. And, and, and all of my resources are there and, and you can, you can DM us there. You know, you can send a contact form in, you can call us whatever. And again, I’m on every single social media thing out there. Facebook, thank you. You’re putting ’em up there for me. YouTube, Facebook, Instagram, TikTok, like I said, I couldn’t spell TikTok, you know? So, it’s all out there. So, yeah, but, but if you DM me, I’ll, I’ll hook you up. I’ll send I’ll. I’ll just say, please send me the goal-setting workshop and I’ll send you the link anyway.

 

Jay Conner

00:09:47

That’s awesome. Go ahead, Ron. Yeah.

 

Rod Khleif

00:09:49

So, here let’s describe it. So what you wanna do is pick an hour when you have a lot of energy, make sure you’re well high. Don’t do it right after a meal and sit down and write down everything you could ever possibly want in life. All the stuff, the houses, the cars, the boats, the jet skis, the planes, all the stuff, write it down. And there’s nothing wrong with stuff. And here’s remember this, take the lid off your brain. Imagine if you write it down, you’re gonna get it, which is not outside the realm of reality, because just writing a goal down, triggers something in your brain called your retic activating system. And that’s that subconscious filter. You’re not aware of it consciously, but it’s a subconscious filter that points you in the direction your brain thinks you’re interested in. And so the greatest example of that at work would be when you first buy a car, you never really know the car before, but when you buy it, you see ’em everywhere.

 

Rod Khleif

01:10:39

Were they there before? Of course, they were. And that’s your particular activating system. It is, the same thing applies to your goals. So write down all the stuff that you want. And again, don’t limit yourself. If you want a private island, a jet, or a yacht, write it down, cuz that’s what starts the process. And then, you know, write down how much cash flow you’re gonna have from your real estate investment, say in three years. And then again, in 10 years, write down how much, you know, money you’re gonna have in, in the, you know, what hit the fan fund in the bank in three years and 10 years, you know, but write down all this stuff. And, then when you can’t think of another thing, write down everything you want to do in this lifetime, the places you want to travel, the things you want to do, maybe you wanna write a book.

 

Rod Khleif

01:11:16

I’ve got a friend, you know, know climbing every mountain, over 14,000 feet. I think he’s almost done. You know, me, I jumped out of a perfectly good airplane a few years ago. I’ll never do it again, but it’s off the list. OK? That’s the kinda stuff I’m talking about. So all the stuff you wanna do as well, and then also write down everything you wanna learn in this lifetime. So it’s not just the stuff, it’s everything you want to do or have in your life. So here’s the sad reality. People spend more time planning a freaking birthday party than they do designing their lives. It’s crazy. And so, this is designing your life. So you’re gonna write down all the stuff you want. You’re gonna write down all the things you wanna do. Also, write down everything you wanna learn. You know, if you wanna learn a foreign language, write it down.

 

Rod Khleif

01:11:57

You wanna learn how to play an instrument. Yeah. I wanna learn how to play the drums. You know, if you wanna learn multifamily real estate for God’s sake, come spend three days with me in Denver. I’ve got that boot camp coming up. The end of July. If you go to multifamily bootcamp.com, the tickets right now are $197 and it’s three days of training and it’s not a sales pitch. It’s total training for three days. So I, it’s kind of a, a duh, it’s a no-brainer if you’re interested in multi-family real estate and they’ll be, like I said, it’ll be about a thousand people there. They always sell out buy. But let me say this. If you happen to watch this or see this, and the price has gone up to, like, I think it’s gonna go up to 700. Ultimately, if that happens, if you D me and told me, you saw me on Jay’s show, we’ll, we’ll get you the 1 97 price.

 

Rod Khleif

01:12:37

But anyway, so, write down all the skills you wanna learn. And, and then lastly, write down who you want to help. We will do more for others than we’ll ever do for ourselves. And, again, this is the fuel. This is what it’s gonna get your butt up early in the morning, stay up late. We’re on Saturdays to do whatever you have to do to grind for a few years. Like most people won’t. So you can live the rest of your life. Like most people can’t. Okay. So once you, you got who you’re gonna help. I bought my parents a house here in Sarasota and my dad was alive on a canal. I bought ’em a car, took ’em on cruises, write down who you’re gonna do things for. All right. Once you can’t think of another, things take a couple more steps. Write down how many years it’s gonna take you to achieve each one of those goals.

 

Rod Khleif

01:13:19

And don’t overthink it. I know if you’re analytical, don’t overthink it. And that, by the way, let me say, if you’re analytical, don’t stop and think about every goal you write down, just write it down. You can always scratch ’em out later. Okay. Don’t get caught up in the minutia. Just keep writing. And, also don’t, don’t, there’s no perfection with this time limit, but to put a time limit on each goal, how maybe put a one, a three, a five, even a 10 or a 20 as to the number of years, it’s gonna take you to achieve these goals. Recognizing that as human beings, we will overestimate what we can do in a year and massively underestimate what we can do in 5, 10, 20 years. I’ll give you an example of this. Now I’m gonna give you some personal examples for me. Please know, that I’m not bragging.

 

Rod Khleif

01:13:57

I, this stuff, you know, I, I just wanna inspire you. Okay? So this is not me. I don’t need to show off I’m way packed, got that way outta my system. So, but, this will inspire you. So back when I was 18, I knew I wanted to live on the beach. Okay. There’s no beach in Denver. And, and, but I would visualize the, the, the, the, the sand surf, the Palm trees, the waves. And 20 years later, I built this incredible 8 million, 10,000 square foot mansion on the beach. You know, I had the beach on one side. I had my boats on the backside. It was called a Gulf to Bay. I had a slice through an island, and that was unthinkable when I was 18. So that’s what I wanna tell you, take the lid off your brain and if ma and, and write it down, it, it, your wildest dreams.

 

Rod Khleif

01:14:39

So anyway, once you’ve got a time-limited goal, pick your number one goal. I mean, that goal, when you get it, you’re like, oh my God. I mean, that goal, that’s the one you want that, you know, you’ve arrived. When you achieve that goal, put that on a separate sheet of paper. Then I want you to pick your top three, one-year goals and put those on a separate sheet of paper. So you’ve got four goals. Leave some room in between them. Okay. So you have four goals. Number one, goal, top three, one-year goals, a separate sheet of paper. I’m gonna tell you something, Jay, you know, and those of you listening at this point, you’re ahead of 99.9% of the people on the planet who do New Year’s resolutions that are forgotten by the middle of February. But there’s, there’s a couple more quick steps.

 

Rod Khleif

01:15:18

I want you to write down underneath each goal. Why is it an absolute freaking must for you to achieve it? Okay. You have to achieve it. Okay. And you wanna use emotionally charged words. Words are very powerful words. Like amazing, incredible, beautiful, unbelievable. You might say so. I can show my kids what unbelievable success looks like. So I can show my husband or wife, what it means to live a life of incredible abundance so we can have complete freedom, freedom to do whatever we want. Whenever we want wherever we want, bring whoever we want. Okay, whatever’s gonna juice you. That’s what you gotta put underneath each one of those goals, cuz it’s the why that’s gonna drive you. Okay. Once you’ve got a good couple of sentences, at least under each goal as to why it has to happen. I want you to put a little twist on it.

 

Rod Khleif

01:16:03

I want you to put some pain in there if you don’t achieve the goal. Okay? Why? Because as human beings, we will do more to avoid pain, than gain pleasure. And again is the fuel. So you might say so I don’t fail my kids. So I don’t fail my wife. You know? So I don’t live a life of regret, so I’m not a failure. So I don’t live a life of regret. You know, there was this, this nurse in Australia, Jay, her name was Brony. We, she was a hospice nurse. And so she took care of patients when they were about to die. And she asked them a question, you know what the question was? It was, do you have any regrets? And she wrote a book about it. It’s called the five regrets of dying. You know what? The number one regret was not living the life.

 

Rod Khleif

01:16:46

I could have lived living someone else’s life, not doing what I know I’m capable of. I mean, you and I both know, I can’t think of anything worse than that. Honestly, you know, if you’re watching Jay or you, you know, you tune into a show regularly and you’re afraid of failing, which is why you’ve not got busy investing in real estate. Please fear, regret much worse than that. I’m gonna tell you, we fail our way to success. You know, you, you mentioned I’ve started 24 business, actually 27. I, I recounted, but been several, been worth tens of millions of dollars, but most have been spectacular flaming seminars. Okay. You fail our way to success. Right? And, and, and again, I call ’em seminars. Like you said, cuz they’re only a failure. If you don’t get back up, you don’t get the lesson. I mean, when we get in, when you’re in real estate or you start a business or whatever, you’re like an entrepreneur, you’re an entrepreneur and, and entrepreneurs like a shark.

 

Rod Khleif

01:17:36

It only dies if it stops swimming. Right. You know, I got to meet the billionaire owner of spanks, Sarah Blakely, the women’s undergarments, you know, it holds it all together. Started started with $5,000 and she, I think just sold it for several billion, literally in the B, B billion. She a beautiful human being. But I met her at a mastermind that I was in and she told me that her dad used to ask her and her brother once a week. What have you failed at this week? Is that an awesome freaking question? Ask your kids so don’t fail. So anyway, okay. So you have your positive and negative reasons. Why now you gotta go out and get pictures. Okay. Very important. If you look in my room here, you’ll see pictures of the things that interest me now. But, but let me share some examples of this.

 

Rod Khleif

01:18:21

Jim Carey is a great example. The actor, you know, the comedian, when he was flat broke, he wrote himself a check for $10 million. Okay. Flat broke. And he wrote it and he’d go up by the Hollywood would sign. He’d visualize cashing. That’s how much money he made for Dumb and Dumber. A more recent example is Demi Lavato the singer she posted on social media. About 12 years ago, one day I was gonna sing the National Anthem in the Super Bowl. Go, not this last one, the one before, go see who’s singing the National Anthem. You know, I’ll give you some personal examples for me. And again, I’m not bragging. Okay. But, hopefully, these will inspire. You just replace my examples with what you want. But you know, back when I was 18, I bought this four-door car, cuz I figured I had to have a four-door car to show people houses.

 

Rod Khleif

01:19:01

Right. So I got this bone, ugly Ford Granada, just a piece of, you know, what bench seat in the front. Just a yeah. Piece of crap. But, but my, the guy was telling you about that. Taught me about mindset. He had two covets and I was dating his daughter. So he let me drive one and I’m like, oh my God. And so I got a picture out of a magazine of a Corvette before you could spell internet. Nobody thought of the internet yet. But I got a picture out of a magazine. I put that on the visor of my Granada. So every time I sat in that car, it was right there in front of me within a year two, I had a beautiful Corvette. A couple more car examples. I’m the guy. Well, back then there was a TV show. Magnum PI. Oh yeah. Tom Selleck in Hawaii.

 

Rod Khleif

01:19:39

And he drove that Ferrari 3 0 8 red Ferrari it’s the first time I’ve seen an exotic car. I’m like, oh my God, that thing is incredible. I got a picture of that actual car put on the visor in my Corvette, within a UTO at Maserati looks just like it. Last exam. You know, I always loved Lamborghini. I’d had pictures growing up. It was the Coto back in the day. But what’s interesting is my son collected models of exotic cars. And when he was about nine years old, he had models of Ferrari and McLarens and Porsches and, and, he had a model the same color and style Lamborghini that I, that I bought that I had ended up wrecking. But, let me show you something you’re gonna put, do you put these on YouTube? Oh yeah. You’re on YouTube right now. Right? All right.

 

Rod Khleif

02:20:18

Well, let me show, oh, that’s right. We’re we’re we’re going live. I forgot. This is my planner. Yeah, I’m a dinosaur. He was a paper planner. Okay. But in the back of this thing, I’ve got pictures that have been in here for 20 years. My kids are 26 and 30. These are, these are my gratitude pictures. Okay. Everything starts from a place of gratitude guys to manifest anything you want in life through prayer or manifesting, you use gratitude. So again, these are my gratitude pictures. My kids when they were young. Okay. Then I’ve got, and these have been in here for 22 years guys. Okay. You see how dog yeared the, the tabs are and stuff. 22 years. I’ve had these in here. See this top picture looks just like the house I built on the beach. I had a 10-foot-high glass like that butt together.

 

Rod Khleif

02:20:59

Travertine floors, just like that. It was before I built the house. Okay. Now I lost that house and all the craziness. So now I live in a compound. I’ve got six buildings. I’ve got a beautiful main house. I’ve got a guest house on the water. That’s gorgeous. I’ve got a media building where I do my virtual events. Now I’ve got a video studio there, an exercise facility. And I mean just spectacular. It’s on two acres. And, and, and, and because God’s got a sense of humor, I lost that house and all the craziness, the, the, the mansion I was on you about, but it’s right across the bay from me. I see it every day when I go in my backyard, it’s right across the bay, but what’s crazy is look at those bottom pictures. You guys see those white walls and those bottom pictures look behind me.

 

Rod Khleif

02:21:39

This is my backyard at my compound. See the white wall is that crazy? And then, you know, I’ve got stupid crap. I’ve got a few hundred thousand dollars worth of watches. You know, that’s still a vice. I will admit that there’s a Lamborghini. I got a black one, but that’s before I ever got it, rolls Royce, Bentley. Again, I got all this stuff because I had pictures. So get ’em around. You use this. Okay. If some of you analytical ones are like, oh, for God’s sake, get on with the real estate stuff. No, this is more important than the real state stuff. Okay. Trust me. This is how you know, I’ve got, I’ve got coaching students and I’m real proud of something. I’m bra for a second. I’ve been teaching a little over four years. They now own somewhere between 60 and 70,000 units.

 

Rod Khleif

02:22:21

And I’m super proud of that. Okay. And, and so, you know, it’s because they, they, they, they take action and you’ve gotta, you know, you’ve gotta be able to, to push through fear, you know, push through limiting beliefs. You know, I’ll give you an example of this. You know, when I immigrated, I got thrown into school. I didn’t speak English when I turned six. And I found out what bullies were for the first time. So I got my butt. I hadn’t learned how to fight back yet. And I got my butt kicked regularly. And then my mom proud Dutch woman that she is thought, it’d be a great idea. Send me to show and tell in wooden shoes and those leather shorts, the Germans wear for October Fest, the water hose. And so I got my butt kicked again, and then bullies would chase me home.

 

Rod Khleif

02:22:58

And my mama would chase ’em off with a fly water. So, you know, I got my butt kicked the next day in school. And so, you know, I came up with this belief system that I wasn’t good enough. You know, I used to ask myself, how can I show them I’m good enough? And which presupposed, obviously that I wasn’t. And so that was a limiting belief system, but guys, here’s, what you need to remember. And EV many people have these I’m too old. I’m too young. I’m not smart enough. I’m not analytical enough. Or, you know, I’m not good enough. Like mine. There’s a reason that the acronym for belief systems is BS cuz 99.9% of them are B, but you’ve gotta drag ’em out in the daylight. If they pop up for you. If this, if they, if you know, you have some of these pop, you know, when they, when they come out to drag ’em into the daylight, look at ’em with your adult, the rational mind recognizes that they’re BS and you can obliterate ’em. So, it takes a little while. It’s not gonna happen the first time, but, but, but I used to be embarrassed to raise my hand in class. And now I speak in front of thousands of people a year. My podcast is pushing 13 million downloads and you know, I do, I do live events, like I say. And, and so anyway, I’ll land the plane here, Jay. I know I’ve rambled quite a bit. It took longer than I thought, actually, sorry,

 

Jay Conner

02:24:05

Know my friend. You haven’t rambled at all. So I have a question and that is, do you mind sharing, what some of your current FL now, or what’s your big buy now? And second question to that. Have your why changed over the years?

 

Rod Khleif

02:24:25

Oh yeah. Great question. Awesome question. I haven’t. I think I’ve only been asked that once and I’ve been interviewed dozens of times, in fact, a couple hundred times. So my why used to be the material crap. Okay. And, again, that’s why I want you to replace that stuff with what interests you. My why now is, let me show you something. I’ll put my grain screening up here for a minute and you can see the wall behind me and you’ll see hundreds of thank you cards. You can see, the thank you cards on the wall behind me there.  

 

Rod Khleif

02:24:54

People’s lives have been impacted by my work and that’s one of my greatest gifts in life. Okay. And now I’ll tell you something else. It’ll answer your question as well, Jay. So back, you know, I built that house on the beach. I worked for that thing for 20 freaking years. Okay. Two months after I moved in 20 years, two months, two months after I moved in, I’m floating up. I’m floating in the pool at night. I’m looking at this Testament to my ego. Okay. Which is really what it was. It was to prove to the world. I was good enough and this house was magnificent. Okay. I mean, just to the giant waterfall from the second floor of the balcony into the pool, you had to walk through the waterfall to get the pool pools in magazines, a big spiral staircase up through the middle elevator wine cellar.

 

Rod Khleif

02:25:33

On the second floor, I had an aquarium built around the staircase, which cost me almost 200 grand. So this gives you an idea of the house. So I worked for her for 20 years, two months after I moved in, I’m looking up at this thing and I got depressed and I don’t mean just a little depressed. I mean, I got depressed. I’m like what the hell’s going on? I’ve just achieved a success like times 10,000. I had the Maserati, the Mercedes in the garage, and the boats and the jet skis, beautiful family in the house. Well, here’s, what’s going, what was going on? Number one is it’s never about the goals. You need the goals, you know, to keep you going and create that burning desire. But, you know, they say the happiest days of a boat owner’s life, the day they buy the boat, the day they sell the boat, it’s not about the goals.

 

Rod Khleif

02:26:15

It’s about progress and growth, progress and growth is what makes you happy. But, and, and, you know, you need a vision for the future. As the good book says, without a vision, people perish, I didn’t know what I was gonna do next. So I had no vision for the future. So I was a second, but the third big one was, I’d been focused on rod, rod, rod, rod, show the world, I matter, or show the world I’m good enough, you know, blah, blah, blah. Well, I went and saw Tony Robbins that year. I was like, you know, I gotta get back. I gotta get my mojo back. Cuz I was really, it was not good. And I found out that he fed families for the holidays and I’m like, what a concept? Do something for someone else. You know, I’m embarrassed to say I had to be 40 to get that memo.

 

Rod Khleif

02:26:52

So I called my brother, cuz I was gonna go visit him in then for Thanksgiving in Denver. Cuz I was already living in Florida. And I said, dude, let’s feed five families. So he went to his church, found five families who needed help, and bought Turkey, and food and toys for their kids. If they had them. And the third family changed my life, Jay, I go up to this row house. I mean it was a piece of crap row house. It was like, it wasn’t even a one-bedroom. You had to walk through the bedroom to get to the kitchen, which had the bathroom off of it. There’s a woman in there with five kids. She comes out, she sees this stuff on the porch. She starts crying. Are kids come out two, the older ones start crying. I start crying and I’m hooked. And you mentioned in my bio 95,000, I’ve actually in the last 22 years, fed over 110,000 children for the holidays.

 

Jay Conner

02:27:36

That’s wonderful.

 

Rod Khleif

02:27:37

We’ve done tens of thousands of backpacks filled with school supplies for local kids who don’t have school supplies. Don’t get me started on the fact we live in the greatest country on earth and we have to do that. You know, I’ve given tens of thousands of Teddy bears to local police departments for officers to keep in their vehicles on the counter and children that have been traumatized. And here’s the message here. I’m not bragging again. I won’t give you those of you listening to a message here, you know, we’ve been taught and this was my mindset was I needed to achieve to be happy. Okay. That I couldn’t be happy until I had achieved. Right. That’s what I thought. I’m gonna tell you when you incorporate giving back in any fashion, you’re happily achieving. Now I know that’s a play on words, but it’s an important one.

 

Rod Khleif

02:28:18

You know, Tony Robbins calls it the science of achievement versus the art of fulfillment I would, I had achieved. And achievement is a, if you wanna learn multifamily, I’ll give you the fricking blueprint. You just have to go do it. It’s a science. But fulfillment is an art cuz you gotta figure out what juices you, you know, for me, it’s kids, you know, maybe it’s the elderly. Maybe it’s animals, maybe it’s environment, whatever it is, do something right now. If you’re not already give back to that because that will juice you and you’ll be passionate. And I’m gonna tell you, the success will come faster. If you tell me, yeah, I’ll do it when I have money. Big mistake. Because if you give back, not only will you be happily achieving, you’ll be fulfilled and the money will come faster. Again. You don’t do it for that reason, but trust me, that’s, that’s how God is the universe. Whatever you believe works. So anyway, long answer question.

 

Jay Conner

02:29:03

Yeah, you did Rob. You, remind me of one of my most recent favorite books that I have read, and I’m sure you have as well because of where your heart is these days and that is the go-giver. Oh yeah, the go-giver. I think there’s a series of four of those books now, but the original one in red is still my favorite. The author’s name escapes me right now. But anybody interested in that can get it on Amazon. Easy enough rod, my lands. I told everybody at the beginning, I’d never had a guest on here before and you have proven me, correct? I’ve never had a guest like you on here before and how inspiring you are. One more time. Rod, let everybody know how they can connect with you.

 

Rod Khleif

02:29:52

Sure. Sure. Well for a short while for not about, I don’t know when this well it’s live right now. If you text my name rod to 7, 2, 3, 4, 5, they’ll send you the information on my bootcamp. That’s coming up. That’s that that number is gonna expire in about a month and a half from now. So when it’s on iTunes, it’ll expire at the end of May. But if you teach for the time being text rod to 7, 2, 3, 4, 5, you can still get they’ll. We’ll send you the website back for that. It’s multi-family bootcamp.com. But if you go to real estate with rod, if you’re interested in real well, you want interested in real estate. If you’re listening to J here, go to real estate with rod.com and I’ve got tons of videos, articles, free books, and just a lot of incredibly valuable information there that’ll help you on your journey. So, and shout out to your team, Jay, that throw-in stuff up on the screen here. So impressive. I’m gonna, I can’t wait to show to my team, the incredible quality of your production here at my family.

 

Jay Conner

03:30:48

Absolutely. Well, I, and I appreciate that. I, I work with a fantastic team that makes all this happen and we’ll be starting our fifth year of my podcast, this coming June. So it’s, it’s really exciting, Rob, thank you so much for joining me.

 

Rod Khleif

03:31:06

My pleasure. A pleasure to meet you. My friend. I hope we can do it again. Sometimes, we can talk about real estate. Maybe wouldn’t that be some sometime?

 

Jay Conner

03:31:12

There you go. Well, there you have it folks. Another episode, another amazing episode, and we appreciate the subscribers. We appreciate the five-star reviews, like share subscribe. If you’re watching on YouTube right now, be sure and ring that bell. So you don’t miss out on any future episodes that we have coming along. And again, we appreciate the five-star reviews. So thank you for joining us. I’m Jay Conner, the Private Money authority, and wish you all the best here’s to taking our business to the next level. And we’ll see you right here on the next show.